세계의 모바일 비즈니스 인텔리전스 시장 : 디바이스 유형, 기능, 전개 모델, 업종별 예측(2025-2030년)

The Mobile Business Intelligence Market was valued at USD 14.87 billion in 2023, expected to reach USD 16.66 billion in 2024, and is projected to grow at a CAGR of 10.71%, to USD 30.33 billion by 2030.

Mobile Business Intelligence (BI) refers to the capability of accessing and analyzing business data via mobile devices, facilitating informed decision-making on the go. The necessity for Mobile BI arises from the demand for real-time data access and analysis, enabling professionals and executives to make agile decisions without being tethered to their desktops. Its application spans various sectors such as retail, finance, healthcare, and logistics, providing a broad end-use scope that includes sales analysis, market forecasts, performance metrics, and customer behavior analysis. Key growth factors include the increasing penetration of smartphones and tablets, the growing reliance on data-driven decision-making, and advancements in mobile platforms and network connectivity. The rise of Industry 4.0 and the integration of AI and ML in BI tools offer potential opportunities for market players to capitalize on enhanced data analytics capabilities. However, limitations such as data security concerns, the complexity of integrating mobile BI solutions with existing systems, and challenges in ensuring data accuracy and consistency pose significant hurdles to market growth. In terms of innovation, areas like augmented analytics, AI-driven BI tools, and improved data visualization techniques promise substantial business growth. Developing intuitive, user-friendly interfaces that cater to non-technical users could also drive market adoption. Moreover, opportunities exist in tailoring solutions to specific industries or business needs, offering predictive and prescriptive analytics, and enhancing mobile BI functionalities for better offline capabilities. Despite these opportunities, the market remains competitive and demands constant adaptation to technological shifts and changing consumer expectations. Businesses should focus on robust security measures, seamless system integration, and delivering tangible ROI to overcome market challenges and leverage new growth avenues.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Business Intelligence Market

The Mobile Business Intelligence Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adoption of improved decisions making tools by enterprises
  • Growing trend of BYOD across various industries
  • Ongoing trend of remote work and the growth of mobile workforces
• Market Restraints
  • Limited skilled IT resources coupled with issues regarding mobile device compatibility
• Market Opportunities
  • Rising integration of IoT and 5g in mobile business intelligence tools
  • Emergence of big data analytics and need for real-time monitoring in business
• Market Challenges
  • Issues and concerns related to privacy and data security

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Business Intelligence Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Business Intelligence Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Business Intelligence Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Business Intelligence Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Business Intelligence Market

A detailed market share analysis in the Mobile Business Intelligence Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Business Intelligence Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Business Intelligence Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Business Intelligence Market

A strategic analysis of the Mobile Business Intelligence Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Business Intelligence Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Dimensional Insight, Inc., Domo, Inc., Dundas Data Visualization, Inc. by insightsoftware, LLC, e-Zest Solutions Ltd., GoodData Corporation, Google LLC, InetSoft Technology Corp., International Business Machines Corporation, Jaspersoft by Cloud Software Group, Inc., Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Orbit Analytics, Phocas Group Pty Ltd, Pyramid Analytics BV, QlikTech International AB, Salesforce.com Inc., SAP SE, SAS Institute Inc., Sisense Ltd., TARGIT A/S, TIBCO Software Inc., Yellowfin International by Idera, Inc., and Zoho Corporation.

Market Segmentation & Coverage

This research report categorizes the Mobile Business Intelligence Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Device Types, market is studied across Laptops with Mobile Access, Smartphones, Tablets, and Wearable Devices.
• Based on Function, market is studied across Dashboards for Mobile, Data Visualization on Mobile Devices, Location-based Analytics, Mobile Data Exploration, and Real-time Reporting.
• Based on Deployment Model, market is studied across Hybrid, On-Cloud, and On-Premises.
• Based on Vertical, market is studied across BFSI, Consumer Goods and Retail, Government, Healthcare & Life Science, IT & Telecommunication, Media & Entertainment, and Travel & Tourism.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adoption of improved decisions making tools by enterprises
    • 5.1.1.2. Growing trend of BYOD across various industries
    • 5.1.1.3. Ongoing trend of remote work and the growth of mobile workforces
  • 5.1.2. Restraints
    • 5.1.2.1. Limited skilled IT resources coupled with issues regarding mobile device compatibility
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising integration of IoT and 5g in mobile business intelligence tools
    • 5.1.3.2. Emergence of big data analytics and need for real-time monitoring in business
  • 5.1.4. Challenges
    • 5.1.4.1. Issues and concerns related to privacy and data security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Business Intelligence Market, by Device Types

• 6.1. Introduction
• 6.2. Laptops with Mobile Access
• 6.3. Smartphones
• 6.4. Tablets
• 6.5. Wearable Devices

7. Mobile Business Intelligence Market, by Function

• 7.1. Introduction
• 7.2. Dashboards for Mobile
• 7.3. Data Visualization on Mobile Devices
• 7.4. Location-based Analytics
• 7.5. Mobile Data Exploration
• 7.6. Real-time Reporting

8. Mobile Business Intelligence Market, by Deployment Model

• 8.1. Introduction
• 8.2. Hybrid
• 8.3. On-Cloud
• 8.4. On-Premises

9. Mobile Business Intelligence Market, by Vertical

• 9.1. Introduction
• 9.2. BFSI
• 9.3. Consumer Goods and Retail
• 9.4. Government
• 9.5. Healthcare & Life Science
• 9.6. IT & Telecommunication
• 9.7. Media & Entertainment
• 9.8. Travel & Tourism

10. Americas Mobile Business Intelligence Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Mobile Business Intelligence Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Mobile Business Intelligence Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amazon Web Services, Inc.
• 2. Dimensional Insight, Inc.
• 3. Domo, Inc.
• 4. Dundas Data Visualization, Inc. by insightsoftware, LLC
• 5. e-Zest Solutions Ltd.
• 6. GoodData Corporation
• 7. Google LLC
• 8. InetSoft Technology Corp.
• 9. International Business Machines Corporation
• 10. Jaspersoft by Cloud Software Group, Inc.
• 11. Microsoft Corporation
• 12. MicroStrategy Incorporated
• 13. Oracle Corporation
• 14. Orbit Analytics
• 15. Phocas Group Pty Ltd
• 16. Pyramid Analytics BV
• 17. QlikTech International AB
• 18. Salesforce.com Inc.
• 19. SAP SE
• 20. SAS Institute Inc.
• 21. Sisense Ltd.
• 22. TARGIT A/S
• 23. TIBCO Software Inc.
• 24. Yellowfin International by Idera, Inc.
• 25. Zoho Corporation