세계의 스마트홈 시장 : 제품, 커넥티비티 기술, 사용자 인터페이스, 전력, 용도, 유통 채널별 - 예측(2025-2030년)

The Smart Home Market was valued at USD 86.36 billion in 2023 and is projected to grow to USD 95.92 billion in 2024, with a CAGR of 12.03%, reaching USD 191.30 billion by 2030.

The evolution of the smart home ecosystem has been nothing short of revolutionary. Driven by rapid advancements in technology and a growing consumer appetite for convenience, customization, and energy efficiency, the industry has unfolded a new era where connectivity blends seamlessly with everyday living. In today's dynamic environment, households are no longer simply spaces for shelter but become sophisticated environments that adapt to personal preferences and operational requirements.

This report delves into the myriad facets of the smart home market, reflecting a landscape where innovation is the norm and change is constant. The integration of digital appliances with intuitive systems has redefined the standard for comfort and security inside the home. As consumer needs evolve, so does the design and utility of smart home solutions, ultimately fostering environments that are responsive, efficient, and proactive.

Throughout this analysis, the discussion covers critical dimensions including product segmentation, connectivity technology, user interfaces, power sources, applications, distribution channels, and geographic as well as corporate influences. With a blend of detailed evaluation and expert insights, this report serves as a comprehensive guide for stakeholders aiming to leverage emerging trends and capitalize on opportunities within this transformative market.

Transformative Shifts in the Smart Home Landscape

The smart home market has undergone profound shifts that are reshaping the sector's fundamental dynamics. Emerging trends and groundbreaking technological integration are accelerating the transformation beyond traditional appliance functionality towards fully immersive, interconnected living spaces. This transition is characterized by increased automation, the adoption of energy-efficient systems, and enhanced device interoperability.

Key industry players have catalyzed change by implementing robust digital frameworks that empower consumers to control and monitor their environments. New innovations in machine learning and artificial intelligence are fuelling the rise of self-regulating systems that anticipate user needs. In parallel, improved connectivity solutions foster a seamless communication between components formerly treated as standalone entities. The result is a home environment vastly more intuitive, where devices not only respond to immediate user commands but also learn and adapt to long-term behavior patterns.

Market ecosystems are now leveraging these dynamics to create products that anticipate functionalities previously deemed futuristic. The convergence of sensor technologies and cloud computing has given rise to systems capable of detailed performance analytics, predictive maintenance, and even automated adjustments to environmental conditions. These changes underline a paradigm shift that compels brands to rethink product development and reimagine consumer interaction with their homes.

Strategic Insights on Market Segmentation

A thorough understanding of segmentation reveals the many layers that compose the smart home market. The product-based analysis dives into various segments including entertainment devices, which further encompass smart displays or televisions, smart speakers, and streaming devices; home healthcare; home utility appliances segmented into smart vacuum cleaners, smart washing machines, and smart water heaters; HVAC systems with a focus on sensors, smart thermostats, and smart vents; and security and access controls broken down into security cameras, smart locks, and video door phones. Equally noteworthy are smart furniture and smart kitchen appliances which include cooktops, dishwashers, microwaves or ovens, and refrigerators.

When looking at connectivity technology, the market reveals a distinctive segmentation that is analyzed through Bluetooth technology, Wi-Fi enabled devices, Z-Wave technology, and Zigbee technology. The importance of user interface is underscored by varied consumer preferences including app-based control, touch panel interfaces, and voice-activated systems. Moreover, equipment is classified by power source, differentiating between battery-powered devices and hardwired systems. Applications further shed light on market dynamics by distinguishing between new construction and retrofit projects, while distribution channels provide insights into consumer buying behavior through both offline and online avenues. The offline channel also splits further into department and electronic specialty stores. This multi-layered segmentation offers a roadmap for businesses to navigate the distinct consumer niches and tailor their strategies appropriately.

Based on Product, market is studied across Entertainment Devices, Home Healthcare, Home Utility Appliances, HVAC, Lighting Control, Security & Access Controls, Smart Furniture, and Smart Kitchen Appliances. The Entertainment Devices is further studied across Smart Displays/TV, Smart Speakers, and Streaming Devices. The Home Utility Appliances is further studied across Smart Vacuum Cleaners, Smart Washing Machines, and Smart Water Heaters. The HVAC is further studied across Sensors, Smart Thermostats, and Smart Vents. The Security & Access Controls is further studied across Security Cameras, Smart Locks, and Video Door Phones. The Smart Kitchen Appliances is further studied across Cooktops, Dish Washers, Microwave/Ovens, and Refrigerators.

