세계의 3D 시큐어 결제 인증 시장 : 컴포넌트, 결제 방법, 조직 규모, 업종별 예측(2025-2030년)

The 3D Secure Payment Authentication Market was valued at USD 1.35 billion in 2023, expected to reach USD 1.52 billion in 2024, and is projected to grow at a CAGR of 12.55%, to USD 3.11 billion by 2030.

3D Secure Payment Authentication represents an extra security layer for online credit and debit card transactions, aimed at reducing fraud and increasing consumer confidence. Its necessity stems from rising e-commerce activities and data breaches, emphasizing secure digital payment processes. The technology is primarily applied in online retail, financial services, and travel, ensuring transactions via two-step verification. Major end-users include banks, payment service providers, and retailers who seek to secure consumer data and avoid fraudulent activities. Market growth is influenced by increasing global internet usage, stringent regulatory requirements for data security, and growing consumer awareness about cybersecurity threats. Emerging technologies like AI and machine learning further enhance fraud detection mechanisms, which present new growth opportunities. The integration of these technologies can lead to automated, real-time threat analysis, minimizing fraudulent transactions. Key challenges include potential implementation costs, the need for consumer and merchant education, and the interoperability of different security standards. This market also faces hurdles in balancing security and user experience, as overly complex authentication may deter users. A pressing limitation involves limited consumer adoption in regions lacking technological infrastructure. Innovative research areas include developing more user-friendly interfaces for secure transactions, enhancing cross-border transaction security, and leveraging biometrics for robust authentication. Businesses focusing on enhancing user experience while maintaining high-security levels through innovations like frictionless authentication processes stand to capture significant market share. Overall, the 3D Secure Payment Authentication market is dynamic, driven by continuous technological advancements and regulatory changes, urging businesses to stay proactive in adopting new technologies and strategies, all while prioritizing seamless consumer experiences and addressing international standardization challenges for widespread adoption.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving 3D Secure Payment Authentication Market

The 3D Secure Payment Authentication Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising concern for security in online transactions
  • Ongoing digitization efforts across economies
• Market Restraints
  • High cost of 3DS implementation and resistance to change among merchants
• Market Opportunities
  • Advent of artificial intelligence and biometric technology in 3D secure payment authentication systems
  • Increase in online shopping and mobile banking services
• Market Challenges
  • Technical complexities and false declines associated with 3D secure payment authentication

Porter's Five Forces: A Strategic Tool for Navigating the 3D Secure Payment Authentication Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the 3D Secure Payment Authentication Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the 3D Secure Payment Authentication Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the 3D Secure Payment Authentication Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the 3D Secure Payment Authentication Market

A detailed market share analysis in the 3D Secure Payment Authentication Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the 3D Secure Payment Authentication Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the 3D Secure Payment Authentication Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the 3D Secure Payment Authentication Market

A strategic analysis of the 3D Secure Payment Authentication Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the 3D Secure Payment Authentication Market, highlighting leading vendors and their innovative profiles. These include American Express Company, AsiaPay Limited, Asseco Group, Bluefin Payment Systems LLC, Braintree by PayPal Holdings, Inc., Broadcom Inc., Cardknox Development, Inc. by Fidelity Payment Services, Checkout.com Group, DECTA Limited, Discover Financial Services, Entersekt Proprietary Limited, Fiserv, Inc., GPayments Pty Ltd. by Neurocom Pty Ltd., HDFC Bank Limited, IZealiant Technologies Private Limited by Razorpay Software Private Limited, JCB Co., Ltd., Mastercard Inc., mSIGNIA, Netcetera AG, Oracle Corporation, Pay.com Group, PayU by Rapyd Financial Network Ltd., Ravelin Technology Ltd., RS Software, RSA Security LLC, Shift4 Payments, LLC, Stripe, Inc., UL LLC, and Visa Inc..

Market Segmentation & Coverage

This research report categorizes the 3D Secure Payment Authentication Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Access Control Server and Merchant Plug-in.
• Based on Payment Methods, market is studied across Credit Cards, Debit Cards, and Digital Wallets.
• Based on Organization Size, market is studied across Large Scale Enterprise and Small & Medium Enterprises.
• Based on Vertical, market is studied across Financial Institutions, Healthcare, Retail, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising concern for security in online transactions
    • 5.1.1.2. Ongoing digitization efforts across economies
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of 3DS implementation and resistance to change among merchants
  • 5.1.3. Opportunities
    • 5.1.3.1. Advent of artificial intelligence and biometric technology in 3D secure payment authentication systems
    • 5.1.3.2. Increase in online shopping and mobile banking services
  • 5.1.4. Challenges
    • 5.1.4.1. Technical complexities and false declines associated with 3D secure payment authentication
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: High preferences for access control server to minimize friction during the authentication process
  • 5.2.2. Payment Methods: Rising popularity of digital wallets among younger generation
  • 5.2.3. Organization Size: Growing adoption of 3DS in large scale enterprises with scalability and comprehensive features
  • 5.2.4. Vertical: Need for high throughput and user-friendly 3D secure solutions in the travel and hospitality industry
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. 3D Secure Payment Authentication Market, by Component

• 6.1. Introduction
• 6.2. Access Control Server
• 6.3. Merchant Plug-in

7. 3D Secure Payment Authentication Market, by Payment Methods

• 7.1. Introduction
• 7.2. Credit Cards
• 7.3. Debit Cards
• 7.4. Digital Wallets

8. 3D Secure Payment Authentication Market, by Organization Size

• 8.1. Introduction
• 8.2. Large Scale Enterprise
• 8.3. Small & Medium Enterprises

9. 3D Secure Payment Authentication Market, by Vertical

• 9.1. Introduction
• 9.2. Financial Institutions
• 9.3. Healthcare
• 9.4. Retail
• 9.5. Travel & Hospitality

10. Americas 3D Secure Payment Authentication Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific 3D Secure Payment Authentication Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa 3D Secure Payment Authentication Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Entersekt Acquires Modirum 3-D Secure Payment Solutions to Accelerate Global Expansion
  • 13.3.2. Plata Partners with Entersekt to Protect its Credit Card with 3-D Secure Payment Authentication
  • 13.3.3. PayU launches 3DS 2.0 SDK authentication service for Indian merchants
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. American Express Company
• 2. AsiaPay Limited
• 3. Asseco Group
• 4. Bluefin Payment Systems LLC
• 5. Braintree by PayPal Holdings, Inc.
• 6. Broadcom Inc.
• 7. Cardknox Development, Inc. by Fidelity Payment Services
• 8. Checkout.com Group
• 9. DECTA Limited
• 10. Discover Financial Services
• 11. Entersekt Proprietary Limited
• 12. Fiserv, Inc.
• 13. GPayments Pty Ltd. by Neurocom Pty Ltd.
• 14. HDFC Bank Limited
• 15. IZealiant Technologies Private Limited by Razorpay Software Private Limited
• 16. JCB Co., Ltd.
• 17. Mastercard Inc.
• 18. mSIGNIA
• 19. Netcetera AG
• 20. Oracle Corporation
• 21. Pay.com Group
• 22. PayU by Rapyd Financial Network Ltd.
• 23. Ravelin Technology Ltd.
• 24. RS Software
• 25. RSA Security LLC
• 26. Shift4 Payments, LLC
• 27. Stripe, Inc.
• 28. UL LLC
• 29. Visa Inc.