세계의 CPG용 이미지 인식 시장 :컴포넌트, 전개 유형, 용도별 예측(2025-2030년)

The Image Recognition in CPG Market was valued at USD 1.94 billion in 2023, expected to reach USD 2.24 billion in 2024, and is projected to grow at a CAGR of 17.09%, to USD 5.86 billion by 2030.

Image recognition in the Consumer Packaged Goods (CPG) sector involves using advanced technologies to identify, track, and analyze product images to improve marketing strategies, inventory management, and consumer engagement. The scope includes automatic identification of product features, brand logos, and more, enabling real-time analytics and personalized customer interactions. Necessity arises from an increasingly data-driven market landscape that demands precise insights for competitive advantage, responsive supply chain management, and enhanced consumer experience. Applications span from retail shelf monitoring, product tracking, to augmented reality shopping experiences. The end-use scope involves manufacturers, retailers, and marketing agencies aiming to streamline operations and drive sales.

Key growth influencers include advancements in AI, machine learning, and deep learning technologies, making image recognition more accurate and accessible. Integration with big data analytics enables actionable insights, forecast consumer behavior, and optimize pricing strategies. Potential opportunities lie in the development of robust recognition software that can work seamlessly across platforms, aligning with trends like omnichannel marketing. Recommendations include investing in AI-enhanced image recognition platforms to streamline data collection and analysis processes, enhancing customer personalization and engagement.

However, limitations include high implementation costs and the need for substantial infrastructure development, which could deter smaller companies from adopting the technology. Privacy concerns and stringent regulations around data use pose significant challenges, necessitating transparency and robust data governance practices.

Innovation and research can focus on enhancing algorithmic efficiency and accuracy in diverse and complex environments, developing cost-effective solutions for broader accessibility, and leveraging blockchain for secure data management. The market is dynamic, spurred by constant technological advancements and evolving consumer expectations, demanding agility and an innovation-driven approach. Enterprises that promptly adapt and integrate these evolving technologies in their operations are poised for substantial gains, leveraging precise consumer insights and optimized operational efficiencies to secure competitive advantage in the marketplace.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Image Recognition in CPG Market

The Image Recognition in CPG Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising need for efficient and profitable retail execution processes with adherence to compliance standards
  • Increased adoption of omni-channel media and retail fragmentation
  • Accelerating demand for cloud-powered image recognition solutions for aiding CPG representatives
• Market Restraints
  • High installation cost of image recognition services
• Market Opportunities
  • Integration of AI with image recognition solutions in the CPG industry to improve store performance
  • Increasing developments of advanced products and services by market players
• Market Challenges
  • CPG manufacturers and retailers' dependency on traditional auditing methods

Porter's Five Forces: A Strategic Tool for Navigating the Image Recognition in CPG Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Image Recognition in CPG Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Image Recognition in CPG Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Image Recognition in CPG Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Image Recognition in CPG Market

A detailed market share analysis in the Image Recognition in CPG Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Image Recognition in CPG Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Image Recognition in CPG Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Image Recognition in CPG Market

A strategic analysis of the Image Recognition in CPG Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Image Recognition in CPG Market, highlighting leading vendors and their innovative profiles. These include Amazon.com, Inc., Blippar Ltd., Clarifai, Inc., Google LLC, Huawei Technologies Co., Ltd., IBM Corp., Imagga Technologies Ltd., LTU Tech, Microsoft Corporation, NEC Corporation, Oracle Corporation, Qualcomm Technologies, Inc., Ricoh Company, Ltd., Toshiba Corporation, Vispera Information Technologies, and Wikitude GmbH.

Market Segmentation & Coverage

This research report categorizes the Image Recognition in CPG Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware and Solution & Services.
• Based on Deployment Type, market is studied across Cloud and On-Premises.
• Based on Application, market is studied across Auditing Product Placement, Category Analysis, Inventory analysis, and Product & Shelf Monitoring Analysis.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising need for efficient and profitable retail execution processes with adherence to compliance standards
    • 5.1.1.2. Increased adoption of omni-channel media and retail fragmentation
    • 5.1.1.3. Accelerating demand for cloud-powered image recognition solutions for aiding CPG representatives
  • 5.1.2. Restraints
    • 5.1.2.1. High installation cost of image recognition services
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of AI with image recognition solutions in the CPG industry to improve store performance
    • 5.1.3.2. Increasing developments of advanced products and services by market players
  • 5.1.4. Challenges
    • 5.1.4.1. CPG manufacturers and retailers' dependency on traditional auditing methods
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Image Recognition in CPG Market, by Component

• 6.1. Introduction
• 6.2. Hardware
• 6.3. Solution & Services

7. Image Recognition in CPG Market, by Deployment Type

• 7.1. Introduction
• 7.2. Cloud
• 7.3. On-Premises

8. Image Recognition in CPG Market, by Application

• 8.1. Introduction
• 8.2. Auditing Product Placement
• 8.3. Category Analysis
• 8.4. Inventory analysis
• 8.5. Product & Shelf Monitoring Analysis

9. Americas Image Recognition in CPG Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Image Recognition in CPG Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Image Recognition in CPG Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amazon.com, Inc.
• 2. Blippar Ltd.
• 3. Clarifai, Inc.
• 4. Google LLC
• 5. Huawei Technologies Co., Ltd.
• 6. IBM Corp.
• 7. Imagga Technologies Ltd.
• 8. LTU Tech
• 9. Microsoft Corporation
• 10. NEC Corporation
• 11. Oracle Corporation
• 12. Qualcomm Technologies, Inc.
• 13. Ricoh Company, Ltd.
• 14. Toshiba Corporation
• 15. Vispera Information Technologies
• 16. Wikitude GmbH