The report describes the concept of omnichannel and its major trends with a focus on retail and telecom industries.
It presents key omnichannel initiatives implemented by retail and telecom companies and provides a benchmark of such initiatives by selected players.
The study also analyses the strategies of e-commerce players opening physical stores.
- Bouygues Telecom
- Casino Groupe
- Deutsche Telekom
- Media Markt-Saturn
- Virgin Media