세계의 온라인 식료품 시장 : 제품 유형별, 배송 유형별 예측(2025-2030년)

The Online Grocery Market was valued at USD 200.00 billion in 2023, expected to reach USD 229.28 billion in 2024, and is projected to grow at a CAGR of 14.90%, to USD 529.10 billion by 2030.

The online grocery market encompasses the buying and selling of food and other grocery items over the internet, driven by changes in consumer behavior, technology advancements, and logistical innovations. This market is necessary as it caters to the growing demand for convenience, wider product selection, and sustainability among consumers, especially post-pandemic. It is applied across various platforms, including mobile apps and websites, where users can conveniently browse, select, and purchase groceries delivered directly to their doorsteps. The end-use spans from individual consumers to businesses such as restaurants and convenience stores seeking to streamline operations and enhance efficiency. Key growth factors influencing this market include increasing internet penetration, smartphone usage, and the rise of tech-savvy younger generations who prefer digital solutions. Innovations in artificial intelligence and machine learning offer opportunities for personalized shopping experiences and inventory optimizations, while robust last-mile delivery solutions are paving the way for improved service quality and reduced delivery times. However, there are challenges such as logistical complexities, high operational costs, and stiff competition from traditional retail outlets. Data security and privacy concerns also pose potential risks. Despite these limitations, businesses can capitalize on opportunities in underserved markets, invest in user-friendly interfaces and mobile applications, and expand their offerings to include more organic and locally-sourced products. For innovation and research, areas such as the development of eco-friendly packaging solutions, drone delivery systems, and expansion of subscription models hold promising growth potential. Furthermore, leveraging big data can provide valuable insights into consumer preferences and shopping patterns, enabling more targeted marketing strategies. Overall, the online grocery market is dynamic, presenting lucrative opportunities for companies willing to adapt and innovate in response to changing consumer demands and technological advancements.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Online Grocery Market

The Online Grocery Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increased working population with hectic schedules
  • Inclination of consumer preferences towards contactless shopping
  • Rise of shopping subscriptions and increased focus on expanding e-commerce business
• Market Restraints
  • Logistics issues with online grocery
• Market Opportunities
  • Introduction of innovative business models, including express delivery and on-demand delivery models
  • Incorporation of smart management strategies and working system
• Market Challenges
  • Privacy and security concerns with the usage of online grocery platforms

Porter's Five Forces: A Strategic Tool for Navigating the Online Grocery Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Online Grocery Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Online Grocery Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Online Grocery Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Online Grocery Market

A detailed market share analysis in the Online Grocery Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Online Grocery Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Online Grocery Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Online Grocery Market

A strategic analysis of the Online Grocery Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Online Grocery Market, highlighting leading vendors and their innovative profiles. These include Aldi Stores Limited, Alibaba Group, Amazon.com, Inc., Avenue Supermarkets limited by Zomato, Carrefour, Costco Wholesale Corporation, Dunzo Digital Private Limited, Edeka Group, Fresh Direct, LLC, Instacart, Misfits Market, Inc., Natures Basket Limited by Spencer's Retail, Ocado Group PLC, Paytm, Reliance Retail Ltd., Supermarket Grocery Supplies Pvt. Ltd., Target Corporation, Tesco PLC, The Kroger Company, UrDoorstep eRetail Pvt. Ltd., and Walmart Inc..

Market Segmentation & Coverage

This research report categorizes the Online Grocery Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Fresh Produce and Packed Foods.
• Based on Delivery Type, market is studied across Instant Delivery and Schedule Delivery.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increased working population with hectic schedules
    • 5.1.1.2. Inclination of consumer preferences towards contactless shopping
    • 5.1.1.3. Rise of shopping subscriptions and increased focus on expanding e-commerce business
  • 5.1.2. Restraints
    • 5.1.2.1. Logistics issues with online grocery
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of innovative business models, including express delivery and on-demand delivery models
    • 5.1.3.2. Incorporation of smart management strategies and working system
  • 5.1.4. Challenges
    • 5.1.4.1. Privacy and security concerns with the usage of online grocery platforms
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Increasing packed foods, encompassing ready-to-eat meals that addresses the needs of convenience and longevity
  • 5.2.2. Delivery Type: Growing usage of instant delivery services that offer the convenience of delivering groceries
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Online Grocery Market, by Product

• 6.1. Introduction
• 6.2. Fresh Produce
• 6.3. Packed Foods

7. Online Grocery Market, by Delivery Type

• 7.1. Introduction
• 7.2. Instant Delivery
• 7.3. Schedule Delivery

8. Americas Online Grocery Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Online Grocery Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Online Grocery Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Flipkart Launches First Grocery Fulfilment Centre In Bhubaneswar To Expand Service
  • 11.3.2. Amazon UK Takes Instacart Approach With Third-Party Grocery Partnerships
  • 11.3.3. Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aldi Stores Limited
• 2. Alibaba Group
• 3. Amazon.com, Inc.
• 4. Avenue Supermarkets limited by Zomato
• 5. Carrefour
• 6. Costco Wholesale Corporation
• 7. Dunzo Digital Private Limited
• 8. Edeka Group
• 9. Fresh Direct, LLC
• 10. Instacart
• 11. Misfits Market, Inc.
• 12. Natures Basket Limited by Spencer's Retail
• 13. Ocado Group PLC
• 14. Paytm
• 15. Reliance Retail Ltd.
• 16. Supermarket Grocery Supplies Pvt. Ltd.
• 17. Target Corporation
• 18. Tesco PLC
• 19. The Kroger Company
• 20. UrDoorstep eRetail Pvt. Ltd.
• 21. Walmart Inc.