세계의 공급망용 증강현실 시장 : 제공 제품, 용도, 최종 사용자별 예측(2025-2030년)

The Augmented Reality in Supply Chain Market was valued at USD 2.21 billion in 2023, expected to reach USD 2.70 billion in 2024, and is projected to grow at a CAGR of 22.97%, to USD 9.42 billion by 2030.

Augmented Reality (AR) in the supply chain offers transformative capabilities to enhance visibility, efficiency, and productivity. In scope, AR integrates virtual elements with the real world, serving needs like real-time data visualization, inventory management, and training. The necessity of AR arises from the demand for reduced errors, improved tracking, and enhanced decision-making processes within complex, global supply networks. Applications span from visualizing data on shipments and predictive maintenance in logistics to improving operational efficiencies in warehouses through hands-free picking and packing solutions. End-use applications include retail, manufacturing, automotive, and logistics sectors, each capitalizing on AR to streamline operations and enhance customer engagement. Market insights reveal that key growth factors include the increasing adoption of Industry 4.0, the need for digital transformation, and advances in AR technology, which are propelling its demand. Potential opportunities reside in the integration of AR with IoT and AI to develop smart, autonomous supply chains, and enhancing AR solutions' compatibility and scalability across various platforms. To capture these opportunities, businesses must invest in cross-functional collaborations and continuous innovation, emphasizing integration capabilities and user-friendliness. However, the market faces limitations such as high implementation costs, concerns over data security, and a lack of standardized AR solutions, which may hinder swift adoption. Additionally, the challenge of ensuring a clear ROI and overcoming technological complexity poses significant obstacles. Innovation and research areas for business growth include developing affordable, intuitive AR applications, enhancing AR in quality inspection processes, and employing machine learning to predict supply chain disruptions. The AR market in the supply chain is evolving rapidly, with a focus on developing agile and resilient systems that can adapt to changing demands and disruptions. Emphasis on seamless integration and value proposition will be crucial in steering the market toward sustained growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Augmented Reality in Supply Chain Market

The Augmented Reality in Supply Chain Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing need for automated and efficient supply chain processes across end-use industries
  • Increasing investments and initiatives towards Industry 4.0 with digitalization of supply chains
  • Expansion of eCommerce and retail sector
• Market Restraints
  • High cost associated with integration of advanced technological infrastructure
• Market Opportunities
  • Introduction of advanced AR-based hardware and software
  • Potential adoption of AR in supply chain for remote assistance, maintenance, and training
• Market Challenges
  • Concerns associated with security and cyber attacks

Porter's Five Forces: A Strategic Tool for Navigating the Augmented Reality in Supply Chain Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Augmented Reality in Supply Chain Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Augmented Reality in Supply Chain Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Augmented Reality in Supply Chain Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Augmented Reality in Supply Chain Market

A detailed market share analysis in the Augmented Reality in Supply Chain Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Augmented Reality in Supply Chain Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Augmented Reality in Supply Chain Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Augmented Reality in Supply Chain Market

A strategic analysis of the Augmented Reality in Supply Chain Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality in Supply Chain Market, highlighting leading vendors and their innovative profiles. These include A.P. Moller - Maersk AS, Accenture PLC, Amazon.com, Inc., Apple Inc., AT&T Inc., Blippar Ltd., EON Reality, Inc., Extensiv by 3PL Central LLC, Google LLC by Alphabet Inc., Goolton Technology Co., Ltd., Honeywell International Inc., Inter IKEA Systems B.V., International Business Machines Corporation, LogistiVIEW Inc., Magic Leap, Inc., Mazer by XR Wizards sp. z o.o., Microsoft Corporation, Nsflow Sp. z o. o., PTC Inc., Qualcomm Incorporated, SAP SE, Sony Corporation, TeamViewer US, Inc., TechSee Augmented Vision Ltd., Toshiba Corporation, United Parcel Service of America, Inc., Verizon Communications, Vuzix Corporation, and Zebra Technologies Corporation.

