세계의 야외용 전동기기 시장 : 기기 유형, 전원, 기능, 용도별 예측(2025-2030년)

The Outdoor Power Equipment Market was valued at USD 35.72 billion in 2023, expected to reach USD 37.52 billion in 2024, and is projected to grow at a CAGR of 5.17%, to USD 50.87 billion by 2030.

The Outdoor Power Equipment (OPE) market encompasses a wide range of machinery and tools used for outdoor landscaping, lawn maintenance, and gardening activities, including but not limited to lawn mowers, snow blowers, chainsaws, and trimmers. The necessity for OPE is driven by increasing urbanization, a rising interest in home improvement, and the growing trend toward creating aesthetically pleasing outdoor spaces. The application scope spans residential, commercial, and public spaces, with end-use extending to homeowners, landscaping services, and municipal bodies. Key growth factors include technological advancements introducing battery-powered equipment, environmental concerns prompting a shift to eco-friendly machines, and the booming landscaping industry. Emerging opportunities lie in developing sustainable and efficient equipment, integrating IoT for smart equipment management, and expanding markets in developing regions where mechanized tools are gradually replacing manual labor.

However, the market faces challenges such as fluctuating raw material prices, stringent environmental regulations, and high competition from local and global brands. Limitations also arise from economic downturns affecting discretionary spending on non-essential equipment and the technical challenges of innovating around clean energy and efficient power sources. To foster innovation and achieve business growth, companies should focus on research and development in battery technology, hybrid power systems, and noise reduction capabilities. Emphasizing durability and user ergonomics can also catalyze consumer loyalty and market penetration. Ideal innovation areas include smart technology integration to provide predictive maintenance, thereby enhancing operational efficiency. Insights into the nature of the OPE market reveal a substantial shift towards eco-consciousness and digital integration, with growth fueled by innovation in sustainable practices and connectivity. Staying ahead in this market demands agility in adapting to environmental mandates and consumer preferences, while continually exploring new markets and innovation in product offerings.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Outdoor Power Equipment Market

The Outdoor Power Equipment Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for landscaping services and growing homeowner gardening activities
  • Preference for rental services of outdoor power equipment
  • Rising demand for cordless outdoor power equipment
• Market Restraints
  • High maintenance cost associated with automated outdoor power equipment
• Market Opportunities
  • Development of connected and smart outdoor power equipment
  • Emphasis on sustainable farming with using power equipment
• Market Challenges
  • Issues associated with designing ergonomic and lightweight outdoor power equipment

Porter's Five Forces: A Strategic Tool for Navigating the Outdoor Power Equipment Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Outdoor Power Equipment Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Outdoor Power Equipment Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Outdoor Power Equipment Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Outdoor Power Equipment Market

A detailed market share analysis in the Outdoor Power Equipment Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Outdoor Power Equipment Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Outdoor Power Equipment Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Outdoor Power Equipment Market

A strategic analysis of the Outdoor Power Equipment Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Outdoor Power Equipment Market, highlighting leading vendors and their innovative profiles. These include AL-KO Kober AG, Alfred Karcher SE & Co. KG, ANDREAS STIHL AG & CO. KG, Ariens Company, Briggs & Stratton Corporation, Champion Power Equipment, Inc., CHERVON Trading Co., Ltd., Deere & Company, EMAK S.P.A., Excel Industries Inc., GREENWORKSTOOLS, Honda Motor Co., Ltd., Husqvarna AB, Jacobsen by Textron Inc., Koki Holdings Co., Ltd., Makita Corporation, Ningbo Daye Garden Machinery Co.,Ltd, Oregon Tool, Inc., Robert Bosch GmbH, Schiller Grounds Care, Inc., Snow Joe, LLC, Stanley Black & Decker, Inc., STIGA S.p.A., Techtronic Industries Co. Ltd., THE TORO COMPANY, and Yamabiko Corporation.

