세계의 미디어 모니터링 툴 시장 규모, 점유율, 산업 동향 분석 리포트 : 컴포넌트별, 도입 유형별, 기업 규모별, 용도별, 업계별, 지역별 전망과 예측(2023-2030년)

The Global Media Monitoring Tools Market size is expected to reach $11.2 billion by 2030, rising at a market growth of 14.5% CAGR during the forecast period.

The vast amount of online information can be analyzed for beneficial insights using media monitoring tools in the healthcare industry. Healthcare organizations can use these technologies to improve communication, make well-informed decisions, and improve patient care and organizational outcomes. Thus, the healthcare segment registered $330.7 million revenue in the market in 2022. By keeping updated on relevant news sources and official statements, media monitoring tools can assist healthcare businesses in maintaining track of changes to regulations, policies, and compliance issues. Some of the factors impacting the market are growing utilization of cloud-based solutions, rising digital transformation, and the rise of misinformation and deepfakes.

The cloud-based monitoring platform enables organizations to measure, monitor, and visualize the performance of their cloud-based applications and services. As a result, the market f will expand due to the enterprises' need to be productive. To establish a competitive edge in the industry, major competitors are concentrating on introducing new products. Due to the expansion of internet connectivity and accessibility, media monitoring tools are now accessible across almost every industry, including BFSI, retail, IT, and telecom. Additionally, the ability to collect and analyze data that can result in insights used to generate actionable income is one of the primary benefits of digital transformation for businesses. Previously, data had been spread across several irrelevant platforms, or worse, information might not have been gathered and used. Effective data gathering, centralized data storage, and developing technologies to assess and transform data into information that enables informed business decision-making will become feasible through digital transformation. Thus, the market is expected to expand as cloud-based solutions become more widely used and due to the acceleration in digital transition.

However, media monitoring tools have difficulties when deep fake content and misinformation spread. The ability of these systems to accurately predict public emotions and media coverage may be hampered by their incapability to differentiate between genuine and created content. Organizations utilize media monitoring tools during emergencies to assess public opinion and adapt their responses to it. Deep fakes and misinformation can lead to inappropriate situation perception, which may compel firms to implement poor crisis management tactics. As a result, companies might put their judgments on erroneous data due to skewed insights. Reactive responses are necessary when dealing with misleading data and deep fakes. All of these factors will have a negative influence on the market.

Component Outlook

On the basis of component, the market is segmented into software and services. In 2022, the software segment dominated the market with the maximum revenue share. A comprehensive media monitoring solution is rendered a possibility by software components working together to assist people or businesses in monitoring and understanding their media presence, monitoring brand reputation, gathering market intelligence, and responding to new trends and problems.

Deployment Type Outlook

Based on deployment type, the market is fragmented into on-premise and cloud. In 2022, the cloud segment procured a promising growth rate in the market. In the market, cloud deployment offers adaptability, affordability, scalability, and several capabilities that consider the dynamic nature of media monitoring and analysis. It has become a popular option for businesses hoping to simplify their monitoring processes and acquire insightful information from media mentions.

Enterprise Size Outlook

By enterprise size, the market is classified into large enterprises and SMEs. In 2022, the large enterprises segment generated the highest revenue share in the market. Media monitoring technologies are crucial in stakeholder interaction, market intelligence, and brand management. These systems analyze massive quantities of data in the era of information overload to offer meaningful insights into consumer sentiment, competition movement, and trends in the market.

Application Outlook

On the basis of application, the market is categorized into print media monitoring, social media monitoring, broadcast media monitoring, online media monitoring, and others. The online media monitoring segment garnered a significant revenue share in the market in 2022. Media monitoring tools play a significant role in online media by assisting individuals, companies, groups, and even governments in tracking, analyzing, and managing their online presence and reputation. These tools were developed to maintain attention on various internet sources, including blogs, forums, social media sites, and news websites.

