세계의 스마트 러닝 시장 : 컴포넌트별, 서비스별, 학습 유형별, 최종 사용자별-예측(2025-2030년)

The Smart Learning Market was valued at USD 69.95 billion in 2023, expected to reach USD 81.78 billion in 2024, and is projected to grow at a CAGR of 17.18%, to USD 212.30 billion by 2030.

The smart learning market encompasses educational tools and solutions enhanced with technology to facilitate learning both inside and outside traditional classrooms. This includes e-learning platforms, virtual reality education, AI-driven personalized learning, gamified learning experiences, and digital content. The necessity for smart learning arises from the global shift towards digitalization and the increasing demand for flexible, personalized, and engaging education solutions. Applications span across K-12, higher education, corporate training, and lifelong learning sectors, catering to a wide range of end-users from students and educators to professionals and organizations keen on skill development.

Market growth is primarily driven by technological advancements in AI and machine learning, the proliferation of smart devices, and the increasing investment in EdTech by private and public sectors. The rise of remote and hybrid learning models post-pandemic further accelerates this market's expansion. Opportunities abound in developing countries where digital infrastructure improvements provide fertile ground for smart learning solutions. Personalized learning experiences tailored to individual needs and leveraging big data analytics to evaluate student performance represent significant avenues for innovation.

However, several limitations challenge market growth: disparities in technology access, data privacy concerns, and resistance to change from traditional educational institutions. Moreover, the rapid evolution of technology necessitates continual infrastructure upgrades, which can be cost-prohibitive for some. To mitigate these challenges, companies should focus on cost-effective and secure solutions that ensure user privacy.

Areas ripe for innovation include adaptive learning technologies, immersive learning experiences utilizing AR/VR, and AI-driven analytics for real-time feedback. From a market perspective, the nature is highly dynamic, with competitive pressures driving constant innovation and exploration of new monetization models. Businesses should emphasize partnerships with educational institutions and tech providers to create integrated solutions. By identifying and adapting to regional education needs, companies can position themselves as leaders in providing accessible, innovative smart learning solutions worldwide.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Smart Learning Market

The Smart Learning Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing investments by government to digitize education sector
  • Growing demand for the LMS software to effectively manage learning content
  • Increasing inclination towards online learning
• Market Restraints
  • High cost of infrastructure and deployment
• Market Opportunities
  • Advancements in smart learning technologies
  • Rise in technical training for teachers and instructors
• Market Challenges
  • Data security and privacy issues

Porter's Five Forces: A Strategic Tool for Navigating the Smart Learning Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Smart Learning Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Smart Learning Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Smart Learning Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Smart Learning Market

A detailed market share analysis in the Smart Learning Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Smart Learning Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Smart Learning Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Smart Learning Market

A strategic analysis of the Smart Learning Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Smart Learning Market, highlighting leading vendors and their innovative profiles. These include Adobe Systems Incorporated, Blackboard, Inc., Cisco Systems, Inc., Cornerstone Ondemand, Inc., D2L Corporation, Dell Inc., Fujitsu Ltd., Instructure, Inc., Intel Corporation, International Business Machines Corporation, John Wiley & Sons, Inc., McGraw Hill, Microsoft Corporation, MPS Limited, NIIT Limited, Pearson PLC, Promethean Limited, Samsung Electronics Co., Ltd., SAP SE, SMART Technologies ULC, SumTotal Systems, LLC, and Unit4 Group Holding B.V..

Market Segmentation & Coverage

This research report categorizes the Smart Learning Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware and Software. The Hardware is further studied across Interactive Displays, Interactive Whiteboards, and Smartboards. The Software is further studied across Classroom Management Software, Integrated Solutions, Language Learning Software, LMS & LCMS, SIS, and Standalone Solutions.
• Based on Services, market is studied across Consulting, Implementation, and Support & Maintenance.
• Based on Learning Type, market is studied across Asynchronous Learning and Synchronous Learning.
• Based on End-Users, market is studied across Academic, Enterprises, and Government. The Academic is further studied across Higher Education and K-12. The Enterprises is further studied across Large Enterprises and SMEs.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing investments by government to digitize education sector
    • 5.1.1.2. Growing demand for the LMS software to effectively manage learning content
    • 5.1.1.3. Increasing inclination towards online learning
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of infrastructure and deployment
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in smart learning technologies
    • 5.1.3.2. Rise in technical training for teachers and instructors
  • 5.1.4. Challenges
    • 5.1.4.1. Data security and privacy issues
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Emerging applications of smart learning software with artificial intelligence
  • 5.2.2. End-Users: Growing adoption of smart learning solutions in enterprises to align employee goals with organizational objectives
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Smart Learning Market, by Component

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. Interactive Displays
  • 6.2.2. Interactive Whiteboards
  • 6.2.3. Smartboards
• 6.3. Software
  • 6.3.1. Classroom Management Software
  • 6.3.2. Integrated Solutions
  • 6.3.3. Language Learning Software
  • 6.3.4. LMS & LCMS
  • 6.3.5. SIS
  • 6.3.6. Standalone Solutions

7. Smart Learning Market, by Services

• 7.1. Introduction
• 7.2. Consulting
• 7.3. Implementation
• 7.4. Support & Maintenance

8. Smart Learning Market, by Learning Type

• 8.1. Introduction
• 8.2. Asynchronous Learning
• 8.3. Synchronous Learning

9. Smart Learning Market, by End-Users

• 9.1. Introduction
• 9.2. Academic
  • 9.2.1. Higher Education
  • 9.2.2. K-12
• 9.3. Enterprises
  • 9.3.1. Large Enterprises
  • 9.3.2. SMEs
• 9.4. Government

10. Americas Smart Learning Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Smart Learning Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Smart Learning Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Strategic Partnership Enhances AI-Driven Learning for Contact Center Associates
  • 13.3.2. Unacademy Ventures into Language Learning with New App Launch
  • 13.3.3. SMART Technologies to Unveil Innovative Interactive Displays at TCEA 2024
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Systems Incorporated
• 2. Blackboard, Inc.
• 3. Cisco Systems, Inc.
• 4. Cornerstone Ondemand, Inc.
• 5. D2L Corporation
• 6. Dell Inc.
• 7. Fujitsu Ltd.
• 8. Instructure, Inc.
• 9. Intel Corporation
• 10. International Business Machines Corporation
• 11. John Wiley & Sons, Inc.
• 12. McGraw Hill
• 13. Microsoft Corporation
• 14. MPS Limited
• 15. NIIT Limited
• 16. Pearson PLC
• 17. Promethean Limited
• 18. Samsung Electronics Co., Ltd.
• 19. SAP SE
• 20. SMART Technologies ULC
• 21. SumTotal Systems, LLC
• 22. Unit4 Group Holding B.V.