휴대용 공기 청정기 시장 : 기술, 유통, 용도별 - 세계 예측(2025-2030년)

The Portable Air Purifier Market was valued at USD 5.72 billion in 2023, expected to reach USD 6.39 billion in 2024, and is projected to grow at a CAGR of 11.93%, to USD 12.60 billion by 2030.

The portable air purifier market has gained significant traction as people increasingly prioritize air quality due to rising concerns about pollution and health. Portable air purifiers are compact, mobile devices designed to filter airborne contaminants, thereby improving indoor air quality. The necessity for these devices is driven by heightened awareness of health issues related to air pollution, including allergies, asthma, and respiratory conditions. They find applications in homes, offices, and public spaces, with consumer preferences leaning towards devices that offer advanced filtration technologies, such as HEPA and activated carbon filters. In terms of end-use, residential markets dominate due to the growing demand for healthier living environments, but commercial adoption is rising as businesses seek to enhance employee welfare and customer experience.

Market growth is influenced by factors such as increasing urbanization, a surge in pollution levels, and evolving consumer lifestyles. The COVID-19 pandemic further accelerated demand as people became more conscious of airborne pathogens. Opportunities abound in emerging markets where urbanization is rapidly increasing, providing fertile ground for growth. Expanding product lines to incorporate smart tech for real-time air quality monitoring and integration with IoT devices represents a key recommendation to capture market share. Challenges persist, including the high cost of advanced purifiers, limited consumer awareness in developing regions, and the lack of standardized regulations which can affect product quality and market trust.

Innovation in this sphere should focus on enhancing portability, energy efficiency, and multi-functionality, such as devices that can also humidify or aromatize indoor spaces. Businesses could gain competitive advantage by investing in research for new materials that enhance filter efficacy while reducing costs. The market nature remains competitive, with rapid technological advancements and a need for differentiation. With health and wellness becoming a priority globally, developing affordable, efficient, and smart purifiers can offer a compelling business growth strategy.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Portable Air Purifier Market

The Portable Air Purifier Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing consumer awareness coupled with rising adoption of HEPA filters
  • Favorable government regulations for effective air pollution monitoring and control
• Market Restraints
  • Relatively high cost of the portable air purifiers
• Market Opportunities
  • Technological advancements and innovations in portable air purifiers
  • Growing availability of portable air purifiers on online platforms
• Market Challenges
  • Technical issues and lack of awareness of product

Porter's Five Forces: A Strategic Tool for Navigating the Portable Air Purifier Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Portable Air Purifier Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Portable Air Purifier Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Portable Air Purifier Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Portable Air Purifier Market

A detailed market share analysis in the Portable Air Purifier Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Portable Air Purifier Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Portable Air Purifier Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Portable Air Purifier Market, highlighting leading vendors and their innovative profiles. These include Kent RO Systems Ltd., Samsung Electronics Co., Ltd., Intellipure, Inc., Vesync Co., Ltd., Coway USA, Inc., Austin Air Systems, Dyson Limited, Xiaomi Corporation, Arovast Corporation, US Air Purifiers LLC, Haier Group Corporation, LG Electronics, Honeywell International Inc., Havells India Ltd., Blue Star Ltd., AllerAir Industries Inc., TRACS Manufacturing, Krug & Priester GmbH & Co. KG, Daikin Industries, Ltd., Alen Corporation, IQAir AG, Airgle Corporation, Panasonic Holdings Corporation, Chemietron Cleantech Pvt. Ltd., American Air Filter Company, Inc., Sharp Corporation, Air Health, Freudenberg Filtration Technologies GmbH & Co. KG, Unilever PLC, Whirlpool Corporation, Sanalife, Kurt Huttinger GmbH & Co. KG, Camfil AB, Carrier Global Corporation, Koninklijke Philips N.V., and Coway Co., Ltd. by Netmarble Corp..

