디지털 로열티 프로그램 : 새로운 동향, 지역 분석, 시장 예측(2022-2026년)

Juniper Research's “Digital Loyalty Programmes” research is an essential guide to this rapidly-changing market; giving insights across different forms of loyalty rewards, including loyalty apps, digital coupons, point-based loyalty programmes, credit card reward programmes etc. It identifies key opportunities within the digital loyalty market for stakeholders; proving an important resource for stakeholders.

The study also includes 5-year forecasts for digital loyalty programmes, including splits by mediums to access the loyalty rewards - SMS coupons, email, QR codes, apps, chatbot coupons, all mobile channels, PC coupons and eCoupons. Data is also split by 8 key regions and 25 countries. It also features Juniper Research Competitor Leaderboard; analysing 18 digital loyalty programme vendors.

The research suite includes:

• 1. Market Trends & Strategies - Strategic assessment of market dynamics, drivers, and trends, together with detailed strategic recommendations for digital loyalty programmes vendors on how to grow in an increasingly complex market (PDF).

• 2. Market Data & Forecasts - digital loyalty programmes market prospects analysis together with 5-year forecasts for key metrics, including digital loyalty memberships and corporate and personal credit card rewards.

• 3. Competitor Leaderboard - Leading digital loyalty programmes vendors are assessed and scored in our Competitor Leaderboard; underpinned by interviews with players and robust scoring methodologies (PDF).

• 4. Interactive Forecast Excel - Highly granular dataset comprising more than 27,300 datapoints; allied to an Interactive Scenario tool giving users the ability to manipulate Juniper Research's data (Interactive XL).

• 5. harvest Online Data Platform: 12 months' access to all the data in our online data platform, including continuous data updates and exportable charts, tables, and graphs (ONLINE).

Table of Contents

Market Trends & Strategies

1. Key Takeaways and Strategic Recommendations

• 1.1. Key Takeaways
• 1.2. Strategic Recommendations

2. Overview of Digital Loyalty Programmes

• 2.1. Introduction
  • 2.1.1. The History of Loyalty Programmes
    • i. Copper Coins
    • ii. Stamps
    • iii. Frequent Flyer Programme
    • iv. Coupons - Box Stamps
    • v. Card-based Programmes
    • vi. Punch Cards
    • vii. Coalition Loyalty Programmes
    • viii. Credit Card Loyalty Programmes
  • 2.1.2. Loyalty Programmes - Key Drivers for Success
    • i. Loyalty Programmes Build Trust
    • ii. Repeat Customers Are the Priority
    • iii. Loyalty Is the Way to New Customer Base
    • iv. Loyalty Programmes Are the Source of Customer insights
    • v. Traditional vs Digital Loyalty Programmes
  • 2.1.3. Digital Loyalty Programmes
    • Figure 2.1: Global Smartphone Installed Base (m), 2015-2021
    • Figure 2.2: Total Value of Remote Payments for Physical Goods Purchased via Smartphone ($m), 2015-2021
  • 2.1.4. Segmentation of Digital Loyalty Market
    • i. Reward Aggregators
    • ii. Card-linked Loyalty
    • iii. POS Systems with Integrated Loyalty Functionality
    • iv. Mobile Engagement (Email & Text Messages)
    • v. Apps
    • vi. Digital Wallets
    • vii. Blockchain

3. Regional Analysis

• 3.1. Market Status - Regional Analysis
  • 3.1.1. North America
  • 3.1.2. Latin America
  • 3.1.3. Europe and Central and East Europe
  • 3.1.4. Far East & China
  • 3.1.5. Indian Subcontinent
  • 3.1.6. Rest of Asia Pacific
    • Figure 3.1: Reasons that Encourage Singaporeans to Sign Up for a Loyalty Programme
  • 3.1.7. Africa & Middle East
    • Figure 3.2: Top Loyalty Programmes in South Africa
• 3.2. Key Market Verticals
  • 3.2.1. Grocery and Food & Beverage
    • i. Tesco Clubcard
    • ii. Nectar Card
    • iii. Starbucks
    • iv. Domino's
    • v. Chipotle Reward
    • vi. Publics
  • 3.2.2. Retail
    • i. Amazon
    • ii. H&M
    • iii. Pret-a-porter
    • iv. Swarovski
    • v. Michael Kors
    • vi. Alibaba
    • vii. JD.com
    • viii. Rakuten
    • ix. Payback
  • 3.2.3. Hospitality
    • i. Wyndham Rewards
    • ii. World of Hyatt
    • iii. Hilton Honors
  • 3.2.4. Travel
    • i. LATAM Pass
    • ii. BA (British Airways) Executive Club
    • iii. Virgin Atlantic's Flying Club
    • iv. Other Airline Loyalty Schemes
  • 3.2.5. Entertainment
    • i. Digital Loyalty in the Entertainment Market
    • ii. Odysee
  • 3.2.6. Sports & Leisure
    • i. The Paddock
    • ii. Manchester United
  • 3.2.7. Telcos
    • i. Digital Loyalty in the Telecoms Market
    • ii. StarHub
    • iii. Turkcell
    • iv. Vodafone
    • v. Telstra
  • 3.2.8. Gambling

