세계의 모바일 티켓팅 시장 : 유형, 테크놀로지, 용도별 예측(2025-2030년)

The Mobile Ticketing Market was valued at USD 553.57 million in 2023, expected to reach USD 658.20 million in 2024, and is projected to grow at a CAGR of 20.59%, to USD 2,053.43 million by 2030.

Mobile ticketing refers to the digital purchase, delivery, and validation of tickets for various services and events through mobile devices. This system is crucial as it offers a seamless, efficient, and contactless alternative to traditional paper ticketing, capturing a growing segment of technologically savvy consumers. Its application spans a vast range of sectors, including transportation (such as airlines, buses, and trains), entertainment events (like concerts and movies), and sports. The end-use scope is diverse, covering logistics-driven enterprises, hospitality, and large-scale event management, which leverage mobile ticketing for broader customer reach and enhanced user experiences. The market's growth is catalyzed by increasing smartphone penetration, rising internet connectivity, and the growing demand for swift and hassle-free service solutions. Real-time access to tickets, ease of transaction, and environmental benefits are also pivotal growth drivers. Recent opportunities include partnerships with tech innovators to integrate AI and blockchain for secure, personalized ticketing solutions and utilizing data analytics for customer behavior insights. However, challenges exist, including cybersecurity threats, the digital divide affecting rural penetration, and technological resistance in certain demographics. Limitations are exacerbated by high initial deployment costs and potential compatibility issues across older mobile devices or operating systems. To overcome these hurdles, industry players could focus on research and development in predictive analytics, QR coding enhancements, and improving app interfaces for better user engagement. Furthermore, advancing security measures through blockchain can substantially mitigate trust issues. Emphasis on cross-industry collaboration can foster innovation, while market entrants should leverage emerging markets' digitalization trends for growth. By accentuating these innovations and addressing challenges, businesses can align themselves with the dynamic and forward-thinking nature of the mobile ticketing market, poised for substantial expansion.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Ticketing Market

The Mobile Ticketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing use of smartphones and internet-based services
  • Growing availability of web-based ticket solutions across end-user industries
  • Convenience and attractive offers provided by mobile tickets
• Market Restraints
  • Issues associated with connectivity
• Market Opportunities
  • Advancements in mobile ticketing platforms
  • Significant efforts for digitalization of sports events
• Market Challenges
  • Less awareness and penetration across emerging economies

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Ticketing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Ticketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Ticketing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Ticketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Ticketing Market

A detailed market share analysis in the Mobile Ticketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Ticketing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Ticketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Ticketing Market

A strategic analysis of the Mobile Ticketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Ticketing Market, highlighting leading vendors and their innovative profiles. These include CGI Inc., CITYWAY S.A., Cubic Corporation, Giesecke+Devrient GmbH, HID Global Corporation, Indra Sistemas, S.A., Infineon Technologies AG, Masabi Ltd, Rambus, Scheidt & Bachmann GmbH, Softjourn INC., Thales Group, TickPick LLC, Vix Technology, and Zendesk, Inc..

Market Segmentation & Coverage

This research report categorizes the Mobile Ticketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Mobile Applications and SMS Ticketing.
• Based on Technology, market is studied across 2D Bar Code, NFC, and OCR.
• Based on Application, market is studied across Entertainment Tickets and Travel Tickets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing use of smartphones and internet-based services
    • 5.1.1.2. Growing availability of web-based ticket solutions across end-user industries
    • 5.1.1.3. Convenience and attractive offers provided by mobile tickets
  • 5.1.2. Restraints
    • 5.1.2.1. Issues associated with connectivity
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in mobile ticketing platforms
    • 5.1.3.2. Significant efforts for digitalization of sports events
  • 5.1.4. Challenges
    • 5.1.4.1. Less awareness and penetration across emerging economies
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Ticketing Market, by Type

• 6.1. Introduction
• 6.2. Mobile Applications
• 6.3. SMS Ticketing

7. Mobile Ticketing Market, by Technology

• 7.1. Introduction
• 7.2. 2D Bar Code
• 7.3. NFC
• 7.4. OCR

8. Mobile Ticketing Market, by Application

• 8.1. Introduction
• 8.2. Entertainment Tickets
• 8.3. Travel Tickets

9. Americas Mobile Ticketing Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mobile Ticketing Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mobile Ticketing Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. CGI Inc.
• 2. CITYWAY S.A.
• 3. Cubic Corporation
• 4. Giesecke+Devrient GmbH
• 5. HID Global Corporation
• 6. Indra Sistemas, S.A.
• 7. Infineon Technologies AG
• 8. Masabi Ltd
• 9. Rambus
• 10. Scheidt & Bachmann GmbH
• 11. Softjourn INC.
• 12. Thales Group
• 13. TickPick LLC
• 14. Vix Technology
• 15. Zendesk, Inc.