기업용 디스플레이 시장 : 제품, 기술, 유형, 디스플레이 사이즈, 설치 모드, 용도, 최종사용자, 유통 채널별 - 세계 예측(2025-2030년)

The Corporate Display Market was valued at USD 46.91 billion in 2024 and is projected to grow to USD 49.61 billion in 2025, with a CAGR of 5.82%, reaching USD 65.87 billion by 2030.

In today's rapidly evolving business environment, corporate display solutions have become indispensable tools that enable seamless communication, enhance brand presence, and foster effective collaboration. The market has transformed from traditional setups to advanced digital ecosystems that harness sophisticated technologies and innovative design philosophies. Over the past few years, significant strides in display technology have not only increased resolution and image clarity but also introduced interactive functionalities that cater to a wide range of corporate needs. This transformation is driving companies to invest in high-performance solutions that promise improved productivity and an engaging visual experience across various touchpoints. Moreover, evolving consumer expectations paired with a growing demand for real-time information dissemination have compelled enterprises to rethink their audiovisual strategies. As organizations continue to prioritize dynamic and efficient communication systems, understanding the current landscape and anticipating future trends remains crucial. This overview sets the stage for a detailed examination of the market's driving forces, emerging trends, and regional dynamics that are reshaping the corporate display arena.

Transformative Shifts in Market Dynamics

Recent years have witnessed a series of transformative shifts that have fundamentally altered the corporate display market landscape. Advances in digital technology now enable more agile and interactive display solutions that support emerging work environments and flexible office configurations. These shifts are not just technological but also strategic, influencing how companies deploy display systems to foster collaboration and brand communication. Innovations such as real-time connectivity, seamless integration with cloud-based platforms, and intuitive user interfaces are redefining interactive communication channels. Market participants are increasingly leveraging data analytics and smart technologies to design displays that adapt to users' immediate needs, thereby ensuring maximum efficiency and engagement. Simultaneously, the convergence of IT and media has led to more robust and secure display networks that support both in-office and remote environments. This integrated approach has not only streamlined operations but has also opened doors for creative implementations in areas such as digital signage and live event broadcasting. Driven by a commitment to future-proofing investments, corporate decision-makers are rethinking their display strategies to align with broader digital transformation initiatives, ensuring that their operations remain both competitive and adaptable to continuous change.

Comprehensive Segmentation Insights

A thorough analysis of the market reveals a multifaceted segmentation framework that elucidates key trends and growth drivers across various dimensions. From the product perspective, the market is explored through offerings such as digital signage, display monitors, and display TVs, each presenting unique value propositions and technological challenges. When considering technology, detailed scrutiny across LCD, LED, OLED, and projection-based displays highlights the continuous innovation and improvements in energy efficiency, clarity, and screen performance. The type of display, categorized into curved and flat panel formats, reflects architectural preferences and ergonomic considerations emerging in modern workplaces. Additionally, the study of display size spans a wide range, from units measuring under 32 inches to configurations extending from 32 inches to 75 inches and even those exceeding 75 inches, each meeting distinct application needs. Installation mode further differentiates the market as fixed versus portable solutions adapt to both permanent and temporary setups. The application of these displays is meticulously analyzed in environments like conference rooms and boardrooms, lobbies and reception areas, and training rooms, ensuring that each setting is matched with a purpose-built solution. Insights based on end user classifications, which include large enterprises, public sector bodies, and small to medium-sized enterprises, provide a nuanced understanding of demand patterns. Finally, the exploration of distribution channels, balancing offline and online methods, underscores the evolving nature of procurement and supply dynamics in this sophisticated sector.

Based on Product, market is studied across Digital Signage, Display Monitors, and Display TVs.

Based on Technology, market is studied across LCD, LED, OLED, and Projection-Based.

Based on Type, market is studied across Curved Panel and Flat Panel.

Based on Display Size, market is studied across 32 Inches to 75 Inches, Above 75 Inches, and Under 32 Inches.

Based on Installation Mode, market is studied across Fixed and Portable.

Based on Application, market is studied across Conference Rooms & Boardrooms, Lobbies & Reception Areas, and Training Rooms.

Based on End User, market is studied across Large Enterprises, Public Sector, and Small & Medium-sized Enterprises.

Based on Distribution Channel, market is studied across Offline and Online.

Regional Market Insights Overview

Geographically, the market demonstrates a dynamic spread of opportunities and challenges, influenced by varying economic ecosystems and technological readiness across different regions. In one segment, the Americas have shown strong momentum due to robust infrastructural development and an early adoption of digital innovation, which has fostered an environment ripe for high-definition display technologies. In another crucial region, Europe, Middle East & Africa exhibit a mix of mature markets and emerging economies, offering a diverse landscape where high-quality solutions are sought in both traditional corporate setups and new-age hybrid work spaces. This region benefits from a balanced interplay between innovation and regulatory frameworks that encourage sustainable technology deployments. Moving towards the Asia-Pacific, rapid urbanization, and significant investments in smart infrastructure have emerged as catalysts for market growth. The region now stands at the forefront of integrating modern display systems with evolving digital ecosystems, driven by a tech-savvy consumer base and an agile manufacturing sector. Each of these regions brings forward distinctive trends and requirements, providing a rich tapestry of insights that enable stakeholders to tailor strategies based on localized demands, cultural nuances, and economic conditions, thereby facilitating more informed decision-making and strategic planning for market entrants and incumbents alike.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Strategic Key Company Insights

