세계의 액티브 지오펜싱 시장 : 유형별, 컴포넌트별, 범위별, 통신 기술별, 조직 규모별, 용도별 - 예측(2025-2030년)

The Active Geofencing Market was valued at USD 1.51 billion in 2023, expected to reach USD 1.79 billion in 2024, and is projected to grow at a CAGR of 12.71%, to USD 3.49 billion by 2030.

Active geofencing is a location-based service that uses GPS, RFID, Wi-Fi, or cellular data to create virtual boundaries around real-world geographic areas, triggering notifications or actions when devices enter or exit these zones. Its scope encompasses diverse industries, including retail, transportation, and logistics, offering personalized marketing, real-time tracking, and enhanced operational efficiencies. The necessity of active geofencing arises from the increasing demand for personalized customer experiences and operational precision, which help businesses improve engagement and optimize resource allocation. Its application spans targeting customers with time-sensitive offers in retail, monitoring fleet activities in logistics, and facilitating proximity-based automation in smart cities.

In terms of growth factors, the proliferation of smartphones and location-based technologies, coupled with advancements in data analytics, significantly propels the market. Increased focus on customer-centric marketing strategies and the need for streamlined operations in supply chain management further drive adoption. Regions with high digital penetration and retail sectors, like North America and Europe, are witnessing accelerated growth, while emerging markets in Asia-Pacific hold promising opportunities due to expanding retail and infrastructure sectors. To tap into these opportunities, businesses should invest in technology partnerships and focus on data privacy and security measures to build consumer trust.

However, the market faces challenges such as privacy concerns and regulations like GDPR that restrict data usage, along with technological limitations in location accuracy affecting geofencing effectiveness. For sustained growth, innovation can focus on enhancing data accuracy, developing AI-driven analytics for deeper insights, and integrating multi-channel platforms for a seamless customer experience. Additionally, businesses should explore strategic collaborations with technology providers to leverage advancements in IoT and artificial intelligence. The nature of the market remains dynamic, driven by rapid technological evolution and the changing needs of digital-first consumers and smart infrastructure solutions.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Active Geofencing Market

The Active Geofencing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing spatial data use and developing real-time location technology
  • Significant adoption of location-based applications among consumers
• Market Restraints
  • Issues pertaining to battery drainage owing to high use of active geofencing
• Market Opportunities
  • Rise in adoption to enable next-generation logistics
  • Integrations of advanced and innovative technologies
• Market Challenges
  • Concern regarding privacy and security issues

Porter's Five Forces: A Strategic Tool for Navigating the Active Geofencing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Active Geofencing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Active Geofencing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Active Geofencing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Active Geofencing Market

A detailed market share analysis in the Active Geofencing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Active Geofencing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Active Geofencing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Active Geofencing Market

A strategic analysis of the Active Geofencing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Active Geofencing Market, highlighting leading vendors and their innovative profiles. These include Agility Digital, Inc., AirDroid by Sand Studio Pte. Ltd., Allen Roche Group, Apple Inc., Aware360TM Ltd., Bluedot Industries Pty. Ltd., Cisco Systems, Inc., Esri, GeoComply Solutions Inc., Google LLC by Alphabet Inc., GPSWOX Ltd., Infillion by PaeDae, Inc., International Business Machines Corporation, LocationSmart Geolocation LLC, Mapcite, Microsoft Corporation, mSpy, Pulsate Lrd., Radar Labs, Inc., Salesforce, Inc., Simplifi Holdings, LLC, tado GmbH, Thumbvista, Upland Software, Inc., and Verve Group Inc..

Market Segmentation & Coverage

This research report categorizes the Active Geofencing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Fixed and Mobile.
• Based on Component, market is studied across Hardware, Services, and Software.
• Based on Range, market is studied across Large, Medium, and Short.
• Based on Communication Technology, market is studied across Cellular, GPS, RFID, and Wi-Fi.
• Based on Organization Size, market is studied across Large-scale Businesses and Small-scale & Medium-scale Businesses.
• Based on Application, market is studied across BFSI, Defense & Military, Healthcare, Industrial Manufacturing, Retail, and Transportation & Logistics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing spatial data use and developing real-time location technology
    • 5.1.1.2. Significant adoption of location-based applications among consumers
  • 5.1.2. Restraints
    • 5.1.2.1. Issues pertaining to battery drainage owing to high use of active geofencing
  • 5.1.3. Opportunities
    • 5.1.3.1. Rise in adoption to enable next-generation logistics
    • 5.1.3.2. Integrations of advanced and innovative technologies
  • 5.1.4. Challenges
    • 5.1.4.1. Concern regarding privacy and security issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Active Geofencing Market, by Type

• 6.1. Introduction
• 6.2. Fixed
• 6.3. Mobile

7. Active Geofencing Market, by Component

• 7.1. Introduction
• 7.2. Hardware
• 7.3. Services
• 7.4. Software

8. Active Geofencing Market, by Range

• 8.1. Introduction
• 8.2. Large
• 8.3. Medium
• 8.4. Short

9. Active Geofencing Market, by Communication Technology

• 9.1. Introduction
• 9.2. Cellular
• 9.3. GPS
• 9.4. RFID
• 9.5. Wi-Fi

10. Active Geofencing Market, by Organization Size

• 10.1. Introduction
• 10.2. Large-scale Businesses
• 10.3. Small-scale & Medium-scale Businesses

11. Active Geofencing Market, by Application

• 11.1. Introduction
• 11.2. BFSI
• 11.3. Defense & Military
• 11.4. Healthcare
• 11.5. Industrial Manufacturing
• 11.6. Retail
• 11.7. Transportation & Logistics

12. Americas Active Geofencing Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Active Geofencing Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Active Geofencing Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Agility Digital, Inc.
• 2. AirDroid by Sand Studio Pte. Ltd.
• 3. Allen Roche Group
• 4. Apple Inc.
• 5. Aware360TM Ltd.
• 6. Bluedot Industries Pty. Ltd.
• 7. Cisco Systems, Inc.
• 8. Esri
• 9. GeoComply Solutions Inc.
• 10. Google LLC by Alphabet Inc.
• 11. GPSWOX Ltd.
• 12. Infillion by PaeDae, Inc.
• 13. International Business Machines Corporation
• 14. LocationSmart Geolocation LLC
• 15. Mapcite
• 16. Microsoft Corporation
• 17. mSpy
• 18. Pulsate Lrd.
• 19. Radar Labs, Inc.
• 20. Salesforce, Inc.
• 21. Simplifi Holdings, LLC
• 22. tado GmbH
• 23. Thumbvista
• 24. Upland Software, Inc.
• 25. Verve Group Inc.