Based on Connectivity Technology, market is studied across Bluetooth Technology, Wi-Fi Enabled Devices, Z-Wave Technology, and Zigbee Technology.

Based on User Interface, market is studied across App-Based Control, Touch Panel Interfaces, and Voice-Activated Systems.

Based on Power Source, market is studied across Battery-Powered Devices and Hardwired Systems.

Based on Application, market is studied across New Construction and Retrofit.

Based on Distibution Chanel, market is studied across Offline and Online. The Offline is further studied across Department Stores and Electronic Specialty Stores.

Regional Analysis and Emerging Market Opportunities

Geographic analysis illuminates the varied market dynamics observed in different regions. In the Americas, there is a strong emphasis on fast adoption rates and innovative investments in smart technologies. Europe, the Middle East, and Africa are witnessing gradual yet steady integration of smart home solutions by incorporating existing infrastructure with advanced digital devices. Meanwhile, the Asia-Pacific region remains a powerhouse of manufacturing capability and rapid consumer uptake, driven by evolving urban lifestyles and progressive government policies. The insights drawn from these regions reveal nuanced differences while also pointing to common opportunities spurred by increased connectivity and digitization.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Belgium, Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Dominant Corporate Players Shaping the Landscape

An array of prominent companies plays a defining role in steering the smart home market. Market dynamics are strongly influenced by technological experts and industry giants such as ABB Group, ADT Inc., Amazon.com, Inc., Apple Inc., and Arlo Technologies, Inc. Meanwhile, players including ASSA ABLOY AB, BT Group plc, Cisco Systems, Inc., D-Link Corporation, and Ecobee Inc. by Generac Holdings Inc. have established significant market inroads by focusing on security, connectivity, and integration. Further, the contributions of Electrolux Group, Google LLC by Alphabet Inc., Haier Group, Hisense International Co., Ltd., and Hitachi, Ltd. have expanded the smart ecosystem into new territories. Additional impact is realized by household names like Honeywell International Inc., Inter IKEA Systems B.V., iRobot Corporation, Johnson Controls International PLC, Koninklijke Philips N.V., and Legrand SA. The influence of companies such as Lenovo Group Limited, LG Electronics Inc., Lutron Electronics Co., Inc., Miele & Cie. KG, Panasonic Corporation, Robert Bosch GmbH, Samsung Electronics Co., Ltd., Schneider Electric SE, Sharp Corporation, Siemens AG, and Sony Corporation ensures that the industry remains on the cutting edge. Finally, corporations like Sub-Zero Group, Inc., Toshiba Corporation, TP-Link Corporation Limited, Vivint Smart Home, Inc., Whirlpool Corporation, and Xiaomi Corporation continue to drive competitive innovation and refinements throughout the landscape.

The report delves into recent significant developments in the Smart Home Market, highlighting leading vendors and their innovative profiles. These include ABB Group, ADT Inc., Amazon.com, Inc., Apple Inc., Arlo Technologies, Inc., ASSA ABLOY AB, BT Group plc, Cisco Systems, Inc., D-Link Corporation, Ecobee Inc. by Generac Holdings Inc., Electrolux Group, Google LLC by Alphabet Inc., Haier Group, Hisense International Co., Ltd., Hitachi, Ltd., Honeywell International Inc., Inter IKEA Systems B.V., iRobot Corporation, Johnson Controls International PLC, Koninklijke Philips N.V., Legrand SA, Lenovo Group Limited, LG Electronics Inc., Lutron Electronics Co., Inc., Miele & Cie. KG, Panasonic Corporation, Robert Bosch GmbH, Samsung Electronics Co., Ltd., Schneider Electric SE, Sharp Corporation, Siemens AG, Sony Corporation, Sub-Zero Group, Inc., Toshiba Corporation, TP-Link Corporation Limited, Vivint Smart Home, Inc., Whirlpool Corporation, and Xiaomi Corporation. Actionable Recommendations for Strategic Industry Leadership

Industry leaders are well-positioned to capitalize on the rapid transformation of the smart home market by adopting innovative and agile strategies. Firstly, companies should focus on deepening product differentiation, creating versatile devices that integrate seamlessly with varied in-home ecosystems. Investing in research and development to harness artificial intelligence, predictive analytics, and machine learning can transform standard offerings into proactive solutions that adapt in real time to user patterns.

