세계의 마케팅 분석 시장 : 유형, 컴포넌트, 용도, 전개, 최종 사용자별 예측(2025-2030년)

The Marketing Analytics Market was valued at USD 54.32 billion in 2023, expected to reach USD 60.26 billion in 2024, and is projected to grow at a CAGR of 9.06%, to USD 99.72 billion by 2030.

As a Market Research Analyst at 360iResearch, your role encompasses the systematic collection, analysis, and interpretation of data related to marketing analytics, a crucial field that uses data-driven insights to drive marketing strategies and optimize performance. Marketing analytics is defined by its ability to utilize data from various channels to understand consumer behavior and market trends, thereby facilitating more informed decision-making. The necessity of marketing analytics lies in its ability to enhance consumer engagement, optimize campaigns, and improve return on investment (ROI). Its application spans across digital marketing, customer relationship management, product development, and market development. The end-use scope includes industries such as retail, finance, healthcare, and technology, where data-driven insights can significantly impact business strategies. Current market insights reveal that key growth factors include the increasing adoption of big data and AI technologies, and the shifting focus towards personalized customer experiences. Potential opportunities lie in expanding analytics capabilities to incorporate predictive modeling and real-time data processing, which can provide businesses with a competitive edge. To capture these opportunities, companies should invest in robust data infrastructure and skilled analytical talent. However, challenges such as data privacy regulations, data integration complexities, and the high cost of analytics solutions pose significant hurdles. Innovation and research should focus on developing advanced analytics tools that seamlessly integrate with existing infrastructures and maintain compliance with data protection norms. Furthermore, efforts should be made to enhance user-friendly, automated systems that democratize data utilization across organizational levels. The marketing analytics market is inherently dynamic, driven by rapid technological advancements. Therefore, continuous adaptation and investment in cutting-edge technologies are crucial for sustaining growth and achieving strategic advancements. Engaging in strategic partnerships and collaborations could also unlock new avenues for growth in this ever-evolving market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Marketing Analytics Market

The Marketing Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising adoption to better understand consumer insights and generate ROI
  • Increasing usage of hybrid and multi-cloud architectures
  • Surging adoption by BFSI and retail sector
• Market Restraints
  • Concern associated with misinterpretation of marketing analytics
• Market Opportunities
  • Integration of modern technologies for advanced marketing analytics
  • Potential adoption of cloud-based technology among SMEs
• Market Challenges
  • Dearth of skilled and experienced professionals

Porter's Five Forces: A Strategic Tool for Navigating the Marketing Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Marketing Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Marketing Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Marketing Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Marketing Analytics Market

A detailed market share analysis in the Marketing Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Marketing Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Marketing Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Marketing Analytics Market

A strategic analysis of the Marketing Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Marketing Analytics Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., AgencyAnalytics Inc., CallRail, CleverTap, Funnel.io, Google LLC by Alphabet Inc., HubSpot, Inc., International Business Machines Corporation, Invoca,Inc., Mailchimp, Microsoft Corporation, MoEngage, Neustar, Inc., Oracle Corporation, OWOX, Inc., Pegasystems Inc., Salesforce, Inc., SAS Institute Inc., Semrush, Singular Labs, Inc., SproutLoud, Supermetrics, Teradata Corporation, and Whatconverts by Icon Digital LLC.

Market Segmentation & Coverage

This research report categorizes the Marketing Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Types, market is studied across Descriptive analytics, Diagnostic Analytics, Predictive analytics, and Prescriptive analytics.
• Based on Component, market is studied across Software and Tools.
• Based on Application, market is studied across Content Marketing, E-mail Marketing, Online Marketing, and Social Media Marketing.
• Based on Deployment, market is studied across On-Cloud and On-premises.
• Based on End-User, market is studied across BFSI, Education, Healthcare, Manufacturing, Retail, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising adoption to better understand consumer insights and generate ROI
    • 5.1.1.2. Increasing usage of hybrid and multi-cloud architectures
    • 5.1.1.3. Surging adoption by BFSI and retail sector
  • 5.1.2. Restraints
    • 5.1.2.1. Concern associated with misinterpretation of marketing analytics
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of modern technologies for advanced marketing analytics
    • 5.1.3.2. Potential adoption of cloud-based technology among SMEs
  • 5.1.4. Challenges
    • 5.1.4.1. Dearth of skilled and experienced professionals
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Marketing Analytics Market, by Types

• 6.1. Introduction
• 6.2. Descriptive analytics
• 6.3. Diagnostic Analytics
• 6.4. Predictive analytics
• 6.5. Prescriptive analytics

7. Marketing Analytics Market, by Component

• 7.1. Introduction
• 7.2. Software
• 7.3. Tools

8. Marketing Analytics Market, by Application

• 8.1. Introduction
• 8.2. Content Marketing
• 8.3. E-mail Marketing
• 8.4. Online Marketing
• 8.5. Social Media Marketing

9. Marketing Analytics Market, by Deployment

• 9.1. Introduction
• 9.2. On-Cloud
• 9.3. On-premises

10. Marketing Analytics Market, by End-User

• 10.1. Introduction
• 10.2. BFSI
• 10.3. Education
• 10.4. Healthcare
• 10.5. Manufacturing
• 10.6. Retail
• 10.7. Travel & Hospitality

11. Americas Marketing Analytics Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Marketing Analytics Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Marketing Analytics Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. Adobe Inc.
• 3. AgencyAnalytics Inc.
• 4. CallRail
• 5. CleverTap
• 6. Funnel.io
• 7. Google LLC by Alphabet Inc.
• 8. HubSpot, Inc.
• 9. International Business Machines Corporation
• 10. Invoca,Inc.
• 11. Mailchimp
• 12. Microsoft Corporation
• 13. MoEngage
• 14. Neustar, Inc.
• 15. Oracle Corporation
• 16. OWOX, Inc.
• 17. Pegasystems Inc.
• 18. Salesforce, Inc.
• 19. SAS Institute Inc.
• 20. Semrush
• 21. Singular Labs, Inc.
• 22. SproutLoud
• 23. Supermetrics
• 24. Teradata Corporation
• 25. Whatconverts by Icon Digital LLC