세계의 mHealth 시장 : 제품별, 최종 사용자별, 용도별 - 전망(2025-2030년)

The mHealth Market was valued at USD 105.10 billion in 2023, expected to reach USD 135.50 billion in 2024, and is projected to grow at a CAGR of 29.02%, to USD 625.62 billion by 2030.

The scope of mHealth, or mobile health, encompasses the use of mobile technologies and devices to support medical and public health practices. It includes applications (apps), wearable devices, and mobile health services, facilitating the monitoring of health parameters, management of chronic diseases, and enhancement of healthcare access, primarily through smartphones and tablets. Key influencing growth factors in this field include the proliferation of mobile technology and internet access, increasing awareness and demand for patient-oriented healthcare, and the need for cost-effective healthcare solutions. There is a burgeoning interest in personalized medicine and home healthcare, leveraging real-time data and analytics for improved diagnosis, monitoring, and treatment. The necessity for mHealth is underscored by its ability to tackle constraints of time and geography in traditional healthcare, improve patient engagement, and reduce healthcare costs. Applications abound across chronic disease management, fitness and wellness apps, remote monitoring, and telemedicine. End-users range from patients and healthcare providers to payers and pharmaceutical companies. However, the market faces limitations such as data privacy concerns, regulatory hurdles, and interoperability challenges. The lack of standardized regulations across regions complicates global deployment. Additionally, the digital divide and varying levels of tech literacy limit adoption in certain demographics. Potential opportunities lie in developing AI-driven health applications, expanding IoT-enabled devices, and enhancing cybersecurity frameworks. Innovating within these areas could bolster consumer trust and expand market reach. Businesses should also consider partnerships with technology firms and healthcare providers to co-create solutions tailored to specific needs. Researching user experience and interface design is crucial to improve engagement and adherence. Despite challenges, mHealth presents a dynamic and rapidly evolving market with significant potential for growth, driven by technological advancements and the increasing shift towards value-based care models.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving mHealth Market

The mHealth Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing use of mobile and smart devices for delivering healthcare service
  • Government initiatives encouraging the use of telehealth and telemedicine
  • Integration of mhealth solutions with electronic health records
• Market Restraints
  • Concerns associated with complex usability and system integration
• Market Opportunities
  • Advancements to leverage AI and ML for the development of mHealth services
  • Collaboration activities between hospitals and mHealth solution providers
• Market Challenges
  • Privacy concerns concerning data leaks and data breaches

Porter's Five Forces: A Strategic Tool for Navigating the mHealth Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the mHealth Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the mHealth Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the mHealth Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the mHealth Market

A detailed market share analysis in the mHealth Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the mHealth Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the mHealth Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the mHealth Market

A strategic analysis of the mHealth Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the mHealth Market, highlighting leading vendors and their innovative profiles. These include AgaMatrix Inc., AirStrip Technologies, Inc., Akili Interactive Labs, AliveCor, Allscripts Healthcare Solutions, Inc., Amazon Web Services, Inc., Apple Inc., AT&T Inc., Babylon Health, Biofourmis Inc., Boston Scientific Corporation, Cerner Corporation by Oracle Corporation, Cisco Systems, Inc., Cognoa, Inc., Google LLC by Alphabet Inc., iHealth Lab Inc., International Business Machines Corporation, Johnson & Johnson Services, Inc., Koninklijke Philips N.V., Lumeon Ltd., Medtronic PLC, OMRON HEALTHCARE , INC, Qualcomm Technologies, Inc., Samsung Electronics Co., Ltd., and Veradigm LLC.