Vertical Outlook

Based on vertical, the market is segmented into BFSI, healthcare, media & entertainment, retail & ecommerce, IT & telecom, and others. The media and entertainment segment procured a prominent revenue share in the market in 2022. For media and entertainment companies, media monitoring technologies are valuable assets since they assist in data collection, insight extraction, and informed decision-making across various operational areas. These resources contribute to developing engaged consumers, better content strategies, better brand management, and a competitive edge in a rapidly shifting market.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating maximum revenue share. Due to the necessity for efficient online presence management, the region's tech-savvy culture, and the extensive adoption of digital technology. These solutions provide real-time insights from various digital sources as companies strive to understand consumer preferences and market trends. Due to the increasing popularity of social media, online reviews, and news stories, the market growth will boost in the coming years.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Snap, Inc., Hootsuite, Inc., Spotler Group, UNICEPTA GmbH, Onclusive, Inc (Symphony Technology Group), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Talkwalker Inc. (Marlin Equity Partners), Meltwater and Agility PR Solutions LLC (Innodata Inc.)

Strategies Deployed in Media Monitoring Tools Market

Acquisition & Mergers:

Nov-2022: Cision US Inc. took over Factmata Limited, an advanced social and news media monitoring and analytics product. This acquisition aimed to strengthen PR professionals and communications with AI and narrative observation technology.

Jul-2022: Onclusive, Inc acquired Digimind, a social listening and intelligence platform. This acquisition would increase Onclusive's social media monitoring, analysis capabilities, and insights for clients on the world level.

May-2022: Onclusive, Inc announced the acquisition of Critical Mention, a cloud-based media monitoring platform. Under this acquisition, Critical Mention's media monitoring and media contact database tools would integrate with Onclusive's portfolio of market-leading media monitoring, management, and measurement solutions.

Apr-2022: Cision US Inc. acquired Streem, a real-time media monitoring company. Under this acquisition, Cision's ANZ customers would be benefitted from a full portfolio of monitoring, insights, distribution, and social media solutions.

Apr-2022: Spotler Group completed the acquisition of OBI4wan B.V., an omnichannel customer service and marketing solution. This acquisition aimed to bring webcare, chatbots, messaging, social engagement, intelligent live chat, and media monitoring to their increasing marketing technology and services suites.

Jun-2021: Meltwater took over Owler, an American Internet company. This acquisition aimed to support Meltwater's growth strategy, which would involve investments and acquisitions in the social media division.

Jul-2020: Talkwalker Inc. acquired Nielsen Social, a leading provider of social measurement and audience insights software. Under this acquisition, Talkwalker would empower existing serving global brands and widen its presence in the U.S. business market.

Partnerships, Collaborations & Agreements:

Aug-2023: Snap, Inc. announced a partnership with InMarket, a leader in 360-degree marketing intelligence and real-time advertising. Following this partnership, Snap would provide advertisers with insights into the real-world work and behaviors of their target audiences.

Nov-2022: Agility PR Solutions LLC partnered with PA Media, a provider of multimedia content and services. This partnership would enable both companies to target journalists from particular industries or places while knowing they would be working with a precise database.

Sep-2022: Talkwalker Inc. came into partnership with Khoros, the digital customer engagement platform. This partnership would enable brands with social media management, intelligence, and deep listening experience.

Mar-2021: Snap, Inc. signed a partnership with Gannett, an American mass media holding company. This partnership would further support Snap ads to regional businesses around the US and Canada, through its network of above 100,000 small business clients.

Product Launch & Product Expansions:

Jul-2020: Onclusive, Inc launched Essentials and Pro, the latest additions to the Onclusive media monitoring software portfolio. The launched product would support communications teams with intelligent media monitoring that would be scalable across groups of all sizes and impart real-time, reporting and dynamic measurement.

Scope of the Study

Market Segments covered in the Report:

By Component

• Software
• Services

By Deployment Type

• On-premise
• Cloud

By Enterprise Size

• SMEs
• Large Enterprises

By Application

• Broadcast Media Monitoring
• Print Media Monitoring
• Online Media Monitoring
• Social Media Monitoring
  • Marketing
  • Monitoring & Analytics
  • Asset & Content Management
  • Risk & Compliance
• Others

By Vertical

• Retail & Ecommerce
• BFSI
• IT & Telecom
• Media & Entertainment
• Healthcare
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• Snap, Inc.
• Hootsuite, Inc.
• Spotler Group
• UNICEPTA GmbH
• Onclusive, Inc (Symphony Technology Group)
• BoomSonar Suite
• Cision US Inc. (Platinum Equity, LLC)
• Talkwalker Inc. (Marlin Equity Partners)
• Meltwater
• Agility PR Solutions LLC (Innodata Inc.)

