세계의 적응형 학습 시장 규모, 점유율 및 동향 분석 보고서 : 구성 요소별, 최종 사용자별, 지역별 전망 및 예측(2023-2030년)

The Global Adaptive Learning Market size is expected to reach $15.4 billion by 2030, rising at a market growth of 21.8% CAGR during the forecast period.

The European education sector has been emphasizing personalized and learner-centric approaches. This form of learning, with its ability to tailor educational content to individual student needs, aligns well with the demand for personalized learning experiences. Consequently, the European region would acquire nearly, 28% of the total market share by 2030. The growth of online and blended learning models in Europe has driven the demand for these learning solutions. The flexibility offered by adaptive platforms complements the diverse learning modes adopted by educational institutions across the continent. Thus, there will be increased growth in the segment.

These learning systems leverage technology, often artificial intelligence and machine learning algorithms, to analyze individual student performance and adapt the content accordingly. This individualization ensures that students' progress through the material at their own pace. Moreover, systems consider the diverse ways in which students learn. They can adapt not only to the pace of learning but also to the preferred learning style of each student. Some students may benefit more from visual aids, while others prefer text-based content or interactive simulations. These aspects will lead to increased growth in the market. Additionally, online education, facilitated by these platforms, allows students to access educational content anywhere with an Internet connection. This level of accessibility is particularly beneficial for individuals who may have geographical constraints, work commitments, or other responsibilities that make traditional education less feasible. Moreover, online education, powered by this form of learning, offers scalability, allowing educational institutions to reach a broader audience without physical infrastructure limitations. Thus, these aspects will lead to a rise in demand for this form of learning learning in the upcoming years.

However, Educational institutions often have established practices, curricula, and teaching methods. Introducing systems requires a significant shift in mindset and approach. Resistance to change can come from educators, administrators, and even students who may be accustomed to traditional teaching methods. Moreover, adopting systems involves a substantial financial investment. Educational institutions need to allocate funds for purchasing the technology, implementing the infrastructure, and maintaining the systems. This financial commitment can be a barrier, especially for institutions with limited budgets. Thus, these aspects will lead to reduced demand for this form of learning in the future.

By Component Analysis

Based on component, the market is segmented into platform and services. In 2022, the services segment garnered a significant revenue share in the market. Educational institutions often require assistance implementing and integrating these learning solutions into their infrastructure. Service providers offer support in setting up the learning platform, integrating it with learning management systems (LMS), and ensuring a seamless transition for educators and students. These factors will boost the demand in the segment.

By End-User Analysis

On the basis of end-user, the market is divided into K-12, higher education institutions, corporate, and others. In 2022, the higher education institutions segment witnessed a substantial revenue share in the market. Higher education institutions are increasingly recognizing the value of personalized learning experiences. These learning platforms offer a tailored approach, adjusting content, pace, and assessments to individual student needs. This personalization enhances the learning experience and addresses diverse learning styles in higher education. These aspects will pose lucrative growth prospects for the segment.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the market in 2022. The education sector in North America has been witnessing a growing demand for personalized learning experiences. These learning platforms, with their ability to tailor content to individual student needs, align well with the preferences of educators, students, and parents seeking customized educational approaches. These factors will boost the demand in the segment.

List of Key Companies Profiled

• Pearson PLC
• McGraw Hill LLC (Platinum Equity Advisors, LLC)
• Curriculum Associates, LLC
• Imagination Station, Inc.
• Learning Explorer, Inc.
• Imagine Learning LLC (Weld North Education LLC)
• Fulcrum Labs, Inc.
• John Wiley & Sons, Inc.
• Houghton Mifflin Harcourt Publishing Company (Veritas Capital)
• CCKF, Inc. (Realizeit)

Global Adaptive Learning Market Report Segmentation

By Component

• Platform
• Services

By End-user

• K-12
• Higher Education Institutions
• Corporate
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Adaptive Learning Market, by Component
  • 1.4.2 Global Adaptive Learning Market, by End-user
  • 1.4.3 Global Adaptive Learning Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
• 3.3 Porter Five Forces Analysis

Chapter 4. Global Adaptive Learning Market by Component

• 4.1 Global Platform Market by Region
• 4.2 Global Services Market by Region

Chapter 5. Global Adaptive Learning Market by End-user

• 5.1 Global K-12 Market by Region
• 5.2 Global Higher Education Institutions Market by Region
• 5.3 Global Corporate Market by Region
• 5.4 Global Others Market by Region

