세계의 비디오 스트리밍 소프트웨어 시장 : 솔루션 유형별, 스트리밍 유형별, 플랫폼별, 비즈니스 모델별, 비디오 품질별, 배포별, 업종별, 배포 채널별 - 전망(2025-2030년)

The Video Streaming Software Market was valued at USD 14.96 billion in 2023, expected to reach USD 17.44 billion in 2024, and is projected to grow at a CAGR of 16.97%, to USD 44.82 billion by 2030.

The video streaming software market is characterized by its rapid expansion, driven by increasing consumer demand for on-demand content and the proliferation of connected devices. This software facilitates the transmission of video files via the internet to multiple users, ensuring seamless, high-quality playback. The necessity of video streaming software stems from the paradigm shift in content consumption, with applications spanning entertainment, education, corporate communications, and more. End-use sectors include media and entertainment, education (e-learning and webinars), enterprise communication, and live event broadcasting. Key growth influencers include advancements in cloud-based streaming services, the rise of 5G technology, and the increasing penetration of smartphones and smart TVs. Recent opportunities in the market are underscored by the growing deployment of artificial intelligence and machine learning for content recommendation and quality enhancement, as well as the increasing interest in augmented and virtual reality streaming services. Companies can capitalize on these opportunities by enhancing content delivery networks (CDNs), optimizing AI-driven data analytics for personalized experiences, and exploring partnerships with telecom providers to leverage 5G. However, the market faces challenges such as stringent government regulations on content, piracy issues, and infrastructure disparities in emerging regions. The limitations of bandwidth in certain areas also pose significant barriers to high-quality streaming experiences. For innovation and research, businesses should focus on improving video compression technologies to reduce latency and bandwidth requirements, developing robust security measures against piracy, and enhancing user interfaces for an enriched viewing experience. The nature of the market is highly competitive and evolving, demanding constant innovation and adaptation. Research into consumer behavior analytics and sustainable technology options can provide businesses with a competitive edge, allowing them to address limitations while meeting growing demands in a diverse and dynamic global marketplace.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Video Streaming Software Market

The Video Streaming Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising demand for video streaming software in the media, entertainment, and education sectors
  • Increasing penetration of mobile devices and the rise of mobile video streaming consumption
  • Expanding adoption of smart TVs and connected devices
• Market Restraints
  • Fluctuating licensing costs on video streaming software platforms
• Market Opportunities
  • Surge in investments for original content production by streaming service providers
  • Growing trend toward personalized content recommendations for viewers
• Market Challenges
  • Concerns associated with security and privacy of video content

Porter's Five Forces: A Strategic Tool for Navigating the Video Streaming Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Video Streaming Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Video Streaming Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Video Streaming Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Video Streaming Software Market

A detailed market share analysis in the Video Streaming Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Video Streaming Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Video Streaming Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Video Streaming Software Market

A strategic analysis of the Video Streaming Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Video Streaming Software Market, highlighting leading vendors and their innovative profiles. These include Agile Content, Amazon.com, Inc., Bambuser AB, Brightcove Inc., Dacast Inc., Enveu, International Business Machines Corporation, JW Player, Kaltura, Inc., Kollective Technology, Inc., MediaPlatform, MetaCDN Pty Ltd., Muvi LLC, Ross Video Limited, Setplex LLC, Sonic Foundry, Inc., SproutVideo, LLC, Streamaxia, Vbrick Systems, Inc., VdoCipher Media Solutions Private Ltd., Vimeo.com, Inc., VPlayed, Wistia, Inc., Wowza Media Systems, LLC, and Zype Inc. by Backlight.

Market Segmentation & Coverage

This research report categorizes the Video Streaming Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Solution Type, market is studied across Transcoding & Processing, Video Management Software, Video Analytics, Video Distribution, and Video Security.
• Based on Streaming Type, market is studied across Live Streaming and Video-On-Demand Streaming.
• Based on Platform, market is studied across Connected TVs, Desktop & Laptops, and Mobiles & Tablets.
• Based on Business Model, market is studied across Advertising-Based Video On Demand (AVOD), Premium Video On Demand (PVOD), Subscription Video On Demand (SVOD), and Transactional Video On Demand (TVOD).
• Based on Video Quality, market is studied across High Definition and Standard Definition. The High Definition is further studied across 4K Ultra High Definition and 8K Ultra High Definition.
• Based on Deployment, market is studied across On-Cloud and On-Premise.
• Based on Vertical, market is studied across Academia & Education, BFSI, eCommerce, Government, Healthcare, Media & Entertainment, and Telecommunication.
• Based on Delivery Channel, market is studied across Mobile App Delivery and Web Based Delivery.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising demand for video streaming software in the media, entertainment, and education sectors
    • 5.1.1.2. Increasing penetration of mobile devices and the rise of mobile video streaming consumption
    • 5.1.1.3. Expanding adoption of smart TVs and connected devices
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuating licensing costs on video streaming software platforms
  • 5.1.3. Opportunities
    • 5.1.3.1. Surge in investments for original content production by streaming service providers

