세계의 남성 미용 시장 : 제품, 치료 목적, 사용 기술, 최종사용자, 서비스 제공업체별 - 예측(2025-2030년)

The Male Aesthetics Market was valued at USD 5.91 billion in 2024 and is projected to grow to USD 6.34 billion in 2025, with a CAGR of 7.51%, reaching USD 9.14 billion by 2030.

The male aesthetics arena has experienced remarkable evolution in recent years, transforming from a niche service into a multifaceted industry that embraces technological innovation and a deeper understanding of client needs. This comprehensive summary delves into the trends redefining the market, examining the factors driving transformative change and the dynamics of consumer demand. Advances in both non-surgical and surgical procedures have redefined standards of beauty and rejuvenation, encouraging men to adopt treatments once considered exclusive to other demographics. The market now boasts an impressive range of services that are tailored to diverse objectives, whether the focus is on anti-aging, body contouring, or achieving a youthful appearance through minimally invasive techniques.

As demographic trends shift and the boundaries of traditional beauty converge with modern technology, stakeholders from practitioners to product developers must adjust to a rapidly changing environment. This report sets out to explore the intersection of innovative treatment technologies with emerging consumer preferences, providing a robust platform for decision-makers seeking to capitalize on this dynamic market. By integrating critical insights from market segmentation, regional dynamics, and major industry players, the following sections provide a strategic framework to understand and leverage these trends for sustainable growth.

Transformative Shifts in the Landscape: Redefining Industry Standards

The male aesthetics market is undergoing transformative shifts that are reshaping the competitive and operational dynamics of the industry. Advancements in technology have not only expanded treatment options but also redefined the approach to aesthetic enhancement. Innovations such as state-of-the-art laser systems, radiofrequency devices, and ultrasound applications are providing unprecedented precision and safety, thus raising consumer confidence in minimally invasive procedures. Concurrently, evolving lifestyles and higher disposable incomes among various age groups make these treatments an attractive avenue for both self-improvement and preventive care.

In this environment, procedural advancements serve as a catalyst for broader market acceptance. The evolution of non-surgical procedures like Botox injections, dermal fillers, and laser hair removal illustrates a shift toward treatments with minimal downtime and reduced risk-a trend that aligns with the fast-paced lifestyles of today's consumers. On the surgical frontier, techniques such as eyelid surgery, facelifts, liposuction, and rhinoplasty are being enhanced by improved recovery protocols and patient-centric care models. This blend of innovation and refined technique is causing traditional boundaries to blur, encouraging a holistic view of aesthetics that incorporates both function and form. Stakeholders are thus urged to reconsider long-held perspectives and invest in the research and development necessary to further support this paradigm shift.

Key Segmentation Insights: A Deep Dive into Targeted Market Analysis

The segmentation framework of the male aesthetics market offers invaluable insights that serve as both a blueprint for targeted marketing and a basis for innovation in product development. When the market is studied based on product, it clearly differentiates between non-surgical procedures and surgical interventions. Within the realm of non-surgical procedures, there is an evident focus on treatments such as Botox injections, dermal fillers, laser hair removal, and non-surgical fat reduction, which cater to a consumer demand for less invasive, yet effective solutions. On the other hand, surgical procedures such as eyelid surgery, facelifts, liposuction, and rhinoplasty continue to maintain a strong foothold, driven by a segment of consumers willing to opt for more definitive solutions.

A further layer of analysis is introduced when considering the purpose of treatment. Consumers are increasingly guided by objectives that include anti-aging therapies, body contouring enhancements, fat reduction strategies, and the pursuit of a youthful appearance. This segment underscores the importance of aligning service offerings with clearly identifiable lifestyle and aesthetic goals. In addition, the technology used in delivering these treatments is a vital segmentation factor. With notable advances in laser technology, radiofrequency techniques, and ultrasound applications, the precision and customization of treatments have reached new heights, opening avenues for tailored patient experiences.

The segmentation extends to the end user, providing insights into varying needs among adults, middle-aged individuals, seniors, and even teenagers. This demographic differentiation is essential for framing the marketing narrative and developing targeted communication strategies that address the unique concerns and aspirations of each group. Moreover, the classification based on service providers-including aesthetic clinics, beauty salons, dermatology clinics, and medical spas-further highlights the diverse spectrum of customer touchpoints and operational models available within the industry. Collectively, these insights present a comprehensive picture of a market characterized by its adaptability and its proactive inclination to meet evolving consumer demands.

Based on Product, market is studied across Non-Surgical Procedures and Surgical Procedures. The Non-Surgical Procedures is further studied across Botox Injections, Dermal Fillers, Laser Hair Removal, and Non-Surgical Fat Reduction. The Surgical Procedures is further studied across Eyelid Surgery, Facelift, Liposuction, and Rhinoplasty.

Based on Purpose Of Treatment, market is studied across Anti-Aging, Body Contouring, Fat Reduction, and Youthful Appearance.

Based on Technology Used, market is studied across Laser Technology, Radiofrequency, and Ultrasound.

Based on End User, market is studied across Adults, Middle-Aged Individuals, Seniors, and Teenagers.

