시장보고서
상품코드
1066614

디지털 로열티 프로그램 : 새로운 동향, 지역 분석, 시장 예측(2022-2026년)

Digital Loyalty Programmes: Emerging Trends, Regional Analysis & Market Forecasts 2022-2026

발행일: | 리서치사: Juniper Research Ltd | 페이지 정보: 영문 | 배송안내 : 1-2일 (영업일 기준)

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

로열티 앱, 디지털 쿠폰, 포인트 기반 로열티 프로그램, 신용카드 리워드 프로그램을 포함한 다양한 형태의 로열티 보상에 관한 인사이트를 제공합니다. 디지털 로열티 시장의 주요 기회에 초점을 맞추어 디지털 로열티 프로그램 5년간 예측, 주요 벤더 분석 등을 포함한 최신 정보를 제공합니다.

본 보고서에는 다음이 포함됩니다.

  • 시장 동향과 전략(PDF)
  • 시장 데이터와 예측(PDF)
  • 경쟁사 리더보드(PDF)
  • 인터랙티브 예측(Excel)
  • 온라인 데이터 플랫폼 이용(12개월간)

목차

시장 동향과 전략

제1장 요점과 전략적 제안

제2장 디지털 로열티 프로그램 개요

  • 서론
    • 로열티 프로그램의 역사
    • 로열티 프로그램 - 주요 성공 촉진요인
    • 디지털 로열티 프로그램
    • 디지털 로열티 시장 세분화

제3장 지역 분석

  • 시장 상황 - 지역 분석
    • 북미
    • 라틴아메리카
    • 유럽, 중유럽/동유럽
    • 극동/중국
    • 인도아대륙
    • 기타 아시아태평양
    • 아프리카/중동
  • 주요 업종
    • 식료품, 식품 및 음료
      • Tesco Clubcard
      • Nectar Card
      • Starbucks
      • Domino's
      • Chipotle Reward
      • Publics
    • 소매
      • Amazon
      • H&M
      • Pret-a-porter
      • Swarovski
      • Michael Kors
      • Alibaba
      • JD.com
      • Rakuten
      • Payback
    • 호스피탈리티
      • Wyndham Rewards
      • World of Hyatt
      • Hilton Honors
    • 여행
      • LATAM Pass
      • BA(British Airways) Executive Club
      • Virgin Atlantic's Flying Club
      • 기타
    • 엔터테인먼트
      • 엔터테인먼트용 디지털 로열티 시장
      • Odysee
    • 스포츠 및 레저
      • The Paddock
      • Manchester United
    • 통신
      • 통신용 디지털 로열티 시장
      • StarHub
      • Turkcell
      • Vodafone
      • Telstra
    • 갬블

제4장 디지털 로열티 - 신용카드 리워드 스킴

  • 서론
  • 시장 상황
    • American Express
    • Visa
    • Discover
    • JCB
    • Mastercard
    • RuPay
    • Union Pay
    • Apple Card
    • PointCard Titan
  • 리워드 신용카드와 체크카드 - 시장 세분화
    • 소매
      • Amazon
      • Walmart
      • Starbucks
      • Suning.com
    • 식료품
      • Kroger
      • Amazon - Whole Foods
      • Nectar
      • Sainsbury's
    • 호텔/여행
      • Hilton
      • Southwest Airlines
  • Juniper Research의 견해

제5장 디지털 로열티의 미래

  • 디지털 로열티 프로그램의 미래
    • 디지털 로열티 프로그램에서 AI와 빅데이터의 역할
    • 기존 충성도에서 감정적인 충성도( Emotional Loyalty)로의 이동
    • 옴니채널 로열티 프로그램
    • COVID-19의 영향
    • QR코드가 주류
    • 지역차
    • NFT(비대체성 토큰)

경쟁사 리더보드

제1장 Juniper Research의 경쟁사 리더보드

제2장 기업 개요

  • 디지털 로열티 프로그램 벤더 개요
    • Annex Cloud
    • App Card
    • Bink
    • BrandLoyalty
    • Brierley + Partners
    • CodeBroker
    • Comarch
    • Eagle Eye
    • Epsilon
    • Kobie
    • Kognitiv
    • The Lacek Group
    • m-wise
    • Quotient
    • Salesforce
    • Smile.io
    • Valassis
    • Yotpo
  • Juniper Research의 리더보드 평가 방법

데이터 및 예측

제1장 디지털 로열티 예측

  • 서론
  • 예측 방법과 전제조건

제2장 모바일 쿠폰 : 시장 예측

  • 모바일 쿠폰 발행 예측
    • 모바일 쿠폰 발행 : 지역별
    • 모바일 쿠폰 발행 : 채널별
  • 모바일 쿠폰 이용 예측
    • 모바일 쿠폰 이용 : 지역별
    • 모바일 쿠폰 이용 : 채널별
    • 모바일 쿠폰 이용액 : 지역별
    • 모바일 쿠폰 이용액 : 채널별