Chapter 6. Global Adaptive Learning Market by Region

• 6.1 North America Adaptive Learning Market
  • 6.1.1 North America Adaptive Learning Market by Component
    • 6.1.1.1 North America Platform Market by Country
    • 6.1.1.2 North America Services Market by Country
  • 6.1.2 North America Adaptive Learning Market by End-user
    • 6.1.2.1 North America K-12 Market by Country
    • 6.1.2.2 North America Higher Education Institutions Market by Country
    • 6.1.2.3 North America Corporate Market by Country
    • 6.1.2.4 North America Others Market by Country
  • 6.1.3 North America Adaptive Learning Market by Country
    • 6.1.3.1 US Adaptive Learning Market
      • 6.1.3.1.1 US Adaptive Learning Market by Component
      • 6.1.3.1.2 US Adaptive Learning Market by End-user
    • 6.1.3.2 Canada Adaptive Learning Market
      • 6.1.3.2.1 Canada Adaptive Learning Market by Component
      • 6.1.3.2.2 Canada Adaptive Learning Market by End-user
    • 6.1.3.3 Mexico Adaptive Learning Market
      • 6.1.3.3.1 Mexico Adaptive Learning Market by Component
      • 6.1.3.3.2 Mexico Adaptive Learning Market by End-user
    • 6.1.3.4 Rest of North America Adaptive Learning Market
      • 6.1.3.4.1 Rest of North America Adaptive Learning Market by Component
      • 6.1.3.4.2 Rest of North America Adaptive Learning Market by End-user
• 6.2 Europe Adaptive Learning Market
  • 6.2.1 Europe Adaptive Learning Market by Component
    • 6.2.1.1 Europe Platform Market by Country
    • 6.2.1.2 Europe Services Market by Country
  • 6.2.2 Europe Adaptive Learning Market by End-user
    • 6.2.2.1 Europe K-12 Market by Country
    • 6.2.2.2 Europe Higher Education Institutions Market by Country
    • 6.2.2.3 Europe Corporate Market by Country
    • 6.2.2.4 Europe Others Market by Country
  • 6.2.3 Europe Adaptive Learning Market by Country
    • 6.2.3.1 Germany Adaptive Learning Market
      • 6.2.3.1.1 Germany Adaptive Learning Market by Component
      • 6.2.3.1.2 Germany Adaptive Learning Market by End-user
    • 6.2.3.2 UK Adaptive Learning Market
      • 6.2.3.2.1 UK Adaptive Learning Market by Component
      • 6.2.3.2.2 UK Adaptive Learning Market by End-user
    • 6.2.3.3 France Adaptive Learning Market
      • 6.2.3.3.1 France Adaptive Learning Market by Component
      • 6.2.3.3.2 France Adaptive Learning Market by End-user
    • 6.2.3.4 Russia Adaptive Learning Market
      • 6.2.3.4.1 Russia Adaptive Learning Market by Component
      • 6.2.3.4.2 Russia Adaptive Learning Market by End-user
    • 6.2.3.5 Spain Adaptive Learning Market
      • 6.2.3.5.1 Spain Adaptive Learning Market by Component
      • 6.2.3.5.2 Spain Adaptive Learning Market by End-user
    • 6.2.3.6 Italy Adaptive Learning Market
      • 6.2.3.6.1 Italy Adaptive Learning Market by Component
      • 6.2.3.6.2 Italy Adaptive Learning Market by End-user
    • 6.2.3.7 Rest of Europe Adaptive Learning Market
      • 6.2.3.7.1 Rest of Europe Adaptive Learning Market by Component
      • 6.2.3.7.2 Rest of Europe Adaptive Learning Market by End-user
• 6.3 Asia Pacific Adaptive Learning Market
  • 6.3.1 Asia Pacific Adaptive Learning Market by Component
    • 6.3.1.1 Asia Pacific Platform Market by Country
    • 6.3.1.2 Asia Pacific Services Market by Country
  • 6.3.2 Asia Pacific Adaptive Learning Market by End-user
    • 6.3.2.1 Asia Pacific K-12 Market by Country
    • 6.3.2.2 Asia Pacific Higher Education Institutions Market by Country
    • 6.3.2.3 Asia Pacific Corporate Market by Country
    • 6.3.2.4 Asia Pacific Others Market by Country
  • 6.3.3 Asia Pacific Adaptive Learning Market by Country
    • 6.3.3.1 China Adaptive Learning Market
      • 6.3.3.1.1 China Adaptive Learning Market by Component
      • 6.3.3.1.2 China Adaptive Learning Market by End-user
    • 6.3.3.2 Japan Adaptive Learning Market
      • 6.3.3.2.1 Japan Adaptive Learning Market by Component
      • 6.3.3.2.2 Japan Adaptive Learning Market by End-user
    • 6.3.3.3 India Adaptive Learning Market
      • 6.3.3.3.1 India Adaptive Learning Market by Component
      • 6.3.3.3.2 India Adaptive Learning Market by End-user
    • 6.3.3.4 South Korea Adaptive Learning Market
      • 6.3.3.4.1 South Korea Adaptive Learning Market by Component
      • 6.3.3.4.2 South Korea Adaptive Learning Market by End-user
    • 6.3.3.5 Singapore Adaptive Learning Market
      • 6.3.3.5.1 Singapore Adaptive Learning Market by Component
      • 6.3.3.5.2 Singapore Adaptive Learning Market by End-user
    • 6.3.3.6 Malaysia Adaptive Learning Market
      • 6.3.3.6.1 Malaysia Adaptive Learning Market by Component
      • 6.3.3.6.2 Malaysia Adaptive Learning Market by End-user
    • 6.3.3.7 Rest of Asia Pacific Adaptive Learning Market
      • 6.3.3.7.1 Rest of Asia Pacific Adaptive Learning Market by Component
      • 6.3.3.7.2 Rest of Asia Pacific Adaptive Learning Market by End-user
• 6.4 LAMEA Adaptive Learning Market
  • 6.4.1 LAMEA Adaptive Learning Market by Component
    • 6.4.1.1 LAMEA Platform Market by Country
    • 6.4.1.2 LAMEA Services Market by Country
  • 6.4.2 LAMEA Adaptive Learning Market by End-user
    • 6.4.2.1 LAMEA K-12 Market by Country
    • 6.4.2.2 LAMEA Higher Education Institutions Market by Country
    • 6.4.2.3 LAMEA Corporate Market by Country
    • 6.4.2.4 LAMEA Others Market by Country
  • 6.4.3 LAMEA Adaptive Learning Market by Country
    • 6.4.3.1 Brazil Adaptive Learning Market
      • 6.4.3.1.1 Brazil Adaptive Learning Market by Component
      • 6.4.3.1.2 Brazil Adaptive Learning Market by End-user
    • 6.4.3.2 Argentina Adaptive Learning Market
      • 6.4.3.2.1 Argentina Adaptive Learning Market by Component
      • 6.4.3.2.2 Argentina Adaptive Learning Market by End-user
    • 6.4.3.3 UAE Adaptive Learning Market
      • 6.4.3.3.1 UAE Adaptive Learning Market by Component
      • 6.4.3.3.2 UAE Adaptive Learning Market by End-user
    • 6.4.3.4 Saudi Arabia Adaptive Learning Market
      • 6.4.3.4.1 Saudi Arabia Adaptive Learning Market by Component
      • 6.4.3.4.2 Saudi Arabia Adaptive Learning Market by End-user
    • 6.4.3.5 South Africa Adaptive Learning Market
      • 6.4.3.5.1 South Africa Adaptive Learning Market by Component
      • 6.4.3.5.2 South Africa Adaptive Learning Market by End-user
    • 6.4.3.6 Nigeria Adaptive Learning Market
      • 6.4.3.6.1 Nigeria Adaptive Learning Market by Component
      • 6.4.3.6.2 Nigeria Adaptive Learning Market by End-user
    • 6.4.3.7 Rest of LAMEA Adaptive Learning Market
      • 6.4.3.7.1 Rest of LAMEA Adaptive Learning Market by Component
      • 6.4.3.7.2 Rest of LAMEA Adaptive Learning Market by End-user

