세계의 스마트폰 시장 : 컴포넌트별, 디스플레이 사이즈별, RAM 사이즈별, 운영체제별, 가격대별, 유통 채널별-예측(2025-2030년)

The Smartphone Market was valued at USD 496.32 billion in 2023, expected to reach USD 531.45 billion in 2024, and is projected to grow at a CAGR of 7.26%, to USD 810.93 billion by 2030.

The smartphone market encompasses the production, sales, and usage of computing mobile devices that integrate telecommunication features with computing capabilities. As an integral part of everyday life, smartphones serve various applications, such as communication, social networking, entertainment, online shopping, and enterprise management. The necessity of smartphones has only grown with increased connectivity demands, leading to their widespread adoption in both personal and professional domains. The end-use scope covers consumers of all age brackets, businesses for enterprise solutions, and industries harnessing IoT capabilities. Key growth drivers include the ever-increasing demand for faster connectivity like 5G technology, innovations in AI integration, escalating functionality for mobile applications, and the push for improved device durability and environmental sustainability. Latest opportunities lie in expanding markets in emerging economies, gaming, augmented reality (AR), and enhanced mobile commerce platforms. Market insights reveal that user-centric innovations, such as foldable screens and higher security features (including biometrics), offer significant potential. However, market growth faces challenges such as high competition, market saturation in developed regions, and the geopolitical tension affecting supply chains. Limitations also arise from rapid technology obsolescence and environmental concerns linked to e-waste. Innovations in battery technology, sustainable materials, and resilient designs against water and other environmental factors represent promising research areas. Companies poised for growth might focus on differentiating through eco-friendly practices, leveraging AI for personalized user experiences, and capitalizing on 5G's potential. The nature of the smartphone market is fast-paced and competitive, requiring continuous innovation and understanding of consumer trends for sustaining a competitive edge. Strategic partnerships and investments in R&D will be crucial in navigating challenges and capitalizing on emerging opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Smartphone Market

The Smartphone Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising demand for high-speed internet with the surge in usage of social media
  • Increasing development of operating systems that enhance user experience
  • High potential with increasing adoption of e-commerce platforms
• Market Restraints
  • Issues related to chip shortage
• Market Opportunities
  • Development of advanced features and technologies in smartphones
  • Expansion of 5G networks with constant government support
• Market Challenges
  • Technical limitations and security vulnerabilities associated with the usage of smartphones

Porter's Five Forces: A Strategic Tool for Navigating the Smartphone Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Smartphone Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Smartphone Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Smartphone Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Smartphone Market

A detailed market share analysis in the Smartphone Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Smartphone Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Smartphone Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Smartphone Market

A strategic analysis of the Smartphone Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Smartphone Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., AOC Phones, Apple Inc., ARCHOS Group, AsusTek Computer Inc., BBK Electronics Corporation, Black Shark, BlackBerry Ltd, BLU Products, Google LLC by Alphabet Inc., Honor Device Co., Ltd., Huawei Technologies Co. Ltd., Intex Technologies, Karbonn Mobiles, Lenovo Group Limited, Micromax Informatics Limited, NEC Corporation, Nokia Corporation, Priyanka Communications India Private Limited, Reliance Industries Limited, Samsung Electronics Co., Ltd., Sony Corporation, TCL Technology, Xiaomi Corporation, and ZTE Corporation.

Market Segmentation & Coverage

This research report categorizes the Smartphone Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware and Software.
• Based on Display Size, market is studied across 4.0" - 5.0", Below 4.0", and Up to 6.5".
• Based on RAM Size, market is studied across 2GB - 4GB, Below 2GB, and Up to 8 GB.
• Based on Operating System, market is studied across Android, iOS, and Windows.
• Based on Price Range, market is studied across Budged Phones, Mid-Range Phones, and Premium.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising demand for high-speed internet with the surge in usage of social media
    • 5.1.1.2. Increasing development of operating systems that enhance user experience
    • 5.1.1.3. High potential with increasing adoption of e-commerce platforms
  • 5.1.2. Restraints
    • 5.1.2.1. Issues related to chip shortage
  • 5.1.3. Opportunities
    • 5.1.3.1. Development of advanced features and technologies in smartphones
    • 5.1.3.2. Expansion of 5G networks with constant government support
  • 5.1.4. Challenges
    • 5.1.4.1. Technical limitations and security vulnerabilities associated with the usage of smartphones
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Excellent hardware and software integration ensures superior smartphone performance and a seamless user experience
  • 5.2.2. Display Size: Growing popularity of 6.5" large screens for immersive viewing experience
  • 5.2.3. Operating System: Higher deployment of Android OS owing to its compatibility with numerous smartphone brands
  • 5.2.4. Distribution: Emerging preferences for online sales channels, offering customized offers and convenience
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Smartphone Market, by Component

• 6.1. Introduction
• 6.2. Hardware
• 6.3. Software

7. Smartphone Market, by Display Size

• 7.1. Introduction
• 7.2. 4.0" - 5.0"
• 7.3. Below 4.0"
• 7.4. Up to 6.5"

8. Smartphone Market, by RAM Size

• 8.1. Introduction
• 8.2. 2GB - 4GB
• 8.3. Below 2GB
• 8.4. Up to 8 GB

9. Smartphone Market, by Operating System

• 9.1. Introduction
• 9.2. Android
• 9.3. iOS
• 9.4. Windows

10. Smartphone Market, by Price Range

• 10.1. Introduction
• 10.2. Budged Phones
• 10.3. Mid-Range Phones
• 10.4. Premium

11. Smartphone Market, by Distribution Channel

• 11.1. Introduction
• 11.2. Offline
• 11.3. Online

12. Americas Smartphone Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Smartphone Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Smartphone Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
  • 15.3.1. Realme Launches Budget 5G Smartphone in India to Capture Market Share and Boost Network Adoption
  • 15.3.2. OnePlus Unveils its Foldable Smartphone in the U.S. and Canada - the OnePlus Open
  • 15.3.3. Trustonic extends its position in global smartphone locking provider through acquisition of SITIC
  • 15.3.4. Dixon Technologies arm partners with Xiaomi for smartphone manufacturing in India
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acer Inc.
• 2. AOC Phones
• 3. Apple Inc.
• 4. ARCHOS Group
• 5. AsusTek Computer Inc.
• 6. BBK Electronics Corporation
• 7. Black Shark
• 8. BlackBerry Ltd
• 9. BLU Products
• 10. Google LLC by Alphabet Inc.
• 11. Honor Device Co., Ltd.
• 12. Huawei Technologies Co. Ltd.
• 13. Intex Technologies
• 14. Karbonn Mobiles
• 15. Lenovo Group Limited
• 16. Micromax Informatics Limited
• 17. NEC Corporation
• 18. Nokia Corporation
• 19. Priyanka Communications India Private Limited
• 20. Reliance Industries Limited
• 21. Samsung Electronics Co., Ltd.
• 22. Sony Corporation
• 23. TCL Technology
• 24. Xiaomi Corporation
• 25. ZTE Corporation