세계의 공기 청정기 시장 : 기술별, 유형별, 필터 용도별, 유통 채널별, 용도별 - 예측(2025-2030년)

The Air Purifier Market was valued at USD 13.26 billion in 2023, expected to reach USD 14.19 billion in 2024, and is projected to grow at a CAGR of 7.15%, to USD 21.50 billion by 2030.

The scope and definition of the air purifier market revolve around devices designed to eliminate indoor air pollutants, including dust, pollen, smoke, odor, and volatile organic compounds, enhancing air quality and health. The necessity for air purifiers is driven by escalating pollution levels, increasing health awareness, and the growing prevalence of respiratory disorders. These devices find applications primarily in residential, commercial, and industrial settings, with end-use sectors being health institutions, hospitality, corporate offices, and educational environments. Growth factors include technological advancements such as HEPA filtration, smart connectivity features, and increasing urbanization, which elevate demand in densely populated areas. Rising consumer preference for clean air in homes and workplaces, coupled with regulatory support for air quality improvement, also boosts market growth.

The market presents opportunities in emerging economies where improving living standards and environmental concerns are prompting increased spending on air quality solutions. Innovations focusing on energy efficiency, integration with smart home systems, and portable purifiers for ease of use are areas ripe for exploration. Companies can capitalize on these advancements to cater to tech-savvy, health-conscious consumers. However, challenges persist; high costs of advanced purifiers, the availability of low-quality counterfeit products, and lack of awareness in certain regions limit market expansion. Additionally, the introduction of stringent regulations regarding emissions and waste management for manufacturing companies may impact profit margins.

Focused research on developing cost-effective and multi-functional purifiers can bridge the market gap and meet evolving consumer needs. Collaborations with health organizations to validate air quality improvement claims could strengthen market credibility and consumer trust. The market remains moderately competitive, with established players and new entrants vying for innovation and sustainability, indicating a need for continuous research into innovative filtration technologies and materials to maintain a competitive edge. Establishing robust distribution networks in untapped regions and leveraging digital marketing to enhance brand visibility can also facilitate business growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Air Purifier Market

The Air Purifier Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing public awareness of improving indoor air quality
  • Government regulations for pollution monitoring and control
  • Rising incidence of airborne diseases and respiratory allergies
• Market Restraints
  • Need for regular maintenance and high costs of premium products
• Market Opportunities
  • Advancements in air purifiers with AI & IoT technologies
  • Emerging developments of smart homes and cities worldwide
• Market Challenges
  • Technical limitations associated with air purifiers

Porter's Five Forces: A Strategic Tool for Navigating the Air Purifier Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Air Purifier Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Air Purifier Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Air Purifier Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Air Purifier Market

A detailed market share analysis in the Air Purifier Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Air Purifier Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Air Purifier Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Air Purifier Market

A strategic analysis of the Air Purifier Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Air Purifier Market, highlighting leading vendors and their innovative profiles. These include Aerus, LLC, Alen Corporation, AllerAir Industries Inc., Aura Smart Air Inc., Camfil AB, Carrier Global Corporation, Coway Co., Ltd., Daikin Industries Ltd., Dyson Technology Limited, Hamilton Beach Brands Holding Company, Honeywell International Inc., IQAir, KENT RO SYSTEMS LTD, Koninklijke Philips N.V., LG Electronics Inc., Molekule, Inc., Panasonic Holdings Corporation, Research Products Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Voltas Limited by Tata Group, Whirlpool Corporation, Winix Inc., and Xiaomi Corporation.

Market Segmentation & Coverage

This research report categorizes the Air Purifier Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Activated Carbon, High-Efficiency Particulate Air, Ionic Filters, Ozone, and UV Technology.
• Based on Type, market is studied across In-Duct and Stand-Alone.
• Based on Filter Use, market is studied across Multi-filter Air Purifiers and Single-filter Air Purifiers.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Application, market is studied across Commercial, Industrial, and Residential.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing public awareness of improving indoor air quality
    • 5.1.1.2. Government regulations for pollution monitoring and control
    • 5.1.1.3. Rising incidence of airborne diseases and respiratory allergies
  • 5.1.2. Restraints
    • 5.1.2.1. Need for regular maintenance and high costs of premium products
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in air purifiers with AI & IoT technologies
    • 5.1.3.2. Emerging developments of smart homes and cities worldwide
  • 5.1.4. Challenges
    • 5.1.4.1. Technical limitations associated with air purifiers
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Growing usage of in-duct air purifiers to provide consistent air quality
  • 5.2.2. Application: High potential of air purifiers across the commercial sector for ensuring a safer and more comfortable environment
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Air Purifier Market, by Technology

• 6.1. Introduction
• 6.2. Activated Carbon
• 6.3. High-Efficiency Particulate Air
• 6.4. Ionic Filters
• 6.5. Ozone
• 6.6. UV Technology

7. Air Purifier Market, by Type

• 7.1. Introduction
• 7.2. In-Duct
• 7.3. Stand-Alone

8. Air Purifier Market, by Filter Use

• 8.1. Introduction
• 8.2. Multi-filter Air Purifiers
• 8.3. Single-filter Air Purifiers

9. Air Purifier Market, by Distribution Channel

• 9.1. Introduction
• 9.2. Offline
• 9.3. Online

10. Air Purifier Market, by Application

• 10.1. Introduction
• 10.2. Commercial
• 10.3. Industrial
• 10.4. Residential

11. Americas Air Purifier Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Air Purifier Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Air Purifier Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Lumileds Introduces Philips GoPure GP5611: A Pioneering Automotive Air Purifier for Enhanced In-Vehicle Air Quality
  • 14.3.2. Dyson's 2023 Innovations: Advancements in Air Purification and Vacuum Technology
  • 14.3.3. Launch of Panasonic's Portable Nanoe X In-Vehicle Air Cleaner in North America: An Innovation in Automotive Air Purification
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aerus, LLC
• 2. Alen Corporation
• 3. AllerAir Industries Inc.
• 4. Aura Smart Air Inc.
• 5. Camfil AB
• 6. Carrier Global Corporation
• 7. Coway Co., Ltd.
• 8. Daikin Industries Ltd.
• 9. Dyson Technology Limited
• 10. Hamilton Beach Brands Holding Company
• 11. Honeywell International Inc.
• 12. IQAir
• 13. KENT RO SYSTEMS LTD
• 14. Koninklijke Philips N.V.
• 15. LG Electronics Inc.
• 16. Molekule, Inc.
• 17. Panasonic Holdings Corporation
• 18. Research Products Corporation
• 19. Samsung Electronics Co., Ltd.
• 20. Sharp Corporation
• 21. Voltas Limited by Tata Group
• 22. Whirlpool Corporation
• 23. Winix Inc.
• 24. Xiaomi Corporation