여행용 eSIM 시장 : 시장 동향 및 전략(2025-2030년)

'Travel eSIMs Surge as Roaming Alternative - Up 85% in 2025'

Overview

Our comprehensive "Travel eSIMs" research suite comprises detailed assessment of a market undergoing rapid growth. It provides insight into how travel eSIM providers can differentiate their services to maximise success in the market over the next two years. The report also assesses the entry of operators into the travel eSIM market, and what operators can do to effectively monetise travel eSIMs.

The Travel eSIMs Market report includes several different options that can be purchased separately. This includes access to a market forecast of travel eSIM users, packages, and revenue, split by operator and third-party providers. This includes a comprehensive study highlighting the latest market trends and opportunities, as well as a Competitor Leaderboard document containing an extensive analysis of the major travel eSIM enablers; backed by interviews with leading market players. The coverage can also be purchased as a full research suite, containing all these elements and including a substantial discount.

The study provides strategic recommendations to travel eSIM enablers on how to grow their market share within the market, including the tools that will provide additional value to enterprises, which partnerships to prioritise, and the countries where vendors should be looking to expand.

All report content is delivered in the English language.

Key Features

• Market Dynamics: Provides detailed insight into the outlook of the travel eSIMs market; assessing key drivers to future market growth, including the growth in eSIM-compatible smartphones, increased consumer awareness, and the creation of additional value through service bundling. It addresses the key partnerships and business models that travel eSIM vendors must prioritise for future success in the market. The research also includes a Country Readiness Index, which categorises countries as Focus, Growth, Saturated, or Developing Markets, based on their market readiness and future growth prospects.
• Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, industry trends, and findings within the travel eSIMs market, accompanied by key strategic recommendations for stakeholders.
• Benchmark Industry Forecasts: This provides market sizing and forecasts for the travel eSIMs market, including five-year forecasts for total travel eSIM users, packages acquired, and revenue, split by operator and third-party travel eSIMs.
• Juniper Research Competitor Leaderboard: Key industry player capability and capacity assessment for 15 travel eSIM enablers, via the Juniper Research Competitor Leaderboard.

SAMPLE VIEW

Market Data & Forecasting Report

The numbers tell you what's happening, but our written report details why, alongside the methodologies.

SAMPLE VIEW

Market Trends & Strategies Report

A comprehensive analysis of the current market landscape, alongside strategic recommendations.

Market Data & Forecasting Report

The market-leading research suite for the "Travel eSIMs" market includes access to the full set of market forecast data of 20 tables and more than 9,000 datapoints.

Metrics in the research suite include:

• International Travellers
• Travel eSIM Users
• Travel eSIMs Acquired
• Total eSIM Package Data
• Travel eSIM Revenue

Juniper Research Interactive Forecast Excel contains the following functionality:

• Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
• Country Data Tool: This tool allows users to look at metrics for all key regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
• Country Comparison Tool: Users can select and compare different countries. The ability to export graphs is included in this tool.
• What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.

Market Trends & Strategies Report

This market study examines the "Travel eSIMs" landscape in detail; assessing the key factors driving market growth, such as an increasing addressable market, heightened awareness, and launches of travel eSIMs by operators and enterprises. It provides strategic recommendations into how travel eSIM providers can grow their margins from travel eSIM packages and differentiate their services. It also provides recommendations for travel eSIM enablers on the tools they must now be investing in to make their platforms stand out.

The report also includes a Partnership Matrix, a tool designed to help travel eSIM enablers identify which partners to prioritise for future growth in the market. It identifies partners as strategic accelerators, scalable prospects, niche enablers, or exploratory prospects based on an assessment of their commercial readiness and future scalability with travel eSIMs. Moreover, a Country Readiness Index identifies the key countries to focus on for expansion in the travel eSIMs market.

Competitor Leaderboard Report

Our "Travel eSIMs" market study includes a Competitor Leaderboard report, which provides detailed evaluation and market positioning of 16 travel eSIM enablers. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers, based on product and capability assessments.

Juniper Research's Competitor Leaderboard for travel eSIM enablers includes the following key players:

This report is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market; backed by robust methodology.

