세계의 스마트 라벨 시장 : 기술별, 컴포넌트별, 용도별, 최종 사용자별-예측(2025-2030년)

The Smart Label Market was valued at USD 13.69 billion in 2023, expected to reach USD 15.36 billion in 2024, and is projected to grow at a CAGR of 13.20%, to USD 32.62 billion by 2030.

Smart labels are evolving as a significant component in the retail, healthcare, and logistics sectors, offering revolutionary ways to manage and track products through advanced technologies like QR codes, RFID, NFC, and dynamic display technology. The necessity of smart labels stems from the increasing demand for efficient inventory management, improved supply chain transparency, counterfeit prevention, and enhanced consumer engagement by providing valuable product information. These labels find application across varied markets, including consumer goods, food and beverages, logistics, and pharmaceuticals, providing an end-use scope spanning industries that require precise product tracking and real-time data access.

The market growth for smart labels is primarily driven by the rising adoption of IoT, consumer demand for detailed product information, and regulatory pressure for advanced labeling systems. There are burgeoning opportunities in integrating AI-driven analytics to further enhance data gathering and interpretation capabilities of these labels. Companies can also leverage this technology to implement sustainable and environmentally friendly practices, an emerging trend within global commerce. However, barriers to market expansion include high implementation costs, technological complexities, and data privacy concerns that can pose regulatory and consumer trust challenges.

To capitalize on potential opportunities, stakeholders should focus on reducing costs and making smart labels more accessible by innovating manufacturing processes and material selection. There's a significant opportunity in the R&D of hybrid technologies that can merge various label functions for better performance and cost efficiency. Smart labels have the potential to evolve further with innovations in energy efficiency and integration with renewable energy sources for continuous power supply. The market is poised for robust growth given these dynamics, yet requires vigilance regarding changing regulations and continuous advancements in cybersecurity to protect sensitive information. Exploring cross-industry collaboration for shared technological advancements could yield fruitful results, enhancing both market reach and application scope.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Smart Label Market

The Smart Label Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Need for improved inventory management and enhanced supply chain visibility
  • Rising adoption to digitize logistics operations
  • Expanding use of smart labels in anti-counterfeiting, brand protection and product authentication
• Market Restraints
  • Technical limitations associated with the smart label technologies
• Market Opportunities
  • Ongoing improvements in the development of smart packaging solutions
  • Potential contribution to the sustainable and environmental benefits
• Market Challenges
  • Concerns associated with data privacy and security

Porter's Five Forces: A Strategic Tool for Navigating the Smart Label Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Smart Label Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Smart Label Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Smart Label Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Smart Label Market

A detailed market share analysis in the Smart Label Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Smart Label Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Smart Label Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Smart Label Market

A strategic analysis of the Smart Label Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Smart Label Market, highlighting leading vendors and their innovative profiles. These include Accurate Data Systems, Inc., Alien Technology, LLC, All4Labels Global Packaging Group, Avery Dennison Corporation, Blue Bite LLC, Checkpoint Systems, Inc. by CCL Industries Inc., Danavation Technologies Corp., Deutsche Post AG, Displaydata Ltd., DRG Technologies Inc., Fedrigoni S.p.A., GERA-IDENT GmbH, Giesecke+Devrient GmbH, Global Tag Srl, GR LABEL, Honeywell International Inc, Invengo Information Technology Co. Ltd., LemuGroup, Liberty AV Solutions by WESCO Distribution, Inc., LUCHROME, MPI Label Systems, Prooftag, SAS, Resource Label Group, LLC, Sato Holdings Corporation, Schreiner Group, Sensormatic Electronics Corporation by Johnson Controls International PLC, Smart Label Solutions, smart-TEC GmbH & Co. KG, SODAQ, Sony Group Corporation, Tag-N-Trac, Inc., Techprint Inc., TechSIS Ltd., UPM-Kymmene Corporation, Willian Frick & Company, and Zebra Technologies Corporation.