4. Digital Loyalty - Credit Card Reward Schemes

• 4.1. Introduction
• 4.2. Market Status
  • i. American Express
    • Table 4.1: American Express Card Offerings
  • ii. Visa
  • iii. Discover
  • iv. JCB
  • v. Mastercard
  • vi. RuPay
  • vii. Union Pay
  • viii. Apple Card
  • ix. PointCard Titan
• 4.3. Reward Credit and Debit Cards - Market Segmentation
  • 4.3.1. Retailers
    • i. Amazon
    • ii. Walmart
    • iii. Starbucks
    • iv. Suning.com
  • 4.3.2. Grocery
    • i. Kroger
    • ii. Amazon - Whole Foods
    • iii. Nectar
    • iv. Sainsbury's
  • 4.3.3. Hotel/Travel
    • i. Hilton
    • ii. Southwest Airlines
• 4.4. Juniper Research's View

5. The Future of Digital Loyalty

• 5.1. The Future of Digital Loyalty Programmes
  • 5.1.1. The Role of AI and Big Data in Digital Loyalty Programmes
  • 5.1.2. Shift from Traditional Loyalty to Emotional Loyalty
  • 5.1.3. Omnichannel Loyalty Programmes
  • 5.1.4. The Impact of COVID-19
  • 5.1.5. QR Codes Becoming Mainstream
  • 5.1.6. Regional Variations
  • 5.1.7. NFT (Non-fungible Tokens)
    • i. Clinique (Smart Rewards)
      • Figure 5.1: Clinique's Introduction of NFTs
    • ii. Louis Vuitton
    • iii. Marriott

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

• 1.1. Why Read This Report
  • 1.1.1. Regional Variations in Digital Loyalty Programme Market
  • 1.1.2. Decline of Paper Coupons
  • 1.1.3. The Increasing Importance of Mobile Apps
    • Table 1.1: Juniper Research Leaderboard: Digital Loyalty Programmes Vendor List
    • Figure 1.2: Juniper Research Competitor Leaderboard - Digital Loyalty Programme
    • Table 1.3: Juniper Research Competitor Leaderboard: Digital Loyalty Programme Vendor Ranking
    • Table 1.4: Juniper Research Competitor Leaderboard: Digital Loyalty Programmes - Heatmap

2. Company Profiles

• 2.1. Digital Loyalty Programmes Vendor Profiles
  • 2.1.1. Annex Cloud
    • i. Corporate
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.2. App Card
    • i. Corporate
      • Table 2.1: AppCard Funding Rounds
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.2: AppCard 'Pinky' AI Framework
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.3. Bink
    • i. Corporate
      • Table 2.3: Bink Funding Rounds
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.4. BrandLoyalty
    • i. Corporate
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.5. Brierley + Partners
    • i. Corporate
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.6. CodeBroker
    • i. Corporate
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.7. Comarch
    • i. Corporate
      • Table 2.4: Comarch Revenue Table (2016-2020)
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.8. Eagle Eye
    • i. Corporate
      • Table 2.5: Revenue Table (2016-2021)
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.9. Epsilon
    • i. Corporate
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.10. Kobie
    • i. Corporate
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.11. Kognitiv
    • i. Corporate
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.12. The Lacek Group
    • i. Corporate
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.13. m-wise
    • i. Corporate
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.6: m-wise - New Loyalty Programme Framework
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.14. Quotient
    • i. Corporate
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.15. Salesforce
    • i. Corporate
      • Table 2.7: Salesforce Revenue, 2016-2021
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.16. Smile.io
    • i. Corporate
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.8: Smile.io Loyalty Programme Packages
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.17. Valassis
    • i. Corporate
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.1.18. Yotpo
    • i. Corporate
      • Table 2.9: Yotpo Funding Rounds
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
• 2.2. Juniper Research Leaderboard Assessment Methodology
  • 2.2.1. Limitations & Interpretation
    • Table 2.10: Juniper Research Competitor Leaderboard Scoring Criteria