Chapter 7. Company Profiles

• 7.1 McGraw Hill LLC (Platinum Equity Advisors, LLC)
  • 7.1.1 Company Overview
  • 7.1.2 Recent strategies and developments:
    • 7.1.2.1 Product Launches and Product Expansions:
    • 7.1.2.2 Acquisition and Mergers:
  • 7.1.3 SWOT Analysis
• 7.2 Curriculum Associates, LLC
  • 7.2.1 Company Overview
• 7.3 Imagination Station, Inc.
  • 7.3.1 Company Overview
• 7.4 Learning Explorer, Inc.
  • 7.4.1 Company Overview
  • 7.4.2 Recent strategies and developments:
    • 7.4.2.1 Acquisition and Mergers:
• 7.5 Imagine Learning LLC (Weld North Education LLC)
  • 7.5.1 Company Overview
  • 7.5.2 Recent strategies and developments:
    • 7.5.2.1 Partnerships, Collaborations, and Agreements:
• 7.6 Fulcrum Labs, Inc.
  • 7.6.1 Company Overview
• 7.7 John Wiley & Sons, Inc.
  • 7.7.1 Company Overview
  • 7.7.2 Financial Analysis
  • 7.7.3 Segmental and Regional Analysis
  • 7.7.4 Recent strategies and developments:
    • 7.7.4.1 Acquisition and Mergers:
  • 7.7.5 SWOT Analysis
• 7.8 Houghton Mifflin Harcourt Publishing Company (Veritas Capital)
  • 7.8.1 Company Overview
• 7.9 CCKF, Inc. (Realizeit)
  • 7.9.1 Company Overview
• 7.10. Pearson PLC
  • 7.10.1 Company Overview
  • 7.10.2 Financial Analysis
  • 7.10.3 Segmental and Regional Analysis
  • 7.10.4 Recent strategies and developments:
    • 7.10.4.1 Product Launches and Product Expansions:
    • 7.10.4.2 Acquisition and Mergers:
  • 7.10.5 SWOT Analysis

Chapter 8. Winning Imperatives for Adaptive Learning Market