Market Segmentation & Coverage

This research report categorizes the Portable Air Purifier Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Activated Carbon, HEPA, Negative Ion, Ozone, and UV.
• Based on Distribution, market is studied across Offline and Online.
• Based on Application, market is studied across Commercial and Residential. The Commercial is further studied across Educational Centers, Hospitals, Hotels, Offices, Recreational Facilities, and Shopping Centers.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing consumer awareness coupled with rising adoption of HEPA filters
    • 5.1.1.2. Favorable government regulations for effective air pollution monitoring and control
  • 5.1.2. Restraints
    • 5.1.2.1. Relatively high cost of the portable air purifiers
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements and innovations in portable air purifiers
    • 5.1.3.2. Growing availability of portable air purifiers on online platforms
  • 5.1.4. Challenges
    • 5.1.4.1. Technical issues and lack of awareness of product
• 5.2. Market Segmentation Analysis
  • 5.2.1. Technology: Growing popularity of HEPA-based portable air purifiers
  • 5.2.2. Distribution: Significant online penetration of portable air purifiers
  • 5.2.3. Application: Accelerated deployment of portable air purifiers across commercial sectors
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Portable Air Purifier Market, by Technology

• 6.1. Introduction
• 6.2. Activated Carbon
• 6.3. HEPA
• 6.4. Negative Ion
• 6.5. Ozone
• 6.6. UV

7. Portable Air Purifier Market, by Distribution

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online

8. Portable Air Purifier Market, by Application

• 8.1. Introduction
• 8.2. Commercial
  • 8.2.1. Educational Centers
  • 8.2.2. Hospitals
  • 8.2.3. Hotels
  • 8.2.4. Offices
  • 8.2.5. Recreational Facilities
  • 8.2.6. Shopping Centers
• 8.3. Residential

9. Americas Portable Air Purifier Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Portable Air Purifier Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Portable Air Purifier Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Samsung Introduces Easily Regenerable Air Purification Filter Technology Applying Photocatalysts
  • 12.3.2. Panasonic Automotive Launches nanoe X Portable Air Purifier in North America to Improve In-Vehicle Environment and Passenger Experience
  • 12.3.3. Wipro Lighting enters into exclusive partnership with Aura Air
  • 12.3.4. Xiaomi partners with Blinkit to deliver air purifier in minutes
  • 12.3.5. Havells Meditate Air Purifier launched in India
  • 12.3.6. Levoit Launches Vital 200S Air Purifier, a New Innovative Device with the High Particle Removal Rate
  • 12.3.7. Samsung launches new line of loT-enabled AX46 and AX32 Air Purifiers in India
  • 12.3.8. American Air Filter Co., Inc. Acquires National Air Filter Service Co. of New Jersey
  • 12.3.9. Dyson to launch Dyson Zone, its first wearable air purifier with headphones

Companies Mentioned

• 1. Kent RO Systems Ltd.
• 2. Samsung Electronics Co., Ltd.
• 3. Intellipure, Inc.
• 4. Vesync Co., Ltd.
• 5. Coway USA, Inc.
• 6. Austin Air Systems
• 7. Dyson Limited
• 8. Xiaomi Corporation
• 9. Arovast Corporation
• 10. US Air Purifiers LLC
• 11. Haier Group Corporation
• 12. LG Electronics
• 13. Honeywell International Inc.
• 14. Havells India Ltd.
• 15. Blue Star Ltd.
• 16. AllerAir Industries Inc.
• 17. TRACS Manufacturing
• 18. Krug & Priester GmbH & Co. KG
• 19. Daikin Industries, Ltd.
• 20. Alen Corporation
• 21. IQAir AG
• 22. Airgle Corporation
• 23. Panasonic Holdings Corporation
• 24. Chemietron Cleantech Pvt. Ltd.
• 25. American Air Filter Company, Inc.
• 26. Sharp Corporation
• 27. Air Health
• 28. Freudenberg Filtration Technologies GmbH & Co. KG
• 29. Unilever PLC
• 30. Whirlpool Corporation
• 31. Sanalife
• 32. Kurt Huttinger GmbH & Co. KG
• 33. Camfil AB
• 34. Carrier Global Corporation
• 35. Koninklijke Philips N.V.
• 36. Coway Co., Ltd. by Netmarble Corp.