Secondly, efforts should be expanded to enhance connectivity and interoperability, ensuring that devices across multiple platforms can communicate efficiently. Emphasizing improved security protocols and stronger privacy measures will not only address consumer concerns but also foster long-term trust. Additionally, leveraging robust data analytics and market segmentation studies provides nuanced insights that help in tailoring products to the diverse preferences laid out by product type, connectivity technology, user interface, power source, application, and distribution channels.

Thirdly, targeting regional markets with tailored strategies will enable companies to address local consumer behavior and regulatory environments while capitalizing on regional technological capabilities. Strategic partnerships and alliances with key players can foster co-innovation and expand market reach. Leaders are encouraged to adopt flexible and adaptive business models that accommodate the evolving digital consumer landscape, ultimately positioning themselves as pioneers in the future of smart home innovation.

Conclusion: Embracing the Smart Home Revolution

In summary, the smart home industry is at the brink of transformative change, presenting unprecedented opportunities for innovation and growth. Enhanced connectivity, diversified product portfolios, and a clear focus on emerging consumer needs are reshaping the market on a global scale. The strategic insights derived from meticulous segmentation and regional analysis underline the need for a proactive, adaptive approach in order to thrive in an ever-evolving environment. Embracing these trends not only leads to competitive advantage but also empowers companies to redefine the future of household technology.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Proliferation of IoT technology empowering smarter home environments and comprehensive automation
    • 5.1.1.2. Robust consumer demand for enhanced home security systems
    • 5.1.1.3. Government initiatives fuel the growth of smart home market by promoting energy-efficient technologies
  • 5.1.2. Restraints
    • 5.1.2.1. Assessing data privacy concerns and cybersecurity threats as key barriers to smart home adoption
  • 5.1.3. Opportunities
    • 5.1.3.1. Harnessing investment growth and startup innovation in smart home devices
    • 5.1.3.2. Exploring the unprecedented market potential of AI and ML-driven innovations in smart home technology
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of universal standards in smart home technology hinders device compatibility and market growth
• 5.2. Market Segmentation Analysis
  • 5.2.1. Connectivity Technology: Increasing adoption of Z-Wave, in products especially favored for security systems and energy management devices
  • 5.2.2. Product: Smart entertainment systems revolutionizing the home entertainment experience with seamless integration and enhanced user control
  • 5.2.3. User Interface: Increasing consumer attraction toward voice-activated systems owing to AI advancements and improved speech recognition capabilities
  • 5.2.4. Power Source: Emergence of energy-efficient battery solutions and wireless charging technologies bolstering the appeal of battery-powered devices
  • 5.2.5. Application: Increasing adoption of smart home devices in new constructions owing to rising trend of embedding smart features directly into architectural designs
  • 5.2.6. Distribution channel: Increasing preferences for online channels owing to consumer shift towards digital buying experiences
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Smart Home Market, by Product

• 6.1. Introduction
• 6.2. Entertainment Devices
  • 6.2.1. Smart Displays/TV
  • 6.2.2. Smart Speakers
  • 6.2.3. Streaming Devices
• 6.3. Home Healthcare
• 6.4. Home Utility Appliances
  • 6.4.1. Smart Vacuum Cleaners
  • 6.4.2. Smart Washing Machines
  • 6.4.3. Smart Water Heaters
• 6.5. HVAC
  • 6.5.1. Sensors
  • 6.5.2. Smart Thermostats
  • 6.5.3. Smart Vents
• 6.6. Lighting Control
• 6.7. Security & Access Controls
  • 6.7.1. Security Cameras
  • 6.7.2. Smart Locks
  • 6.7.3. Video Door Phones
• 6.8. Smart Furniture
• 6.9. Smart Kitchen Appliances
  • 6.9.1. Cooktops
  • 6.9.2. Dish Washers
  • 6.9.3. Microwave/Ovens
  • 6.9.4. Refrigerators

7. Smart Home Market, by Connectivity Technology

• 7.1. Introduction
• 7.2. Bluetooth Technology
• 7.3. Wi-Fi Enabled Devices
• 7.4. Z-Wave Technology
• 7.5. Zigbee Technology

8. Smart Home Market, by User Interface

• 8.1. Introduction
• 8.2. App-Based Control
• 8.3. Touch Panel Interfaces
• 8.4. Voice-Activated Systems

