세계의 IoT 애널리틱스 시장 : 유형, 배포, 최종 사용자별 예측(2025-2030년)

The IoT Analytics Market was valued at USD 31.84 billion in 2023, expected to reach USD 35.85 billion in 2024, and is projected to grow at a CAGR of 17.17%, to USD 96.54 billion by 2030.

The Internet of Things (IoT) Analytics market encompasses technologies and processes that enable the collection, analysis, and interpretation of data generated by IoT devices. This field is crucial for extracting actionable insights to optimize operations, enhance efficiency, and drive innovation across various industries. The necessity for IoT Analytics arises from the exponential growth in connected devices, necessitating robust data processing to fuel real-time decision-making. Its applications are vast, spanning from smart homes and healthcare to industrial automation and smart cities. End-use sectors utilizing IoT Analytics include manufacturing, retail, transportation, energy, and agriculture, each benefiting from improved operational visibility and preventative strategies. Key growth influences include advancements in AI and machine learning, increased investment in IoT infrastructure, and the growing demand for real-time data processing capabilities. Potential opportunities are emerging in sectors like healthcare, where IoT Analytics can create significant patient care improvements and operational efficiencies. Furthermore, industries are ripe for innovation by integrating IoT Analytics with edge computing, enhancing data processing at the source.

Challenges in the market include concerns over data privacy and security, high costs of implementation, and the complexity of managing large volumes of data. Navigating different data formats and interoperability issues also impede seamless integration. Nonetheless, the market offers fertile ground for research and innovation, particularly in developing scalable analytics solutions and enhancing AI capabilities for predictive analytics. Businesses should focus on creating interoperable platforms and strengthening security measures to harness IoT Analytics fully. The nature of the market is dynamic and competitive, encouraging continuous innovation and adaptation. Companies should invest in developing strategic partnerships and expanding their technology ecosystems to stay ahead. For optimal growth, focusing on user-friendly, scalable analytics platforms that ensure data privacy and address specific industry needs will lead to greater market success.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving IoT Analytics Market

The IoT Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Significant adoption to increase productivity and transparency within organizations
  • Growing need of predictive and descriptive analysis
  • Proliferating growth of IoT data
• Market Restraints
  • Limited use of Real-time algorithms and heterogeneous data processing
• Market Opportunities
  • Introduction of edge analytics
  • Technological advancements in Platform as a Service (PaaS)
• Market Challenges
  • Lack of skilled and experienced professionals

Porter's Five Forces: A Strategic Tool for Navigating the IoT Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the IoT Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the IoT Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the IoT Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the IoT Analytics Market

A detailed market share analysis in the IoT Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the IoT Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the IoT Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the IoT Analytics Market

A strategic analysis of the IoT Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the IoT Analytics Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Aeris Communications Inc., Dell Inc., Hewlett Packard Enterprise Company, Hitachi, Ltd., Intel Corporation, IoT Analytics GmbH, Micro Focus International PLC, Oracle Corporation, PTC Inc., Salesforce, Inc., SAP SE, SAS Institute Inc., Software AG, and Teradata Corporation.

Market Segmentation & Coverage

This research report categorizes the IoT Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Service and Solution.
• Based on Deployment, market is studied across Cloud and On-Premise.
• Based on End-User, market is studied across Agriculture, BFSI, Energy & Utility, Manufacturing, Public Sector, and Retail & Consumer Goods.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Significant adoption to increase productivity and transparency within organizations
    • 5.1.1.2. Growing need of predictive and descriptive analysis
    • 5.1.1.3. Proliferating growth of IoT data
  • 5.1.2. Restraints
    • 5.1.2.1. Limited use of Real-time algorithms and heterogeneous data processing
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of edge analytics
    • 5.1.3.2. Technological advancements in Platform as a Service (PaaS)
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of skilled and experienced professionals
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. IoT Analytics Market, by Type

• 6.1. Introduction
• 6.2. Service
• 6.3. Solution

7. IoT Analytics Market, by Deployment

• 7.1. Introduction
• 7.2. Cloud
• 7.3. On-Premise

8. IoT Analytics Market, by End-User

• 8.1. Introduction
• 8.2. Agriculture
• 8.3. BFSI
• 8.4. Energy & Utility
• 8.5. Manufacturing
• 8.6. Public Sector
• 8.7. Retail & Consumer Goods

9. Americas IoT Analytics Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific IoT Analytics Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa IoT Analytics Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. Aeris Communications Inc.
• 3. Dell Inc.
• 4. Hewlett Packard Enterprise Company
• 5. Hitachi, Ltd.
• 6. Intel Corporation
• 7. IoT Analytics GmbH
• 8. Micro Focus International PLC
• 9. Oracle Corporation
• 10. PTC Inc.
• 11. Salesforce, Inc.
• 12. SAP SE
• 13. SAS Institute Inc.
• 14. Software AG
• 15. Teradata Corporation