제3장 로열티 프로그램 멤버십 : 시장 예측

  • 로열티 프로그램
    • 로열티 프로그램의 멤버십(평균)
    • 디지털 로열티 프로그램의 멤버십

제4장 개인용/기업용 신용카드 : 시장 예측

  • 신용카드 예측
    • 리워드/장려책을 제공하는 개인용 신용카드 수
    • 리워드/장려책을 제공하는 기업용 신용카드 수
    • 개인용 신용카드 거래 건수
    • 기업용 신용카드 거래 건수
    • 개인용 신용카드 리워드/장려책 금액
    • 기업용 신용카드 리워드/장려책 금액
LSH 22.04.22

Juniper Research's “Digital Loyalty Programmes” research is an essential guide to this rapidly-changing market; giving insights across different forms of loyalty rewards, including loyalty apps, digital coupons, point-based loyalty programmes, credit card reward programmes etc. It identifies key opportunities within the digital loyalty market for stakeholders; proving an important resource for stakeholders.

The study also includes 5-year forecasts for digital loyalty programmes, including splits by mediums to access the loyalty rewards - SMS coupons, email, QR codes, apps, chatbot coupons, all mobile channels, PC coupons and eCoupons. Data is also split by 8 key regions and 25 countries. It also features Juniper Research Competitor Leaderboard; analysing 18 digital loyalty programme vendors.

The research suite includes:

  • 1. Market Trends & Strategies - Strategic assessment of market dynamics, drivers, and trends, together with detailed strategic recommendations for digital loyalty programmes vendors on how to grow in an increasingly complex market (PDF).
  • 2. Market Data & Forecasts - digital loyalty programmes market prospects analysis together with 5-year forecasts for key metrics, including digital loyalty memberships and corporate and personal credit card rewards.
  • 3. Competitor Leaderboard - Leading digital loyalty programmes vendors are assessed and scored in our Competitor Leaderboard; underpinned by interviews with players and robust scoring methodologies (PDF).
  • 4. Interactive Forecast Excel - Highly granular dataset comprising more than 27,300 datapoints; allied to an Interactive Scenario tool giving users the ability to manipulate Juniper Research's data (Interactive XL).
  • 5. harvest Online Data Platform: 12 months' access to all the data in our online data platform, including continuous data updates and exportable charts, tables, and graphs (ONLINE).

Table of Contents

Market Trends & Strategies

1. Key Takeaways and Strategic Recommendations

  • 1.1. Key Takeaways
  • 1.2. Strategic Recommendations

2. Overview of Digital Loyalty Programmes

  • 2.1. Introduction
    • 2.1.1. The History of Loyalty Programmes
      • i. Copper Coins
      • ii. Stamps
      • iii. Frequent Flyer Programme
      • iv. Coupons - Box Stamps
      • v. Card-based Programmes
      • vi. Punch Cards
      • vii. Coalition Loyalty Programmes
      • viii. Credit Card Loyalty Programmes
    • 2.1.2. Loyalty Programmes - Key Drivers for Success
      • i. Loyalty Programmes Build Trust
      • ii. Repeat Customers Are the Priority
      • iii. Loyalty Is the Way to New Customer Base
      • iv. Loyalty Programmes Are the Source of Customer insights
      • v. Traditional vs Digital Loyalty Programmes
    • 2.1.3. Digital Loyalty Programmes
      • Figure 2.1: Global Smartphone Installed Base (m), 2015-2021
      • Figure 2.2: Total Value of Remote Payments for Physical Goods Purchased via Smartphone ($m), 2015-2021
    • 2.1.4. Segmentation of Digital Loyalty Market
      • i. Reward Aggregators
      • ii. Card-linked Loyalty
      • iii. POS Systems with Integrated Loyalty Functionality
      • iv. Mobile Engagement (Email & Text Messages)
      • v. Apps
      • vi. Digital Wallets
      • vii. Blockchain