Table of Contents

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

• 1.1. Key Takeaways
• 1.1. Strategic Recommendations

2. Future Market Outlook

• 2.1. Introduction to Travel eSIMs
• 2.2. Travel eSIM Market Trends
  • i. Growing Number of eSIM-compatible Devices and International Travellers to Increase Addressable Market
    • Figure 2.1: Total Number of Smartphones That Have eSIMs (m), Split by 8 Key Regions, 2025-2030
    • Figure 2.2: Proportion of Population That Travels Internationally in 2025, Split by GDP per Capita (Ranked as 'High', 'Upper Middle', 'Lower Middle', and 'Low')
  • ii. Growing Awareness of eSIMs to Drive Travel eSIM Adoption
    • Figure 2.3: Proportion of Smartphones That Are iOS in 2025 (%), Top 10 Markets
    • Figure 2.4: Travel eSIM Revenue for Operators & Third Parties ($m), 2030
  • iii. High Cost of Roaming Services Will Continue to Push Consumers Towards Alternative Solutions
    • Figure 2.5: Travel eSIM Cost per GB vs Outbound Roaming Spend per GB in 2025 ($), Global Average
  • iv. Business Travel Segment to Become a Growing Revenue Stream for Travel eSIM Providers
  • v. Bundling of Services Will be Key to Differentiation of Travel eSIM Providers
• 2.3. Challenges Facing the Travel eSIM Market
  • i. Market Regulations
  • ii. Limited eSIM Distribution Channels
  • iii. Decreasing Margins on Data
    • Figure 2.6: Average Spend per GB ($) with Travel eSIMs, 2021-2030
• 2.4. Strategies for Mobile Operators in the Travel eSIM Market
  • i. Offering Travel eSIM Packages as Part of Mobile Subscriptions
  • ii. Including Links to Landing Pages In SMS When a Subscriber Is in Another Country
  • iii. Personalise Packages Based on Known Subscriber Data Usage
• 2.5. Strategies for Business-to-Consumer (B2C) Travel eSIM Providers
  • i. Increase Personalisation of Travel eSIM Offerings
  • ii. Freemium Models
  • iii. Bundling Services
  • 2.5.2. Strategies for Travel eSIM Enablers
    • i. Integrate With Customer Data Platforms (CDPs) for Personalisation
    • ii. Generative AI Customer Service Tools
  • 2.5.3. Revenue Models

3. Partnership Matrix

• 3.1. Introduction to Partnership Matrix
  • Table 3.1: Different Types of Partners Included in the Travel eSIM Partnership Matrix
  • Figure 3.2: Juniper Research Travel eSIM Partnership Matrix 2025
  • Table 3.3: Juniper Research Travel eSIM Partnership Matrix Heatmap
• 3.2. Strategic Accelerators
  • Figure 3.4: Example of an Online Travel Agency Offering a Travel eSIM as an Ancillary Product (Pricing Not Representative)
  • Figure 3.5: Integration of Travel eSIMs Into an Airline App
• 3.3. Scalable Prospects
  • Figure 3.6: Travel eSIMs Offered in the Revolut App
• 3.4. Niche Enablers
  • Figure 3.7: Travel eSIM Benefits Offered to a Sports Club's Fan Base
• 3.5. Exploratory Prospects
  • Table 3.8: Juniper Research Travel eSIM Market Partnership Matrix Scoring Criteria

4. Country Readiness Index

• 4.1. Introduction to the Country Readiness Index
  • Figure 4.1: Juniper Research Country Readiness Index Regional Definitions
  • Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: Travel eSIMs
  • Figure 4.3: Juniper Research Country Readiness Index: Travel eSIMs
  • Table 4.4: Juniper Research Travel eSIMs Country Readiness Index: Market Segments
• 4.2. Focus Markets
  • 4.2.1. High Proportion of Travellers with eSIM-compatible Devices Results a Larger Addressable Market
    • Figure 4.5: Proportion of Smartphones That Are eSIM-compatible across Focus, Growth, Saturated, and Developing Markets in 2025 (%)
    • Figure 4.6: Proportion of Smartphones That Are iOS (%) vs Proportion of Population That Travel Internationally (%) in Focus Markets, in 2025
  • 4.2.2. Operator and Third-party Travel eSIM Launches Have Increased Availability and Awareness
    • Figure 4.7: Proportion of Travel eSIMs Acquired From Operators and Third Parties in Focus Markets, in 2025 (%)
  • 4.2.3. Demand for a Prepaid Travel eSIM Solution for Secure Connectivity Abroad
    • Figure 4.8: Proportion of SIMs That Are 5G in Select Focus Markets (%), 2025-2030
  • 4.2.4. Recommendations
• 4.3. Growth Markets
  • 4.3.1. Awareness of Travel eSIMs in Growth Markets Will Continue to Increase
    • Figure 4.9: Proportion of Travellers Using Travel eSIMs in Growth Markets (%), 2025-2030
  • 4.3.2. Travel eSIMs Must Become More Affordable for Consumers in Growth Markets
  • 4.3.3. Recommendations
• 4.4. Saturated Markets
  • 4.4.1. Demand for International Connectivity Solutions, but With a Smaller Number of Travellers
    • Figure 4.10: Proportion of Population That Travel Internationally in Select Saturated Markets in 2025 (%)
• 4.5. Developing Markets
  • 4.5.1. Low Adoption of eSIM-compatible Devices Minimises Addressable Market and Awareness
    • Figure 4.11: Proportion of Smartphones That Are eSIM-compatible in Select Developing Markets in 2025 (%)
  • 4.5.2. Regulatory Landscapes Will Limit Travel eSIM Vendors Entering the Market
    • Table 4.12: Juniper Research Country Readiness Index Heatmap: North America
    • Table 4.13: Juniper Research Country Readiness Index Heatmap: Latin America
    • Table 4.14: Juniper Research Country Readiness Index Heatmap: West Europe
    • Table 4.15: Juniper Research Country Readiness Index Heatmap: Central & East Europe
    • Table 4.16: Juniper Research Country Readiness Index Heatmap: Far East & China
    • Table 4.17: Juniper Research Country Readiness Index Heatmap: Indian Subcontinent
    • Table 4.18: Juniper Research Country Readiness Index Heatmap: Rest of Asia Pacific
    • Table 4.19: Juniper Research Country Readiness Index Heatmap: Africa & Middle East

