세계의 재이용 가능 물통 시장 : 소재 유형, 제품 유형, 용량 범위, 용도 유형, 유통 채널, 최종사용자별 - 예측(2025-2030년)

The Reusable Water Bottles Market was valued at USD 9.26 billion in 2023 and is projected to grow to USD 9.77 billion in 2024, with a CAGR of 5.66%, reaching USD 13.62 billion by 2030.

Reusable water bottles have rapidly transitioned from a niche accessory to an essential product embraced by consumers worldwide. In an era where environmental sustainability meets everyday practicality, these bottles represent much more than a means to hydrate; they embody a shift toward responsible consumption and innovation. With climate change and pollution concerns driving new consumer habits, this market has witnessed a surge in demand, fueled by both individual health considerations and large-scale ecological imperatives. The product not only supports a green lifestyle but also paves the way for technological advancements and material innovations that cater to a diverse audience. Stakeholders from established brands to emerging players are now keen to tap into a market that is defined by evolving consumer needs, regulatory pressures, and a global drive for sustainability.

The narrative around reusable water bottles is dynamic and multifaceted. It encompasses trends in design, material science, and retail distribution, highlighting an ecosystem that is continually adapting. This introduction sets the stage for a detailed exploration of the market landscape, segmentation strategies, key regional insights, and notable industry players - all woven together to paint a comprehensive picture that is both informative and actionable for decision-makers.

Transformative Shifts in the Market Landscape

Over recent years, the landscape of reusable water bottles has undergone transformative shifts driven by environmental concerns, technological innovation, and evolving consumer preferences. Traditional markets are now experiencing accelerated change, spurred by a global movement toward sustainability and health consciousness. Innovations in material science have led to the development of bottles that are not only more durable but also safer and more aesthetically appealing. This transformation is marked by an increasing adoption of advanced manufacturing techniques and eco-friendly materials that reduce waste and contribute to cleaner production cycles.

Market dynamics have also shifted as consumers increasingly seek products that support an active and green lifestyle. Regulatory bodies across the globe are enforcing stricter guidelines regarding single-use plastics, further nudging both manufacturers and consumers towards reusable alternatives. Strategic collaborations and new market entrants have fueled a competitive environment where product differentiation, quality, and sustainability are paramount. The changing retail channels, with an enhanced online presence complementing traditional brick-and-mortar stores, are further cementing the role of innovation in meeting the demands of a diverse consumer base. Consequently, industry players are compelled to continuously adapt their strategies and value propositions to stay ahead in an ever-evolving market.

In-depth Segmentation Insights Shaping the Market

The reusable water bottles market is distinguished by a rich, multifaceted segmentation that provides critical insights into consumer preferences and product diversity. An analysis based on material type reveals a spectrum of options ranging from Aluminum and Stainless Steel to Glass, Plastic, and Silicone. Digging deeper, the Glass category is further segmented into Borosilicate and Soda-Lime variants, which cater to different performance and aesthetic requirements. The Plastic segment is intricately divided into PET, Polycarbonate, Polyethylene, Polypropylene, and Tritan, ensuring that each formulation addresses specific durability, weight, and safety considerations. Such material-specific insights enable manufacturers to target niche markets with tailored product specifications.

Additionally, segmentation based on product type delineates clear categories including collapsible, filtered, infuser, insulated, and standard or conventional bottles. This differentiation reflects the varied functionalities and design innovations aimed at different consumer needs. The capacity range segment, encompassing sizes from below 500 ml to above 2 Litres-with intermediate sizes such as 500 ml to 1 Litre and 1 Litre to 2 Litres-illustrates how the market caters to diverse usage scenarios, from personal fitness to corporate gifting. Moreover, usage type segmentation spans from everyday hydration and promotional applications to sports, outdoor activities, and travel or insulation purposes. The market further diversifies through its distribution channels, where offline stores, including department outlets, sporting goods retailers, and supermarkets, operate alongside an ever-growing online presence. Finally, end user segmentation distinguishes between adults, children, and seniors, highlighting the market's nuanced approach to addressing the hydration needs of every demographic.

Based on Material Type, market is studied across Aluminum, Glass, Plastic, Silicone, and Stainless Steel. The Glass is further studied across Borosilicate and Soda-Lime. The Plastic is further studied across PET, Polycarbonate (PC), Polyethylene (PE), Polypropylene (PP), and Tritan.

Based on Product Type, market is studied across Collapsible Bottles, Filtered Bottles, Infuser Bottles, Insulated Bottles, and Standard/Conventional Bottles.

Based on Capacity Range, market is studied across 1 Litre to 2 Litres, 500 ml to 1 Litre, Above 2 Litres, and Below 500 ml.

Based on Usage Type, market is studied across Everyday Hydration, Promotional & Corporate, Sports & Outdoor, and Travel & Insulation.

Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Department Stores, Sporting Goods Stores, and Supermarkets.

Based on End User, market is studied across Adults, Children, and Seniors.