Based on Service Providers, market is studied across Aesthetic Clinics, Beauty Salons, Dermatology Clinics, and Medical Spas.

Key Regional Insights: Understanding Global Market Dynamics

A robust analysis of the male aesthetics industry requires a keen understanding of regional variations, which significantly influence market dynamics. In the Americas, a mature market with a well-established network of service providers, the emphasis remains on sophisticated technological treatments and a continuously expanding consumer base. In this region, the blend of innovative non-surgical options and advanced surgical procedures reflects a consumer preference for convenience, efficacy, and noticeable results.

An increasing demand in Europe, the Middle East, and Africa is also shaping the market, where evolving beauty standards and a rising middle class are boosting interest in aesthetic enhancements. These regions are characterized by a dynamic mix of traditional practices intermingled with modern technological solutions, creating unique consumer experiences that resonate with cultural nuances and regional expectations. Within this context, providers are adapting their strategies to deliver more personalized and culturally relevant services.

The Asia-Pacific region, meanwhile, exhibits a combination of rapid urbanization, evolving perceptions of beauty, and a young, tech-savvy population. The demand for both non-surgical and surgical procedures in this region is largely driven by a growing social consciousness regarding appearance and a strong inclination towards adopting the latest technological advancements. Together, these regional insights underscore the importance of tailoring service offerings and marketing strategies to the distinct preferences and aspirations present in each global region.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Companies Insights: Spotlight on Industry Leaders and Innovators

Analysis of the industry reveals a competitive landscape marked by the presence of numerous influential companies driving innovation and setting new benchmarks in male aesthetics. Established players such as 3M Company and AbbVie Inc. have paved the way for integrated treatment solutions, creating a ripple effect across subsequent market entries. The contribution of Acumed, LLC by Colson Medical, LLC and Alma Lasers, Ltd. in refining technological capabilities has been critical in enhancing the efficacy of non-surgical procedures. Meanwhile, established brands like Anthony Products Inc. and Candela Corporation have become synonymous with state-of-the-art technologies that empower practitioners and elevate patient outcomes.

In addition to these industry leaders, companies such as Cartessa Aesthetics and Cutera Aesthetics have made significant strides in innovative product development, contributing to a broadening of procedural options. Intensive research and strategic advancements by Cynosure, LLC and Galderma SA are also driving market trends, especially in the anti-aging and body contouring segments. Further strengthening the competitive framework are international entities like Groupe Sebbin SAS and Guangzhou Wanhe Plastic Material Co., Ltd., whose global partnerships have widened the scope of treatment accessibility. The dynamic influence of Hanson Medical, Inc., Implantech Associates Inc., and Inmode Ltd demonstrates the increasing emphasis on personalization and patient-centric care, while Institut Straumann AG, Integra LifeSciences Corporation, and Ipsen Pharma continue to set industry standards with their pioneering research and development efforts.

Continuing this legacy of innovation, notable contributions from Jeisys Medical Co., Ltd., Johnson & Johnson Services, Inc., KLS Martin Group, and Lattice Medical SAS further enhance the product and service spectrum available in the market. Firms such as Medytox, Inc., Merz Aesthetics, Inc., and Nobel Biocare Services AG, through their commitment to excellence, have diversified the market with specialized treatments that cater to niche consumer segments. With strategic insights from Quanta System S.p.A., Sientra, Inc., and Solta Medical by Bausch Health Companies Inc., the market has embraced a culture of continual improvement. The influence of Stryker Corporation and Zimmer Biomet Holdings, Inc. underscores the importance of merging surgical excellence with cutting-edge technology to deliver superior outcomes, positioning these companies as key drivers of competitive differentiation in the evolving landscape of male aesthetics.

The report delves into recent significant developments in the Male Aesthetics Market, highlighting leading vendors and their innovative profiles. These include 3M Company, AbbVie Inc., Acumed, LLC by Colson Medical, LLC, Alma Lasers, Ltd., Anthony Products Inc., Candela Corporation, Cartessa Aesthetics, Cutera Aesthetics, Cynosure, LLC, Galderma SA, Groupe Sebbin SAS, Guangzhou Wanhe Plastic Material Co., Ltd., Hanson Medical, Inc., Implantech Associates Inc., Inmode Ltd, Institut Straumann AG, Integra LifeSciences Corporation, Ipsen Pharma, Jeisys Medical Co., Ltd., Johnson & Johnson Services, Inc., KLS Martin Group, Lattice Medical SAS, Medytox, Inc., Merz Aesthetics, Inc., Nobel Biocare Services AG, Quanta System S.p.A., Sientra, Inc., Solta Medical by Bausch Health Companies Inc., Stryker Corporation, and Zimmer Biomet Holdings, Inc.. Actionable Recommendations for Industry Leaders: Strategic Pathways for Growth

Industry leaders are encouraged to invest in continuous technological innovation and broaden their range of treatment modalities. Embracing data-driven strategies to understand nuanced consumer demands-for example, by tailoring services that span non-surgical and surgical procedures-can lead to improved market positioning. Bridging the gap between traditional techniques and emerging technologies is essential, as it empowers decision-makers to offer personalized solutions addressing varied treatment purposes such as anti-aging, body contouring, fat reduction, and the quest for a youthful appearance.