Market Segmentation & Coverage

This research report categorizes the mHealth Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Connected Medical Devices, Mobile Health Apps, and Mobile Health Services. The Connected Medical Devices is further studied across Clinical Devices and Consumer Health Devices. The Clinical Devices is further studied across Blood Glucose Meters, Blood Pressure Monitors, ECG/Heart Rate Monitors, Fetal Monitoring Devices, Multiparameter Trackers, Neurological Monitoring Devices, Peak Flowmeters, Pulse Oximeters, and Sleep Apnea Monitors. The Mobile Health Apps is further studied across Healthcare Apps and Medical Apps. The Healthcare Apps is further studied across Chronic Care Management Apps, General Health & Fitness Apps, Medication Management Apps, Personal Health Record Apps, and Women's Health Apps. The Medical Apps is further studied across Communication & Consulting Apps, Continuing Medical Education Apps, Medical Reference Apps, and Patient Management & Monitoring Apps.
• Based on End User, market is studied across Healthcare Patients, Healthcare Payers, and Healthcare Providers.
• Based on Application, market is studied across Disease Management, Emergency Response & First Aid, Mental Health & Wellbeing, and Physical Fitness.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing use of mobile and smart devices for delivering healthcare service
    • 5.1.1.2. Government initiatives encouraging the use of telehealth and telemedicine
    • 5.1.1.3. Integration of mhealth solutions with electronic health records
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns associated with complex usability and system integration
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements to leverage AI and ML for the development of mHealth services
    • 5.1.3.2. Collaboration activities between hospitals and mHealth solution providers
  • 5.1.4. Challenges
    • 5.1.4.1. Privacy concerns concerning data leaks and data breaches
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Rising use of mobile health apps for remote consultation
  • 5.2.2. Application: Popularity of mHealth solutions for fitness and wellness management
  • 5.2.3. End-User: Accelerating adoption of mHealth solutions among patients to seek timely medical help
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. mHealth Market, by Product

• 6.1. Introduction
• 6.2. Connected Medical Devices
  • 6.2.1. Clinical Devices
    • 6.2.1.1. Blood Glucose Meters
    • 6.2.1.2. Blood Pressure Monitors
    • 6.2.1.3. ECG/Heart Rate Monitors
    • 6.2.1.4. Fetal Monitoring Devices
    • 6.2.1.5. Multiparameter Trackers
    • 6.2.1.6. Neurological Monitoring Devices
    • 6.2.1.7. Peak Flowmeters
    • 6.2.1.8. Pulse Oximeters
    • 6.2.1.9. Sleep Apnea Monitors
  • 6.2.2. Consumer Health Devices
• 6.3. Mobile Health Apps
  • 6.3.1. Healthcare Apps
    • 6.3.1.1. Chronic Care Management Apps
    • 6.3.1.2. General Health & Fitness Apps
    • 6.3.1.3. Medication Management Apps
    • 6.3.1.4. Personal Health Record Apps
    • 6.3.1.5. Women's Health Apps
  • 6.3.2. Medical Apps
    • 6.3.2.1. Communication & Consulting Apps
    • 6.3.2.2. Continuing Medical Education Apps
    • 6.3.2.3. Medical Reference Apps
    • 6.3.2.4. Patient Management & Monitoring Apps
• 6.4. Mobile Health Services

7. mHealth Market, by End User

• 7.1. Introduction
• 7.2. Healthcare Patients
• 7.3. Healthcare Payers
• 7.4. Healthcare Providers

8. mHealth Market, by Application

• 8.1. Introduction
• 8.2. Disease Management
• 8.3. Emergency Response & First Aid
• 8.4. Mental Health & Wellbeing
• 8.5. Physical Fitness

9. Americas mHealth Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific mHealth Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa mHealth Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Acadian Health And Healthcall Partner On New Sdoh Solution For Mobile Integrated Healthcare
  • 12.3.2. LifeOmic Launches Patient Mobile App, Enabling Health Systems and Providers with a Configurable Toolkit to Improve Health Outcomes
  • 12.3.3. MediBuddy buys Aetna's telehealth biz in India
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AgaMatrix Inc.
• 2. AirStrip Technologies, Inc.
• 3. Akili Interactive Labs
• 4. AliveCor
• 5. Allscripts Healthcare Solutions, Inc.
• 6. Amazon Web Services, Inc.
• 7. Apple Inc.
• 8. AT&T Inc.
• 9. Babylon Health
• 10. Biofourmis Inc.
• 11. Boston Scientific Corporation
• 12. Cerner Corporation by Oracle Corporation
• 13. Cisco Systems, Inc.
• 14. Cognoa, Inc.
• 15. Google LLC by Alphabet Inc.
• 16. iHealth Lab Inc.
• 17. International Business Machines Corporation
• 18. Johnson & Johnson Services, Inc.
• 19. Koninklijke Philips N.V.
• 20. Lumeon Ltd.
• 21. Medtronic PLC
• 22. OMRON HEALTHCARE , INC
• 23. Qualcomm Technologies, Inc.
• 24. Samsung Electronics Co., Ltd.
• 25. Veradigm LLC