Unique Offerings from KBV Research

• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Media Monitoring Tools Market, by Component
  • 1.4.2 Global Media Monitoring Tools Market, by Deployment Type
  • 1.4.3 Global Media Monitoring Tools Market, by Enterprise Size
  • 1.4.4 Global Media Monitoring Tools Market, by Application
  • 1.4.5 Global Media Monitoring Tools Market, by Vertical
  • 1.4.6 Global Media Monitoring Tools Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market At a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
• 3.3 Porter's Five Force Analysis

Chapter 4. Strategies Deployed in Media Monitoring Tools Market

Chapter 5. Global Media Monitoring Tools Market by Component

• 5.1 Global Software Market by Region
• 5.2 Global Services Market by Region

Chapter 6. Global Media Monitoring Tools Market by Deployment Type

• 6.1 Global On-premise Market by Region
• 6.2 Global Cloud Market by Region

Chapter 7. Global Media Monitoring Tools Market by Enterprise Size

• 7.1 Global SMEs Market by Region
• 7.2 Global Large Enterprises Market by Region

Chapter 8. Global Media Monitoring Tools Market by Application

• 8.1 Global Broadcast Media Monitoring Market by Region
• 8.2 Global Print Media Monitoring Market by Region
• 8.3 Global Online Media Monitoring Market by Region
• 8.4 Global Social Media Monitoring Market by Region
• 8.5 Global Media Monitoring Tools Market by Social Media Monitoring Type
  • 8.5.1 Global Marketing Market by Region
  • 8.5.2 Global Monitoring & Analytics Market by Region
  • 8.5.3 Global Asset & Content Management Market by Region
  • 8.5.4 Global Risk & Compliance Market by Region
• 8.6 Global Others Market by Region

Chapter 9. Global Media Monitoring Tools Market by Vertical

• 9.1 Global Retail & Ecommerce Market by Region
• 9.2 Global BFSI Market by Region
• 9.3 Global IT & Telecom Market by Region
• 9.4 Global Media & Entertainment Market by Region
• 9.5 Global Healthcare Market by Region
• 9.6 Global Others Market by Region

