세계의 AMOLED 디스플레이 시장 : 유형, 기술, 재료, 해상도, 용도, 최종 사용자별 예측(2025-2030년)

The AMOLED Display Market was valued at USD 13.53 billion in 2023, expected to reach USD 14.99 billion in 2024, and is projected to grow at a CAGR of 11.34%, to USD 28.71 billion by 2030.

AMOLED (Active Matrix Organic Light Emitting Diodes) displays represent a pivotal advancement in screen technology, characterized by their self-emissive nature, enabling superior color contrast, flexibility, thinner design, and energy efficiency compared to LCD counterparts. The necessity of AMOLED displays is driven by the growing demand for high-performance, visually captivating screens in consumer electronics, automotive displays, and wearable devices. Their application spans smartphones, televisions, virtual reality headsets, and increasingly, automotive dashboards, reflecting a widening end-use scope. Key growth influencers in this market include continuous technological advancements, consumer preference for better display quality, and the proliferation of high-definition content consumption. Notably, the rise in demand for foldable smartphones presents a significant opportunity for AMOLED proliferation, given their flexibility and durability. Furthermore, collaborations between semiconductor firms and display manufacturers are fostering innovations, enhancing adoption rates and market penetration. Challenges persist, particularly in terms of high production costs and technological complexities associated with manufacturing processes, which may inhibit smaller players from entering the market. Moreover, competition from emerging display technologies like MicroLED and advancements in LCD technology could pose future threats. Addressing these challenges, areas ripe for innovation include improving production efficiency to lower costs and expanding the functional capabilities of AMOLED displays, such as integrating touch sensors or increasing power efficiency. Meanwhile, research and development can focus on overcoming burn-in issues and enhancing durability. The market exists within a dynamic technological landscape, necessitating continuous innovation to capitalize on shifting consumer demands. Businesses might consider forming strategic alliances with tech developers and exploring niche applications, like aerospace or medical imaging, to gain competitive advantages. By understanding these dynamics, companies can better navigate challenges while leveraging opportunities for growth and differentiation in the AMOLED market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving AMOLED Display Market

The AMOLED Display Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in the popularity of wearable devices and demand for high-quality displays
  • Increasing consumer demand for displays that are energy-efficient and associated with reduced power consumption
  • Surging incorporation of digital and electronic display components in automotive applications
• Market Restraints
  • Complexities associated with the production and integration of AMOLED display
• Market Opportunities
  • Ongoing innovations in material sciences and display technologies to improve the functionality of AMOLED display
  • Potential for the adoption of AMOLED display for driving immersive experiences in AR/VR
• Market Challenges
  • Concerns associated with image quality and burn-in issues

Porter's Five Forces: A Strategic Tool for Navigating the AMOLED Display Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the AMOLED Display Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the AMOLED Display Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the AMOLED Display Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the AMOLED Display Market

A detailed market share analysis in the AMOLED Display Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the AMOLED Display Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the AMOLED Display Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the AMOLED Display Market

