세계의 소셜 미디어 광고 시장 : 유형별, 전개별, 최종 용도별-예측(2025-2030년)

The Social Media Advertising Market was valued at USD 109.09 billion in 2023, expected to reach USD 121.66 billion in 2024, and is projected to grow at a CAGR of 11.70%, to USD 236.72 billion by 2030.

The scope of social media advertising encompasses leveraging social platforms to promote products, services, or brands to a targeted audience. It is defined by its dynamic strategies, which use digital algorithms and data analytics to optimize advertising effectiveness. The necessity of social media advertising is driven by the vast reach and engagement potential of platforms like Facebook, Instagram, and TikTok, making it vital for businesses seeking direct interaction with customers and heightened brand visibility. Application of social media advertising ranges from sponsored posts and display ads to influencer collaborations and content marketing, with end-use scope extending to industries such as retail, consumer goods, automotive, entertainment, and beyond. The market is poised for growth due to factors like increasing smartphone penetration, evolving user behavioral patterns, and enhanced analytical tools that allow precise audience targeting. Key growth influencers also include the advent of AI and machine learning, which streamline campaign management and provide predictive insights, further boosting advertiser ROI. Recent opportunities lie in tapping into emerging markets, utilizing augmented reality (AR) for immersive ad experiences, and fostering authentic consumer-brand relationships through user-generated content. However, challenges such as rising ad costs, privacy concerns, and algorithm changes pose significant limitations. Regulation and data security issues complicate the landscape, pressing the need for compliance and transparent practices. Innovations focusing on hyper-personalization, leveraging virtual influencers, and integrating blockchain for data security represent potential research areas that could drive business growth. The nature of the social media advertising market is fast-paced and ever-evolving, requiring adaptive strategies to stay relevant amidst technological advancements and consumer demand shifts. Successful navigation in this market demands a blend of creativity, agility, and a strong data-driven approach to leverage insights and capitalize on current trends.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Social Media Advertising Market

The Social Media Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing internet penetration and adoption of smartphones and tablets worldwide
  • Growing need for businesses to expand product reach and consumer base
  • Utilization for enhanced brand visibility and engagement
• Market Restraints
  • High cost of social media advertising solutions and technical issues
• Market Opportunities
  • Introduction of innovative features in social media advertising solutions
  • Emerging use of augmented reality and virtual reality in social media advertising
• Market Challenges
  • Data privacy and security concerns associated with social media advertising

Porter's Five Forces: A Strategic Tool for Navigating the Social Media Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Social Media Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Social Media Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Social Media Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Social Media Advertising Market

A detailed market share analysis in the Social Media Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Social Media Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Social Media Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Social Media Advertising Market

A strategic analysis of the Social Media Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Social Media Advertising Market, highlighting leading vendors and their innovative profiles. These include Advance Publications, Inc., Amazon.com, Inc., Baidu, Inc., ByteDance Ltd., eBay Inc., Google LLC, LinkedIn Corporation, Meta Platforms, Inc., Microsoft Corporation, Pandora Media, Inc., Pinterest, Inc., Sina Corporation, Snap Inc., Soho Media Group, Tencent Holdings, Ltd., Verizon Communications Inc., and X Corp..

Market Segmentation & Coverage

This research report categorizes the Social Media Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Banner Advertising, Interstitial Advertising, Location-Based Advertising, Native Advertising, Push Notifications, Short Message Service (SMS) Advertising, and Video Advertising.
• Based on Deployment, market is studied across Desktops and Mobile Devices.
• Based on End-Use, market is studied across BFSI, Government & Public Sector, Healthcare & Life Science, IT & Telecom, Manufacturing, Media & Entertainment, Retail & eCommerce, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing internet penetration and adoption of smartphones and tablets worldwide
    • 5.1.1.2. Growing need for businesses to expand product reach and consumer base
    • 5.1.1.3. Utilization for enhanced brand visibility and engagement
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of social media advertising solutions and technical issues
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of innovative features in social media advertising solutions
    • 5.1.3.2. Emerging use of augmented reality and virtual reality in social media advertising
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and security concerns associated with social media advertising
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Significant penetration of video-based social media advertising
  • 5.2.2. Deployment: Substantial deployment of social media advertising on mobile devices
  • 5.2.3. End-Use: Proliferating use of social media advertising by retail & eCommerce sectors
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Social Media Advertising Market, by Type

• 6.1. Introduction
• 6.2. Banner Advertising
• 6.3. Interstitial Advertising
• 6.4. Location-Based Advertising
• 6.5. Native Advertising
• 6.6. Push Notifications
• 6.7. Short Message Service (SMS) Advertising
• 6.8. Video Advertising

7. Social Media Advertising Market, by Deployment

• 7.1. Introduction
• 7.2. Desktops
• 7.3. Mobile Devices

8. Social Media Advertising Market, by End-Use

• 8.1. Introduction
• 8.2. BFSI
• 8.3. Government & Public Sector
• 8.4. Healthcare & Life Science
• 8.5. IT & Telecom
• 8.6. Manufacturing
• 8.7. Media & Entertainment
• 8.8. Retail & eCommerce
• 8.9. Travel & Hospitality

9. Americas Social Media Advertising Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Social Media Advertising Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Social Media Advertising Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Accenture to Acquire Rabbit's Tale
  • 12.3.2. Instagram Expands Marketing API To Facilitate Product Tagging via Third Party Apps
  • 12.3.3. Google Bets On AI-Powered Video Ads to Disrupt Social Media Advertising
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Advance Publications, Inc.
• 2. Amazon.com, Inc.
• 3. Baidu, Inc.
• 4. ByteDance Ltd.
• 5. eBay Inc.
• 6. Google LLC
• 7. LinkedIn Corporation
• 8. Meta Platforms, Inc.
• 9. Microsoft Corporation
• 10. Pandora Media, Inc.
• 11. Pinterest, Inc.
• 12. Sina Corporation
• 13. Snap Inc.
• 14. Soho Media Group
• 15. Tencent Holdings, Ltd.
• 16. Verizon Communications Inc.
• 17. X Corp.