세계의 모바일 애플리케이션 보안 테스트 시장 : 전개, 용도 유형, 조직 규모, 산업 예측(2025-2030년)

The Mobile Application Security Testing Market was valued at USD 3.63 billion in 2023, expected to reach USD 4.27 billion in 2024, and is projected to grow at a CAGR of 18.37%, to USD 11.82 billion by 2030.

Mobile Application Security Testing (MAST) is a comprehensive approach to identifying vulnerabilities in mobile apps to protect sensitive data and maintain user trust. This scope extends to various areas, including dynamic and static analysis, penetration testing, and runtime analysis, designed to anticipate and combat potential security threats. The necessity for MAST arises from the growing prevalence of mobile apps, which serve as gateways for sensitive personal and corporate data. With increasing cases of cyberattacks, ensuring robust application security is paramount for developers and organizations to protect their users and comply with regulatory standards like GDPR and CCPA.

The application of MAST spans industries such as finance, healthcare, retail, and government, where data security is critical. End-users include app developers, security professionals, and IT departments dedicated to fortifying mobile environments. Key growth drivers in this market include the surge in mobile app adoption, growing consumer awareness about data privacy, and stringent regulatory requirements. Opportunities abound in integrating artificial intelligence and machine learning to enhance threat detection and response capabilities. Businesses can leverage cloud-based security solutions for scalable and cost-effective deployment of testing protocols. However, challenges exist in the form of sophisticated cyber threats, a shortage of skilled professionals, and the need for continuous updates and investment in new security technologies.

Strategically, innovation and research should focus on developing automated and intelligent testing tools that reduce false positives and enhance user experience without compromising security. Incorporating blockchain for secure data transactions and adopting behavior-based security frameworks are promising areas for business expansion and innovation. Despite its promising growth, limitations such as the rapid pace of technology development that outstrips current security measures pose significant challenges. Organizations must remain agile, continuously evolving security protocols to stay ahead of emerging threats, ensuring robust defenses in an increasingly digital landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Application Security Testing Market

The Mobile Application Security Testing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing rate of sophisticated cybercrime incidents worldwide
  • Stringent industrial regulatory compliance requirements
  • Proliferation of new mobile applications and need to secure transactions between applications
• Market Restraints
  • High costs and limitations associated with mobile application testing services
• Market Opportunities
  • Emergence of affordable and accessible new Dynamic Application Security Testing (DAST) tools
  • High potential of AI and ML technologies in DAST solutions
• Market Challenges
  • Concerns over false output and zero-day vulnerabilities

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Application Security Testing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Application Security Testing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Application Security Testing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Application Security Testing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Application Security Testing Market

A detailed market share analysis in the Mobile Application Security Testing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Application Security Testing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Application Security Testing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Application Security Testing Market

A strategic analysis of the Mobile Application Security Testing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Application Security Testing Market, highlighting leading vendors and their innovative profiles. These include A&O IT Group, Appknox Inc., Astra IT, Inc., BreachLock Inc., Cigniti Technologies Limited, Cyberops, Detox Technologies, eSec Forte Technologies Private Ltd., eShard, HCL Technologies Limited, Indian Cyber Security Solutions, Indusface Pvt ltd., Komodo Consulting, Kratikal Tech Pvt. Ltd, Nettitude Limited, NowSecure, Inc., Ostorlab, Positive Technologies, Synack, Inc., Synopsys, Inc., TestingXperts, Valency Networks, LLP, ValueMentor, Varutra Consulting, Wattlecorp Cyber Risk Management Services LLC, and Wattlecorp Cybersecurity Labs LLP.

Market Segmentation & Coverage

This research report categorizes the Mobile Application Security Testing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Deployment, market is studied across Cloud and On-premises.
• Based on Application Type, market is studied across Hybrid Apps, Native Apps, and Web Apps.
• Based on Organization Size, market is studied across Large enterprises and SMEs.
• Based on Vertical, market is studied across BFSI, Education, Healthcare, IT, Retail & eCommerce, and Telecom.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing rate of sophisticated cybercrime incidents worldwide
    • 5.1.1.2. Stringent industrial regulatory compliance requirements
    • 5.1.1.3. Proliferation of new mobile applications and need to secure transactions between applications
  • 5.1.2. Restraints
    • 5.1.2.1. High costs and limitations associated with mobile application testing services
  • 5.1.3. Opportunities
    • 5.1.3.1. Emergence of affordable and accessible new Dynamic Application Security Testing (DAST) tools
    • 5.1.3.2. High potential of AI and ML technologies in DAST solutions
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns over false output and zero-day vulnerabilities
• 5.2. Market Segmentation Analysis
  • 5.2.1. Deployment: Higher deployment of cost-effective and easier-to-scale cloud-based mobile application security testing
  • 5.2.2. Application Type: Growing development of hybrid app and need for secure communication channels over combined web and native elements
  • 5.2.3. Organization Size: Growing demand from large enterprises to integrate into complex IT environments
  • 5.2.4. Vertical: Rising adoption in BFSI and healthcare sector due to the sensitive nature of health-related information
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Application Security Testing Market, by Deployment

• 6.1. Introduction
• 6.2. Cloud
• 6.3. On-premises

7. Mobile Application Security Testing Market, by Application Type

• 7.1. Introduction
• 7.2. Hybrid Apps
• 7.3. Native Apps
• 7.4. Web Apps

8. Mobile Application Security Testing Market, by Organization Size

• 8.1. Introduction
• 8.2. Large enterprises
• 8.3. SMEs

9. Mobile Application Security Testing Market, by Vertical

• 9.1. Introduction
• 9.2. BFSI
• 9.3. Education
• 9.4. Healthcare
• 9.5. IT
• 9.6. Retail & eCommerce
• 9.7. Telecom

10. Americas Mobile Application Security Testing Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Mobile Application Security Testing Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Mobile Application Security Testing Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. NowSecure Earns ISO Accreditation for Mobile Application Security Testing Services
  • 13.3.2. ImmuniWeb Introduces ImmuniWeb Neuron Mobile, an Automated Mobile App Security Testing Solution
  • 13.3.3. Synopsys Partners with NowSecure and Secure Code Warrior to Expand Industry-Leading Application Security Testing Solutions Portfolio
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. A&O IT Group
• 2. Appknox Inc.
• 3. Astra IT, Inc.
• 4. BreachLock Inc.
• 5. Cigniti Technologies Limited
• 6. Cyberops
• 7. Detox Technologies
• 8. eSec Forte Technologies Private Ltd.
• 9. eShard
• 10. HCL Technologies Limited
• 11. Indian Cyber Security Solutions
• 12. Indusface Pvt ltd.
• 13. Komodo Consulting
• 14. Kratikal Tech Pvt. Ltd
• 15. Nettitude Limited
• 16. NowSecure, Inc.
• 17. Ostorlab
• 18. Positive Technologies
• 19. Synack, Inc.
• 20. Synopsys, Inc.
• 21. TestingXperts
• 22. Valency Networks, LLP
• 23. ValueMentor
• 24. Varutra Consulting
• 25. Wattlecorp Cyber Risk Management Services LLC
• 26. Wattlecorp Cybersecurity Labs LLP