세계의 텍스처 페인트 시장 : 유형, 기술, 용도별 예측(2025-2030년)

The Texture Paint Market was valued at USD 12.61 billion in 2023, expected to reach USD 13.24 billion in 2024, and is projected to grow at a CAGR of 5.26%, to USD 18.07 billion by 2030.

Texture paint is a specialized coating used widely in both residential and commercial settings to create aesthetically appealing surfaces with a variety of designs and finishes. Its scope ranges from enhancing surface appearance to offering functional benefits such as moisture resistance and durability. The texture paint market is driven by increasing consumer inclination toward decorative interiors, rising construction activities, and advancements in application methods. It finds necessity in covering surface imperfections, customization of design, and adding dimensionality to walls and ceilings. End-use scope encompasses residential homes, commercial spaces like offices and retail outlets, and educational institutions. Key growth factors include urbanization, improved living standards, and technological innovations, such as eco-friendly and sustainable products. The demand for eco-friendly and non-toxic texture paints is burgeoning, presenting potential opportunities for manufacturers to capitalize on by developing green products. However, the market faces limitations such as high costs associated with premium textures, a limited skilled workforce for application, and competition from alternative wall decoration materials like wallpapers and digital walls. Furthermore, fluctuating raw material prices pose a challenge for consistent pricing strategies. To overcome these, companies can invest in R&D to lower production costs and innovate application methods that simplify usage. Areas ripe for innovation include the development of UV-resistant and self-cleaning texture paints. Insight into the market reveals a competitive yet innovative landscape, emphasizing the importance of strategic partnerships and expanded distribution networks to broaden market reach. Technology adoption and digital marketing strategies can further enhance brand visibility. By aligning with the growing trends for customizability and sustainability, companies can gain a competitive edge. Businesses should focus on expanding product portfolios that cater to diverse consumer preferences and emphasize niche markets like luxury real estate for optimal growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Texture Paint Market

The Texture Paint Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising constructions in residential and commercial spaces
  • Emergence of sustainable and environmentally friendly texture paints
• Market Restraints
  • Fluctuations in raw material prices
• Market Opportunities
  • Increasing demand for high-performance texture paints for imparting aesthetic
  • Growing technological advances in paint manufacturing
• Market Challenges
  • Texture paints increase wall thickness than regular paints

Porter's Five Forces: A Strategic Tool for Navigating the Texture Paint Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Texture Paint Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Texture Paint Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Texture Paint Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Texture Paint Market

A detailed market share analysis in the Texture Paint Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Texture Paint Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Texture Paint Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Texture Paint Market

A strategic analysis of the Texture Paint Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Texture Paint Market, highlighting leading vendors and their innovative profiles. These include Acro Paints Limited, AkzoNobel N.V., Andura Coatings, Asian Paints Ltd., Axalta Coating Systems, LLC, Berger Paints India Limited, Bertazzoni Spa, BSC Paints, Colorchem Industries Ltd., Crown Paints Kenya PLC, DuluxGroup Ltd., Hempel A/S, Henry Haymes Pty Ltd, Jazeera Paints, Jotun A/S, Kansai Paint Co., Ltd., MAS Paints, Nippon Paint Holdings Co., Ltd, Paintco, PPG Industries, Inc., San Marco Group S.p.A., SK Kaken Co., Ltd, Spectrum Paints Limited, The Sherwin-Williams Company, and Ultratech Texture Paints Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Texture Paint Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Premixed, Self-Mixing Paints, and Smooth Textured Paint.
• Based on Technology, market is studied across Solvent Based and Water Based.
• Based on Application, market is studied across Commercial and Residential.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising constructions in residential and commercial spaces
    • 5.1.1.2. Emergence of sustainable and environmentally friendly texture paints
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuations in raw material prices
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing demand for high-performance texture paints for imparting aesthetic
    • 5.1.3.2. Growing technological advances in paint manufacturing
  • 5.1.4. Challenges
    • 5.1.4.1. Texture paints increase wall thickness than regular paints
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Self-mixing paints more preferred for large-scale commercial projects
  • 5.2.2. Technology: Increasing preference for water-based paints due to its lower VOC emissions
  • 5.2.3. Application: Rising urbanization impacting heavy use of texture paint
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Texture Paint Market, by Type

• 6.1. Introduction
• 6.2. Premixed
• 6.3. Self-Mixing Paints
• 6.4. Smooth Textured Paint

7. Texture Paint Market, by Technology

• 7.1. Introduction
• 7.2. Solvent Based
• 7.3. Water Based

8. Texture Paint Market, by Application

• 8.1. Introduction
• 8.2. Commercial
• 8.3. Residential

9. Americas Texture Paint Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Texture Paint Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Texture Paint Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. AkzoNobel Takes Sherwin-Williams China Paints Business
  • 12.3.2. JK Cement enters paint segment, acquires 60% stake in Acro Paints
  • 12.3.3. AkzoNobel adds new capacity for water-based texture paints in China
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acro Paints Limited
• 2. AkzoNobel N.V.
• 3. Andura Coatings
• 4. Asian Paints Ltd.
• 5. Axalta Coating Systems, LLC
• 6. Berger Paints India Limited
• 7. Bertazzoni Spa
• 8. BSC Paints
• 9. Colorchem Industries Ltd.
• 10. Crown Paints Kenya PLC
• 11. DuluxGroup Ltd.
• 12. Hempel A/S
• 13. Henry Haymes Pty Ltd
• 14. Jazeera Paints
• 15. Jotun A/S
• 16. Kansai Paint Co., Ltd.
• 17. MAS Paints
• 18. Nippon Paint Holdings Co., Ltd
• 19. Paintco
• 20. PPG Industries, Inc.
• 21. San Marco Group S.p.A.
• 22. SK Kaken Co., Ltd
• 23. Spectrum Paints Limited
• 24. The Sherwin-Williams Company
• 25. Ultratech Texture Paints Pvt. Ltd.