Chapter 10. Global Media Monitoring Tools Market by Region

• 10.1 North America Media Monitoring Tools Market
  • 10.1.1 North America Media Monitoring Tools Market by Component
    • 10.1.1.1 North America Software Market by Region
    • 10.1.1.2 North America Services Market by Region
  • 10.1.2 North America Media Monitoring Tools Market by Deployment Type
    • 10.1.2.1 North America On-premise Market by Region
    • 10.1.2.2 North America Cloud Market by Region
  • 10.1.3 North America Media Monitoring Tools Market by Enterprise Size
    • 10.1.3.1 North America SMEs Market by Country
    • 10.1.3.2 North America Large Enterprises Market by Country
  • 10.1.4 North America Media Monitoring Tools Market by Application
    • 10.1.4.1 North America Broadcast Media Monitoring Market by Country
    • 10.1.4.2 North America Print Media Monitoring Market by Country
    • 10.1.4.3 North America Online Media Monitoring Market by Country
    • 10.1.4.4 North America Social Media Monitoring Market by Country
    • 10.1.4.5 North America Media Monitoring Tools Market by Social Media Monitoring Type
      • 10.1.4.5.1 North America Marketing Market by Country
      • 10.1.4.5.2 North America Monitoring & Analytics Market by Country
      • 10.1.4.5.3 North America Asset & Content Management Market by Country
      • 10.1.4.5.4 North America Risk & Compliance Market by Country
    • 10.1.4.6 North America Others Market by Country
  • 10.1.5 North America Media Monitoring Tools Market by Vertical
    • 10.1.5.1 North America Retail & Ecommerce Market by Country
    • 10.1.5.2 North America BFSI Market by Country
    • 10.1.5.3 North America IT & Telecom Market by Country
    • 10.1.5.4 North America Media & Entertainment Market by Country
    • 10.1.5.5 North America Healthcare Market by Country
    • 10.1.5.6 North America Others Market by Country
  • 10.1.6 North America Media Monitoring Tools Market by Country
    • 10.1.6.1 US Media Monitoring Tools Market
      • 10.1.6.1.1 US Media Monitoring Tools Market by Component
      • 10.1.6.1.2 US Media Monitoring Tools Market by Deployment Type
      • 10.1.6.1.3 US Media Monitoring Tools Market by Enterprise Size
      • 10.1.6.1.4 US Media Monitoring Tools Market by Application
      • 10.1.6.1.5 US Media Monitoring Tools Market by Vertical
    • 10.1.6.2 Canada Media Monitoring Tools Market
      • 10.1.6.2.1 Canada Media Monitoring Tools Market by Component
      • 10.1.6.2.2 Canada Media Monitoring Tools Market by Deployment Type
      • 10.1.6.2.3 Canada Media Monitoring Tools Market by Enterprise Size
      • 10.1.6.2.4 Canada Media Monitoring Tools Market by Application
      • 10.1.6.2.5 Canada Media Monitoring Tools Market by Vertical
    • 10.1.6.3 Mexico Media Monitoring Tools Market
      • 10.1.6.3.1 Mexico Media Monitoring Tools Market by Component
      • 10.1.6.3.2 Mexico Media Monitoring Tools Market by Deployment Type
      • 10.1.6.3.3 Mexico Media Monitoring Tools Market by Enterprise Size
      • 10.1.6.3.4 Mexico Media Monitoring Tools Market by Application
      • 10.1.6.3.5 Mexico Media Monitoring Tools Market by Vertical
    • 10.1.6.4 Rest of North America Media Monitoring Tools Market
      • 10.1.6.4.1 Rest of North America Media Monitoring Tools Market by Component
      • 10.1.6.4.2 Rest of North America Media Monitoring Tools Market by Deployment Type
      • 10.1.6.4.3 Rest of North America Media Monitoring Tools Market by Enterprise Size
      • 10.1.6.4.4 Rest of North America Media Monitoring Tools Market by Application
      • 10.1.6.4.5 Rest of North America Media Monitoring Tools Market by Vertical
• 10.2 Europe Media Monitoring Tools Market
  • 10.2.1 Europe Media Monitoring Tools Market by Component
    • 10.2.1.1 Europe Software Market by Country
    • 10.2.1.2 Europe Services Market by Country
  • 10.2.2 Europe Media Monitoring Tools Market by Deployment Type
    • 10.2.2.1 Europe On-premise Market by Country
    • 10.2.2.2 Europe Cloud Market by Country
  • 10.2.3 Europe Media Monitoring Tools Market by Enterprise Size
    • 10.2.3.1 Europe SMEs Market by Country
    • 10.2.3.2 Europe Large Enterprises Market by Country
  • 10.2.4 Europe Media Monitoring Tools Market by Application
    • 10.2.4.1 Europe Broadcast Media Monitoring Market by Country
    • 10.2.4.2 Europe Print Media Monitoring Market by Country
    • 10.2.4.3 Europe Online Media Monitoring Market by Country