9. Smart Home Market, by Power Source

• 9.1. Introduction
• 9.2. Battery-Powered Devices
• 9.3. Hardwired Systems

10. Smart Home Market, by Application

• 10.1. Introduction
• 10.2. New Construction
• 10.3. Retrofit

11. Smart Home Market, by Distibution Chanel

• 11.1. Introduction
• 11.2. Offline
  • 11.2.1. Department Stores
  • 11.2.2. Electronic Specialty Stores
• 11.3. Online

12. Americas Smart Home Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Smart Home Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Smart Home Market

• 14.1. Introduction
• 14.2. Belgium
• 14.3. Denmark
• 14.4. Egypt
• 14.5. Finland
• 14.6. France
• 14.7. Germany
• 14.8. Israel
• 14.9. Italy
• 14.10. Netherlands
• 14.11. Nigeria
• 14.12. Norway
• 14.13. Poland
• 14.14. Qatar
• 14.15. Russia
• 14.16. Saudi Arabia
• 14.17. South Africa
• 14.18. Spain
• 14.19. Sweden
• 14.20. Switzerland
• 14.21. Turkey
• 14.22. United Arab Emirates
• 14.23. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
  • 15.3.1. Haier's strategic acquisition of Carrier strengthens its global position in commercial refrigeration market
  • 15.3.2. Aqara revolutionizes smart home technology with advanced security and energy solutions
  • 15.3.3. ABB India's new wireless home automation system promises enhanced smart home integration and sustainability
  • 15.3.4. LG Electronics bolsters AI home innovation with strategic acquisition of Athom
  • 15.3.5. Strategic partnerships and new patents propel SKYX Platforms' growth in the booming smart home market
  • 15.3.6. Tuya Smart partners with Hometree Casa Inteligente to revolutionize Brazil's luxury smart home market
  • 15.3.7. Onetouch pushes boundaries in smart home security with innovative product launches
  • 15.3.8. Smart Node unveils innovative home automation products to boost market share
  • 15.3.9. Xiaomi launches Redmi Pad SE, Redmi Buds 5A, and smart home appliances in India
  • 15.3.10. Resideo Technologies acquires Snap One for USD 1.4 Billion
  • 15.3.11. Gentex's strategic expansion melds car connectivity and home automation for seamless smart living
  • 15.3.12. Keus Smart Home secures INR 100 crore from OAKS Asset Management to dominate India's luxury smart home market
  • 15.3.13. Tapo and Samsung join forces to transform smart home living with innovative WWST technologies
  • 15.3.14. Exploring the strategic expansion of Panasonic and Fresco's AI cooking technology for redefining smart home kitchens
• 15.4. Strategy Analysis & Recommendation
  • 15.4.1. Koninklijke Philips N.V.
  • 15.4.2. Samsung Electronics Co., Ltd.
  • 15.4.3. Johnson Controls International PLC
  • 15.4.4. Honeywell International Inc.

Companies Mentioned

• 1. ABB Group
• 2. ADT Inc.
• 3. Amazon.com, Inc.
• 4. Apple Inc.
• 5. Arlo Technologies, Inc.
• 6. ASSA ABLOY AB
• 7. BT Group plc
• 8. Cisco Systems, Inc.
• 9. D-Link Corporation
• 10. Ecobee Inc. by Generac Holdings Inc.
• 11. Electrolux Group
• 12. Google LLC by Alphabet Inc.
• 13. Haier Group
• 14. Hisense International Co., Ltd.
• 15. Hitachi, Ltd.
• 16. Honeywell International Inc.
• 17. Inter IKEA Systems B.V.
• 18. iRobot Corporation
• 19. Johnson Controls International PLC
• 20. Koninklijke Philips N.V.
• 21. Legrand SA
• 22. Lenovo Group Limited
• 23. LG Electronics Inc.
• 24. Lutron Electronics Co., Inc.
• 25. Miele & Cie. KG
• 26. Panasonic Corporation
• 27. Robert Bosch GmbH
• 28. Samsung Electronics Co., Ltd.
• 29. Schneider Electric SE
• 30. Sharp Corporation
• 31. Siemens AG
• 32. Sony Corporation
• 33. Sub-Zero Group, Inc.
• 34. Toshiba Corporation
• 35. TP-Link Corporation Limited
• 36. Vivint Smart Home, Inc.
• 37. Whirlpool Corporation
• 38. Xiaomi Corporation