세계의 인스턴트 식료품 시장 : 유형별, 제품별 예측(2025-2030년)

The Instant Grocery Market was valued at USD 209.34 billion in 2023, expected to reach USD 245.40 billion in 2024, and is projected to grow at a CAGR of 13.80%, to USD 517.45 billion by 2030.

The instant grocery market encompasses services that allow consumers to purchase groceries and receive them within a very short time frame, typically under an hour. This market addresses the growing consumer demand for convenience, quick access to fresh produce, and pantry staples amid their busy lifestyles. The necessity of instant grocery services is driven by the trend toward urbanization, reduced time for traditional shopping, and the increasing penetration of digital commerce. Applications of these services often leverage mobile apps and web platforms to streamline ordering processes and utilize advanced logistics infrastructures for rapid delivery. The primary end-use sectors include urban households, working professionals, and tech-savvy consumers seeking time-efficient shopping methods.

Key growth factors influencing the market include advancements in digital payment technologies, the proliferation of smartphone usage, and the adoption of artificial intelligence in optimizing delivery routes for faster service. The COVID-19 pandemic catalyzed the demand for contactless and same-day delivery options, presenting significant growth opportunities. Industry players can capitalize on this demand by investing in robust digital infrastructures, enhancing AI-driven solutions for supply chain management, and forming strategic partnerships with local grocery stores and delivery service providers. Potential opportunities lie in tapping into underpenetrated urban areas, expanding product range to include fresh and organic produce, and personalizing customer experiences through data-driven approaches.

Nevertheless, the market faces limitations such as logistical challenges in managing perishable goods, high operational costs, and intense competition from established retail giants and emerging start-ups. Additionally, ensuring consistent product availability and managing delivery expectations pose significant hurdles. The best areas for innovation and research include developing sustainable packaging solutions, exploring autonomous delivery vehicles, and expanding capabilities for drone deliveries. Focusing on these areas can enhance efficiency and reduce costs. The instant grocery market is dynamic, characterized by rapid technological adoption and changing consumer behaviors, necessitating continuous adaptation and strategic planning by market players to sustain growth and competitiveness.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Instant Grocery Market

The Instant Grocery Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Changing consumer lifestyles and adoption of online channels
  • Rising number of working populations
  • Significant proliferation of e-commerce sector
• Market Restraints
  • Concern regarding infrastructure cost
• Market Opportunities
  • Promotional activities and discounted price on online purchase
  • Emerging rapid and one-day delivery solutions
• Market Challenges
  • Availability of counterfeit products and quality issues

Porter's Five Forces: A Strategic Tool for Navigating the Instant Grocery Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Instant Grocery Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Instant Grocery Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Instant Grocery Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Instant Grocery Market

A detailed market share analysis in the Instant Grocery Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Instant Grocery Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Instant Grocery Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Instant Grocery Market

A strategic analysis of the Instant Grocery Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Instant Grocery Market, highlighting leading vendors and their innovative profiles. These include Albertsons Co. Inc., Alphabet Inc., Amazon.com, Inc., Blue Apron Holdings Inc., Buymie Technologies Ltd., Delivery Hero SE, DoorDash, Inc., HelloFresh SE, Instacart, Koninklijke Ahold Delhaize NV, Kroger Co., Maplebear Inc., Ocado Retail Ltd., Reliance Industries Ltd., Swiggy, Target Corporation, Tata Sons Pvt. Ltd., Uber Technologies, Inc., Walmart, Inc., and We Deliver Local Ltd..

Market Segmentation & Coverage

This research report categorizes the Instant Grocery Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Food and Non Food.
• Based on Product, market is studied across Fresh Produce, Grocery & Staples, Household Items, Packaged Food, and Personal Care.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Changing consumer lifestyles and adoption of online channels
    • 5.1.1.2. Rising number of working populations
    • 5.1.1.3. Significant proliferation of e-commerce sector
  • 5.1.2. Restraints
    • 5.1.2.1. Concern regarding infrastructure cost
  • 5.1.3. Opportunities
    • 5.1.3.1. Promotional activities and discounted price on online purchase
    • 5.1.3.2. Emerging rapid and one-day delivery solutions
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of counterfeit products and quality issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Instant Grocery Market, by Type

• 6.1. Introduction
• 6.2. Food
• 6.3. Non Food

7. Instant Grocery Market, by Product

• 7.1. Introduction
• 7.2. Fresh Produce
• 7.3. Grocery & Staples
• 7.4. Household Items
• 7.5. Packaged Food
• 7.6. Personal Care

8. Americas Instant Grocery Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Instant Grocery Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Instant Grocery Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Albertsons Co. Inc.
• 2. Alphabet Inc.
• 3. Amazon.com, Inc.
• 4. Blue Apron Holdings Inc.
• 5. Buymie Technologies Ltd.
• 6. Delivery Hero SE
• 7. DoorDash, Inc.
• 8. HelloFresh SE
• 9. Instacart
• 10. Koninklijke Ahold Delhaize NV
• 11. Kroger Co.
• 12. Maplebear Inc.
• 13. Ocado Retail Ltd.
• 14. Reliance Industries Ltd.
• 15. Swiggy
• 16. Target Corporation
• 17. Tata Sons Pvt. Ltd.
• 18. Uber Technologies, Inc.
• 19. Walmart, Inc.
• 20. We Deliver Local Ltd.