Market Segmentation & Coverage

This research report categorizes the Outdoor Power Equipment Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Equipment Type, market is studied across Blowers, Lawn Mowers, Saws, Snow Throwers, Tillers & Cultivators, and Trimmers & Edgers. The Lawn Mowers is further studied across Non-Riding Lawn Mowers and Riding Lawn Mowers. The Non-Riding Lawn Mowers is further studied across Robotic Lawn Mowers and Walk-Behind Lawn Mowers. The Walk-Behind Lawn Mowers is further studied across Push Mowers and Self-Propelled Mowers. The Riding Lawn Mowers is further studied across Lawn Tractors & Garden Tractors, Rear Engine Riding Mowers, and Zero-Turn Radius Mowers.
• Based on Power Source, market is studied across Electric Powered and Fuel Powered. The Electric Powered is further studied across Corded and Cordless.
• Based on Functionality, market is studied across Connected or AI-Enabled Products and Conventional Products.
• Based on Application, market is studied across Commercial, Industrial, and Residential & DIY.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for landscaping services and growing homeowner gardening activities
    • 5.1.1.2. Preference for rental services of outdoor power equipment
    • 5.1.1.3. Rising demand for cordless outdoor power equipment
  • 5.1.2. Restraints
    • 5.1.2.1. High maintenance cost associated with automated outdoor power equipment
  • 5.1.3. Opportunities
    • 5.1.3.1. Development of connected and smart outdoor power equipment
    • 5.1.3.2. Emphasis on sustainable farming with using power equipment
  • 5.1.4. Challenges
    • 5.1.4.1. Issues associated with designing ergonomic and lightweight outdoor power equipment
• 5.2. Market Segmentation Analysis
  • 5.2.1. Power Source: Growing customer inclination towards electric-powered equipment owing to advancements in battery technology
  • 5.2.2. Application: Proliferation in commercial applications for landscaping, lawn care, and facility maintenance industries
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Outdoor Power Equipment Market, by Equipment Type

• 6.1. Introduction
• 6.2. Blowers
• 6.3. Lawn Mowers
  • 6.3.1. Non-Riding Lawn Mowers
    • 6.3.1.1. Robotic Lawn Mowers
    • 6.3.1.2. Walk-Behind Lawn Mowers
    • 6.3.1.2.1. Push Mowers
    • 6.3.1.2.2. Self-Propelled Mowers
  • 6.3.2. Riding Lawn Mowers
    • 6.3.2.1. Lawn Tractors & Garden Tractors
    • 6.3.2.2. Rear Engine Riding Mowers
    • 6.3.2.3. Zero-Turn Radius Mowers
• 6.4. Saws
• 6.5. Snow Throwers
• 6.6. Tillers & Cultivators
• 6.7. Trimmers & Edgers

7. Outdoor Power Equipment Market, by Power Source

• 7.1. Introduction
• 7.2. Electric Powered
  • 7.2.1. Corded
  • 7.2.2. Cordless
• 7.3. Fuel Powered

8. Outdoor Power Equipment Market, by Functionality

• 8.1. Introduction
• 8.2. Connected or AI-Enabled Products
• 8.3. Conventional Products

9. Outdoor Power Equipment Market, by Application

• 9.1. Introduction
• 9.2. Commercial
• 9.3. Industrial
• 9.4. Residential & DIY

10. Americas Outdoor Power Equipment Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Outdoor Power Equipment Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Outdoor Power Equipment Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Equip Expo news: Equipment and product announcements from STIHL, Bobcat, and more
  • 13.3.2. The Toro Company and Lowe's Announce Strategic Partnership
  • 13.3.3. Kress Commercial launches a line of powerful 60v outdoor power equipment with independent dealerships across North America
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AL-KO Kober AG
• 2. Alfred Karcher SE & Co. KG
• 3. ANDREAS STIHL AG & CO. KG
• 4. Ariens Company
• 5. Briggs & Stratton Corporation
• 6. Champion Power Equipment, Inc.
• 7. CHERVON Trading Co., Ltd.
• 8. Deere & Company
• 9. EMAK S.P.A.
• 10. Excel Industries Inc.
• 11. GREENWORKSTOOLS
• 12. Honda Motor Co., Ltd.
• 13. Husqvarna AB
• 14. Jacobsen by Textron Inc.
• 15. Koki Holdings Co., Ltd.
• 16. Makita Corporation
• 17. Ningbo Daye Garden Machinery Co.,Ltd
• 18. Oregon Tool, Inc.
• 19. Robert Bosch GmbH
• 20. Schiller Grounds Care, Inc.
• 21. Snow Joe, LLC
• 22. Stanley Black & Decker, Inc.
• 23. STIGA S.p.A.
• 24. Techtronic Industries Co. Ltd.
• 25. THE TORO COMPANY
• 26. Yamabiko Corporation