세계의 근거리 무선 POS 단말 및 결제 시장 : 컴포넌트, 제품, 용도별 예측(2025-2030년)

The Near Field Communication Point of Sale Terminal & Payment Market was valued at USD 25.16 billion in 2023, expected to reach USD 26.23 billion in 2024, and is projected to grow at a CAGR of 4.51%, to USD 34.27 billion by 2030.

Near Field Communication (NFC) Point of Sale (POS) terminals and payment solutions represent a rapidly growing segment in the global payments industry, characterized by its ability to facilitate fast, secure, and contactless transactions. The technology operates within millimeters, providing a secure environment for the exchange of data, primarily in retail environments, hospitality, and transportation. The necessity of NFC POS terminals stems from the increasing consumer demand for convenience, speed, and enhanced security, alongside the growing adoption of mobile payments, wearable technology, and NFC-enabled cards. As digital transformation accelerates, these applications penetrate deeply into both developed and emerging markets, with end-use extending across diverse sectors from financial services to retail shopping, substantially altering consumer behavior and business operations.

Market insights reveal key growth factors including rising smartphone penetration, the proliferation of contactless cards, and a surge in digital wallet usage, helping to drive the expanded adoption of NFC POS terminals. Additionally, the post-pandemic recovery has heightened the emphasis on contactless payments due to health concerns, thus adding further momentum. Opportunities abound, particularly in emerging markets with developing banking infrastructures and increasing disposable incomes, presenting ripe ground for expansion and innovation. However, challenges persist in this market, such as issues related to data security and privacy, a lack of merchant awareness in certain areas, and infrastructure constraints, especially in rural regions. Overcoming these challenges involves advancements in secure transaction protocols and broader merchant education to ensure widespread adoption.

Potential areas for innovation include the integration of more sophisticated data analytics capabilities within NFC POS systems, enhanced security features such as biometric authentication, and cross-platform compatibility to generate new revenue streams and business models. Furthermore, exploring applications in other sectors like healthcare and smart cities could broaden market penetration. The nature of the NFC POS market is dynamic and innovation-driven, necessitating constant adaptation and strategic partnerships to maintain competitive positioning and leverage emerging trends.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Near Field Communication Point of Sale Terminal & Payment Market

The Near Field Communication Point of Sale Terminal & Payment Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Potential demand attributed to the rising penetration of smartphones across the globe
  • Elevation in adoption of near field communications in contactless payments primarily in transportation sectors
  • Favorable governmental initiatives for cashless payments with improved digitalization worldwide
• Market Restraints
  • Limitations associated with short-range issues through near field communication point of sale terminal & payment services
• Market Opportunities
  • Upsurging utilization of advanced wearable technologies with incorporation of near field communication
  • Emergence of technological advancements in near field communication point of sale terminal & payment technologies
• Market Challenges
  • Presence of rapid alternatives for payment management including QR code payment technology

Porter's Five Forces: A Strategic Tool for Navigating the Near Field Communication Point of Sale Terminal & Payment Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Near Field Communication Point of Sale Terminal & Payment Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Near Field Communication Point of Sale Terminal & Payment Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Near Field Communication Point of Sale Terminal & Payment Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Near Field Communication Point of Sale Terminal & Payment Market

A detailed market share analysis in the Near Field Communication Point of Sale Terminal & Payment Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Near Field Communication Point of Sale Terminal & Payment Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Near Field Communication Point of Sale Terminal & Payment Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Near Field Communication Point of Sale Terminal & Payment Market

A strategic analysis of the Near Field Communication Point of Sale Terminal & Payment Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Near Field Communication Point of Sale Terminal & Payment Market, highlighting leading vendors and their innovative profiles. These include Castles Technology Co., Ltd, Clover Network, Inc., ePaisa Services Private Limited, Equinox Payments LLC, Ezetap Mobile Solutions Private Limited, Fiserv, Inc., Focus POS Systems, Inc., Heartland Payroll Solutions, Inc., Ingenico Group S.A., MobiSwipe Technologies Private Limited, NEC Corporation, NFC POS Terminal Company (MICC) Ltd, PAX Global Technology Limited, SZZT Electronics Shenzhen Co., Ltd., and VeriFone, Inc..

Market Segmentation & Coverage

This research report categorizes the Near Field Communication Point of Sale Terminal & Payment Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware and Software.
• Based on Product, market is studied across Fixed and Mobile.
• Based on Application, market is studied across Entertainment, Healthcare, Hospitality, Restaurants, Retail, and Transportation.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Potential demand attributed to the rising penetration of smartphones across the globe
    • 5.1.1.2. Elevation in adoption of near field communications in contactless payments primarily in transportation sectors
    • 5.1.1.3. Favorable governmental initiatives for cashless payments with improved digitalization worldwide
  • 5.1.2. Restraints
    • 5.1.2.1. Limitations associated with short-range issues through near field communication point of sale terminal & payment services
  • 5.1.3. Opportunities
    • 5.1.3.1. Upsurging utilization of advanced wearable technologies with incorporation of near field communication
    • 5.1.3.2. Emergence of technological advancements in near field communication point of sale terminal & payment technologies
  • 5.1.4. Challenges
    • 5.1.4.1. Presence of rapid alternatives for payment management including QR code payment technology
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Near Field Communication Point of Sale Terminal & Payment Market, by Component

• 6.1. Introduction
• 6.2. Hardware
• 6.3. Software

7. Near Field Communication Point of Sale Terminal & Payment Market, by Product

• 7.1. Introduction
• 7.2. Fixed
• 7.3. Mobile

8. Near Field Communication Point of Sale Terminal & Payment Market, by Application

• 8.1. Introduction
• 8.2. Entertainment
• 8.3. Healthcare
• 8.4. Hospitality
• 8.5. Restaurants
• 8.6. Retail
• 8.7. Transportation

9. Americas Near Field Communication Point of Sale Terminal & Payment Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Near Field Communication Point of Sale Terminal & Payment Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Near Field Communication Point of Sale Terminal & Payment Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Castles Technology Co., Ltd
• 2. Clover Network, Inc.
• 3. ePaisa Services Private Limited
• 4. Equinox Payments LLC
• 5. Ezetap Mobile Solutions Private Limited
• 6. Fiserv, Inc.
• 7. Focus POS Systems, Inc.
• 8. Heartland Payroll Solutions, Inc.
• 9. Ingenico Group S.A.
• 10. MobiSwipe Technologies Private Limited
• 11. NEC Corporation
• 12. NFC POS Terminal Company (MICC) Ltd
• 13. PAX Global Technology Limited
• 14. SZZT Electronics Shenzhen Co., Ltd.
• 15. VeriFone, Inc.