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard - Travel eSIM Enablers

• Table 1.1: Juniper Research Competitor Leaderboard: Travel eSIM Enablers Product Portfolio
• Figure 1.2: Juniper Research Competitor Leaderboard: Travel eSIM Enablers
  • Source: Juniper Research
• Table 1.3: Juniper Research Competitor Leaderboard: Vendors & Positioning
• Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Travel eSIM Enablers

2. Vendor Profiles

• 2.1. Travel eSIM Enablers Vendor Profiles
  • 2.1.1. 1GLOBAL
    • i. Corporate Information
      • Table 2.1: 1GLOBAL's Select Financial Information (Pound m), 2023-2024
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.2. Airalo
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.3. BTS
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.4. DROAM
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.5. eSIM Go
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.6. Mobilise Global
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.7. Monty Mobile
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.8. Orange Wholesale
    • i. Corporate Information
      • Table 2.2: Orange Group's Revenue for Financial Years 2022-2024 (Euro-bn)
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.9. Proximus Global
    • i. Corporate Information
      • Table 2.3: Proximus Global's Select Financial Information (Euro-m), FY23-FY24
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.10. Redtea Mobile
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.2: Redtea Mobile's eSIM Solution for Network Operators
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.11. Tata Communications
    • i. Corporate Information
      • Table 2.3: Tata Communications Select Financial Information (Indian Rupee in crores), FY 2023-2025
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.12. Telna
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.13. Telnyx
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.14. xMobility
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.15. Zendit
    • i. Corporate Information
      • Table 2.4: IDT Corporation's Select Financial Information ($m), 2023-2024
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
• 2.2. Juniper Research Leaderboard Assessment Methodology
• 2.3. Limitations & Interpretations
  • Table 2.5: Juniper Research Competitor Leaderboard Travel eSIMs: Scoring Criteria
• 2.4. Related Research
• 2.5. Endnotes

Data & Forecasting

1. Travel eSIM Market Summary

• 1.1. Travel eSIM Market
  • 1.1.1. Travel eSIM Forecast Methodology
  • 1.1.2. Travel eSIM Users
    • Figure & Table 1.1: Travel eSIM Users (m), Split by 8 Key Regions, 2025-2030
  • 1.1.3. Travel eSIM Packages
    • Figure & Table 1.2: Travel eSIMs Acquired (m), Split by 8 Key Regions, 2025-2030
  • 1.1.4. Travel eSIM Package Data
    • Figure & Table 1.3: Travel eSIM Package Data (PB), Split by 8 Key Regions, 2025-2030
  • 1.1.5. Travel eSIM Revenue
    • Figure & Table 1.4: Travel eSIM Revenue ($m), Split by 8 Key Regions, 2025-2030
    • Figure 1.5: Travel eSIM Forecast Methodology

2. Operator & Third-party Travel eSIMs

• 2.1. Operator & Third-party Travel eSIMs: Overview
  • 2.1.1. Operator & Third-party Travel eSIMs: Methodology
  • 2.1.2. Operator & Third-party Travel eSIM Packages
    • Figure & Table 2.1: Travel eSIMs Acquired (m), Split by Operator & Third-party Providers, 2025-2030
  • 2.1.3. Operator & Third-party Travel eSIM Revenue
    • Figure & Table 2.2: Travel eSIM Revenue ($m), Split by Operator & Third-party Providers, 2025-2030
    • Figure 2.3: Operator & Third-party Travel eSIMs Forecast Methodology