세계의 비주얼 컨텐츠 시장 : 제품 및 용도별 - 예측(2025-2030년)

The Visual Content Market was valued at USD 16.91 billion in 2023, expected to reach USD 20.10 billion in 2024, and is projected to grow at a CAGR of 19.37%, to USD 58.41 billion by 2030.

Visual content, encompassing images, videos, infographics, and more, plays a pivotal role in enhancing digital communication and engagement across diverse sectors. Its scope encompasses marketing, entertainment, education, healthcare, and beyond, meeting the escalating consumer demand for visually-driven information. The necessity of visual content is underscored by its ability to improve comprehension, retention, and emotional engagement, thereby enhancing brand visibility and storytelling. Key applications include social media marketing, digital advertising, e-learning platforms, and virtual reality experiences. This broad end-use scope underlines the indispensability of visual content in contemporary business strategies. Market growth is primarily fueled by increased internet penetration, social media proliferation, advancements in digital technologies, and the growing consumer preference for rich media content. Notable opportunities lie in augmented and virtual reality, where immersive experiences could redefine user engagement, and artificial intelligence tools that revolutionize content creation, personalization, and delivery. However, the market faces challenges such as high production costs, intellectual property issues, and the potential for content oversaturation, which can diminish engagement. Additionally, ensuring consistent quality across diverse platforms and devices remains a complex task. To capitalize on the burgeoning opportunities, businesses must innovate by integrating emerging technologies like AI for automated content creation, blockchain for securing intellectual property rights, and leveraging analytics for personalized content delivery. Research can focus on developing cost-effective production methods and sustainable digital practices. The nature of the visual content market is dynamic, characterized by rapid technological evolution and shifting consumer preferences, necessitating agile and adaptable business strategies. Companies are encouraged to foster collaborations with tech startups and invest in talent skilled in digital content creation to stay ahead in a competitive landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Visual Content Market

The Visual Content Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increase in internet penetration and digital media consumption
  • Growing utilization of visual content in healthcare and education sectors
• Market Restraints
  • High production costs associated with creating quality visual content
• Market Opportunities
  • Increasing use of advanced technologies in visual content
  • Growing popularity of social media platforms and short-form videos
• Market Challenges
  • Issues over intellectual property rights of visual content

Porter's Five Forces: A Strategic Tool for Navigating the Visual Content Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Visual Content Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Visual Content Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Visual Content Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Visual Content Market

A detailed market share analysis in the Visual Content Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Visual Content Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Visual Content Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Visual Content Market

A strategic analysis of the Visual Content Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Visual Content Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alamy Ltd., Animaker Inc., Biteable Pty Ltd., Buildscale, Inc, Canva Pty Ltd., cascaid.io, Crello Ltd., Dissolve Ltd., Eezy LLC, Fotor, Getty Images, Inc., Infogram by Prezi, Inc., Inmagine Group, Kapwing Inc., Lumen5 Technologies Ltd., MindShift Interactive, Nvidia Corporation, Powtoon Ltd., Renderforest LLC, Shutterstock, Inc., SmugMug, Inc., Stocksy, Storyblocks, Venngage Inc., Visually Inc. by Rock Content Ltd., and Wondershare Technology Group Co., LTD.

Market Segmentation & Coverage

This research report categorizes the Visual Content Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Animation & Motion Graphics, Interactive Content, Stock Images, and Stock Video.
• Based on Application, market is studied across Corporate Communication, eCommerce, Education & Training, Entertainment & Media, Healthcare, Marketing & Advertising, and Social Media Management.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increase in internet penetration and digital media consumption
    • 5.1.1.2. Growing utilization of visual content in healthcare and education sectors
  • 5.1.2. Restraints
    • 5.1.2.1. High production costs associated with creating quality visual content
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing use of advanced technologies in visual content
    • 5.1.3.2. Growing popularity of social media platforms and short-form videos
  • 5.1.4. Challenges
    • 5.1.4.1. Issues over intellectual property rights of visual content
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Growing popularity of interactive content for educational and marketing purposes
  • 5.2.2. Application: Growing adoption of visual content in online marketing and advertising campaigns
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Visual Content Market, by Product

• 6.1. Introduction
• 6.2. Animation & Motion Graphics
• 6.3. Interactive Content
• 6.4. Stock Images
• 6.5. Stock Video

7. Visual Content Market, by Application

• 7.1. Introduction
• 7.2. Corporate Communication
• 7.3. eCommerce
• 7.4. Education & Training
• 7.5. Entertainment & Media
• 7.6. Healthcare
• 7.7. Marketing & Advertising
• 7.8. Social Media Management

8. Americas Visual Content Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Visual Content Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Visual Content Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Typeset Launches Generative Technology to Automatically Design Visual Content
  • 11.3.2. WPP and NVIDIA Partner Up To Revolutionize Visual Content Production
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Alamy Ltd.
• 3. Animaker Inc.
• 4. Biteable Pty Ltd.
• 5. Buildscale, Inc
• 6. Canva Pty Ltd.
• 7. cascaid.io
• 8. Crello Ltd.
• 9. Dissolve Ltd.
• 10. Eezy LLC
• 11. Fotor
• 12. Getty Images, Inc.
• 13. Infogram by Prezi, Inc.
• 14. Inmagine Group
• 15. Kapwing Inc.
• 16. Lumen5 Technologies Ltd.
• 17. MindShift Interactive
• 18. Nvidia Corporation
• 19. Powtoon Ltd.
• 20. Renderforest LLC
• 21. Shutterstock, Inc.
• 22. SmugMug, Inc.
• 23. Stocksy
• 24. Storyblocks
• 25. Venngage Inc.
• 26. Visually Inc. by Rock Content Ltd.
• 27. Wondershare Technology Group Co., LTD