RWE(Real World Evidence) 솔루션 시장 : 컴포넌트, 치료 분야, 최종 사용자별 - 세계 예측(2025-2030년)

The Real World Evidence Solution Market was valued at USD 1.38 billion in 2023, expected to reach USD 1.56 billion in 2024, and is projected to grow at a CAGR of 14.09%, to USD 3.47 billion by 2030.

Real World Evidence (RWE) solutions involve the collection and analysis of data derived from real-world settings as opposed to controlled clinical trials. This data often includes electronic health records, claims data, patient surveys, and wearable technology, creating a comprehensive picture of healthcare practices and patient outcomes. RWE is increasingly necessary for understanding the safety and efficacy of medical products in diverse, practical environments, beyond the constraints of traditional research. Its applications are broad, including regulatory decision-making, market access, post-marketing surveillance, and personalized medicine development. End-users span across the pharmaceutical, biotechnology, and healthcare provider sectors, seeking to gain insights into treatment effectiveness and value propositions.

Market growth is fueled by technological advancements in data analytics and the increasing demand for personalized healthcare solutions. Regulatory agencies' growing acceptance of RWE for decision-making, especially during accelerated drug approvals, presents significant opportunities. However, challenges persist, including data privacy concerns, the complexity of data integration from disparate sources, and the need for standardized methodologies to ensure data reliability and comparability. The burgeoning volume of health data also presents both an opportunity and a hurdle, necessitating robust data management and analytical capabilities.

Key areas for innovation include the development of advanced data analytics platforms utilizing AI and machine learning to enhance the precision and efficiency of insights derived from RWE. Additionally, improving interoperability between healthcare IT systems will bolster the seamless integration of various data sources, enhancing the quality of insights. Companies should focus on forging strategic partnerships with technology providers and data custodians to leverage their expertise and data reservoirs. The market is dynamic and competitive, with opportunities arising from unmet needs in chronic disease management and rare disease research. Furthermore, staying abreast of regulatory changes and advancements in data science will enable businesses to adapt swiftly and capitalize on emerging opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Real World Evidence Solution Market

The Real World Evidence Solution Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Shift from volume to value based care
  • Delays in drug development and the subsequent increase in development costs
  • Drug safety and effectiveness after clinical trials
• Market Restraints
  • Reluctance to rely on real-world studies
• Market Opportunities
  • Rising focus on end-to-end RWE services
  • Emerging roles of wearable devices and AI in RWE
• Market Challenges
  • Lack of universally accepted methodological standards and data processing infrastructure

Porter's Five Forces: A Strategic Tool for Navigating the Real World Evidence Solution Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Real World Evidence Solution Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Real World Evidence Solution Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Real World Evidence Solution Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Real World Evidence Solution Market

A detailed market share analysis in the Real World Evidence Solution Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Real World Evidence Solution Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Real World Evidence Solution Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Real World Evidence Solution Market, highlighting leading vendors and their innovative profiles. These include IQVIA Inc., International Business Machines Corporation, PAREXEL International Corporation, Syneos Health, Optum, Inc., Cardinal Health, Inc., Aetion, Inc., Pharmaceutical Product Development, LLC by Thermo Fisher Scientific Inc., PerkinElmer Inc., Turacoz, Oracle Corporation, United BioSource LLC, COREVITAS, LLC., ICON PLC, Quantzig, Mercy Technology Services, Laboratory Corporation of America Holdings, Cognizant Technology Solutions Corp., Certara, L.P., Clinixir Company Limited, ISPOR, Flatiron Health, Inc., SAS Institute, Inc., TATA Consultancy Services Limited, and Clinerion Ltd.

Market Segmentation & Coverage

This research report categorizes the Real World Evidence Solution Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Data Set and Services. The Data Set is further studied across Claims Data, Clinical Settings Data, Patient-Powered Data, and Pharmacy Data.
• Based on Therapeutic Area, market is studied across Cardiovascular, Immunology, Infectious Diseases, Neurology, and Oncology.
• Based on End-User, market is studied across Biopharmaceutical Company, Clinical & Life Sciences Organization, and Diagnostics or Medical Device Company.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Shift from volume to value based care
    • 5.1.1.2. Delays in drug development and the subsequent increase in development costs
    • 5.1.1.3. Drug safety and effectiveness after clinical trials
  • 5.1.2. Restraints
    • 5.1.2.1. Reluctance to rely on real-world studies
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising focus on end-to-end RWE services
    • 5.1.3.2. Emerging roles of wearable devices and AI in RWE
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of universally accepted methodological standards and data processing infrastructure
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Growing usage of data set within real world evidence solutions to generate real-world evidence (RWE)
  • 5.2.2. End-User: Rising potential of real-world evidence solutions across biopharmaceutical companies to support drug development
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization

6. Real World Evidence Solution Market, by Component

• 6.1. Introduction
• 6.2. Data Set
  • 6.2.1. Claims Data
  • 6.2.2. Clinical Settings Data
  • 6.2.3. Patient-Powered Data
  • 6.2.4. Pharmacy Data
• 6.3. Services

7. Real World Evidence Solution Market, by Therapeutic Area

• 7.1. Introduction
• 7.2. Cardiovascular
• 7.3. Immunology
• 7.4. Infectious Diseases
• 7.5. Neurology
• 7.6. Oncology

8. Real World Evidence Solution Market, by End-User

• 8.1. Introduction
• 8.2. Biopharmaceutical Company
• 8.3. Clinical & Life Sciences Organization
• 8.4. Diagnostics or Medical Device Company

9. Americas Real World Evidence Solution Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Real World Evidence Solution Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Real World Evidence Solution Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Maxis Clinical Sciences Launches Real-World Evidence Solutions Service
  • 12.3.2. Target RWE's Cutting-Edge Analytical Solutions Launched to Propel Real-World Evidence Generation
  • 12.3.3. Verana Health Launches Real-World Evidence-Driven Solution for Clinical Trial Site Selection

Companies Mentioned

• 1. IQVIA Inc.
• 2. International Business Machines Corporation
• 3. PAREXEL International Corporation
• 4. Syneos Health
• 5. Optum, Inc.
• 6. Cardinal Health, Inc.
• 7. Aetion, Inc.
• 8. Pharmaceutical Product Development, LLC by Thermo Fisher Scientific Inc.
• 9. PerkinElmer Inc.
• 10. Turacoz
• 11. Oracle Corporation
• 12. United BioSource LLC
• 13. COREVITAS, LLC.
• 14. ICON PLC
• 15. Quantzig
• 16. Mercy Technology Services
• 17. Laboratory Corporation of America Holdings
• 18. Cognizant Technology Solutions Corp.
• 19. Certara, L.P.
• 20. Clinixir Company Limited
• 21. ISPOR
• 22. Flatiron Health, Inc.
• 23. SAS Institute, Inc.
• 24. TATA Consultancy Services Limited
• 25. Clinerion Ltd