    • 10.2.4.4 Europe Social Media Monitoring Market by Country
    • 10.2.4.5 Europe Media Monitoring Tools Market by Social Media Monitoring Type
      • 10.2.4.5.1 Europe Marketing Market by Country
      • 10.2.4.5.2 Europe Monitoring & Analytics Market by Country
      • 10.2.4.5.3 Europe Asset & Content Management Market by Country
      • 10.2.4.5.4 Europe Risk & Compliance Market by Country
    • 10.2.4.6 Europe Others Market by Country
  • 10.2.5 Europe Media Monitoring Tools Market by Vertical
    • 10.2.5.1 Europe Retail & Ecommerce Market by Country
    • 10.2.5.2 Europe BFSI Market by Country
    • 10.2.5.3 Europe IT & Telecom Market by Country
    • 10.2.5.4 Europe Media & Entertainment Market by Country
    • 10.2.5.5 Europe Healthcare Market by Country
    • 10.2.5.6 Europe Others Market by Country
  • 10.2.6 Europe Media Monitoring Tools Market by Country
    • 10.2.6.1 Germany Media Monitoring Tools Market
      • 10.2.6.1.1 Germany Media Monitoring Tools Market by Component
      • 10.2.6.1.2 Germany Media Monitoring Tools Market by Deployment Type
      • 10.2.6.1.3 Germany Media Monitoring Tools Market by Enterprise Size
      • 10.2.6.1.4 Germany Media Monitoring Tools Market by Application
      • 10.2.6.1.5 Germany Media Monitoring Tools Market by Vertical
    • 10.2.6.2 UK Media Monitoring Tools Market
      • 10.2.6.2.1 UK Media Monitoring Tools Market by Component
      • 10.2.6.2.2 UK Media Monitoring Tools Market by Deployment Type
      • 10.2.6.2.3 UK Media Monitoring Tools Market by Enterprise Size
      • 10.2.6.2.4 UK Media Monitoring Tools Market by Application
      • 10.2.6.2.5 UK Media Monitoring Tools Market by Vertical
    • 10.2.6.3 France Media Monitoring Tools Market
      • 10.2.6.3.1 France Media Monitoring Tools Market by Component
      • 10.2.6.3.2 France Media Monitoring Tools Market by Deployment Type
      • 10.2.6.3.3 France Media Monitoring Tools Market by Enterprise Size
      • 10.2.6.3.4 France Media Monitoring Tools Market by Application
      • 10.2.6.3.5 France Media Monitoring Tools Market by Vertical
    • 10.2.6.4 Russia Media Monitoring Tools Market
      • 10.2.6.4.1 Russia Media Monitoring Tools Market by Component
      • 10.2.6.4.2 Russia Media Monitoring Tools Market by Deployment Type
      • 10.2.6.4.3 Russia Media Monitoring Tools Market by Enterprise Size
      • 10.2.6.4.4 Russia Media Monitoring Tools Market by Application
      • 10.2.6.4.5 Russia Media Monitoring Tools Market by Vertical
    • 10.2.6.5 Spain Media Monitoring Tools Market
      • 10.2.6.5.1 Spain Media Monitoring Tools Market by Component
      • 10.2.6.5.2 Spain Media Monitoring Tools Market by Deployment Type
      • 10.2.6.5.3 Spain Media Monitoring Tools Market by Enterprise Size
      • 10.2.6.5.4 Spain Media Monitoring Tools Market by Application
      • 10.2.6.5.5 Spain Media Monitoring Tools Market by Vertical
    • 10.2.6.6 Italy Media Monitoring Tools Market
      • 10.2.6.6.1 Italy Media Monitoring Tools Market by Component
      • 10.2.6.6.2 Italy Media Monitoring Tools Market by Deployment Type
      • 10.2.6.6.3 Italy Media Monitoring Tools Market by Enterprise Size
      • 10.2.6.6.4 Italy Media Monitoring Tools Market by Application
      • 10.2.6.6.5 Italy Media Monitoring Tools Market by Vertical
    • 10.2.6.7 Rest of Europe Media Monitoring Tools Market
      • 10.2.6.7.1 Rest of Europe Media Monitoring Tools Market by Component
      • 10.2.6.7.2 Rest of Europe Media Monitoring Tools Market by Deployment Type
      • 10.2.6.7.3 Rest of Europe Media Monitoring Tools Market by Enterprise Size
      • 10.2.6.7.4 Rest of Europe Media Monitoring Tools Market by Application
      • 10.2.6.7.5 Rest of Europe Media Monitoring Tools Market by Vertical
• 10.3 Asia Pacific Media Monitoring Tools Market
  • 10.3.1 Asia Pacific Media Monitoring Tools Market by Component
    • 10.3.1.1 Asia Pacific Software Market by Country
    • 10.3.1.2 Asia Pacific Services Market by Country
  • 10.3.2 Asia Pacific Media Monitoring Tools Market by Deployment Type
    • 10.3.2.1 Asia Pacific On-premise Market by Country
    • 10.3.2.2 Asia Pacific Cloud Market by Country
  • 10.3.3 Asia Pacific Media Monitoring Tools Market by Enterprise Size
    • 10.3.3.1 Asia Pacific SMEs Market by Country
    • 10.3.3.2 Asia Pacific Large Enterprises Market by Country
  • 10.3.4 Asia Pacific Media Monitoring Tools Market by Application
