세계의 2D 바코드 리더 시장 : 제품 유형, 접속성, 최종 사용자별 예측(2025-2030년)

The 2D Barcode Reader Market was valued at USD 13.60 billion in 2023, expected to reach USD 14.94 billion in 2024, and is projected to grow at a CAGR of 9.77%, to USD 26.14 billion by 2030.

The 2D barcode reader market comprises technologies and devices designed to read and interpret two-dimensional matrix barcodes, including QR codes and Data Matrix codes, essential across industries for inventory management, asset tracking, and authentication. Developed to improve data capture processes, these devices are pivotal in retail, healthcare, logistics, and manufacturing. They enhance operational efficiency by enabling quick and accurate data access. Growth factors include the booming e-commerce industry, advancements in automation, and the rise in mobile payment systems, all driving the need for enhanced barcode scanning solutions. The integration of 2D barcode readers in smartphones has escalated demand as businesses seek to capitalize on mobile technology. Recent innovations, such as incorporating AI for improved accuracy and high-speed imaging, present notable opportunities. Companies can seize these through strategic investments and partnerships in tech-enhancement projects. However, challenges such as high initial investments, technological integration issues, and concerns over data security constrain market growth. The market remains competitive, with continuous price-based competition intensifying these challenges. A promising area for innovation lies in developing cost-effective solutions with robust security features, facilitating easier integration with existing IT infrastructures. Research focusing on enhancing scanning speeds and accuracy while minimizing data breaches can cater to a broader user base. The market is dynamic, with rapid technological advancements and varying regional demands influencing product innovation and adoption rates. Enterprises aiming to maximize growth should focus on emerging economies where industrial automation is still expanding. Emphasizing sustainability through environmentally friendly production methods could reduce costs and enhance brand reputation. Furthermore, fostering collaborations with industry players for unified standard developments may help streamline adoption processes, tackling interoperability issues while boosting market expansion opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving 2D Barcode Reader Market

The 2D Barcode Reader Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growth of the eCommerce sector and need for timely logistics activities
  • High adoption of QR codes for contact tracing and mobile marketing
  • Expanding use of wearable 2D barcode scanners and their availability online
• Market Restraints
  • Latency issues of 2D wireless barcode readers
• Market Opportunities
  • Technological advancements in 2D barcode readers
  • Private investments for factory automation worldwide
• Market Challenges
  • Availability and preference for RFID technologies

Porter's Five Forces: A Strategic Tool for Navigating the 2D Barcode Reader Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the 2D Barcode Reader Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the 2D Barcode Reader Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the 2D Barcode Reader Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the 2D Barcode Reader Market

A detailed market share analysis in the 2D Barcode Reader Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the 2D Barcode Reader Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the 2D Barcode Reader Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the 2D Barcode Reader Market

A strategic analysis of the 2D Barcode Reader Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the 2D Barcode Reader Market, highlighting leading vendors and their innovative profiles. These include Adesso Inc., Bluebird Inc., CASIO Europe GmbH, Code Corporation, Cognex Corporation, Datalogic S.p.A., DENSO Corporation, General Data Company, Inc., Honeywell International, Inc., Juniper Systems Inc., Keyence Corporation, Marson Technology Co., Ltd., NETUM, Newland Auto-ID Tech, Novanta Inc., Omron Electronics, LLC, Opticon Sensors Europe BV, RIOTEC Co., Ltd., Sato Holdings Corporation, Scandit AG, SICK AG, Toshiba Corporation, Unitech Electronics Co., Ltd., Zebex Industries Inc., and Zebra Technologies Corporation.

Market Segmentation & Coverage

This research report categorizes the 2D Barcode Reader Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Fixed and Handheld.
• Based on Barcode Type, market is studied across Aztec code, Data matrix, GS1 Composite Codes, MaxiCode, PDF417, and QR code.
• Based on Connectivity, market is studied across Wired and Wireless.
• Based on End-User, market is studied across Healthcare, Manufacturing, Retail & Grocery, Transportation & Logistics, and Warehouse Distribution.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growth of the eCommerce sector and need for timely logistics activities
    • 5.1.1.2. High adoption of QR codes for contact tracing and mobile marketing
    • 5.1.1.3. Expanding use of wearable 2D barcode scanners and their availability online
  • 5.1.2. Restraints
    • 5.1.2.1. Latency issues of 2D wireless barcode readers
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements in 2D barcode readers
    • 5.1.3.2. Private investments for factory automation worldwide
  • 5.1.4. Challenges
    • 5.1.4.1. Availability and preference for RFID technologies
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Growing usage of portable 2D barcode readers due to its flexibility and convenience
  • 5.2.2. Barcode Type: Rising potential of QR codes owing to their user-friendly nature
  • 5.2.3. Connectivity: Growing application of wireless 2D barcodes for extensive operations across industries
  • 5.2.4. End-User: Emerging application of 2D barcode readers across retail & grocery sectors for inventory management, and customer loyalty programs
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. 2D Barcode Reader Market, by Product

• 6.1. Introduction
• 6.2. Fixed
• 6.3. Handheld

7. 2D Barcode Reader Market, by Barcode Type

• 7.1. Introduction
• 7.2. Aztec code
• 7.3. Data matrix
• 7.4. GS1 Composite Codes
• 7.5. MaxiCode
• 7.6. PDF417
• 7.7. QR code

8. 2D Barcode Reader Market, by Connectivity

• 8.1. Introduction
• 8.2. Wired
• 8.3. Wireless

9. 2D Barcode Reader Market, by End-User

• 9.1. Introduction
• 9.2. Healthcare
• 9.3. Manufacturing
• 9.4. Retail & Grocery
• 9.5. Transportation & Logistics
• 9.6. Warehouse Distribution

10. Americas 2D Barcode Reader Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific 2D Barcode Reader Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa 2D Barcode Reader Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Cognex Launches DataMan 380 to Increase Throughput for Logistics and Manufacturing
  • 13.3.2. Azenta Announces the Acquisition of Ziath
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adesso Inc.
• 2. Bluebird Inc.
• 3. CASIO Europe GmbH
• 4. Code Corporation
• 5. Cognex Corporation
• 6. Datalogic S.p.A.
• 7. DENSO Corporation
• 8. General Data Company, Inc.
• 9. Honeywell International, Inc.
• 10. Juniper Systems Inc.
• 11. Keyence Corporation
• 12. Marson Technology Co., Ltd.
• 13. NETUM
• 14. Newland Auto-ID Tech
• 15. Novanta Inc.
• 16. Omron Electronics, LLC
• 17. Opticon Sensors Europe BV
• 18. RIOTEC Co., Ltd.
• 19. Sato Holdings Corporation
• 20. Scandit AG
• 21. SICK AG
• 22. Toshiba Corporation
• 23. Unitech Electronics Co., Ltd.
• 24. Zebex Industries Inc.
• 25. Zebra Technologies Corporation