Regional Dynamics and Market Penetration Insights

Regional analysis indicates that the reusable water bottles market is not monolithic but instead reflects diverse growth patterns across different geographies. In the Americas, mature consumer markets and a strong emphasis on environmental consciousness have driven steady demand, with innovations rapidly integrating into everyday lifestyles. Meanwhile, the region encompassing Europe, the Middle East, and Africa is witnessing a blend of advanced regulatory frameworks and rising consumer awareness, spurring adoption rates and creating opportunities for product differentiation that caters to both established and emerging consumer bases.

Asia-Pacific represents one of the most dynamic regions, where rapid urbanization and a burgeoning middle-class have transformed consumption patterns. In this region, technology-driven innovation and a strong push towards sustainable practices are reshaping consumer habits. Moreover, the confluence of economic growth and environmental awareness is enabling local players to compete fiercely on quality and price. These regional insights underscore that while consumer behaviors and market maturity vary, the underlying trend towards sustainability remains a unifying theme globally.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Companies Leading Market Innovation

The competitive landscape of the reusable water bottles market is characterized by a mix of established global brands and innovative newcomers, each contributing unique strengths and market approaches. Market leaders such as Botella Malaysia and BOTTLE LEGEND have forged reputations for quality and design innovation, while Camelbak by Vista Outdoor Operations LLC and Chilly's Bottles Limited have demonstrated strong market presence through continuous product evolution. Companies like Corkcicle, LLC and Decathlon Group have combined performance with aesthetic appeal, appealing to both casual users and performance-oriented consumers.

Other notable entities include Ee Jia Housewares (M) Sdn Bhd and Fressko Pty. Ltd., who have successfully catered to regional markets with tailored offerings, while HydrateM8 Ltd. and Hydro Flask by Helen of Troy Limited have capitalized on premium segments through their emphasis on technology and design. Further, Igloo Products Corp., Klean Kanteen, Inc., and Lifetime Brands, Inc. have expanded their portfolios to reach diverse consumer bases. Living Wing Sdn Bhd., LocknLock Co., and Montigo Commerce Pte Ltd have pushed the envelope in terms of retail strategy, complementing evolving product lines with robust distribution networks. The market is further enriched by players such as Nalgene by Thermo Fisher Scientific Inc., Newell Brands Inc., and OVER, along with regional champions like Peacock Marketing Sdn Bhd, Relax Bottles by TLC Houseware, and SEOKO SDN BHD. Major names including Thermos L.L.C., Tiger Corporation, Tupperware Brands Corporation, Xtrasim Marketing Sdn. Bhd, and Zojimall Holding Sdn Bhd continue to drive innovation and sustainability, ensuring that the market remains both competitive and forward-thinking.

The report delves into recent significant developments in the Reusable Water Bottles Market, highlighting leading vendors and their innovative profiles. These include Botella Malaysia, BOTTLE LEGEND, Camelbak by Vista Outdoor Operations LLC, Chilly's Bottles Limited, Corkcicle, LLC, Decathlon Group, Ee Jia Housewares (M) Sdn Bhd, Fressko Pty. Ltd., HydrateM8 Ltd., Hydro Flask by Helen of Troy Limited, Igloo Products Corp., Klean Kanteen, Inc., Lifetime Brands, Inc., Living Wing Sdn Bhd., LocknLock Co., Montigo Commerce Pte Ltd, Nalgene by Thermo Fisher Scientific Inc., Newell Brands Inc., OVER, Peacock Marketing Sdn Bhd, Relax Bottles by TLC Houseware, SEOKO SDN BHD, Thermos L.L.C., Tiger Corporation, Tupperware Brands Corporation, Xtrasim Marketing Sdn. Bhd, and Zojimall Holding Sdn Bhd. Actionable Recommendations for Market Leaders

Industry players looking to secure a competitive advantage should consider several actionable recommendations. Emphasizing research and development is critical, particularly in advancing material sciences that facilitate the creation of bottles which are both environmentally friendly and functionally superior. Investment in innovative design and product differentiation remains a cornerstone strategy, especially when addressing an increasingly segmented market where consumer preferences can vary widely based on material type, product functionality, and capacity.

Collaboration with research institutions and technology partners can yield breakthroughs that not only enhance product performance but also contribute to improved sustainability metrics. A parallel focus should be placed on optimizing distribution channels; integrating offline retail modalities with digital platforms will be key to capturing a broader audience. Furthermore, personalized marketing strategies that cater to diverse demographic segments-be it adults, children, or seniors-should be developed to reinforce brand loyalty and drive repeat business. Establishing robust feedback loops with the consumer base will also enable companies to dynamically adjust their product offerings. Lastly, staying abreast of regional regulatory shifts and economic trends will allow businesses to anticipate market changes and adapt their strategies accordingly, ensuring long-term growth and market leadership.

