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세계의 TV 및 비디오 서비스 시장 : 지상파, 위성, 케이블, IPTV, OTT, VOD 데이터와 예측(-2022년)

World TV & Video Services Markets - Database & Report: Terrestrial - Satellite - Cable - IPTV - OTT - VOD - Data & Forecasts up to 2022

리서치사 IDATE DigiWorld
발행일 2019년 01월 상품 코드 279285
페이지 정보 영문
US $ 4,400 ₩ 5,344,000 Web Access - PDF & Excel (Single Department License/1-5 Users)
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세계의 TV 및 비디오 서비스 시장 : 지상파, 위성, 케이블, IPTV, OTT, VOD 데이터와 예측(-2022년) World TV & Video Services Markets - Database & Report: Terrestrial - Satellite - Cable - IPTV - OTT - VOD - Data & Forecasts up to 2022
발행일 : 2019년 01월 페이지 정보 : 영문

세계 41개국 11개 지역의 TV 및 비디오 서비스 시장에 대해 조사했으며, TV 및 TV 액세스 기술, TV 매출, OTT 시청, 주요 기업에 관한 데이터 및 분석 등의 정보를 정리하여 전해드립니다.

제1장 시청각 소비

  • 선형 TV는 여전히 유지
  • 주요 국영 채널은 계속해서 시청자를 잃어

제2장 TV 액세스 기술

  • 세계는 남반구 지상파, 북반구 유선으로 나누어진다
  • 케이블은 감소하기 시작했지만, 여전히 세계 TV 프로그램 주요 제공자
  • 감소하고 있지만, 지상파는 OTT 발전으로 인해 이익을 얻기 시작
  • 위성 및 IPTV는 강력한 성장세 보여
  • 완료될 네트워크 디지털화

제3장 TV 매출

  • 미국 TV 시장은 여전히 고액의 자금을 낳아
  • 전체적으로 TV 매출은 증가
  • 순조로운 북미 시장
  • 몇몇 유럽 시장에서 유료 TV 약화의 최초 징후가 나타나
  • 남반구와 아시아가 세계 성장 촉진

제4장 OTT 시청

  • 북미는 OTT 시장에서도 넘버원
  • OTT는 여전히 성장
  • OTT 성장은 정체하지만 TV 매출을 상쇄

제5장 시장 진출기업

  • 미국 기업이 여전히 상위
  • 소수 기업이 OTT 시장을 지배
  • 시장은 새로운 통합 태세를 보이고 있는가?

제6장 주목해야 할 사항

제7장 부록 : 조사 방법

LSH 18.10.11

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.


This half-yearly updated observatory on the TV & Video services market includes a database and a state-of-the-art report. It covers the evolution of 41 countries and 11 regions and sub-regions and proposes a worldwide market consolidation.

The dataset provides historical data since 2014 and market forecasts up to 2022 on main audiovisual market indicators.

The report presents the analyses of IDATE experts on the main market trends as well as the upcoming evolutions.

Table of Contents

1. Audiovisual Consumption

  • 1.1. Linear TV still holding its own
  • 1.2. Top national channels continue to lose viewers

2. TV access technologies

  • 2.1. A world split between terrestrial in the south and wireline in the north
  • 2.2. Cable begins to decline but is still the main purveyor of TV programming worldwide... thanks to China
  • 2.3. Although in decline, terrestrial is starting to benefit from the development of OTT
  • 2.4. Satellite and IPTV enjoying the strongest growth
  • 2.5. Network digitisation nearing completion

3. TV revenue

  • 3.1. US TV market still the biggest money-maker
  • 3.2. TV revenue rising overall
  • 3.3. Except in North America where the market is taking a turn
  • 3.4. First signs of fatigue for pay TV in some European markets
  • 3.5. Southern hemisphere and Asia driving global growth

4. OTT viewing

  • 4.1. North America also number one in the OTT market
  • 4.2. OTT still growing
  • 4.3. OTT growth offsetting stagnating TV revenue

5. Market players

  • 5.1. US players still on top
  • 5.2. A small handful of players dominate the OTT market
  • 5.3. Is the sector poised for further consolidation?

6. What to keep an eye on

7. Annex - Methodology

  • 7.1. Indicators, by country
  • 7.2. Definitions
  • 7.3. Pay TV market segmentation
  • 7.4. Sources

List of tables and figures

1. Audiovisual Consumption

  • Linear TV screen time around the world in 2017
  • Change in linear TV screen time around the world between 2014 and 2017
  • Percentage of young adults' TV viewing time that is time-shifted
  • Change in audience share for the top 5 national TV channels in Europe's biggest markets, 2010-2017

2. TV access technologies

  • Breakdown of TV households worldwide by access technology, in 2018
  • Change in TV access technologies worldwide, 2014-2022
  • Change in the percentage of terrestrial households worldwide, and growth rate, 2014-2022
  • Change in the number of TV households worldwide, by access mode, between 2014 and 2018
  • Digital transition timetable for terrestrial networks worldwide

3. TV revenue

  • Breakdown of TV revenue worldwide, in 2018
  • Change in the breakdown of TV revenue by source, 2014-2022
  • Evolution of regional TV revenue growth, 2014-2022
  • Evolution of pay TV revenue in France, in Scandinavia and in the UK, 2014-2022
  • Regional TV revenue growth between 2014 and 2022

4. OTT viewing

  • Breakdown of VoD revenue worldwide, in 2018
  • OTT revenue growth between 2014 and 2022
  • Growth of linear TV and OTT revenue between 2014 and 2022

5. Market players

  • World's top 20 TV/video companies in 2016, by revenue
  • Top SVOD players' market share in 2017 in a selection of countries
  • Subscriber growth for the top OTT players in the US between 2013 and 2017
  • TV industry mega-mergers in the United States, 2015 to 2018

DataSet Scope

Indicators by country

Consumption indicators

  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels' audience share

Access indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households' television access mode on the main TV set: terrestrial, satellite, cable, IPTV
  • Digitisation levels: analogue/digital split for each access method
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services
  • Customer numbers for the main OTT services

Revenue indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from OTT services: video advertising revenue (in-stream ad), DTR, Download to rent, EST, Electronic Sell-Through, SVoD - Subscription Video on Demand

Type of data

  • Background data 2014-2017
  • Estimates as of the end of 2018
  • Forecasts for 2019-2022

Geographical coverage

  • The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
  • Regional aggregate data include all countries in the region

Geographic area


  • Australia
  • China
  • India
  • Japan
  • South Korea



  • Austria
  • Belgium
  • Bulgaria
  • Czech Republic
  • Estonia
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Russia
  • Slovakia
  • Slovenia
  • Spain
  • Switzerland
  • Turkey
  • United Kingdom

Latin America

  • Argentina
  • Brazil
  • Colombia
  • Mexico

Middle East & Africa

  • Egypt
  • Israel
  • Nigeria
  • Saudi Arabia
  • South Africa

North America

  • Canada
  • United States

Scandinavia Sub-Saharan countries World.

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