Market Segmentation & Coverage

This research report categorizes the Smart Label Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Dynamic Display Labels, Electronic Article Surveillance Labels, Near Field Communication Labels, Radio Frequency Identification Labels, and Sensing Labels.
• Based on Component, market is studied across Batteries, E-ink Display, Microcontroller, Microprocessors, Radio, and Transceiver.
• Based on Application, market is studied across Electronic & IT Assets, Pallets Tracking, Perishable Goods, and Retail Inventory.
• Based on End-User, market is studied across Consumer Electronics, Food & Beverages, Healthcare & Pharmaceuticals, Supply Chain & Logistics, and Transportation.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Need for improved inventory management and enhanced supply chain visibility
    • 5.1.1.2. Rising adoption to digitize logistics operations
    • 5.1.1.3. Expanding use of smart labels in anti-counterfeiting, brand protection and product authentication
  • 5.1.2. Restraints
    • 5.1.2.1. Technical limitations associated with the smart label technologies
  • 5.1.3. Opportunities
    • 5.1.3.1. Ongoing improvements in the development of smart packaging solutions
    • 5.1.3.2. Potential contribution to the sustainable and environmental benefits
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data privacy and security
• 5.2. Market Segmentation Analysis
  • 5.2.1. Technology: Advancements to improve the functional attributes of radio frequency identification labels
  • 5.2.2. Component: Innovations in battery performance leading to improvements in smart labels
  • 5.2.3. Application: Need for smart labels to enable real-time location tracking and anti-theft features of electronic and IT products
  • 5.2.4. End-User: Adoption of smart labels in the food & beverage industry to check traceability and indicate the freshness of the products
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Smart Label Market, by Technology

• 6.1. Introduction
• 6.2. Dynamic Display Labels
• 6.3. Electronic Article Surveillance Labels
• 6.4. Near Field Communication Labels
• 6.5. Radio Frequency Identification Labels
• 6.6. Sensing Labels

7. Smart Label Market, by Component

• 7.1. Introduction
• 7.2. Batteries
• 7.3. E-ink Display
• 7.4. Microcontroller
• 7.5. Microprocessors
• 7.6. Radio
• 7.7. Transceiver

8. Smart Label Market, by Application

• 8.1. Introduction
• 8.2. Electronic & IT Assets
• 8.3. Pallets Tracking
• 8.4. Perishable Goods
• 8.5. Retail Inventory

9. Smart Label Market, by End-User

• 9.1. Introduction
• 9.2. Consumer Electronics
• 9.3. Food & Beverages
• 9.4. Healthcare & Pharmaceuticals
• 9.5. Supply Chain & Logistics
• 9.6. Transportation

10. Americas Smart Label Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Smart Label Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Smart Label Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Fresenius Kabi Launches +RFID Smart Labels for Diprivan
  • 13.3.2. Ynvisible Announces Strategic Partnerships for Scalable Smart Label Products
  • 13.3.3. PolyTaksys Unveils Smart Label in a Bid to Prevent Food Loss
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accurate Data Systems, Inc.
• 2. Alien Technology, LLC
• 3. All4Labels Global Packaging Group
• 4. Avery Dennison Corporation
• 5. Blue Bite LLC
• 6. Checkpoint Systems, Inc. by CCL Industries Inc.
• 7. Danavation Technologies Corp.
• 8. Deutsche Post AG
• 9. Displaydata Ltd.
• 10. DRG Technologies Inc.
• 11. Fedrigoni S.p.A.
• 12. GERA-IDENT GmbH
• 13. Giesecke+Devrient GmbH
• 14. Global Tag Srl
• 15. GR LABEL
• 16. Honeywell International Inc
• 17. Invengo Information Technology Co. Ltd.
• 18. LemuGroup
• 19. Liberty AV Solutions by WESCO Distribution, Inc.
• 20. LUCHROME
• 21. MPI Label Systems
• 22. Prooftag, SAS
• 23. Resource Label Group, LLC
• 24. Sato Holdings Corporation
• 25. Schreiner Group
• 26. Sensormatic Electronics Corporation by Johnson Controls International PLC
• 27. Smart Label Solutions
• 28. smart-TEC GmbH & Co. KG
• 29. SODAQ
• 30. Sony Group Corporation
• 31. Tag-N-Trac, Inc.
• 32. Techprint Inc.
• 33. TechSIS Ltd.
• 34. UPM-Kymmene Corporation
• 35. Willian Frick & Company
• 36. Zebra Technologies Corporation