세계의 증강현실 헤드셋 시장 : 유형별, 용도별 예측(2025-2030년)

The Augmented Reality Headsets Market was valued at USD 6.96 billion in 2023, expected to reach USD 8.41 billion in 2024, and is projected to grow at a CAGR of 21.44%, to USD 27.13 billion by 2030.

The scope of augmented reality (AR) headsets encompasses various sectors, including gaming, healthcare, education, retail, and industrial applications. These wearable devices overlay digital information onto the real world, enhancing users' interaction with their environment. The necessity of AR headsets is driven by their potential to revolutionize fields by improving user experience, offering innovative educational tools, facilitating remote assistance, and optimizing training methods. In gaming, AR headsets provide immersive experiences; in healthcare, they enable real-time guidance during surgeries; in industrial sectors, they enhance productivity by enabling hands-free access to data and blueprints. A significant influencing factor in market growth is the increasing adoption of AR technology by tech giants and startups alike, spurred by consumer interest and advancements in hardware and software. Opportunities lie in developing lighter, more comfortable headsets with improved battery life and field of view. Companies can capture growth by investing in niche applications like AR remote assistance tools and developing industry-specific solutions, especially in less explored markets like real estate virtual tours and interactive museums.

However, limitations include high production costs, privacy concerns, and technical challenges such as latency and limited content availability. Addressing these challenges involves improving AR headset affordability and performance while ensuring data privacy through secure interfaces. The market is constrained by these technological hurdles, along with the need for extensive AR content creation and enhancement in user interface design. R&D in AI integration, 5G technology, and miniaturization of components represent promising innovation areas to explore. The nature of the AR headset market is highly dynamic and competitive, characterized by rapid technological advancements and strong emphasis on user experience. Companies must maintain agility and focus on customer feedback to successfully navigate this evolving landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Augmented Reality Headsets Market

The Augmented Reality Headsets Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in demand for immersive technology and object detection across industries
  • Growing awareness about the applications of smart wearables and head-mounted displays (HMD)
  • Expanding utilization of AR technologies in education for interactive learning
• Market Restraints
  • Issues concerned with privacy and security related to AR
• Market Opportunities
  • Growing introduction of technologically advanced AR headsets
  • Advancements in 5G connectivity enhancing AR experiences
• Market Challenges
  • Difficulty in reconfiguration of applications for different platforms

Porter's Five Forces: A Strategic Tool for Navigating the Augmented Reality Headsets Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Augmented Reality Headsets Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Augmented Reality Headsets Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Augmented Reality Headsets Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Augmented Reality Headsets Market

A detailed market share analysis in the Augmented Reality Headsets Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Augmented Reality Headsets Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Augmented Reality Headsets Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Augmented Reality Headsets Market

A strategic analysis of the Augmented Reality Headsets Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality Headsets Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., Apple Inc., Avegant Corp., Carl Zeiss AG, Google LLC by Alphabet Inc., Holo Interactive, Inc., HP Inc., HTC Corporation, LG Electronics, Inc., Magic Leap, Inc., Meta Platforms, Inc., Microsoft Corporation, Samsung Electronics Co., Ltd., Seiko Epson Corporation, Sharp Corporation, Sony Corporation, Vivitar, and XREAL, Inc..

Market Segmentation & Coverage

This research report categorizes the Augmented Reality Headsets Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Smartphone-Enabled Headsets, Standalone Headsets, and Tethered Headsets.
• Based on Application, market is studied across Consumer and Enterprise.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in demand for immersive technology and object detection across industries
    • 5.1.1.2. Growing awareness about the applications of smart wearables and head-mounted displays (HMD)
    • 5.1.1.3. Expanding utilization of AR technologies in education for interactive learning
  • 5.1.2. Restraints
    • 5.1.2.1. Issues concerned with privacy and security related to AR
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing introduction of technologically advanced AR headsets
    • 5.1.3.2. Advancements in 5G connectivity enhancing AR experiences
  • 5.1.4. Challenges
    • 5.1.4.1. Difficulty in reconfiguration of applications for different platforms
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Rising usage of smartphone-enabled headsets that provide the processing power and the display
  • 5.2.2. Application: Growing potential of AR headsets for enterprise applications focused on improving productivity and remote assistance
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Augmented Reality Headsets Market, by Type

• 6.1. Introduction
• 6.2. Smartphone-Enabled Headsets
• 6.3. Standalone Headsets
• 6.4. Tethered Headsets

7. Augmented Reality Headsets Market, by Application

• 7.1. Introduction
• 7.2. Consumer
• 7.3. Enterprise

8. Americas Augmented Reality Headsets Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Augmented Reality Headsets Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Augmented Reality Headsets Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Apple Launches its own Augmented Reality Headset at WWDC23
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acer Inc.
• 2. Apple Inc.
• 3. Avegant Corp.
• 4. Carl Zeiss AG
• 5. Google LLC by Alphabet Inc.
• 6. Holo Interactive, Inc.
• 7. HP Inc.
• 8. HTC Corporation
• 9. LG Electronics, Inc.
• 10. Magic Leap, Inc.
• 11. Meta Platforms, Inc.
• 12. Microsoft Corporation
• 13. Samsung Electronics Co., Ltd.
• 14. Seiko Epson Corporation
• 15. Sharp Corporation
• 16. Sony Corporation
• 17. Vivitar
• 18. XREAL, Inc.