Moreover, organizations should cultivate agile operational models that can adapt to diverse regional demands and consumer profiles, drawing on best practices from both mature and emerging markets. Reinforcing partnerships with technology providers, investing in workforce training, and leveraging robust market analytics are critical action points that will ensure competitive resilience in a rapidly evolving market.

Conclusion: Charting a Future of Innovation and Sustainable Growth

In conclusion, the male aesthetics market is at the cusp of a transformative era marked by relentless innovation, expanding consumer segments, and diverse regional opportunities. The analysis provided here highlights the importance of integrating technological advancements with a nuanced understanding of market segmentation, enabling industry players to refine their offerings and remain competitive. As traditional boundaries fade, the industry is witnessing a crucial synthesis of art and science, where bespoke treatments tailored to specific consumer needs are becoming the new standard.

Stakeholders who wish to secure a leadership position must embrace the momentum of change, invest in forward-thinking strategies, and collaborate across disciplines. The path ahead is illuminated by insights driven by advanced technologies, evolving consumer preferences, and the strategic foresight of market innovators. With a balanced approach and unwavering commitment to quality, the industry is set to achieve sustainable growth and continue redefining the benchmarks of male aesthetics.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing availability of affordable and high-quality male grooming products
    • 5.1.1.2. Surge in celebrity endorsements promoting male aesthetics
    • 5.1.1.3. Rising awareness about the benefits of aesthetic treatments among men
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns associated with high coast & side effects of treatments
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in the non-surgical procedures
    • 5.1.3.2. Development of virtual male beauty and grooming apps
  • 5.1.4. Challenges
    • 5.1.4.1. Stigma and societal perception surrounding male aesthetics
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product : Growing demand of surgical procedures driven by the pursuit of achieving ideal facial symmetry and body aesthetics
  • 5.2.2. End User : Significant adoption of treatments addressing wrinkles and sagging skin in the middle-aged individuals
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Male Aesthetics Market, by Product

• 6.1. Introduction
• 6.2. Non-Surgical Procedures
  • 6.2.1. Botox Injections
  • 6.2.2. Dermal Fillers
  • 6.2.3. Laser Hair Removal
  • 6.2.4. Non-Surgical Fat Reduction
• 6.3. Surgical Procedures
  • 6.3.1. Eyelid Surgery
  • 6.3.2. Facelift
  • 6.3.3. Liposuction
  • 6.3.4. Rhinoplasty

7. Male Aesthetics Market, by Purpose Of Treatment

• 7.1. Introduction
• 7.2. Anti-Aging
• 7.3. Body Contouring
• 7.4. Fat Reduction
• 7.5. Youthful Appearance

8. Male Aesthetics Market, by Technology Used

• 8.1. Introduction
• 8.2. Laser Technology
• 8.3. Radiofrequency
• 8.4. Ultrasound

9. Male Aesthetics Market, by End User

• 9.1. Introduction
• 9.2. Adults
• 9.3. Middle-Aged Individuals
• 9.4. Seniors
• 9.5. Teenagers

10. Male Aesthetics Market, by Service Providers

• 10.1. Introduction
• 10.2. Aesthetic Clinics
• 10.3. Beauty Salons
• 10.4. Dermatology Clinics
• 10.5. Medical Spas

11. Americas Male Aesthetics Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Male Aesthetics Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Male Aesthetics Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2024
• 14.2. FPNV Positioning Matrix, 2024
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Canada MedLaser expands access to signature skin and body treatments downtown, opens in Queen West
  • 14.3.2. Alpha Aesthetics Partners' strategic alliance with CAMI expands network in male aesthetics industry
  • 14.3.3. Cartessa Aesthetics unveils PHYSIQ 360, an innovative, non-invasive body contouring treatment
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 3M Company
• 2. AbbVie Inc.
• 3. Acumed, LLC by Colson Medical, LLC
• 4. Alma Lasers, Ltd.
• 5. Anthony Products Inc.
• 6. Candela Corporation
• 7. Cartessa Aesthetics
• 8. Cutera Aesthetics
• 9. Cynosure, LLC
• 10. Galderma SA
• 11. Groupe Sebbin SAS
• 12. Guangzhou Wanhe Plastic Material Co., Ltd.
• 13. Hanson Medical, Inc.
• 14. Implantech Associates Inc.
• 15. Inmode Ltd
• 16. Institut Straumann AG
• 17. Integra LifeSciences Corporation
• 18. Ipsen Pharma
• 19. Jeisys Medical Co., Ltd.
• 20. Johnson & Johnson Services, Inc.
• 21. KLS Martin Group
• 22. Lattice Medical SAS
• 23. Medytox, Inc.
• 24. Merz Aesthetics, Inc.
• 25. Nobel Biocare Services AG
• 26. Quanta System S.p.A.
• 27. Sientra, Inc.
• 28. Solta Medical by Bausch Health Companies Inc.
• 29. Stryker Corporation
• 30. Zimmer Biomet Holdings, Inc.