세계의 A2P 메시징 시장 : 컴포넌트별, 트래픽별, 메시징 플랫폼별, 전개 모드별, 용도별, 업종별 예측(2025-2030년)

The A2P Messaging Market was valued at USD 64.74 billion in 2023, expected to reach USD 68.64 billion in 2024, and is projected to grow at a CAGR of 6.50%, to USD 100.66 billion by 2030.

A2P (Application-to-Person) messaging refers to the process where messages are sent from an application to a mobile subscriber. It encompasses SMS, MMS, and RCS, predominantly enabling businesses to communicate with customers for various applications like alerts, notifications, marketing messages, and two-factor authentications. The necessity of A2P messaging is rooted in its capacity to provide reliable, direct, and instant communication, fostering improved customer engagement and operational efficiency. It's widely used across industries such as BFSI, retail, healthcare, and government. The end-use scope primarily includes customer notifications, alerts, promotional messages, authentication services, and customer service interactions.

Market growth for A2P messaging is driven by the increasing adoption of mobile phones, the expanding e-commerce sector, and the need for secure, real-time communication channels. The shift towards cloud-based A2P communications also represents a significant growth factor. Potential opportunities lie in the integration of AI for enhanced personalization and analytics, and the expansion into emerging markets which demonstrate increasing mobile connectivity. However, the market faces challenges such as regulatory changes, increasing spam messages leading to consumer trust issues, and the competition from OTT applications (e.g., WhatsApp and Facebook Messenger) that provide similar functionalities at lower costs.

Innovation should focus on leveraging AI and machine learning to improve message targeting and personalization, developing robust analytics to measure the effectiveness of messaging campaigns, and ensuring compliance with data privacy regulations to enhance consumer trust. Further research and development could transform messaging into an interactive platform, incorporating chatbots and multimedia to enrich user engagement. The A2P messaging market remains dynamic and competitive, requiring businesses to adapt quickly to technological advancements and regulatory environments. Embracing a consumer-centric approach, tapping into digital transformation, and maintaining robust security measures can significantly enhance business growth and market positioning.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving A2P Messaging Market

The A2P Messaging Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing penetration of mobile and adoption of mobile apps
  • Expansion of retail & e-commerce sector across the globe
  • Rising adoption by companies for marketing and promotional strategies
• Market Restraints
  • SMS filtering and delivery issues with A2P messaging
• Market Opportunities
  • Integration of chatbots and AI with A2P messaging to enhance personalization
  • High potential across mobile banking and payments
• Market Challenges
  • Data privacy and consent management issues associated with A2P messaging

Porter's Five Forces: A Strategic Tool for Navigating the A2P Messaging Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the A2P Messaging Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the A2P Messaging Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the A2P Messaging Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the A2P Messaging Market

A detailed market share analysis in the A2P Messaging Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the A2P Messaging Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the A2P Messaging Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the A2P Messaging Market

A strategic analysis of the A2P Messaging Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the A2P Messaging Market, highlighting leading vendors and their innovative profiles. These include AT&T Inc., Bankai Group, Cequens, China Telecom Global Limited, ClearSky Technologies, Clickatell, Commio, Comviva Technologies Limited, Elfo Sdn. Bhd., Genesys Cloud Services, Inc., HexWireless, Infobip Ltd., MessageWhiz by MMDSmart, Monty Mobile, Orange SA, Route Mobile, Sify Technologies Ltd., Silverstreet International Pte Ltd. by Soprano Design Pty Ltd., Sinch AB, Syniverse Technologies LLC, Tata Communications Ltd., Testelium, Teways, Tomia by Lumine Group, Twilio, Inc., Tyntec, Vodafone Limited, Vonage, and XConnect Services Limited by Somos, Inc..

