세계의 고객 분석 시장 : 컴포넌트, 유형, 데이터 소스, 전개 모델, 용도, 조직 규모, 업종별 예측(2025-2030년)

The Customer Analytics Market was valued at USD 21.86 billion in 2023, expected to reach USD 24.22 billion in 2024, and is projected to grow at a CAGR of 11.34%, to USD 46.39 billion by 2030.

Customer analytics involves the comprehensive analysis of consumer data to understand behaviors, preferences, and trends, ultimately facilitating informed decision-making in marketing and product development. The necessity of customer analytics stems from the need for businesses to leverage data-driven insights to enhance customer engagement, improve customer retention, and increase revenue. Applications are vast, encompassing personalized marketing, customer segmentation, and predictive analytics, which aid in devising targeted strategies and improving customer satisfaction. End-use scope spans across various industries like retail, finance, healthcare, and telecommunications, where consumer insights drive competitive advantage.

Market insights reveal that the rising adoption of digital technologies and increasing data generation from multiple channels are key growth drivers. The proliferation of AI and machine learning in analytics tools enhances the capability to provide more accurate and actionable insights, presenting substantial growth opportunities. However, market growth faces challenges such as data privacy concerns and the complexity of integrating analytics tools with existing systems. Limited skilled workforce and high implementation costs can also act as barriers. Nevertheless, businesses that invest in developing comprehensive analytics infrastructure stand to gain a significant edge.

Opportunities lie in the development of more intuitive analytics platforms that can democratize data insights, making them accessible to non-expert users across organizations. Businesses should focus on integrating real-time analytics and developing blockchain-based solutions to enhance data security. Innovation should also target advancements in emotion analytics and voice recognition as consumer interaction avenues evolve. Continuous research in improving data cleaning and processing techniques can further streamline analytics workflows, enhancing output quality.

The customer analytics market is dynamic, characterized by rapid technological advancements and evolving consumer expectations. Companies should prioritize adaptability and continuous learning to navigate these changes. Embracing partnerships with technology innovators and emphasizing a customer-first approach in analytics can position companies to better capitalize on emerging trends and deliver superior value.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Customer Analytics Market

The Customer Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing emphasis on consumer-centric strategies
  • Increasing application in mapping and analyzing customer journeys for enhanced experience
  • Booming e-commerce platforms and online retailing activities
• Market Restraints
  • Complex implementation process and integrational issues
• Market Opportunities
  • Advancements in big data analytics and AI technologies
  • Rising adoption of digital marketing strategies
• Market Challenges
  • Concerns associated with data privacy and data security

Porter's Five Forces: A Strategic Tool for Navigating the Customer Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Customer Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Customer Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Customer Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Customer Analytics Market

A detailed market share analysis in the Customer Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Customer Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Customer Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Customer Analytics Market

A strategic analysis of the Customer Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Customer Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Systems Inc., Alphabet Inc., Alteryx, Amdocs Limited, Axis Communications AB, Cisco Systems, Inc., Cognizant Technology Solutions Corporation, Dell Inc., Hangzhou Hikvision Digital Technology Co., Ltd., Hewlett Packard Enterprise Development LP, Honeywell International Inc., Huawei Technologies Co., Ltd., International Business Machines Corporation, Intuvision Inc., Manthan Software Services Pvt. Ltd, Microsoft Corporation, NEC Corporation, Nice North America LLC, Oracle Corporation, Puretech Systems, Salesforce.Com Inc., SAP SE, SAS Institute Inc., and Siemens AG.

Market Segmentation & Coverage

This research report categorizes the Customer Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solution. The Services is further studied across Consulting Services, Education & Training, Integration & Deployment, and Support & Maintenance. The Solution is further studied across Analytical Modules/Tools, Dashboard & Reporting Tools, ETL (Extract, Transform, & Load), Social Media Analytical Tools, Voice of Customer (VOC), and Web Analytics Tools.
• Based on Type, market is studied across Descriptive, Diagnostic, Predictive, and Prescriptive.
• Based on Data Source, market is studied across Call Centre, Email, Smartphone, Social Media, Store, and Web.
• Based on Deployment Model, market is studied across Cloud-based and On-premise.
• Based on Application, market is studied across Brand Management, Campaign Management, Churn Management, Customer Behavioural Analysis, and Product Management.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium Enterprises (SMEs).
• Based on Vertical, market is studied across Banking, Financial Services, & Insurance (BFSI), Energy & Utilities, Manufacturing, Retail & e-commerce, Telecommunications & IT, and Transportation & Logistics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing emphasis on consumer-centric strategies
    • 5.1.1.2. Increasing application in mapping and analyzing customer journeys for enhanced experience
    • 5.1.1.3. Booming e-commerce platforms and online retailing activities
  • 5.1.2. Restraints
    • 5.1.2.1. Complex implementation process and integrational issues
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in big data analytics and AI technologies
    • 5.1.3.2. Rising adoption of digital marketing strategies
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data privacy and data security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Customer Analytics Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Consulting Services
  • 6.2.2. Education & Training
  • 6.2.3. Integration & Deployment
  • 6.2.4. Support & Maintenance
• 6.3. Solution
  • 6.3.1. Analytical Modules/Tools
  • 6.3.2. Dashboard & Reporting Tools
  • 6.3.3. ETL (Extract, Transform, & Load)
  • 6.3.4. Social Media Analytical Tools
  • 6.3.5. Voice of Customer (VOC)
  • 6.3.6. Web Analytics Tools