Market Segmentation & Coverage

This research report categorizes the Augmented Reality in Supply Chain Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Hardware, Services, and Software. The Hardware is further studied across Cameras, Displays & Projectors, Semiconductor Components, and Sensors. The Software is further studied across 3D Modeling, AR Remote Collaboration, Documentation, Navigation, Visualization, and Workflow Optimization.
• Based on Application, market is studied across Aftersales Services, Maintenance & Repair, Training & Learning, Transport Optimization, and Warehouse Optimization.
• Based on End-user, market is studied across Aerospace & Defense, Automotive, Energy & Utility, Food & Beverage, Pharmaceuticals, and Retail & Marketing.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing need for automated and efficient supply chain processes across end-use industries
    • 5.1.1.2. Increasing investments and initiatives towards Industry 4.0 with digitalization of supply chains
    • 5.1.1.3. Expansion of eCommerce and retail sector
  • 5.1.2. Restraints
    • 5.1.2.1. High cost associated with integration of advanced technological infrastructure
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of advanced AR-based hardware and software
    • 5.1.3.2. Potential adoption of AR in supply chain for remote assistance, maintenance, and training
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with security and cyber attacks
• 5.2. Market Segmentation Analysis
  • 5.2.1. Offering: Increasing incorporation of advanced AR hardware into supply chain management
  • 5.2.2. Application: Growing adoption of augmented reality for warehouse optimization
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Augmented Reality in Supply Chain Market, by Offering

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. Cameras
  • 6.2.2. Displays & Projectors
  • 6.2.3. Semiconductor Components
  • 6.2.4. Sensors
• 6.3. Services
• 6.4. Software
  • 6.4.1. 3D Modeling
  • 6.4.2. AR Remote Collaboration
  • 6.4.3. Documentation
  • 6.4.4. Navigation
  • 6.4.5. Visualization
  • 6.4.6. Workflow Optimization

7. Augmented Reality in Supply Chain Market, by Application

• 7.1. Introduction
• 7.2. Aftersales Services
• 7.3. Maintenance & Repair
• 7.4. Training & Learning
• 7.5. Transport Optimization
• 7.6. Warehouse Optimization

8. Augmented Reality in Supply Chain Market, by End-user

• 8.1. Introduction
• 8.2. Aerospace & Defense
• 8.3. Automotive
• 8.4. Energy & Utility
• 8.5. Food & Beverage
• 8.6. Pharmaceuticals
• 8.7. Retail & Marketing

9. Americas Augmented Reality in Supply Chain Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Augmented Reality in Supply Chain Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Augmented Reality in Supply Chain Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Displai Aims to Enable Augmented Reality Packaging
  • 12.3.2. Vuzix Receives Volume Follow-on Smart Glasses Order from Acuraflow to Supply Pharmaceutical Customer
  • 12.3.3. Iristick Announces EUR 4 Million Capital Increase
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. A.P. Moller - Maersk AS
• 2. Accenture PLC
• 3. Amazon.com, Inc.
• 4. Apple Inc.
• 5. AT&T Inc.
• 6. Blippar Ltd.
• 7. EON Reality, Inc.
• 8. Extensiv by 3PL Central LLC
• 9. Google LLC by Alphabet Inc.
• 10. Goolton Technology Co., Ltd.
• 11. Honeywell International Inc.
• 12. Inter IKEA Systems B.V.
• 13. International Business Machines Corporation
• 14. LogistiVIEW Inc.
• 15. Magic Leap, Inc.
• 16. Mazer by XR Wizards sp. z o.o.
• 17. Microsoft Corporation
• 18. Nsflow Sp. z o. o.
• 19. PTC Inc.
• 20. Qualcomm Incorporated
• 21. SAP SE
• 22. Sony Corporation
• 23. TeamViewer US, Inc.
• 24. TechSee Augmented Vision Ltd.
• 25. Toshiba Corporation
• 26. United Parcel Service of America, Inc.
• 27. Verizon Communications
• 28. Vuzix Corporation
• 29. Zebra Technologies Corporation