Market Segmentation & Coverage

This research report categorizes the A2P Messaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across A2P Service and Platform.
• Based on Traffic, market is studied across Multi-country and National.
• Based on Messaging Platform, market is studied across Multimedia Messaging Service, Over-the-Top (OTT) Messaging Apps, Rich Communication Services, and Short Message Service.
• Based on Deployment Mode, market is studied across Cloud and On-premises.
• Based on Application, market is studied across Authentication Services, Customer Relationship Management Services, Interactive Messages, Promotional & Marketing Services, and Pushed Content Services.
• Based on Vertical, market is studied across Banking, Financial Services, & Insurance, Healthcare, Hyperlocal Businesses, Retail & e-Commerce, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing penetration of mobile and adoption of mobile apps
    • 5.1.1.2. Expansion of retail & e-commerce sector across the globe
    • 5.1.1.3. Rising adoption by companies for marketing and promotional strategies
  • 5.1.2. Restraints
    • 5.1.2.1. SMS filtering and delivery issues with A2P messaging
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of chatbots and AI with A2P messaging to enhance personalization
    • 5.1.3.2. High potential across mobile banking and payments
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and consent management issues associated with A2P messaging
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Rising adoption of A2P services by companies for marketing purposes to promote products and services
  • 5.2.2. Vertical: Increasing utilization of A2P Messaging by banks and financial institutions for real-time updates on transactions
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. A2P Messaging Market, by Component

• 6.1. Introduction
• 6.2. A2P Service
• 6.3. Platform

7. A2P Messaging Market, by Traffic

• 7.1. Introduction
• 7.2. Multi-country
• 7.3. National

8. A2P Messaging Market, by Messaging Platform

• 8.1. Introduction
• 8.2. Multimedia Messaging Service
• 8.3. Over-the-Top (OTT) Messaging Apps
• 8.4. Rich Communication Services
• 8.5. Short Message Service

9. A2P Messaging Market, by Deployment Mode

• 9.1. Introduction
• 9.2. Cloud
• 9.3. On-premises

10. A2P Messaging Market, by Application

• 10.1. Introduction
• 10.2. Authentication Services
• 10.3. Customer Relationship Management Services
• 10.4. Interactive Messages
• 10.5. Promotional & Marketing Services
• 10.6. Pushed Content Services

11. A2P Messaging Market, by Vertical

• 11.1. Introduction
• 11.2. Banking, Financial Services, & Insurance
• 11.3. Healthcare
• 11.4. Hyperlocal Businesses
• 11.5. Retail & e-Commerce
• 11.6. Travel & Hospitality

12. Americas A2P Messaging Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific A2P Messaging Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa A2P Messaging Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
  • 15.3.1. Enhancing Reliable A2P Messaging in Guam and the CNMI with Syniverse and DOCOMO PACIFIC Collaboration
  • 15.3.2. Syniverse Unveils Comprehensive Messaging Hub for MNO Monetization and Control
  • 15.3.3. Route Mobile and Vodafone Idea to Enhance A2P SMS Monetization with Advanced AI/ML Solutions
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AT&T Inc.
• 2. Bankai Group
• 3. Cequens
• 4. China Telecom Global Limited
• 5. ClearSky Technologies
• 6. Clickatell
• 7. Commio
• 8. Comviva Technologies Limited
• 9. Elfo Sdn. Bhd.
• 10. Genesys Cloud Services, Inc.
• 11. HexWireless
• 12. Infobip Ltd.
• 13. MessageWhiz by MMDSmart
• 14. Monty Mobile
• 15. Orange SA
• 16. Route Mobile
• 17. Sify Technologies Ltd.
• 18. Silverstreet International Pte Ltd. by Soprano Design Pty Ltd.
• 19. Sinch AB
• 20. Syniverse Technologies LLC
• 21. Tata Communications Ltd.
• 22. Testelium
• 23. Teways
• 24. Tomia by Lumine Group
• 25. Twilio, Inc.
• 26. Tyntec
• 27. Vodafone Limited
• 28. Vonage
• 29. XConnect Services Limited by Somos, Inc.