    • 10.3.4.1 Asia Pacific Broadcast Media Monitoring Market by Country
    • 10.3.4.2 Asia Pacific Print Media Monitoring Market by Country
    • 10.3.4.3 Asia Pacific Online Media Monitoring Market by Country
    • 10.3.4.4 Asia Pacific Social Media Monitoring Market by Country
    • 10.3.4.5 Asia Pacific Media Monitoring Tools Market by Social Media Monitoring Type
      • 10.3.4.5.1 Asia Pacific Marketing Market by Country
      • 10.3.4.5.2 Asia Pacific Monitoring & Analytics Market by Country
      • 10.3.4.5.3 Asia Pacific Asset & Content Management Market by Country
      • 10.3.4.5.4 Asia Pacific Risk & Compliance Market by Country
    • 10.3.4.6 Asia Pacific Others Market by Country
  • 10.3.5 Asia Pacific Media Monitoring Tools Market by Vertical
    • 10.3.5.1 Asia Pacific Retail & Ecommerce Market by Country
    • 10.3.5.2 Asia Pacific BFSI Market by Country
    • 10.3.5.3 Asia Pacific IT & Telecom Market by Country
    • 10.3.5.4 Asia Pacific Media & Entertainment Market by Country
    • 10.3.5.5 Asia Pacific Healthcare Market by Country
    • 10.3.5.6 Asia Pacific Others Market by Country
  • 10.3.6 Asia Pacific Media Monitoring Tools Market by Country
    • 10.3.6.1 China Media Monitoring Tools Market
      • 10.3.6.1.1 China Media Monitoring Tools Market by Component
      • 10.3.6.1.2 China Media Monitoring Tools Market by Deployment Type
      • 10.3.6.1.3 China Media Monitoring Tools Market by Enterprise Size
      • 10.3.6.1.4 China Media Monitoring Tools Market by Application
      • 10.3.6.1.5 China Media Monitoring Tools Market by Vertical
    • 10.3.6.2 Japan Media Monitoring Tools Market
      • 10.3.6.2.1 Japan Media Monitoring Tools Market by Component
      • 10.3.6.2.2 Japan Media Monitoring Tools Market by Deployment Type
      • 10.3.6.2.3 Japan Media Monitoring Tools Market by Enterprise Size
      • 10.3.6.2.4 Japan Media Monitoring Tools Market by Application
      • 10.3.6.2.5 Japan Media Monitoring Tools Market by Vertical
    • 10.3.6.3 India Media Monitoring Tools Market
      • 10.3.6.3.1 India Media Monitoring Tools Market by Component
      • 10.3.6.3.2 India Media Monitoring Tools Market by Deployment Type
      • 10.3.6.3.3 India Media Monitoring Tools Market by Enterprise Size
      • 10.3.6.3.4 India Media Monitoring Tools Market by Application
      • 10.3.6.3.5 India Media Monitoring Tools Market by Vertical
    • 10.3.6.4 South Korea Media Monitoring Tools Market
      • 10.3.6.4.1 South Korea Media Monitoring Tools Market by Component
      • 10.3.6.4.2 South Korea Media Monitoring Tools Market by Deployment Type
      • 10.3.6.4.3 South Korea Media Monitoring Tools Market by Enterprise Size
      • 10.3.6.4.4 South Korea Media Monitoring Tools Market by Application
      • 10.3.6.4.5 South Korea Media Monitoring Tools Market by Vertical
    • 10.3.6.5 Singapore Media Monitoring Tools Market
      • 10.3.6.5.1 Singapore Media Monitoring Tools Market by Component
      • 10.3.6.5.2 Singapore Media Monitoring Tools Market by Deployment Type
      • 10.3.6.5.3 Singapore Media Monitoring Tools Market by Enterprise Size
      • 10.3.6.5.4 Singapore Media Monitoring Tools Market by Application
      • 10.3.6.5.5 Singapore Media Monitoring Tools Market by Vertical
    • 10.3.6.6 Malaysia Media Monitoring Tools Market
      • 10.3.6.6.1 Malaysia Media Monitoring Tools Market by Component
      • 10.3.6.6.2 Malaysia Media Monitoring Tools Market by Deployment Type
      • 10.3.6.6.3 Malaysia Media Monitoring Tools Market by Enterprise Size
      • 10.3.6.6.4 Malaysia Media Monitoring Tools Market by Application
      • 10.3.6.6.5 Malaysia Media Monitoring Tools Market by Vertical
    • 10.3.6.7 Rest of Asia Pacific Media Monitoring Tools Market
      • 10.3.6.7.1 Rest of Asia Pacific Media Monitoring Tools Market by Component
      • 10.3.6.7.2 Rest of Asia Pacific Media Monitoring Tools Market by Deployment Type
      • 10.3.6.7.3 Rest of Asia Pacific Media Monitoring Tools Market by Enterprise Size
      • 10.3.6.7.4 Rest of Asia Pacific Media Monitoring Tools Market by Application
      • 10.3.6.7.5 Rest of Asia Pacific Media Monitoring Tools Market by Vertical
• 10.4 LAMEA Media Monitoring Tools Market
  • 10.4.1 LAMEA Media Monitoring Tools Market by Component
    • 10.4.1.1 LAMEA Software Market by Country
    • 10.4.1.2 LAMEA Services Market by Country