7. Customer Analytics Market, by Type

• 7.1. Introduction
• 7.2. Descriptive
• 7.3. Diagnostic
• 7.4. Predictive
• 7.5. Prescriptive

8. Customer Analytics Market, by Data Source

• 8.1. Introduction
• 8.2. Call Centre
• 8.3. Email
• 8.4. Smartphone
• 8.5. Social Media
• 8.6. Store
• 8.7. Web

9. Customer Analytics Market, by Deployment Model

• 9.1. Introduction
• 9.2. Cloud-based
• 9.3. On-premise

10. Customer Analytics Market, by Application

• 10.1. Introduction
• 10.2. Brand Management
• 10.3. Campaign Management
• 10.4. Churn Management
• 10.5. Customer Behavioural Analysis
• 10.6. Product Management

11. Customer Analytics Market, by Organization Size

• 11.1. Introduction
• 11.2. Large Enterprises
• 11.3. Small & Medium Enterprises (SMEs)

12. Customer Analytics Market, by Vertical

• 12.1. Introduction
• 12.2. Banking, Financial Services, & Insurance (BFSI)
• 12.3. Energy & Utilities
• 12.4. Manufacturing
• 12.5. Retail & e-commerce
• 12.6. Telecommunications & IT
• 12.7. Transportation & Logistics

13. Americas Customer Analytics Market

• 13.1. Introduction
• 13.2. Argentina
• 13.3. Brazil
• 13.4. Canada
• 13.5. Mexico
• 13.6. United States

14. Asia-Pacific Customer Analytics Market

• 14.1. Introduction
• 14.2. Australia
• 14.3. China
• 14.4. India
• 14.5. Indonesia
• 14.6. Japan
• 14.7. Malaysia
• 14.8. Philippines
• 14.9. Singapore
• 14.10. South Korea
• 14.11. Taiwan
• 14.12. Thailand
• 14.13. Vietnam

15. Europe, Middle East & Africa Customer Analytics Market

• 15.1. Introduction
• 15.2. Denmark
• 15.3. Egypt
• 15.4. Finland
• 15.5. France
• 15.6. Germany
• 15.7. Israel
• 15.8. Italy
• 15.9. Netherlands
• 15.10. Nigeria
• 15.11. Norway
• 15.12. Poland
• 15.13. Qatar
• 15.14. Russia
• 15.15. Saudi Arabia
• 15.16. South Africa
• 15.17. Spain
• 15.18. Sweden
• 15.19. Switzerland
• 15.20. Turkey
• 15.21. United Arab Emirates
• 15.22. United Kingdom

16. Competitive Landscape

• 16.1. Market Share Analysis, 2023
• 16.2. FPNV Positioning Matrix, 2023
• 16.3. Competitive Scenario Analysis
• 16.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Systems Inc.
• 2. Alphabet Inc.
• 3. Alteryx
• 4. Amdocs Limited
• 5. Axis Communications AB
• 6. Cisco Systems, Inc.
• 7. Cognizant Technology Solutions Corporation
• 8. Dell Inc.
• 9. Hangzhou Hikvision Digital Technology Co., Ltd.
• 10. Hewlett Packard Enterprise Development LP
• 11. Honeywell International Inc.
• 12. Huawei Technologies Co., Ltd.
• 13. International Business Machines Corporation
• 14. Intuvision Inc.
• 15. Manthan Software Services Pvt. Ltd
• 16. Microsoft Corporation
• 17. NEC Corporation
• 18. Nice North America LLC
• 19. Oracle Corporation
• 20. Puretech Systems
• 21. Salesforce.Com Inc.
• 22. SAP SE
• 23. SAS Institute Inc.
• 24. Siemens AG