3. Regional Analysis

  • 3.1. Market Status - Regional Analysis
    • 3.1.1. North America
    • 3.1.2. Latin America
    • 3.1.3. Europe and Central and East Europe
    • 3.1.4. Far East & China
    • 3.1.5. Indian Subcontinent
    • 3.1.6. Rest of Asia Pacific
      • Figure 3.1: Reasons that Encourage Singaporeans to Sign Up for a Loyalty Programme
    • 3.1.7. Africa & Middle East
      • Figure 3.2: Top Loyalty Programmes in South Africa
  • 3.2. Key Market Verticals
    • 3.2.1. Grocery and Food & Beverage
      • i. Tesco Clubcard
      • ii. Nectar Card
      • iii. Starbucks
      • iv. Domino's
      • v. Chipotle Reward
      • vi. Publics
    • 3.2.2. Retail
      • i. Amazon
      • ii. H&M
      • iii. Pret-a-porter
      • iv. Swarovski
      • v. Michael Kors
      • vi. Alibaba
      • vii. JD.com
      • viii. Rakuten
      • ix. Payback
    • 3.2.3. Hospitality
      • i. Wyndham Rewards
      • ii. World of Hyatt
      • iii. Hilton Honors
    • 3.2.4. Travel
      • i. LATAM Pass
      • ii. BA (British Airways) Executive Club
      • iii. Virgin Atlantic's Flying Club
      • iv. Other Airline Loyalty Schemes
    • 3.2.5. Entertainment
      • i. Digital Loyalty in the Entertainment Market
      • ii. Odysee
    • 3.2.6. Sports & Leisure
      • i. The Paddock
      • ii. Manchester United
    • 3.2.7. Telcos
      • i. Digital Loyalty in the Telecoms Market
      • ii. StarHub
      • iii. Turkcell
      • iv. Vodafone
      • v. Telstra
    • 3.2.8. Gambling

4. Digital Loyalty - Credit Card Reward Schemes

  • 4.1. Introduction
  • 4.2. Market Status
    • i. American Express
      • Table 4.1: American Express Card Offerings
    • ii. Visa
    • iii. Discover
    • iv. JCB
    • v. Mastercard
    • vi. RuPay
    • vii. Union Pay
    • viii. Apple Card
    • ix. PointCard Titan
  • 4.3. Reward Credit and Debit Cards - Market Segmentation
    • 4.3.1. Retailers
      • i. Amazon
      • ii. Walmart
      • iii. Starbucks
      • iv. Suning.com
    • 4.3.2. Grocery
      • i. Kroger
      • ii. Amazon - Whole Foods
      • iii. Nectar
      • iv. Sainsbury's
    • 4.3.3. Hotel/Travel
      • i. Hilton
      • ii. Southwest Airlines
  • 4.4. Juniper Research's View

5. The Future of Digital Loyalty

  • 5.1. The Future of Digital Loyalty Programmes
    • 5.1.1. The Role of AI and Big Data in Digital Loyalty Programmes
    • 5.1.2. Shift from Traditional Loyalty to Emotional Loyalty
    • 5.1.3. Omnichannel Loyalty Programmes
    • 5.1.4. The Impact of COVID-19
    • 5.1.5. QR Codes Becoming Mainstream
    • 5.1.6. Regional Variations
    • 5.1.7. NFT (Non-fungible Tokens)
      • i. Clinique (Smart Rewards)
        • Figure 5.1: Clinique's Introduction of NFTs
      • ii. Louis Vuitton
      • iii. Marriott

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

  • 1.1. Why Read This Report
    • 1.1.1. Regional Variations in Digital Loyalty Programme Market
    • 1.1.2. Decline of Paper Coupons
    • 1.1.3. The Increasing Importance of Mobile Apps
      • Table 1.1: Juniper Research Leaderboard: Digital Loyalty Programmes Vendor List
      • Figure 1.2: Juniper Research Competitor Leaderboard - Digital Loyalty Programme
      • Table 1.3: Juniper Research Competitor Leaderboard: Digital Loyalty Programme Vendor Ranking
      • Table 1.4: Juniper Research Competitor Leaderboard: Digital Loyalty Programmes - Heatmap

2. Company Profiles

  • 2.1. Digital Loyalty Programmes Vendor Profiles
    • 2.1.1. Annex Cloud
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.2. App Card
      • i. Corporate
        • Table 2.1: AppCard Funding Rounds
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 2.2: AppCard 'Pinky' AI Framework
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.3. Bink
      • i. Corporate
        • Table 2.3: Bink Funding Rounds
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.4. BrandLoyalty
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.5. Brierley + Partners
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.6. CodeBroker
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.7. Comarch
      • i. Corporate
        • Table 2.4: Comarch Revenue Table (2016-2020)
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.8. Eagle Eye
      • i. Corporate
        • Table 2.5: Revenue Table (2016-2021)
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.9. Epsilon
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.10. Kobie
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.11. Kognitiv
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.12. The Lacek Group
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.13. m-wise
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 2.6: m-wise - New Loyalty Programme Framework
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.14. Quotient
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.15. Salesforce
      • i. Corporate
        • Table 2.7: Salesforce Revenue, 2016-2021
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.16. Smile.io
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 2.8: Smile.io Loyalty Programme Packages
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.17. Valassis
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.18. Yotpo
      • i. Corporate
        • Table 2.9: Yotpo Funding Rounds
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.2. Juniper Research Leaderboard Assessment Methodology
    • 2.2.1. Limitations & Interpretation
      • Table 2.10: Juniper Research Competitor Leaderboard Scoring Criteria