Data & Forecasting

1. Digital Loyalty Forecasts

• 1.1. Introduction
  • i. Mobile Coupons
  • ii. Loyalty Programme Membership
  • iii. Credit Card Reward Schemes
• 1.2. Forecast Methodology & Assumptions
  • 1.2.1. Mobile Coupons
    • Figure 1.1: Mobile Coupons Forecast Methodology - SMS Coupons
    • Figure 1.2: Mobile Coupon Forecast Methodology - Email Coupons
    • Figure 1.3: Mobile Coupons Forecast Methodology - Web Coupons
    • Figure 1.4: Mobile Coupons Forecast Methodology - App Coupons
  • 1.2.2. Forecast Methodology & Assumptions - Loyalty Programme Memberships
    • Figure 1.5: Loyalty Programmes Forecast Methodology
  • 1.2.3. Forecast Methodology & Assumptions - Credit Card Reward Schemes
    • Figure 1.6: Credit Card Forecast Methodology

2. Mobile Coupons: Market Forecasts

• 2.1. Mobile Coupon Issuing Forecasts
  • 2.1.1. Mobile Coupons Issued by Region
    • Figure & Table 2.1: Total Number of Mobile & Online Coupons Issued (m), Split by 8 Key Regions, 2021-2026
  • 2.1.2. Mobile Coupons Issued by Channel
    • Figure & Table 2.2: Total Number of Mobile & Online Coupons Issued (m), Split by Channel, 2021-2026
• 2.2. Mobile Coupons Redemption Forecasts
  • 2.2.1. Mobile Coupons Redeemed by Region
    • Figure & Table 2.3: Total Number of Coupons Redeemed per annum (m), Split by 8 Key Regions, 2021-2026
  • 2.2.2. Mobile Coupons Redeemed by Channel
    • Figure & Table 2.4: Total Number of Coupons Redeemed per annum (m), Split by Channel, 2021-2026
  • 2.2.3. Mobile Coupon Redemption Values by Region
    • Figure & Table 2.5: Total Coupon Redemption Values ($m), Split by 8 Key Region, 2021-2026
  • 2.2.4. Mobile Coupon Redemption Values by Channel
    • Figure & Table 2.6: Total Coupon Redemption Value by Channel ($m), Split by Delivery Device, 2021-2026

3. Loyalty Programme Memberships: Market Forecasts

• 3.1. Loyalty Programmes
  • 3.1.1. Average Loyalty Programme Memberships
    • Figure & Table 3.1: Average Number of Loyalty Programme Memberships per Person, Split by 8 Key Regions 2021-2026
  • 3.1.2. Digital Loyalty Programme Memberships
    • Figure & Table 3.2: Total Digital Loyalty Programme Memberships (m), Split by Key Regions, 2021-2026

4. Personal & Corporate Credit Cards: Market Forecasts

• 4.1. Credit Card Forecasts
  • 4.1.1. Number of Personal Credit Cards Offering Rewards/Incentives
    • Figure & Table 4.1: Number of Personal Card Offering Rewards/Incentives (m), Split by 8 Key Regions, 2021-2026
  • 4.1.2. Number of Corporate Credit Cards Offering Rewards/Incentives
    • Figure & Table 4.2: Number of Corporate Credit Card Offering Rewards/Incentives (m), Split by 8 Key Regions 2021-2026
  • 4.1.3. Personal Credit Card Transaction Volumes
    • Figure & Table 4.3: Total Transaction Volumes for Personal Credit Cards Offering Rewards/Incentives (m), Split by 8 Key Regions, 2021-2026
  • 4.1.4. Corporate Credit Card Transaction Volumes
    • Figure & Table 4.4: Total Transaction Volumes for Corporate Credit Cards Offering Rewards/Incentives (m) Split by 8 Key Regions, 2021-2026
  • 4.1.5. Personal Credit Card Reward/Incentives Values
    • Figure & Table 4.5: Total Personal Credit Card Rewards/Incentives Values ($bn), Split by 8 Key Regions, 2021-2026
  • 4.1.6. Corporate Credit Card Rewards/Incentives Values
    • Figure & Table 4.6: Total Corporate Credit Card Reward/Incentives Values ($bn), Split by 8 Key Regions 2021-2026