세계의 와인 포장 시장 : 유형, 소재, 최종 사용자별 예측(2025-2030년)

The Wine Packaging Market was valued at USD 5.69 billion in 2023, expected to reach USD 5.95 billion in 2024, and is projected to grow at a CAGR of 6.44%, to USD 8.81 billion by 2030.

The wine packaging market encompasses a broad scope, involving the design, production, and distribution of various packaging options for wine, such as bottles, boxes, labels, and closures. This sector significantly impacts the wine industry's supply chain and branding strategies. The necessity for diverse wine packaging solutions arises from the need to ensure product safety, extend shelf life, enhance aesthetic appeal, and meet varying consumer demands. Applications span from traditional glass bottles to innovative alternatives like bag-in-box, cans, and cartons, catering to different consumption scenarios and preferences. End-use segments primarily involve wineries, retail, and e-commerce sectors. Key growth factors include rising wine consumption, especially among millennials and Gen Z, who value convenience and sustainability. Innovations in packaging materials such as biodegradable and lightweight options further drive market evolution. Opportunities lie in capitalizing on eco-friendly packaging trends and tapping into emerging markets with growing wine consumption. However, the market faces challenges from economic downturns affecting premium wine sales and stringent environmental regulations. Balancing cost and quality while maintaining sustainable practices presents further constraints. The best areas for innovation and research include developing recyclable packaging, smart solutions like temperature-sensitive labels, and exploring the digitalization of branding through augmented reality and QR codes for enhanced consumer engagement. The market is characterized by a mix of traditional practices and emerging tech-driven trends, requiring businesses to adapt and innovate continually. Companies investing in sustainable and smart packaging solutions, and those leveraging digital channels for marketing and distribution, are well-positioned to capture market share. Balancing innovation with regulation compliance and cost-efficiency will be crucial in harnessing the full potential of this evolving market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Wine Packaging Market

The Wine Packaging Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Global increase in the production and sales of wine
  • Rising disposable income and growth of e-commerce
  • Need to protect and preserve wine products during storage and transportation
• Market Restraints
  • Highly fragmented market and availability of competitors
• Market Opportunities
  • Emergence of sustainable and eco-friendly wine packaging
  • Innovations in wine packaging and effective marketing strategies
• Market Challenges
  • Environmental concerns associated with the production and recycling of wine bottles

Porter's Five Forces: A Strategic Tool for Navigating the Wine Packaging Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Wine Packaging Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Wine Packaging Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Wine Packaging Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Wine Packaging Market

A detailed market share analysis in the Wine Packaging Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Wine Packaging Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Wine Packaging Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Wine Packaging Market

A strategic analysis of the Wine Packaging Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Wine Packaging Market, highlighting leading vendors and their innovative profiles. These include Amcor PLC, Ardagh Group, Bangkok Glass Public Company Limited, Beatson Clark Ltd, Bergin Glass Impressions, Inc., Berlin Packaging Italy S.p.A., Bormioli Luigi S.p.A., Dow Inc., DS Smith PLC, Encore Glass, G3 Enterprises, Inc., Gerresheimer AG, GualaClosures Group, International Paper, Kaufman Container Company, M. A. Silva USA, Maverick Enterprises, Inc, Owens-Illinois Group, Phoenix Packaging, Quadpak AB, Saverglass SAS, Saxco International LLC., SIG Combiblock Group, Smurfit Kappa Group, Stoelzle Glass Group, Tetra Laval Group, TricorBraun, Inc., Verallia Group, Vidrala, S.A., and WestRock Company.

Market Segmentation & Coverage

This research report categorizes the Wine Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Bag-in-Box, Wine Barrels, Wine Bottles, and Wine Closures.
• Based on Material, market is studied across Glass, Metal, Paperboard, and Plastic.
• Based on End-User, market is studied across Consumers, Restaurants & Bars, Retailers & Wholesalers, Wine Exporters & Importers, and Wineries & Wine Producers.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Global increase in the production and sales of wine
    • 5.1.1.2. Rising disposable income and growth of e-commerce
    • 5.1.1.3. Need to protect and preserve wine products during storage and transportation
  • 5.1.2. Restraints
    • 5.1.2.1. Highly fragmented market and availability of competitors
  • 5.1.3. Opportunities
    • 5.1.3.1. Emergence of sustainable and eco-friendly wine packaging
    • 5.1.3.2. Innovations in wine packaging and effective marketing strategies
  • 5.1.4. Challenges
    • 5.1.4.1. Environmental concerns associated with the production and recycling of wine bottles
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Wine Packaging Market, by Type

• 6.1. Introduction
• 6.2. Bag-in-Box
• 6.3. Wine Barrels
• 6.4. Wine Bottles
• 6.5. Wine Closures

7. Wine Packaging Market, by Material

• 7.1. Introduction
• 7.2. Glass
• 7.3. Metal
• 7.4. Paperboard
• 7.5. Plastic

8. Wine Packaging Market, by End-User

• 8.1. Introduction
• 8.2. Consumers
• 8.3. Restaurants & Bars
• 8.4. Retailers & Wholesalers
• 8.5. Wine Exporters & Importers
• 8.6. Wineries & Wine Producers

9. Americas Wine Packaging Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Wine Packaging Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Wine Packaging Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amcor PLC
• 2. Ardagh Group
• 3. Bangkok Glass Public Company Limited
• 4. Beatson Clark Ltd
• 5. Bergin Glass Impressions, Inc.
• 6. Berlin Packaging Italy S.p.A.
• 7. Bormioli Luigi S.p.A.
• 8. Dow Inc.
• 9. DS Smith PLC
• 10. Encore Glass
• 11. G3 Enterprises, Inc.
• 12. Gerresheimer AG
• 13. GualaClosures Group
• 14. International Paper
• 15. Kaufman Container Company
• 16. M. A. Silva USA
• 17. Maverick Enterprises, Inc
• 18. Owens-Illinois Group
• 19. Phoenix Packaging
• 20. Quadpak AB
• 21. Saverglass SAS
• 22. Saxco International LLC.
• 23. SIG Combiblock Group
• 24. Smurfit Kappa Group
• 25. Stoelzle Glass Group
• 26. Tetra Laval Group
• 27. TricorBraun, Inc.
• 28. Verallia Group
• 29. Vidrala, S.A.
• 30. WestRock Company