세계의 감정 분석 시장 : 유형, 조직 규모, 용도, 업계별 예측(2025-2030년)

The Emotion Analytics Market was valued at USD 3.58 billion in 2023, expected to reach USD 3.97 billion in 2024, and is projected to grow at a CAGR of 11.34%, to USD 7.60 billion by 2030.

Emotion analytics is a burgeoning field aimed at decoding human emotions using advanced technologies such as artificial intelligence and machine learning, analyzing data from facial expressions, voice intonations, and physiological signals. The necessity for emotion analytics is underscored by its potential to revolutionize customer experience, offering businesses the ability to create highly personalized interactions. The applications extend across various industries including retail, where it helps in customer sentiment analysis; healthcare, for understanding patient emotions; and human resources, to enhance employee engagement. The end-use scope is vast, from enhancing marketing strategies to improving therapeutic approaches in mental health services.

Market growth is driven by the burgeoning need for enhanced human-machine interaction, advancing technologies in AI, and a rising demand for emotionally intelligent systems. Increased digitalization and the proliferation of wearable devices are other significant factors bolstering the market. However, challenges such as privacy concerns, data security issues, and the complexity of accurately interpreting nuanced emotional data pose vital limitations. The market also faces hurdles in integrating emotion analytics with existing systems and the high cost of advanced technology implementation.

Potential opportunities lie in extending emotion analytics to smart cities, developing empathetic AI, and creating seamless integration across IoT devices. Businesses can leverage these opportunities by investing in R&D for more sophisticated emotion recognition algorithms and forming strategic partnerships with tech companies offering complementary solutions. To foster innovation, focusing on improving the accuracy and speed of real-time emotion recognition systems can yield significant advantages. The nature of the market is dynamic, with an increasing convergence of emotive and predictive analytics shaping future organizational strategies. The continued evolution in AI and machine learning promises a fertile ground for research, aimed at overcoming current technological and ethical hurdles. Successful navigation of these areas can secure competitive advantages and ensure sustainable business growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Emotion Analytics Market

The Emotion Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Potential adoption to enhance customer experience and satisfaction
  • Proliferating growth of wearable technologies
  • Rapid preference for personalized user experience
• Market Restraints
  • Limited knowledge of emotion analytics
• Market Opportunities
  • Integration of modern technologies for better emotion analytics
  • Accelerating the development of the recognition application
• Market Challenges
  • Lack of standardization and misinterpretation issues

Porter's Five Forces: A Strategic Tool for Navigating the Emotion Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Emotion Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Emotion Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Emotion Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Emotion Analytics Market

A detailed market share analysis in the Emotion Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Emotion Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Emotion Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Emotion Analytics Market

A strategic analysis of the Emotion Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Emotion Analytics Market, highlighting leading vendors and their innovative profiles. These include Adoreboard Limited, Affectiva, Inc., Alphabet Inc., Apple, Inc., Clarifai Inc., Deloitte Touche Tohmatsu Ltd., Eyeris, HCL Technologies Limited, Honeywell International, Inc., iMotions A/S, InMoment, Inc., Intelex Technologies, International Business Machines Corporation, INX Software, Kairos AR Inc., Microsoft Corporation, Neuromore Inc., Noldus Information Technology BV, NVISO SA, RealEyes OU, SAP SE, SAS Institute Inc., Sensum d.o.o., Sentiance NV, and Wolters Kluwer N.V..

Market Segmentation & Coverage

This research report categorizes the Emotion Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Facial Analytics, Speech Analytics, Text Analytics, and Video Analytics.
• Based on Organization Size, market is studied across Large Enterprise and Small & Medium Enterprise.
• Based on Application, market is studied across Competitive Intelligence, Customer Experience Management, Public Safety & Law Enforcement, Sales & Marketing Management, and Workforce Management.
• Based on Vertical, market is studied across BFSI, Defense & Security, Government, Healthcare, IT & Telecommunication, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Potential adoption to enhance customer experience and satisfaction
    • 5.1.1.2. Proliferating growth of wearable technologies
    • 5.1.1.3. Rapid preference for personalized user experience
  • 5.1.2. Restraints
    • 5.1.2.1. Limited knowledge of emotion analytics
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of modern technologies for better emotion analytics
    • 5.1.3.2. Accelerating the development of the recognition application
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of standardization and misinterpretation issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Emotion Analytics Market, by Type

• 6.1. Introduction
• 6.2. Facial Analytics
• 6.3. Speech Analytics
• 6.4. Text Analytics
• 6.5. Video Analytics

7. Emotion Analytics Market, by Organization Size

• 7.1. Introduction
• 7.2. Large Enterprise
• 7.3. Small & Medium Enterprise

8. Emotion Analytics Market, by Application

• 8.1. Introduction
• 8.2. Competitive Intelligence
• 8.3. Customer Experience Management
• 8.4. Public Safety & Law Enforcement
• 8.5. Sales & Marketing Management
• 8.6. Workforce Management

9. Emotion Analytics Market, by Vertical

• 9.1. Introduction
• 9.2. BFSI
• 9.3. Defense & Security
• 9.4. Government
• 9.5. Healthcare
• 9.6. IT & Telecommunication
• 9.7. Retail

10. Americas Emotion Analytics Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Emotion Analytics Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Emotion Analytics Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adoreboard Limited
• 2. Affectiva, Inc.
• 3. Alphabet Inc.
• 4. Apple, Inc.
• 5. Clarifai Inc.
• 6. Deloitte Touche Tohmatsu Ltd.
• 7. Eyeris
• 8. HCL Technologies Limited
• 9. Honeywell International, Inc.
• 10. iMotions A/S
• 11. InMoment, Inc.
• 12. Intelex Technologies
• 13. International Business Machines Corporation
• 14. INX Software
• 15. Kairos AR Inc.
• 16. Microsoft Corporation
• 17. Neuromore Inc.
• 18. Noldus Information Technology BV
• 19. NVISO SA
• 20. RealEyes OU
• 21. SAP SE
• 22. SAS Institute Inc.
• 23. Sensum d.o.o.
• 24. Sentiance NV
• 25. Wolters Kluwer N.V.