  • 10.4.2 LAMEA Media Monitoring Tools Market by Deployment Type
    • 10.4.2.1 LAMEA On-premise Market by Country
    • 10.4.2.2 LAMEA Cloud Market by Country
  • 10.4.3 LAMEA Media Monitoring Tools Market by Enterprise Size
    • 10.4.3.1 LAMEA SMEs Market by Country
    • 10.4.3.2 LAMEA Large Enterprises Market by Country
  • 10.4.4 LAMEA Media Monitoring Tools Market by Application
    • 10.4.4.1 LAMEA Broadcast Media Monitoring Market by Country
    • 10.4.4.2 LAMEA Print Media Monitoring Market by Country
    • 10.4.4.3 LAMEA Online Media Monitoring Market by Country
    • 10.4.4.4 LAMEA Social Media Monitoring Market by Country
    • 10.4.4.5 LAMEA Media Monitoring Tools Market by Social Media Monitoring Type
      • 10.4.4.5.1 LAMEA Marketing Market by Country
      • 10.4.4.5.2 LAMEA Monitoring & Analytics Market by Country
      • 10.4.4.5.3 LAMEA Asset & Content Management Market by Country
      • 10.4.4.5.4 LAMEA Risk & Compliance Market by Country
    • 10.4.4.6 LAMEA Others Market by Country
  • 10.4.5 LAMEA Media Monitoring Tools Market by Vertical
    • 10.4.5.1 LAMEA Retail & Ecommerce Market by Country
    • 10.4.5.2 LAMEA BFSI Market by Country
    • 10.4.5.3 LAMEA IT & Telecom Market by Country
    • 10.4.5.4 LAMEA Media & Entertainment Market by Country
    • 10.4.5.5 LAMEA Healthcare Market by Country
    • 10.4.5.6 LAMEA Others Market by Country
  • 10.4.6 LAMEA Media Monitoring Tools Market by Country
    • 10.4.6.1 Brazil Media Monitoring Tools Market
      • 10.4.6.1.1 Brazil Media Monitoring Tools Market by Component
      • 10.4.6.1.2 Brazil Media Monitoring Tools Market by Deployment Type
      • 10.4.6.1.3 Brazil Media Monitoring Tools Market by Enterprise Size
      • 10.4.6.1.4 Brazil Media Monitoring Tools Market by Application
      • 10.4.6.1.5 Brazil Media Monitoring Tools Market by Vertical
    • 10.4.6.2 Argentina Media Monitoring Tools Market
      • 10.4.6.2.1 Argentina Media Monitoring Tools Market by Component
      • 10.4.6.2.2 Argentina Media Monitoring Tools Market by Deployment Type
      • 10.4.6.2.3 Argentina Media Monitoring Tools Market by Enterprise Size
      • 10.4.6.2.4 Argentina Media Monitoring Tools Market by Application
      • 10.4.6.2.5 Argentina Media Monitoring Tools Market by Vertical
    • 10.4.6.3 UAE Media Monitoring Tools Market
      • 10.4.6.3.1 UAE Media Monitoring Tools Market by Component
      • 10.4.6.3.2 UAE Media Monitoring Tools Market by Deployment Type
      • 10.4.6.3.3 UAE Media Monitoring Tools Market by Enterprise Size
      • 10.4.6.3.4 UAE Media Monitoring Tools Market by Application
      • 10.4.6.3.5 UAE Media Monitoring Tools Market by Vertical
    • 10.4.6.4 Saudi Arabia Media Monitoring Tools Market
      • 10.4.6.4.1 Saudi Arabia Media Monitoring Tools Market by Component
      • 10.4.6.4.2 Saudi Arabia Media Monitoring Tools Market by Deployment Type
      • 10.4.6.4.3 Saudi Arabia Media Monitoring Tools Market by Enterprise Size
      • 10.4.6.4.4 Saudi Arabia Media Monitoring Tools Market by Application
      • 10.4.6.4.5 Saudi Arabia Media Monitoring Tools Market by Vertical
    • 10.4.6.5 South Africa Media Monitoring Tools Market
      • 10.4.6.5.1 South Africa Media Monitoring Tools Market by Component
      • 10.4.6.5.2 South Africa Media Monitoring Tools Market by Deployment Type
      • 10.4.6.5.3 South Africa Media Monitoring Tools Market by Enterprise Size
      • 10.4.6.5.4 South Africa Media Monitoring Tools Market by Application
      • 10.4.6.5.5 South Africa Media Monitoring Tools Market by Vertical
    • 10.4.6.6 Nigeria Media Monitoring Tools Market
      • 10.4.6.6.1 Nigeria Media Monitoring Tools Market by Component
      • 10.4.6.6.2 Nigeria Media Monitoring Tools Market by Deployment Type
      • 10.4.6.6.3 Nigeria Media Monitoring Tools Market by Enterprise Size
      • 10.4.6.6.4 Nigeria Media Monitoring Tools Market by Application
      • 10.4.6.6.5 Nigeria Media Monitoring Tools Market by Vertical
    • 10.4.6.7 Rest of LAMEA Media Monitoring Tools Market
      • 10.4.6.7.1 Rest of LAMEA Media Monitoring Tools Market by Component
      • 10.4.6.7.2 Rest of LAMEA Media Monitoring Tools Market by Deployment Type
      • 10.4.6.7.3 Rest of LAMEA Media Monitoring Tools Market by Enterprise Size
      • 10.4.6.7.4 Rest of LAMEA Media Monitoring Tools Market by Application
      • 10.4.6.7.5 Rest of LAMEA Media Monitoring Tools Market by Vertical

