온라인 사교육 시장 : 코스, 가정교사 유형, 코스 기간, 최종사용자별 - 세계 예측(2025-2030년)

The Online Private Tutoring Market was valued at USD 16.22 billion in 2023, expected to reach USD 20.10 billion in 2024, and is projected to grow at a CAGR of 23.69%, to USD 71.87 billion by 2030.

The online private tutoring market encompasses a broad range of educational services delivered via digital platforms, focusing on individualized instruction tailored to fit students' unique learning needs. This market has gained prominence due to rising demand for personalized education, flexibility, and accessibility that transcends geographical barriers. The necessity of online private tutoring is underpinned by the global shift towards digital learning environments, catalyzed by the COVID-19 pandemic's impact on traditional educational paradigms. It finds application across K-12, higher education, and continuing education sectors, serving a diverse demographic of students, professionals seeking upskilling, and lifelong learners. Growth is heavily influenced by the increasing penetration of connected devices and improved internet infrastructure, rising global education expenditure, and the growing preference for cost-effective, time-efficient tutoring solutions.

Emerging markets, especially in developing regions, present potential opportunities due to their untapped student bases and increasing digital adoption. Language learning, test preparation, and professional courses are promising areas as students seek competitive advantages globally. However, market growth faces challenges such as disparities in internet access, technological literacy gaps, and concerns regarding the efficacy of online learning compared to in-person interactions. Moreover, the saturation of service providers necessitates differentiation through innovative offerings.

To capitalize on these trends, firms should focus on incorporating AI to personalize learning experiences further and implementing data analytics to track and enhance educational outcomes. Gamification and interactive learning models could also attract and retain users by making learning more engaging. Collaboration with educational institutions to complement formal education or certification programs can broaden market reach. As the market is competitive and rapidly evolving, continuous research into emerging technologies and learning methodologies will be crucial to maintain a competitive edge. Overall, the online private tutoring market is poised for significant growth, with innovation and strategic adaptability key to navigating its dynamic landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Online Private Tutoring Market

The Online Private Tutoring Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising Adoption of Smartphones and Internet Usage for Education Purpose
  • Flexibility & Autonomous Learning Offered by Online Private Tutoring
  • Emphasis on Personalization and Adaptive Learning
• Market Restraints
  • Technical and Fraud Issues with Online Private Tutoring
• Market Opportunities
  • Integration of Advanced Technologies in Online Tutoring Courses
  • Significant Adoption for Physical and Mental Wellbeing
• Market Challenges
  • Limited Control over Students and Lack of Awareness of Online Private Tutoring

Porter's Five Forces: A Strategic Tool for Navigating the Online Private Tutoring Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Online Private Tutoring Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Online Private Tutoring Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Online Private Tutoring Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Online Private Tutoring Market

A detailed market share analysis in the Online Private Tutoring Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Online Private Tutoring Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Online Private Tutoring Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Online Private Tutoring Market, highlighting leading vendors and their innovative profiles. These include Chegg, Inc., Vedantu Innovations Private Limited, Pearson PLC, GuruQ, Mathnasium, LLC, Tutor Group Limited, Think and Learn Private Limited (Byju's), ArborBridge LLC, Mandarin House, Beijing Magic Ears Technology Co., Ltd, Ostado B.V., Preply, Inc., Crown Education Group Ltd., Tutor Doctor, Club Z! Inc., Yup Technologies Inc., Fleet Education Services Limited, Vnaya Education, Growing Stars, Inc., Sylvan Learning, LLC, Nerdy Inc., Kesson Group Inc., Tus Media, S.L., My Tutorweb Limited, and Tutor.com, Inc..

Market Segmentation & Coverage

This research report categorizes the Online Private Tutoring Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Course, market is studied across Academic and Non-academic.
• Based on Tutoring Type, market is studied across On Demand Tutoring and Structured Tutoring.
• Based on Course Duration, market is studied across Long Term and Short Term.
• Based on End-user, market is studied across Post K-12 and Up to K-12.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising Adoption of Smartphones and Internet Usage for Education Purpose
    • 5.1.1.2. Flexibility & Autonomous Learning Offered by Online Private Tutoring
    • 5.1.1.3. Emphasis on Personalization and Adaptive Learning
  • 5.1.2. Restraints
    • 5.1.2.1. Technical and Fraud Issues with Online Private Tutoring
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of Advanced Technologies in Online Tutoring Courses
    • 5.1.3.2. Significant Adoption for Physical and Mental Wellbeing
  • 5.1.4. Challenges
    • 5.1.4.1. Limited Control over Students and Lack of Awareness of Online Private Tutoring
• 5.2. Market Segmentation Analysis
  • 5.2.1. Course: Growing usage of academic courses driven by the need to achieve educational milestones and improve academic performance
  • 5.2.2. End-user: Growing potential of online private tutoring Post K-12 segment that demands higher expertise and more specialized subject matter
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization

6. Online Private Tutoring Market, by Course

• 6.1. Introduction
• 6.2. Academic
• 6.3. Non-academic

7. Online Private Tutoring Market, by Tutoring Type

• 7.1. Introduction
• 7.2. On Demand Tutoring
• 7.3. Structured Tutoring

8. Online Private Tutoring Market, by Course Duration

• 8.1. Introduction
• 8.2. Long Term
• 8.3. Short Term

9. Online Private Tutoring Market, by End-user

• 9.1. Introduction
• 9.2. Post K-12
• 9.3. Up to K-12

10. Americas Online Private Tutoring Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Online Private Tutoring Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Online Private Tutoring Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Manipal Group Launches Medical Learning and Test Prep App MedAce with Live Tutoring Feature
  • 13.3.2. Open English Launches Open Mundo to Offer Live Tutoring in Spanish, Portuguese, Italian & French
  • 13.3.3. Study.com Acquires College Prep Tutoring Company, Enhanced Prep

Companies Mentioned

• 1. Chegg, Inc.
• 2. Vedantu Innovations Private Limited
• 3. Pearson PLC
• 4. GuruQ
• 5. Mathnasium, LLC
• 6. Tutor Group Limited
• 7. Think and Learn Private Limited (Byju's)
• 8. ArborBridge LLC
• 9. Mandarin House
• 10. Beijing Magic Ears Technology Co., Ltd
• 11. Ostado B.V.
• 12. Preply, Inc.
• 13. Crown Education Group Ltd.
• 14. Tutor Doctor
• 15. Club Z! Inc.
• 16. Yup Technologies Inc.
• 17. Fleet Education Services Limited
• 18. Vnaya Education
• 19. Growing Stars, Inc.
• 20. Sylvan Learning, LLC
• 21. Nerdy Inc.
• 22. Kesson Group Inc.
• 23. Tus Media, S.L.
• 24. My Tutorweb Limited
• 25. Tutor.com, Inc.