Data & Forecasting

1. Digital Loyalty Forecasts

  • 1.1. Introduction
    • i. Mobile Coupons
    • ii. Loyalty Programme Membership
    • iii. Credit Card Reward Schemes
  • 1.2. Forecast Methodology & Assumptions
    • 1.2.1. Mobile Coupons
      • Figure 1.1: Mobile Coupons Forecast Methodology - SMS Coupons
      • Figure 1.2: Mobile Coupon Forecast Methodology - Email Coupons
      • Figure 1.3: Mobile Coupons Forecast Methodology - Web Coupons
      • Figure 1.4: Mobile Coupons Forecast Methodology - App Coupons
    • 1.2.2. Forecast Methodology & Assumptions - Loyalty Programme Memberships
      • Figure 1.5: Loyalty Programmes Forecast Methodology
    • 1.2.3. Forecast Methodology & Assumptions - Credit Card Reward Schemes
      • Figure 1.6: Credit Card Forecast Methodology

2. Mobile Coupons: Market Forecasts

  • 2.1. Mobile Coupon Issuing Forecasts
    • 2.1.1. Mobile Coupons Issued by Region
      • Figure & Table 2.1: Total Number of Mobile & Online Coupons Issued (m), Split by 8 Key Regions, 2021-2026
    • 2.1.2. Mobile Coupons Issued by Channel
      • Figure & Table 2.2: Total Number of Mobile & Online Coupons Issued (m), Split by Channel, 2021-2026
  • 2.2. Mobile Coupons Redemption Forecasts
    • 2.2.1. Mobile Coupons Redeemed by Region
      • Figure & Table 2.3: Total Number of Coupons Redeemed per annum (m), Split by 8 Key Regions, 2021-2026
    • 2.2.2. Mobile Coupons Redeemed by Channel
      • Figure & Table 2.4: Total Number of Coupons Redeemed per annum (m), Split by Channel, 2021-2026
    • 2.2.3. Mobile Coupon Redemption Values by Region
      • Figure & Table 2.5: Total Coupon Redemption Values ($m), Split by 8 Key Region, 2021-2026
    • 2.2.4. Mobile Coupon Redemption Values by Channel
      • Figure & Table 2.6: Total Coupon Redemption Value by Channel ($m), Split by Delivery Device, 2021-2026

3. Loyalty Programme Memberships: Market Forecasts

  • 3.1. Loyalty Programmes
    • 3.1.1. Average Loyalty Programme Memberships
      • Figure & Table 3.1: Average Number of Loyalty Programme Memberships per Person, Split by 8 Key Regions 2021-2026
    • 3.1.2. Digital Loyalty Programme Memberships
      • Figure & Table 3.2: Total Digital Loyalty Programme Memberships (m), Split by Key Regions, 2021-2026

4. Personal & Corporate Credit Cards: Market Forecasts

  • 4.1. Credit Card Forecasts
    • 4.1.1. Number of Personal Credit Cards Offering Rewards/Incentives
      • Figure & Table 4.1: Number of Personal Card Offering Rewards/Incentives (m), Split by 8 Key Regions, 2021-2026
    • 4.1.2. Number of Corporate Credit Cards Offering Rewards/Incentives
      • Figure & Table 4.2: Number of Corporate Credit Card Offering Rewards/Incentives (m), Split by 8 Key Regions 2021-2026
    • 4.1.3. Personal Credit Card Transaction Volumes
      • Figure & Table 4.3: Total Transaction Volumes for Personal Credit Cards Offering Rewards/Incentives (m), Split by 8 Key Regions, 2021-2026
    • 4.1.4. Corporate Credit Card Transaction Volumes
      • Figure & Table 4.4: Total Transaction Volumes for Corporate Credit Cards Offering Rewards/Incentives (m) Split by 8 Key Regions, 2021-2026
    • 4.1.5. Personal Credit Card Reward/Incentives Values
      • Figure & Table 4.5: Total Personal Credit Card Rewards/Incentives Values ($bn), Split by 8 Key Regions, 2021-2026
    • 4.1.6. Corporate Credit Card Rewards/Incentives Values
      • Figure & Table 4.6: Total Corporate Credit Card Reward/Incentives Values ($bn), Split by 8 Key Regions 2021-2026
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