세계의 서비스 분석 시장 : 컴포넌트, 비즈니스 용도, 전개, 조직 규모, 업계별 예측(2025-2030년)

The Service Analytics Market was valued at USD 988.11 million in 2023, expected to reach USD 1,100.23 million in 2024, and is projected to grow at a CAGR of 11.45%, to USD 2,111.43 million by 2030.

Service Analytics is a specialized process involving the systematic analysis of data to enhance service operations, customer satisfaction, and business performance. It integrates data from multiple service channels, including customer feedback, service interactions, and operational metrics, to offer actionable insights. The necessity of service analytics lies in its ability to transform service data into strategic assets, enabling organizations to improve operational efficiency, reduce costs, and develop customer-centric services. The application of service analytics spans various sectors, including healthcare, finance, retail, and IT services, where it is used to fine-tune service processes, predict service demand, and personalize customer interactions. The end-use scope primarily revolves around customer experience management, workforce optimization, and decision support systems.

Key growth factors in the service analytics market include the increasing demand for data-driven decision-making tools, the advent of AI and machine learning technologies, and a growing emphasis on enhancing customer experience. The shift towards digital transformation initiatives and the proliferation of IoT devices further drive the need for advanced analytics solutions. Current opportunities lie in the integration of AI-driven predictive analytics and real-time data processing capabilities, which can revolutionize how services are rendered. However, challenges such as data privacy concerns, high implementation costs, and a shortage of skilled analytics professionals pose significant hurdles.

Innovation within the service analytics domain should focus on developing intuitive platforms that offer seamless integration with existing systems and facilitate comprehensive data visualization. There is also a significant potential for research in adaptive analytics solutions that can self-learn from evolving data patterns. Businesses can leverage these insights to devise innovative services tailored to evolving market needs. The market is increasingly dynamic, marked by rapid technological advancements and shifting consumer preferences. Firms must stay agile to quickly adapt to these changes, ensuring that their service offerings remain competitive and in tune with consumer expectations. Emphasizing partnerships and collaborations for shared data insights can enhance the quality and scope of service analytics solutions.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Service Analytics Market

The Service Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • The rapid adoption of AI and machine learning by the end users
  • Rising demand for field service analytics in the healthcare sector
  • Increasing demand for predictive analysis in automotive and aerospace industries
• Market Restraints
  • Data privacy and security concerns associated with service analytics
• Market Opportunities
  • Introduction of self-service analytics services for real-time communication
  • Ongoing industrialization in emerging economies
• Market Challenges
  • Complex data integration with existing systems

Porter's Five Forces: A Strategic Tool for Navigating the Service Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Service Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Service Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Service Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Service Analytics Market

A detailed market share analysis in the Service Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Service Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Service Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Service Analytics Market

A strategic analysis of the Service Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Service Analytics Market, highlighting leading vendors and their innovative profiles. These include Agile CRM Inc., Alteryx, Inc., Amazon Web Services, Inc., Aureus Analytics, BlueFletch, LLC, Cisco Systems, Inc., Collibra Belgium BV, Field Squared Inc., Google LLC by Alphabet Inc., HubSpot, Inc., International Business Machines Corporation, Metric Insights, Microsoft Corporation, Mobi by Geotab Company, Netenrich Inc., NICE Ltd., Oracle Corporation, QlikTech International A.B., Salesforce, Inc., SAP SE, SAS Institute Inc., ServiceNow, Inc., Sisense Ltd., TABLEAU SOFTWARE, LLC, and Tellius, Inc..

Market Segmentation & Coverage

This research report categorizes the Service Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solution.
• Based on Business Application, market is studied across Customer Service, Field Service, and Information Technology Service.
• Based on Deployment, market is studied across On-Cloud and On-Premise.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.
• Based on Industry, market is studied across Banking, Financial Services & Insurance, Energy & Utilities, Government & Defense, Healthcare, Manufacturing, Retail & eCommerce, and Telecomminucation & IT.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. The rapid adoption of AI and machine learning by the end users
    • 5.1.1.2. Rising demand for field service analytics in the healthcare sector
    • 5.1.1.3. Increasing demand for predictive analysis in automotive and aerospace industries
  • 5.1.2. Restraints
    • 5.1.2.1. Data privacy and security concerns associated with service analytics
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of self-service analytics services for real-time communication
    • 5.1.3.2. Ongoing industrialization in emerging economies
  • 5.1.4. Challenges
    • 5.1.4.1. Complex data integration with existing systems
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Service Analytics Market, by Component

• 6.1. Introduction
• 6.2. Services
• 6.3. Solution

7. Service Analytics Market, by Business Application

• 7.1. Introduction
• 7.2. Customer Service
• 7.3. Field Service
• 7.4. Information Technology Service

8. Service Analytics Market, by Deployment

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premise

9. Service Analytics Market, by Organization Size

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. Small & Medium-Sized Enterprises

10. Service Analytics Market, by Industry

• 10.1. Introduction
• 10.2. Banking, Financial Services & Insurance
• 10.3. Energy & Utilities
• 10.4. Government & Defense
• 10.5. Healthcare
• 10.6. Manufacturing
• 10.7. Retail & eCommerce
• 10.8. Telecomminucation & IT

11. Americas Service Analytics Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Service Analytics Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Service Analytics Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Agile CRM Inc.
• 2. Alteryx, Inc.
• 3. Amazon Web Services, Inc.
• 4. Aureus Analytics
• 5. BlueFletch, LLC
• 6. Cisco Systems, Inc.
• 7. Collibra Belgium BV
• 8. Field Squared Inc.
• 9. Google LLC by Alphabet Inc.
• 10. HubSpot, Inc.
• 11. International Business Machines Corporation
• 12. Metric Insights
• 13. Microsoft Corporation
• 14. Mobi by Geotab Company
• 15. Netenrich Inc.
• 16. NICE Ltd.
• 17. Oracle Corporation
• 18. QlikTech International A.B.
• 19. Salesforce, Inc.
• 20. SAP SE
• 21. SAS Institute Inc.
• 22. ServiceNow, Inc.
• 23. Sisense Ltd.
• 24. TABLEAU SOFTWARE, LLC
• 25. Tellius, Inc.