세계의 퍼스널케어 물티슈 시장 : 제품, 성상, 유통 채널별 예측(2025-2030년)

The Personal Care Wipes Market was valued at USD 13.09 billion in 2023, expected to reach USD 13.98 billion in 2024, and is projected to grow at a CAGR of 6.89%, to USD 20.87 billion by 2030.

The personal care wipes market encompasses products used for hygiene, cleansing, or skincare purposes. These include baby wipes, facial wipes, hand & body wipes, and feminine hygiene wipes, among others. The necessity for such wipes rises from their convenience, portability, and ability to provide instant cleanliness without the need for water, making them indispensable in today's fast-paced lifestyles. Applications span from infant care to adult skincare routines, catering to both health and personal grooming needs. Key end-users are typically found in households, healthcare facilities, and various outdoor settings, where convenience and quick sanitation are prioritized.

Key factors driving market growth include rising consumer awareness about personal hygiene and the growing demand for biodegradable and eco-friendly products due to enhanced environmental consciousness. The increasing prevalence of e-commerce facilitates the easy availability of diverse products, pushing market penetration. Moreover, the increasing urban population with disposable incomes prioritizing grooming and personal care fuels market expansion. However, challenges persist, such as fluctuating raw material costs and stringent regulations to ensure biodegradable aspects. Environmental concerns regarding non-biodegradable wipes also pose significant challenges, pushing companies to innovate.

Areas ripe for innovation and research include developing more sustainable and eco-friendly materials that align with consumer preferences. Companies should focus on investing in biodegradable compositions and improving the functionality of wipes to offer expanded benefits, such as skin hydration and nourishment, beyond mere cleansing. Innovations in packaging to enhance product convenience and sustainability can also provide competitive edges. As convenience remains the market's heartbeat, the personalized wipes category offers an untapped opportunity to align products with specific skin types or demographic needs. The market is competitive and dynamic, with sustainability and consumer convenience being paramount. Thus, aligning product development with these aspects is crucial to maintaining a competitive advantage.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Personal Care Wipes Market

The Personal Care Wipes Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing usage of flushable wipes and wipes on the infant
  • Rising incidences of UTIs and demand for alcohol-free wipes
  • Favorable government initiatives to increase sanitation and hygiene awareness
• Market Restraints
  • Concerns associated with irritation to the skin
• Market Opportunities
  • Inclination towards organic and natural personal care wipes
  • Availability of personal care wipes through online distribution channels
• Market Challenges
  • Availability of multiple counterfeit products in the market

Porter's Five Forces: A Strategic Tool for Navigating the Personal Care Wipes Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Personal Care Wipes Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Personal Care Wipes Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Personal Care Wipes Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Personal Care Wipes Market

A detailed market share analysis in the Personal Care Wipes Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Personal Care Wipes Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Personal Care Wipes Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Personal Care Wipes Market

A strategic analysis of the Personal Care Wipes Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Personal Care Wipes Market, highlighting leading vendors and their innovative profiles. These include Albaad Massuot Yitzhak Ltd. by Moshav Massuot Yitzhak, American Hygienics Corporation, Artsana SpA, Boogie Brands by Eleeo Brands, LLC, Comark International Corporation, Cotton Babies, Inc, Diamond Wipes International, Inc., Edgewell Personal Care Company, Essity Aktiebolag, Farlin Corporation, Fujian Hengan Group Ltd, GAMA Healthcare, Guy & O'Neill Inc., Hengan International Group Company Limited, InSpec Solutions, LLC, Johnson & Johnson Services, Inc., Kimberly-Clark Corporation, Linette Hellas SA, Medline Industries, LP, Neva Global Group, Nice-Pak International Ltd., OX BELLCOW Cosmetics Co., Ltd., Premier Care Industries, Procter & Gamble Company, Quanzhou Unicare Hygiene Products Co., Ltd., Rael, Inc., Reckitt Benckiser Group plc, Rockline Industries, Shaoxing Elite Bio-Tech Co., Ltd., Svenska Cellulosa Aktiebolaget (SCA), SweetSpot Labs Inc., The Honest Company, Inc., Unicharm Corporation, Unilever PLC, and Young Living Essential Oils, LC.

Market Segmentation & Coverage

This research report categorizes the Personal Care Wipes Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Baby Wipes, Facial & Cosmetic Wipes, Flushable Wipes, and Hand & Body Wipes.
• Based on Nature, market is studied across Conventional and Organic.
• Based on Distribution Channel, market is studied across Online, Pharmacy, Specialty Store, and Supermarket & Hypermarket.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing usage of flushable wipes and wipes on the infant
    • 5.1.1.2. Rising incidences of UTIs and demand for alcohol-free wipes
    • 5.1.1.3. Favorable government initiatives to increase sanitation and hygiene awareness
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns associated with irritation to the skin
  • 5.1.3. Opportunities
    • 5.1.3.1. Inclination towards organic and natural personal care wipes
    • 5.1.3.2. Availability of personal care wipes through online distribution channels
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of multiple counterfeit products in the market
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: The proliferation of baby wipes has revolutionized infant care, providing a convenient and effective solution for parents and caregivers
  • 5.2.2. Distribution Channels: Wide availability of personal care wipes on online platforms
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Personal Care Wipes Market, by Product

• 6.1. Introduction
• 6.2. Baby Wipes
• 6.3. Facial & Cosmetic Wipes
• 6.4. Flushable Wipes
• 6.5. Hand & Body Wipes

7. Personal Care Wipes Market, by Nature

• 7.1. Introduction
• 7.2. Conventional
• 7.3. Organic

8. Personal Care Wipes Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Online
• 8.3. Pharmacy
• 8.4. Specialty Store
• 8.5. Supermarket & Hypermarket

9. Americas Personal Care Wipes Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Personal Care Wipes Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Personal Care Wipes Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Ginni Filaments Launches Ultra-Pure Water Wipes for Babies
  • 12.3.2. Harper Hygienics Launches Hemp-Based Intimate Care Wipes
  • 12.3.3. Sophie la Girafe Babycare Launches Baby Wipes
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Albaad Massuot Yitzhak Ltd. by Moshav Massuot Yitzhak
• 2. American Hygienics Corporation
• 3. Artsana SpA
• 4. Boogie Brands by Eleeo Brands, LLC
• 5. Comark International Corporation
• 6. Cotton Babies, Inc
• 7. Diamond Wipes International, Inc.
• 8. Edgewell Personal Care Company
• 9. Essity Aktiebolag
• 10. Farlin Corporation
• 11. Fujian Hengan Group Ltd
• 12. GAMA Healthcare
• 13. Guy & O'Neill Inc.
• 14. Hengan International Group Company Limited
• 15. InSpec Solutions, LLC
• 16. Johnson & Johnson Services, Inc.
• 17. Kimberly-Clark Corporation
• 18. Linette Hellas SA
• 19. Medline Industries, LP
• 20. Neva Global Group
• 21. Nice-Pak International Ltd.
• 22. OX BELLCOW Cosmetics Co., Ltd.
• 23. Premier Care Industries
• 24. Procter & Gamble Company
• 25. Quanzhou Unicare Hygiene Products Co., Ltd.
• 26. Rael, Inc.
• 27. Reckitt Benckiser Group plc
• 28. Rockline Industries
• 29. Shaoxing Elite Bio-Tech Co., Ltd.
• 30. Svenska Cellulosa Aktiebolaget (SCA)
• 31. SweetSpot Labs Inc.
• 32. The Honest Company, Inc.
• 33. Unicharm Corporation
• 34. Unilever PLC
• 35. Young Living Essential Oils, LC