A closer look at industry leaders reveals a competitive landscape populated by both established giants and nimble innovators. Prominent players such as AUO Corporation and Barco NV continue to set benchmarks through their commitment to quality and innovation. Organizations like BenQ Corporation, BOE Technology Group Co., Ltd., and Cisco Systems Inc. have leveraged their extensive technological expertise to deliver state-of-the-art solutions, sustaining a reputation for resilience amidst market fluctuations. Further reinforcing this dynamic environment, companies including Crystal Display Systems Ltd. and Delta Electronics, Inc. have pushed the envelope by integrating user-centric design with cutting-edge technology. This continuous drive for excellence is also evident in the operations of DynaScan Technology, Inc., Elo Touch Solutions, Inc., and HORIZON DISPLAY INC., which have contributed significantly to the evolution of interactive display options. Multinational corporations such as Koninklijke Philips N.V., Leyard Group, LG Electronics Inc., and Microsoft Corporation play pivotal roles in shaping market trends through strategic alliances and broad-scale deployments. NEC Corporation, OptiSigns Inc., Panasonic Holdings Corporation, and Samsung Electronics Co., Ltd. further enrich the competitive dynamics with robust product portfolios and forward-thinking R&D initiatives. Additional key players like ScreenCloud Inc, Sharp Electronics Corporation by Hon Hai Precision Industry Co., Ltd., Sony Corporation, Sparsa Digital Pvt. Ltd., Toshiba Corporation, Ushio Inc., and ViewSonic Corporation add depth to the innovation landscape. Collectively, these organizations drive competitive differentiation, paving the way for continuous technological advancements that cater to evolving corporate requirements.

The report delves into recent significant developments in the Corporate Display Market, highlighting leading vendors and their innovative profiles. These include AUO Corporation, Barco NV, BenQ Corporation, BOE Technology Group Co., Ltd., Cisco Systems Inc., Crystal Display Systems Ltd., Delta Electronics, Inc., DynaScan Technology, Inc., Elo Touch Solutions, Inc., HORIZON DISPLAY INC., Koninklijke Philips N.V., Leyard Group, LG Electronics Inc., Microsoft Corporation, NEC Corporation, OptiSigns Inc., Panasonic Holdings Corporation, Samsung Electronics Co., Ltd., ScreenCloud Inc, Sharp Electronics Corporation by Hon Hai Precision Industry Co., Ltd., Sony Corporation, Sparsa Digital Pvt. Ltd., Toshiba Corporation, Ushio Inc., and ViewSonic Corporation. Industry Leaders: Actionable Recommendations

For decision-makers looking to capitalize on emerging opportunities in the corporate display market, a set of actionable recommendations is paramount for maintaining competitive relevance and operational excellence. Firstly, a strategic investment in emerging technologies such as OLED and advanced LED architectures can provide significant advantages in energy efficiency, resolution quality, and overall system performance. Leaders are encouraged to adopt an agile approach that involves continuous monitoring of market shifts, thus ensuring that technological upgrades are integrated in sync with evolving consumer expectations. A focus on developing scalable and adaptable display systems that can transition seamlessly between fixed and portable installation modes is essential, particularly in environments that demand flexibility and rapid response to market dynamics. Additionally, capitalizing on digital distribution channels while maintaining a robust offline presence can create expansive market reach and improved customer engagement. Enhancing partnerships with suppliers and key technology firms will accelerate innovation cycles and facilitate the co-development of next-generation display solutions. Furthermore, investing in market-specific research to understand localized demand - whether in large enterprises, public sectors, or SMEs - will support more targeted product development. By aligning technology investments with strategic market insights, industry leaders can drive product differentiation, enhance user experience, and secure a robust competitive position in a swiftly evolving marketplace.

Summarizing Insights for Strategic Direction

The exploration of the corporate display market reveals a vibrant confluence of technological advancements, dynamic regional influences, and competitive innovation that continues to redefine the communication landscape. Key findings underscore the importance of integrating state-of-the-art display technologies with strategic market segmentation that spans products, technology types, installation modes, and application areas. The interplay between digital advancements and consumer demands has set a new course for growth and resilience in both established and emerging markets. As the analysis shows, success in this arena is not solely determined by technological capabilities but also by the adeptness with which companies can harness localized market insights, drive collaborative partnerships, and respond to the rapidly shifting technological environment. Moreover, a nuanced understanding of regional disparities in economic development and ICT infrastructure further supports tailored strategies that resonate with specific market segments. In summary, the collective insights presented herein offer a solid foundation for corporate decision-makers who are tasked with formulating strategies that not only meet current demands but are also agile enough to anticipate future trends, ensuring sustained competitive advantage and long-term market leadership.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing trend toward corporate digital transformation and smart workplace integration
    • 5.1.1.2. Continuous expansion of the corporate sector with increasing globalization of MNCs
    • 5.1.1.3. Increasing government support for expanding employee training across SMEs
  • 5.1.2. Restraints
    • 5.1.2.1. Complexity in maintaining and integrating corporate displays
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in energy-efficient and sustainable display manufacturing processes
    • 5.1.3.2. Integration of augmented reality to create immersive corporate display experiences
  • 5.1.4. Challenges
    • 5.1.4.1. Competition from alternative technologies & security concerns
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Rising significance of digital signage owing to content adaptability and real-time updating capabilities
  • 5.2.2. Application: Expanding application of corporate display in conference rooms and boardrooms for corporate presentations and video conferencing solutions
  • 5.2.3. End-user: High potential of corporate displays in large enterprises for video conferencing, digital signage, and presentations
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Corporate Display Market, by Product