• 5.1.3.2. Growing trend toward personalized content recommendations for viewers

• 5.1.4. Challenges
  • 5.1.4.1. Concerns associated with security and privacy of video content
• 5.2. Market Segmentation Analysis
  • 5.2.1. Solution Type: Rising significance of video management software for organizing and managing video content
  • 5.2.2. Vertical: Growing adoption of video streaming software in healthcare owing to virtual consultations and user-friendly patient monitoring
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Video Streaming Software Market, by Solution Type

• 6.1. Introduction
• 6.2. Transcoding & Processing
• 6.3. Video Management Software
• 6.4. Video Analytics
• 6.5. Video Distribution
• 6.6. Video Security

7. Video Streaming Software Market, by Streaming Type

• 7.1. Introduction
• 7.2. Live Streaming
• 7.3. Video-On-Demand Streaming

8. Video Streaming Software Market, by Platform

• 8.1. Introduction
• 8.2. Connected TVs
• 8.3. Desktop & Laptops
• 8.4. Mobiles & Tablets

9. Video Streaming Software Market, by Business Model

• 9.1. Introduction
• 9.2. Advertising-Based Video On Demand (AVOD)
• 9.3. Premium Video On Demand (PVOD)
• 9.4. Subscription Video On Demand (SVOD)
• 9.5. Transactional Video On Demand (TVOD)

10. Video Streaming Software Market, by Video Quality

• 10.1. Introduction
• 10.2. High Definition
  • 10.2.1. 4K Ultra High Definition
  • 10.2.2. 8K Ultra High Definition
• 10.3. Standard Definition

11. Video Streaming Software Market, by Deployment

• 11.1. Introduction
• 11.2. On-Cloud
• 11.3. On-Premise

12. Video Streaming Software Market, by Vertical

• 12.1. Introduction
• 12.2. Academia & Education
• 12.3. BFSI
• 12.4. eCommerce
• 12.5. Government
• 12.6. Healthcare
• 12.7. Media & Entertainment
• 12.8. Telecommunication

13. Video Streaming Software Market, by Delivery Channel

• 13.1. Introduction
• 13.2. Mobile App Delivery
• 13.3. Web Based Delivery

14. Americas Video Streaming Software Market

• 14.1. Introduction
• 14.2. Argentina
• 14.3. Brazil
• 14.4. Canada
• 14.5. Mexico
• 14.6. United States

15. Asia-Pacific Video Streaming Software Market

• 15.1. Introduction
• 15.2. Australia
• 15.3. China
• 15.4. India
• 15.5. Indonesia
• 15.6. Japan
• 15.7. Malaysia
• 15.8. Philippines
• 15.9. Singapore
• 15.10. South Korea
• 15.11. Taiwan
• 15.12. Thailand
• 15.13. Vietnam

16. Europe, Middle East & Africa Video Streaming Software Market

• 16.1. Introduction
• 16.2. Denmark
• 16.3. Egypt
• 16.4. Finland
• 16.5. France
• 16.6. Germany
• 16.7. Israel
• 16.8. Italy
• 16.9. Netherlands
• 16.10. Nigeria
• 16.11. Norway
• 16.12. Poland
• 16.13. Qatar
• 16.14. Russia
• 16.15. Saudi Arabia
• 16.16. South Africa
• 16.17. Spain
• 16.18. Sweden
• 16.19. Switzerland
• 16.20. Turkey
• 16.21. United Arab Emirates
• 16.22. United Kingdom

17. Competitive Landscape

• 17.1. Market Share Analysis, 2023
• 17.2. FPNV Positioning Matrix, 2023
• 17.3. Competitive Scenario Analysis
  • 17.3.1. Irdeto and Bitmovin join forces to offer secure, low-latency streaming with enhanced device reach
  • 17.3.2. Strategic collaboration between Ant Media and Visionular sets new standards in video streaming and compression technology
  • 17.3.3. Revidd unveils AI-driven solution for rapid launch of FAST channels
  • 17.3.4. Amazon acquires key assets of India's MX Player to boost presence in non-metro markets
  • 17.3.5. Sony bolsters video streaming capabilities with acquisition of AI specialist iSize
• 17.4. Strategy Analysis & Recommendation
  • 17.4.1. International Business Machines Corporation

Companies Mentioned

• 1. Agile Content
• 2. Amazon.com, Inc.
• 3. Bambuser AB
• 4. Brightcove Inc.
• 5. Dacast Inc.
• 6. Enveu
• 7. International Business Machines Corporation
• 8. JW Player
• 9. Kaltura, Inc.
• 10. Kollective Technology, Inc.
• 11. MediaPlatform
• 12. MetaCDN Pty Ltd.
• 13. Muvi LLC
• 14. Ross Video Limited
• 15. Setplex LLC
• 16. Sonic Foundry, Inc.
• 17. SproutVideo, LLC
• 18. Streamaxia
• 19. Vbrick Systems, Inc.
• 20. VdoCipher Media Solutions Private Ltd.
• 21. Vimeo.com, Inc.
• 22. VPlayed
• 23. Wistia, Inc.
• 24. Wowza Media Systems, LLC
• 25. Zype Inc. by Backlight