세계의 서비스형 자동화 시장 : 유형별, 조직 규모별, 비즈니스 기능별, 컴퍼넌트별, 전개 모델별, 산업별 예측(2025-2030년)

The Automation-as-a-Service Market was valued at USD 4.46 billion in 2023, expected to reach USD 4.90 billion in 2024, and is projected to grow at a CAGR of 9.98%, to USD 8.68 billion by 2030.

Automation-as-a-Service (AaaS) refers to the delivery of automation solutions via cloud-based platforms, enabling businesses to streamline processes, enhance efficiency, and reduce operational costs. This service spectrum encompasses functionalities like robotic process automation, AI-driven analytics, and other workflow automation systems. The necessity for AaaS arises from the growing demand for agile business processes, the need to enhance productivity, and the increasing complexities in handling large sets of data across various sectors. Its applications span across various industries, including banking, healthcare, IT, manufacturing, and retail, offering end-use organizations the flexibility to automate tasks without significant upfront investments.

Key growth factors influencing the AaaS market include advancements in AI and machine learning technologies, the proliferation of cloud computing, and the increasing digitization of business functions. A major opportunity lies in small to medium-sized enterprises (SMEs), which are increasingly seeking scalable automation solutions to remain competitive. Additionally, the integration of AaaS with Internet of Things (IoT) devices presents a novel avenue for expansion, enabling more autonomous and responsive operational systems. However, challenges such as data security concerns, integration complexities, and the need for skilled personnel to manage automated systems can impede market growth.

To capitalize on the burgeoning demand, innovation can be directed towards developing more intuitive user interfaces and customizable solutions that cater to the unique needs of different industries. Investing in secure data handling capabilities and accreditation could alleviate security anxieties. Furthermore, research into enhancing the synergy between AaaS and emerging technologies, such as blockchain and augmented reality, could open new business prospects. Despite its promising trajectory, the market for AaaS requires continual adaptation to technological evolution and an ever-changing regulatory landscape. Thus, staying abreast of these dynamics and fostering strategic collaborations could be pivotal for sustained business growth and market penetration.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Automation-as-a-Service Market

The Automation-as-a-Service Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising demand for automation across business processes
  • Increasing digitalization and self-service channels and remote workplace
  • Extensive application in logistics, media and entertainment, information technology
• Market Restraints
  • Dearth of skilled workforce
• Market Opportunities
  • Growing adoption of cloud technology across growing Small and medium-sized enterprises (SMEs)
  • Growing incorporation of Business Process Automation (BPA) and Robotic Process Automation (RPA)
• Market Challenges
  • Data security and privacy concerns

Porter's Five Forces: A Strategic Tool for Navigating the Automation-as-a-Service Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Automation-as-a-Service Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Automation-as-a-Service Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Automation-as-a-Service Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Automation-as-a-Service Market

A detailed market share analysis in the Automation-as-a-Service Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Automation-as-a-Service Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Automation-as-a-Service Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Automation-as-a-Service Market

A strategic analysis of the Automation-as-a-Service Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Automation-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include Automation Anywhere, Inc., Blue Prism Group Plc, HCL Technologies Limited, Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Kofax Inc., Microsoft Corporation, Nice Ltd., Pegasystems Inc., and UiPath.

Market Segmentation & Coverage

This research report categorizes the Automation-as-a-Service Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Knowledge-Based Automation and Rule-Based Automation.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.
• Based on Business Function, market is studied across Finance, Human Resources, Information Technology, Operations, and Sales & Marketing.
• Based on Component, market is studied across Services and Solution. The Services is further studied across Managed Services and Professional Services.
• Based on Deployment Model, market is studied across Private Cloud and Public Cloud.
• Based on Industry, market is studied across Banking, Financial Services, & Insurance, Energy & Utilities, Government & Defense, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail & Consumer Goods, Telecom & IT, and Transportation & Logistics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising demand for automation across business processes
    • 5.1.1.2. Increasing digitalization and self-service channels and remote workplace
    • 5.1.1.3. Extensive application in logistics, media and entertainment, information technology
  • 5.1.2. Restraints
    • 5.1.2.1. Dearth of skilled workforce
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing adoption of cloud technology across growing Small and medium-sized enterprises (SMEs)
    • 5.1.3.2. Growing incorporation of Business Process Automation (BPA) and Robotic Process Automation (RPA)
  • 5.1.4. Challenges
    • 5.1.4.1. Data security and privacy concerns
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Automation-as-a-Service Market, by Type

• 6.1. Introduction
• 6.2. Knowledge-Based Automation
• 6.3. Rule-Based Automation

7. Automation-as-a-Service Market, by Organization Size

• 7.1. Introduction
• 7.2. Large Enterprises
• 7.3. Small & Medium-Sized Enterprises

8. Automation-as-a-Service Market, by Business Function

• 8.1. Introduction
• 8.2. Finance
• 8.3. Human Resources
• 8.4. Information Technology
• 8.5. Operations
• 8.6. Sales & Marketing

9. Automation-as-a-Service Market, by Component

• 9.1. Introduction
• 9.2. Services
  • 9.2.1. Managed Services
  • 9.2.2. Professional Services
• 9.3. Solution

10. Automation-as-a-Service Market, by Deployment Model

• 10.1. Introduction
• 10.2. Private Cloud
• 10.3. Public Cloud

11. Automation-as-a-Service Market, by Industry

• 11.1. Introduction
• 11.2. Banking, Financial Services, & Insurance
• 11.3. Energy & Utilities
• 11.4. Government & Defense
• 11.5. Healthcare & Life Sciences
• 11.6. Manufacturing
• 11.7. Media & Entertainment
• 11.8. Retail & Consumer Goods
• 11.9. Telecom & IT
• 11.10. Transportation & Logistics

12. Americas Automation-as-a-Service Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Automation-as-a-Service Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Automation-as-a-Service Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Automation Anywhere, Inc.
• 2. Blue Prism Group Plc
• 3. HCL Technologies Limited
• 4. Hewlett Packard Enterprise Development LP
• 5. International Business Machines Corporation
• 6. Kofax Inc.
• 7. Microsoft Corporation
• 8. Nice Ltd.
• 9. Pegasystems Inc.
• 10. UiPath