세계의 비디오 스트리밍 시장 : 스트리밍 유형별, 솔루션별, 플랫폼별, 서비스 모델별, 최종 사용자별 - 예측(2025-2030년)

The Video Streaming Market was valued at USD 97.03 billion in 2023, expected to reach USD 112.64 billion in 2024, and is projected to grow at a CAGR of 16.47%, to USD 282.14 billion by 2030.

The video streaming industry is defined by the delivery of video content over the internet, encompassing both live streaming and on-demand viewing across various devices, including TVs, smartphones, and computers. The necessity of video streaming has grown exponentially due to increasing internet penetration, a shift towards cord-cutting, and the rise of smart, connected devices, making it central to entertainment, education, corporate communications, and social media applications. The industry's end-use scope spans individual consumers, educational institutions, corporate enterprises, and media companies, each seeking customized streaming solutions to enhance their offerings. Key growth factors influencing this market include technological advancements in broadband capacity, the increasing popularity of smartphones, consumer demand for original content, and rapid expansion into emerging markets, which can provide massive untapped audiences. Potential opportunities lie in the personalization of viewer experiences through AI and machine learning, expansion into niche markets, partnerships among content creators and distributors, and leveraging advanced analytics to optimize content delivery and consumer engagement.

However, market growth faces limitations such as high content acquisition costs, bandwidth issues impacting streaming quality, piracy concerns, and fierce competition leading to subscriber fatigue. Additionally, regulations around data privacy and content licensing create complex operational challenges. Effective innovation can focus on enhancing compression algorithms to improve quality and reduce bandwidth, developing blockchain solutions for secure, transparent transactions, and creating interactive streaming experiences to boost viewer engagement. With a fast-paced, dynamic nature, the video streaming market demands constant innovation and agility. Businesses should focus on adopting flexible pricing models, exploring ad-supported content strategies, and investing in interactive features such as virtual reality and augmented reality to maintain competitive advantages and capitalize on consumer trends. Keeping a proactive approach towards technological integration and consumer preferences will be crucial to sustain growth and profitability in this highly competitive market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Video Streaming Market

The Video Streaming Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising availability of high-speed internet with the proliferation of smart devices
  • Increasing preference for on-demand content
  • Growing preference towards digital media
• Market Restraints
  • Rising concerns among users related to content privacy and protection
• Market Opportunities
  • Increasing integration of advanced technologies in video streaming platforms to improve the viewing experience
  • Rising potential with increasing deployment of 5G technology
• Market Challenges
  • Bandwidth limitations and inconsistent streaming quality issues

Porter's Five Forces: A Strategic Tool for Navigating the Video Streaming Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Video Streaming Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Video Streaming Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Video Streaming Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Video Streaming Market

A detailed market share analysis in the Video Streaming Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Video Streaming Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Video Streaming Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Video Streaming Market

A strategic analysis of the Video Streaming Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Video Streaming Market, highlighting leading vendors and their innovative profiles. These include Acorn TV, Akamai Technologies, Inc., Amazon Web Services, Inc., Apple Inc., Brightcove Inc., BritBox International by BBC Studios, Cisco Systems, Inc., CuriosityStream, Discovery+, Google LLC by Alphabet Inc., Haivision Systems Inc., HBO Max by Warner Bros. Discovery, Hulu, LLC by The Walt Disney Company, International Business Machine Corporation, iQIYI International Singapore Pte. Ltd., Kaltura, Inc., Netflix, Inc., Roku, Inc., Sling TV by DISH Network Corporation, Tubi by Fox Corporation, Viki, Inc., Wowza Media Systems, LLC, YouTube, and Zee5 by Zee Entertainment Enterprises Ltd..

Market Segmentation & Coverage

This research report categorizes the Video Streaming Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Streaming Type, market is studied across Live Video Streaming and Non-Linear Video Streaming.
• Based on Solution, market is studied across Internet Protocol TV, Over-The-Top (OTT), and Pay-TV.
• Based on Platform, market is studied across Gaming Consoles, Laptops & Desktops, Smart TV, and Smartphones & Tablets.
• Based on Service Model, market is studied across Ad-Supported, Subscription-Based, and Transactional.
• Based on End-User, market is studied across Educational Institutions, Enterprises, and Individual Users.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising availability of high-speed internet with the proliferation of smart devices
    • 5.1.1.2. Increasing preference for on-demand content
    • 5.1.1.3. Growing preference towards digital media
  • 5.1.2. Restraints
    • 5.1.2.1. Rising concerns among users related to content privacy and protection
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing integration of advanced technologies in video streaming platforms to improve the viewing experience
    • 5.1.3.2. Rising potential with increasing deployment of 5G technology
  • 5.1.4. Challenges
    • 5.1.4.1. Bandwidth limitations and inconsistent streaming quality issues
• 5.2. Market Segmentation Analysis
  • 5.2.1. Streaming Type: Growing demand for live video streaming as it offers real-time engagement
  • 5.2.2. End-User: High potential of video streaming across enterprises to improve efficiency, reduce costs, and foster better communication
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Video Streaming Market, by Streaming Type

• 6.1. Introduction
• 6.2. Live Video Streaming
• 6.3. Non-Linear Video Streaming

7. Video Streaming Market, by Solution

• 7.1. Introduction
• 7.2. Internet Protocol TV
• 7.3. Over-The-Top (OTT)
• 7.4. Pay-TV

8. Video Streaming Market, by Platform

• 8.1. Introduction
• 8.2. Gaming Consoles
• 8.3. Laptops & Desktops
• 8.4. Smart TV
• 8.5. Smartphones & Tablets

9. Video Streaming Market, by Service Model

• 9.1. Introduction
• 9.2. Ad-Supported
• 9.3. Subscription-Based
• 9.4. Transactional

10. Video Streaming Market, by End-User

• 10.1. Introduction
• 10.2. Educational Institutions
• 10.3. Enterprises
• 10.4. Individual Users

11. Americas Video Streaming Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Video Streaming Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Video Streaming Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Sony Pictures Networks India Renews Partnership with Intelsat to Enhance Entertainment Delivery Across Asia-Pacific
  • 14.3.2. Apple Expands TV and Sports Streaming App to Android to Capture Wider Audience
  • 14.3.3. Strategic Partnership Between VUZ and Hungama to Redefine Entertainment and Social Interaction for Over 200 Million Users
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acorn TV
• 2. Akamai Technologies, Inc.
• 3. Amazon Web Services, Inc.
• 4. Apple Inc.
• 5. Brightcove Inc.
• 6. BritBox International by BBC Studios
• 7. Cisco Systems, Inc.
• 8. CuriosityStream
• 9. Discovery+
• 10. Google LLC by Alphabet Inc.
• 11. Haivision Systems Inc.
• 12. HBO Max by Warner Bros. Discovery
• 13. Hulu, LLC by The Walt Disney Company
• 14. International Business Machine Corporation
• 15. iQIYI International Singapore Pte. Ltd.
• 16. Kaltura, Inc.
• 17. Netflix, Inc.
• 18. Roku, Inc.
• 19. Sling TV by DISH Network Corporation
• 20. Tubi by Fox Corporation
• 21. Viki, Inc.
• 22. Wowza Media Systems, LLC
• 23. YouTube
• 24. Zee5 by Zee Entertainment Enterprises Ltd.