Chapter 11. Company Profiles

• 11.1 Snap, Inc.
  • 11.1.1 Company Overview
  • 11.1.2 Financial Analysis
  • 11.1.3 Regional Analysis
  • 11.1.4 Research & Development Expenses
  • 11.1.5 Recent strategies and developments:
    • 11.1.5.1 Partnerships, Collaborations, and Agreements:
  • 11.1.6 SWOT Analysis
• 11.2 Hootsuite, Inc.
  • 11.2.1 Company Overview
  • 11.2.2 SWOT Analysis
• 11.3 Spotler Group
  • 11.3.1 Company Overview
  • 11.3.2 Recent strategies and developments:
    • 11.3.2.1 Acquisition and Mergers:
  • 11.3.3 SWOT Analysis
• 11.4 UNICEPTA GmbH
  • 11.4.1 Company Overview
  • 11.4.2 SWOT Analysis
• 11.5 Onclusive, Inc (Symphony Technology Group)
  • 11.5.1 Company Overview
  • 11.5.2 Recent strategies and developments:
    • 11.5.2.1 Product Launches and Product Expansions:
    • 11.5.2.2 Acquisition and Mergers:
  • 11.5.3 SWOT Analysis
• 11.6 BoomSonar Suite
  • 11.6.1 Company Overview
• 11.7 Cision US Inc. (Platinum Equity, LLC)
  • 11.7.1 Company Overview
  • 11.7.2 Recent strategies and developments:
    • 11.7.2.1 Acquisition and Mergers:
  • 11.7.3 SWOT Analysis
• 11.8 Agility PR Solutions LLC (Innodata Inc.)
  • 11.8.1 Company Overview
  • 11.8.2 Recent strategies and developments:
    • 11.8.2.1 Partnerships, Collaborations, and Agreements:
  • 11.8.3 SWOT Analysis
• 11.9 Talkwalker Inc. (Marlin Equity Partners)
  • 11.9.1 Company Overview
  • 11.9.2 Recent strategies and developments:
    • 11.9.2.1 Partnerships, Collaborations, and Agreements:
    • 11.9.2.2 Acquisition and Mergers:
  • 11.9.3 SWOT Analysis
• 11.10. Meltwater
  • 11.10.1 Company Overview
  • 11.10.2 Financial Analysis
  • 11.10.3 Regional Analysis
  • 11.10.4 Research & Development Expenses
  • 11.10.5 Recent strategies and developments:
    • 11.10.5.1 Acquisition and Mergers:
  • 11.10.6 SWOT Analysis

Chapter 12. Winning Imperative for Media Monitoring Tools Market