Consolidated Market Insights and Final Thoughts

In summary, the reusable water bottles market stands at the confluence of environmental consciousness, technological innovation, and evolving consumer behavior. It is a sector marked by transformative shifts that have redefined product development, distribution strategies, and promotional tactics. As detailed in the analysis, nuanced segmentation ranging from material types to end user demographics offers a comprehensive understanding of the multifarious consumer needs. Regional dynamics play a pivotal role, with distinct trends observed in the Americas, Europe, the Middle East & Africa, and Asia-Pacific. These regional perspectives underscore the necessity for brands to adopt localized strategies in parallel with global best practices.

The competitive landscape, enriched by established names and innovative upstarts, serves as a testament to a market that is both dynamic and resilient. Strategic decisions are increasingly informed by an interplay of quality-driven product innovation, sustainability imperatives, and integrated retail approaches. This synthesis of insights provides industry leaders with a clear roadmap toward not only capturing market share but also reinforcing long-term brand value and market relevance in an ever-changing environment.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Identifying top trends influencing the rise in demand for reusable water bottles globally
    • 5.1.1.2. Exploring the crucial elements fostering growth in the reusable water bottle industry
    • 5.1.1.3. Decoding the essential dynamics powering the popularization of reusable water bottles
  • 5.1.2. Restraints
    • 5.1.2.1. In-depth analysis of constraints impacting the growth potential of reusable water bottle industry
    • 5.1.2.2. Discussion on the deterrents in the market efficiency of reusable water bottle distribution chains
    • 5.1.2.3. Highlights of market challenges that reusable water bottle manufacturers are currently facing
  • 5.1.3. Opportunities
    • 5.1.3.1. Exploring eco-friendly innovations for creating sustainable reusable water bottles
    • 5.1.3.2. Exploring collaborative efforts with popular beverage brands to enhance bottle marketability
    • 5.1.3.3. Leveraging e-commerce platforms to reach broader audiences with innovative water bottles options
  • 5.1.4. Challenges
    • 5.1.4.1. Overcoming obstacles related to consumer preferences and behavior in sustainable product segments
    • 5.1.4.2. Overcoming limitations in targeting diverse demographic and geographic consumer segments effectively
    • 5.1.4.3. Ensuring supply chain stability and resilience in the face of global disruptions and material scarcity
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Reusable Water Bottles Market, by Material Type

• 6.1. Introduction
• 6.2. Aluminum
• 6.3. Glass
  • 6.3.1. Borosilicate
  • 6.3.2. Soda-Lime
• 6.4. Plastic
  • 6.4.1. PET
  • 6.4.2. Polycarbonate (PC)
  • 6.4.3. Polyethylene (PE)
  • 6.4.4. Polypropylene (PP)
  • 6.4.5. Tritan
• 6.5. Silicone
• 6.6. Stainless Steel

7. Reusable Water Bottles Market, by Product Type

• 7.1. Introduction
• 7.2. Collapsible Bottles
• 7.3. Filtered Bottles
• 7.4. Infuser Bottles
• 7.5. Insulated Bottles
• 7.6. Standard/Conventional Bottles

8. Reusable Water Bottles Market, by Capacity Range

• 8.1. Introduction
• 8.2. 1 Litre to 2 Litres
• 8.3. 500 ml to 1 Litre
• 8.4. Above 2 Litres
• 8.5. Below 500 ml

9. Reusable Water Bottles Market, by Usage Type

• 9.1. Introduction
• 9.2. Everyday Hydration
• 9.3. Promotional & Corporate
• 9.4. Sports & Outdoor
• 9.5. Travel & Insulation

10. Reusable Water Bottles Market, by Distribution Channel

• 10.1. Introduction
• 10.2. Offline
  • 10.2.1. Department Stores
  • 10.2.2. Sporting Goods Stores
  • 10.2.3. Supermarkets
• 10.3. Online

11. Reusable Water Bottles Market, by End User

• 11.1. Introduction
• 11.2. Adults
• 11.3. Children
• 11.4. Seniors

12. Americas Reusable Water Bottles Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Reusable Water Bottles Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Reusable Water Bottles Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Botella Malaysia
• 2. BOTTLE LEGEND
• 3. Camelbak by Vista Outdoor Operations LLC
• 4. Chilly's Bottles Limited
• 5. Corkcicle, LLC
• 6. Decathlon Group
• 7. Ee Jia Housewares (M) Sdn Bhd
• 8. Fressko Pty. Ltd.
• 9. HydrateM8 Ltd.
• 10. Hydro Flask by Helen of Troy Limited
• 11. Igloo Products Corp.
• 12. Klean Kanteen, Inc.
• 13. Lifetime Brands, Inc.
• 14. Living Wing Sdn Bhd.
• 15. LocknLock Co.
• 16. Montigo Commerce Pte Ltd
• 17. Nalgene by Thermo Fisher Scientific Inc.
• 18. Newell Brands Inc.
• 19. OVER
• 20. Peacock Marketing Sdn Bhd
• 21. Relax Bottles by TLC Houseware
• 22. SEOKO SDN BHD
• 23. Thermos L.L.C.
• 24. Tiger Corporation
• 25. Tupperware Brands Corporation
• 26. Xtrasim Marketing Sdn. Bhd
• 27. Zojimall Holding Sdn Bhd