세계의 교육용 메타버스 시장 : 컴포넌트, 최종 사용자, 용도별 예측(2025-2030년)

The Metaverse in Education Market was valued at USD 2.08 billion in 2023, expected to reach USD 2.72 billion in 2024, and is projected to grow at a CAGR of 32.13%, to USD 14.69 billion by 2030.

The metaverse in education presents a vast and transformative potential, defined as a digital learning ecosystem where students, educators, and institutions interact within a virtual 3D environment. This innovative use of technology is necessitated by the growing demand for engaging and interactive learning experiences tailored to various learning paces, preferences, and locations. Its application ranges from virtual classrooms and interactive simulations to remote collaboration and gamified learning experiences, increasing accessibility and inclusivity in education. Educational institutions, ed-tech companies, and learners are the primary end-users, each benefitting from immersive learning experiences, enhanced engagement, and potentially improved learning outcomes. Key growth drivers include the rapid advancement in AR/VR technologies, increasing internet penetration, and the shift towards more digitalized education systems precipitated by the COVID-19 pandemic. Additionally, collaborations between educational institutions and tech companies are opening new opportunities for innovation, especially in areas like personalized learning modules and virtual campus experiences. However, challenges such as high initial costs, technological infrastructure deficits in developing regions, and concerns over data privacy and cybersecurity can impede growth. To tap into these opportunities, businesses can invest in developing cost-effective, secure, and scalable metaverse education platforms. Innovation should focus on improving accessibility and engagement through AI-driven analytics that personalize learning experiences. Research areas with high potential include optimizing user interfaces for diverse learners, developing adaptive learning environments, and exploring the efficacy of gamified education in improving retention and understanding. The dynamic nature of the metaverse market calls for agile approaches to development and strategic partnerships, emphasizing interoperability and data security. By addressing these limitations and proactively innovating, stakeholders can position themselves advantageously in the burgeoning metaverse education market, capitalizing on the growing digital shift in education.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Metaverse in Education Market

The Metaverse in Education Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in industrial training and deployment in the education sector
  • Increasing interest in immersed learning environments with the rise in e-learning adoptions
  • Extending adoption of Augmented Reality (AR) and Virtual Reality (VR)
• Market Restraints
  • High cost of implementation for metaverse solutions
• Market Opportunities
  • Integration of Machine Learning (ML) and Artificial intelligence (AI) in metaverse in education
  • Rising deployment of 5G technology across the world
• Market Challenges
  • Concerns regarding the data privacy and security related to student information

Porter's Five Forces: A Strategic Tool for Navigating the Metaverse in Education Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Metaverse in Education Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Metaverse in Education Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Metaverse in Education Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Metaverse in Education Market

A detailed market share analysis in the Metaverse in Education Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Metaverse in Education Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Metaverse in Education Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Metaverse in Education Market

A strategic analysis of the Metaverse in Education Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Metaverse in Education Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Axon Park, BrainCert, Inc., Cisco Systems, Inc., Dell Inc., Digital Samba, SL, Electa Communications Ltd., Hitachi, Ltd., Immerse Inc., International Business Machines Corporation, Jiangsu Hibao Tech Software Co. Ltd., Lenovo Group Limited, Meta Platforms, Inc., Meten Holding Group Ltd., Microsoft Corporation, Niantic, Inc., Oracle Corporation, Roblox Corporation, Skillful Craftsman Education Technology Limited, ThirdEye Gen, Inc., Varjo Technologies Oy, Veative Group, and Vuzix.

Market Segmentation & Coverage

This research report categorizes the Metaverse in Education Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware, Services, and Software. The Hardware is further studied across AR Devices, MR Devices, and VR Devices. The Services is further studied across Application Development and System Integration and Strategy and Business Consulting. The Software is further studied across 3D Mapping, Modelling, and Reconstruction, Extended Reality Software, Gaming Engines, and Metaverse Platforms.
• Based on End-User, market is studied across Academic and Corporate. The Academic is further studied across Highter Education and K-12.
• Based on Application, market is studied across Cultural Understanding, Educational Apps, Learning, Self-Regulation Skills, and Skill Development.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in industrial training and deployment in the education sector
    • 5.1.1.2. Increasing interest in immersed learning environments with the rise in e-learning adoptions
    • 5.1.1.3. Extending adoption of Augmented Reality (AR) and Virtual Reality (VR)
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of implementation for metaverse solutions
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of Machine Learning (ML) and Artificial intelligence (AI) in metaverse in education
    • 5.1.3.2. Rising deployment of 5G technology across the world
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns regarding the data privacy and security related to student information
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Expanding role of softwares in metaverse education for virtual interaction
  • 5.2.2. End-User: Increasing adoption of metaverse in education to facilitate interactive learning
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Metaverse in Education Market, by Component

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. AR Devices
  • 6.2.2. MR Devices
  • 6.2.3. VR Devices
• 6.3. Services
  • 6.3.1. Application Development and System Integration
  • 6.3.2. Strategy and Business Consulting
• 6.4. Software
  • 6.4.1. 3D Mapping, Modelling, and Reconstruction
  • 6.4.2. Extended Reality Software
  • 6.4.3. Gaming Engines
  • 6.4.4. Metaverse Platforms

7. Metaverse in Education Market, by End-User

• 7.1. Introduction
• 7.2. Academic
  • 7.2.1. Highter Education
  • 7.2.2. K-12
• 7.3. Corporate

8. Metaverse in Education Market, by Application

• 8.1. Introduction
• 8.2. Cultural Understanding
• 8.3. Educational Apps
• 8.4. Learning
• 8.5. Self-Regulation Skills
• 8.6. Skill Development

9. Americas Metaverse in Education Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Metaverse in Education Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Metaverse in Education Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Swiss institute Institut auf dem Rosenberg unveiled a student-created metaverse, Rosenberg Meta
  • 12.3.2. Learnspace by Edverse launched a metaverse education platform with interactive and affordable online learning experiences
  • 12.3.3. Nissan launched traffic safety education with metaverse experience integrating iconic heritage cars
• 12.4. Strategy Analysis & Recommendation
  • 12.4.1. Meta Platforms, Inc.

Companies Mentioned

• 1. Adobe Inc.
• 2. Axon Park
• 3. BrainCert, Inc.
• 4. Cisco Systems, Inc.
• 5. Dell Inc.
• 6. Digital Samba, SL
• 7. Electa Communications Ltd.
• 8. Hitachi, Ltd.
• 9. Immerse Inc.
• 10. International Business Machines Corporation
• 11. Jiangsu Hibao Tech Software Co. Ltd.
• 12. Lenovo Group Limited
• 13. Meta Platforms, Inc.
• 14. Meten Holding Group Ltd.
• 15. Microsoft Corporation
• 16. Niantic, Inc.
• 17. Oracle Corporation
• 18. Roblox Corporation
• 19. Skillful Craftsman Education Technology Limited
• 20. ThirdEye Gen, Inc.
• 21. Varjo Technologies Oy
• 22. Veative Group
• 23. Vuzix