• 6.1. Introduction
• 6.2. Digital Signage
• 6.3. Display Monitors
• 6.4. Display TVs

7. Corporate Display Market, by Technology

• 7.1. Introduction
• 7.2. LCD
• 7.3. LED
• 7.4. OLED
• 7.5. Projection-Based

8. Corporate Display Market, by Type

• 8.1. Introduction
• 8.2. Curved Panel
• 8.3. Flat Panel

9. Corporate Display Market, by Display Size

• 9.1. Introduction
• 9.2. 32 Inches to 75 Inches
• 9.3. Above 75 Inches
• 9.4. Under 32 Inches

10. Corporate Display Market, by Installation Mode

• 10.1. Introduction
• 10.2. Fixed
• 10.3. Portable

11. Corporate Display Market, by Application

• 11.1. Introduction
• 11.2. Conference Rooms & Boardrooms
• 11.3. Lobbies & Reception Areas
• 11.4. Training Rooms

12. Corporate Display Market, by End User

• 12.1. Introduction
• 12.2. Large Enterprises
• 12.3. Public Sector
• 12.4. Small & Medium-sized Enterprises

13. Corporate Display Market, by Distribution Channel

• 13.1. Introduction
• 13.2. Offline
• 13.3. Online

14. Americas Corporate Display Market

• 14.1. Introduction
• 14.2. Argentina
• 14.3. Brazil
• 14.4. Canada
• 14.5. Mexico
• 14.6. United States

15. Asia-Pacific Corporate Display Market

• 15.1. Introduction
• 15.2. Australia
• 15.3. China
• 15.4. India
• 15.5. Indonesia
• 15.6. Japan
• 15.7. Malaysia
• 15.8. Philippines
• 15.9. Singapore
• 15.10. South Korea
• 15.11. Taiwan
• 15.12. Thailand
• 15.13. Vietnam

16. Europe, Middle East & Africa Corporate Display Market

• 16.1. Introduction
• 16.2. Denmark
• 16.3. Egypt
• 16.4. Finland
• 16.5. France
• 16.6. Germany
• 16.7. Israel
• 16.8. Italy
• 16.9. Netherlands
• 16.10. Nigeria
• 16.11. Norway
• 16.12. Poland
• 16.13. Qatar
• 16.14. Russia
• 16.15. Saudi Arabia
• 16.16. South Africa
• 16.17. Spain
• 16.18. Sweden
• 16.19. Switzerland
• 16.20. Turkey
• 16.21. United Arab Emirates
• 16.22. United Kingdom

17. Competitive Landscape

• 17.1. Market Share Analysis, 2024
• 17.2. FPNV Positioning Matrix, 2024
• 17.3. Competitive Scenario Analysis
  • 17.3.1. Praevar launches new family of sustainable signage solutions
  • 17.3.2. ViewSonic Corporation unveiled the second generation of its All-in-One LED displays
  • 17.3.3. Strategic Partnership Between Solstice Distribution Ltd and BenQ to Enhance AV Product Portfolio
  • 17.3.4. Sharp NEC Display Solutions Europe unveils the latest Sharp-branded MultiSync ME Series
  • 17.3.5. Samsung Display Invests USD 3.1 billion in Advanced OLED Technology Expansion in South Korea
• 17.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AUO Corporation
• 2. Barco NV
• 3. BenQ Corporation
• 4. BOE Technology Group Co., Ltd.
• 5. Cisco Systems Inc.
• 6. Crystal Display Systems Ltd.
• 7. Delta Electronics, Inc.
• 8. DynaScan Technology, Inc.
• 9. Elo Touch Solutions, Inc.
• 10. HORIZON DISPLAY INC.
• 11. Koninklijke Philips N.V.
• 12. Leyard Group
• 13. LG Electronics Inc.
• 14. Microsoft Corporation
• 15. NEC Corporation
• 16. OptiSigns Inc.
• 17. Panasonic Holdings Corporation
• 18. Samsung Electronics Co., Ltd.
• 19. ScreenCloud Inc
• 20. Sharp Electronics Corporation by Hon Hai Precision Industry Co., Ltd.
• 21. Sony Corporation
• 22. Sparsa Digital Pvt. Ltd.
• 23. Toshiba Corporation
• 24. Ushio Inc.
• 25. ViewSonic Corporation