A strategic analysis of the AMOLED Display Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the AMOLED Display Market, highlighting leading vendors and their innovative profiles. These include AUO Corporation, Beijing Opto-Electronics Technology Co. Ltd., BOE Technology Group Co., Ltd., E INK HOLDINGS INC. by Prime View International, Everdisplay Optronics (Shanghai) Co., Ltd., Foxconn Technology Group, Hangzhou ZoYo Chuxian Intelligent Techonology LTD., Innolux Corporation, Japan Display Inc, Kopin Corporation, Kyocera Corporation, LG Display Co., Ltd., Nikkei Inc., RITEK Corporation, Royole Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Telerex N.V., Tianma Microelectronics Co., Ltd., Truly International Holdings Ltd., Universal Display Corporation, Visionox Company, and Yunnan OLiGHTEK Opto-Electronic Technology Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the AMOLED Display Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Flexible AMOLED Display, Foldable AMOLED Display, Rigid AMOLED Display, and Transparent AMOLED Display.
• Based on Technology, market is studied across Active Matrix OLED and Standard/Passive Matrix OLED.
• Based on Material, market is studied across Glass and Polymer.
• Based on Resolution, market is studied across 4K, 8K, Full HD, and HD.
• Based on Application, market is studied across Displays and Lighting. The Displays is further studied across Laptops & Tablets, Mobile Phones, Smart Wearables, and TVs & Monitors. The Lighting is further studied across Ambient lighting, Automotive lighting, and Specialty lighting.
• Based on End-User, market is studied across Automotive, Consumer Electronics, Healthcare, Industrial, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in the popularity of wearable devices and demand for high-quality displays
    • 5.1.1.2. Increasing consumer demand for displays that are energy-efficient and associated with reduced power consumption
    • 5.1.1.3. Surging incorporation of digital and electronic display components in automotive applications
  • 5.1.2. Restraints
    • 5.1.2.1. Complexities associated with the production and integration of AMOLED display
  • 5.1.3. Opportunities
    • 5.1.3.1. Ongoing innovations in material sciences and display technologies to improve the functionality of AMOLED display
    • 5.1.3.2. Potential for the adoption of AMOLED display for driving immersive experiences in AR/VR
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with image quality and burn-in issues
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Emerging adoption of flexible AMOLED displays owing to their superior ability to curve or bend
  • 5.2.2. End-User: Widespread usage of AMOLED displays in consumer electronics to cater to high expectations of image quality
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. AMOLED Display Market, by Type

• 6.1. Introduction
• 6.2. Flexible AMOLED Display
• 6.3. Foldable AMOLED Display
• 6.4. Rigid AMOLED Display
• 6.5. Transparent AMOLED Display

7. AMOLED Display Market, by Technology

• 7.1. Introduction
• 7.2. Active Matrix OLED
• 7.3. Standard/Passive Matrix OLED

8. AMOLED Display Market, by Material

• 8.1. Introduction
• 8.2. Glass
• 8.3. Polymer

9. AMOLED Display Market, by Resolution

• 9.1. Introduction
• 9.2. 4K
• 9.3. 8K
• 9.4. Full HD
• 9.5. HD

10. AMOLED Display Market, by Application

• 10.1. Introduction
• 10.2. Displays
  • 10.2.1. Laptops & Tablets
  • 10.2.2. Mobile Phones
  • 10.2.3. Smart Wearables
  • 10.2.4. TVs & Monitors
• 10.3. Lighting
  • 10.3.1. Ambient lighting
  • 10.3.2. Automotive lighting
  • 10.3.3. Specialty lighting

11. AMOLED Display Market, by End-User

• 11.1. Introduction
• 11.2. Automotive
• 11.3. Consumer Electronics
• 11.4. Healthcare
• 11.5. Industrial
• 11.6. Retail

12. Americas AMOLED Display Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific AMOLED Display Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa AMOLED Display Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
  • 15.3.1. Lava launches budget-friendly Blaze X smartphone in India
  • 15.3.2. Financial Express announces the launch of the CMF Phone
  • 15.3.3. Lava's Prowatch ZN and VN launch in India with AMOLED and TFT displays
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AUO Corporation
• 2. Beijing Opto-Electronics Technology Co. Ltd.
• 3. BOE Technology Group Co., Ltd.
• 4. E INK HOLDINGS INC. by Prime View International
• 5. Everdisplay Optronics (Shanghai) Co., Ltd.
• 6. Foxconn Technology Group
• 7. Hangzhou ZoYo Chuxian Intelligent Techonology LTD.
• 8. Innolux Corporation
• 9. Japan Display Inc
• 10. Kopin Corporation
• 11. Kyocera Corporation
• 12. LG Display Co., Ltd.
• 13. Nikkei Inc.
• 14. RITEK Corporation
• 15. Royole Corporation
• 16. Samsung Electronics Co., Ltd.
• 17. Sony Corporation
• 18. Telerex N.V.
• 19. Tianma Microelectronics Co., Ltd.
• 20. Truly International Holdings Ltd.
• 21. Universal Display Corporation
• 22. Visionox Company
• 23. Yunnan OLiGHTEK Opto-Electronic Technology Co., Ltd.