세계의 피트니스 트래커 시장 규모, 점유율 및 동향 분석 리포트 : 유통 채널별, 유형별, 용도별, 지역별 전망 및 예측(2023-2030년)

The Global Fitness Tracker Market size is expected to reach $157.7 billion by 2030, rising at a market growth of 17.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 5,45,182.4 thousand units, experiencing a growth of 20.7% (2019-2022).

The global interest in cycling as a form of exercise and recreational activity has surged. Therefore, the cycling tracking segment captured $6,498.8 million revenue in the market in 2022. As more people adopt cycling as a fitness routine, there is an increased demand for fitness trackers that specifically cater to the unique metrics and data associated with cycling. The growing awareness of health and wellness has led to an increased focus on monitoring and improving physical activity.

The major strategies followed by the market participants are Partnerships, Collaborations & Agreements as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2023, Garmin Ltd. came into a partnership with Aparito Limited. Under this partnership, the Garmin smartwatches were incorporated into the Atom5 clinical trial platform of Aparito. Additionally, In May, 2023, Nike, Inc. entered into a partnership with Strava, Inc., an American internet service for tracking physical exercise. Under this partnership, the companies offered the members access to track their activity across both platforms.

Based on the Analysis presented in the KBV Cardinal matrix; Apple Inc. is the forerunner in the market. Companies such as Google LLC (Alphabet Inc.), Samsung Electronics Co., Ltd. (Samsung Group), Nike, Inc. are some of the key innovators in the market. In October, 2023, Nike, Inc. formed a partnership with Dimension 6 Fitness Corporation, a global leader in the sporting goods industry. Under this partnership, Nike offered its Nike Strength equipment to satisfy the requirements of the athletes.

Market Growth Factors

Consumers are becoming more health-conscious, realizing the importance of regular physical activity, proper sleep, and overall well-being. There is a growing trend toward preventive healthcare, where individuals proactively take measures to maintain good health and prevent potential health issues. Hence, these aspects will assist in the growth of the market.

GPS tracking capabilities enable users to accurately measure the distance travelled during outdoor activities such as running, cycling, or hiking. Some high-end models and smartwatches incorporate ECG capabilities, allowing users to record and analyze their heart's electrical activity. Therefore, these aspects will boost the expansion of the market.

Market Restraining Factors

With many fitness trackers offering similar basic features, the market has become highly competitive. Companies struggle to differentiate their products solely based on these common functionalities, leading to price wars and reduced profit margins. As consumers become more tech-savvy and health-conscious, a growing demand for advanced features and a comprehensive health tracking experience is growing. Hence, these factors can lead to a downturn in their demand in the coming years.

By Distribution Channel Analysis

Based on distribution channel, the market is divided into offline and online. In 2022, the online segment witnessed 66.1% revenue share in the market. The overall surge in e-commerce has played a pivotal role in the rising dominance of the online mode segment in the market. Consumers increasingly prefer the convenience of shopping online, where a wide range of options is available at their fingertips. Online platforms provide unparalleled convenience and accessibility for purchasing fitness trackers.

By Type Analysis

Based on type, the market is segmented into smart watches, smart bands, and others. In 2022, the smart bands segment garnered 35.9% revenue share in the market. Smart bands often offer streamlined features, focusing primarily on health and activity tracking. This simplicity appeals to users who prioritize core functionalities such as step counting, calorie tracking, and sleep monitoring without the additional features of more complex smart watches. Therefore, the segment will grow rapidly in the coming years.

By Application Analysis

On the basis of application, the market is divided into running, sports, cycling tracking, glucose monitoring, heart rate tracking, sleep monitoring, and others. The running segment recorded 32.2% revenue share in the market in 2022. The global trend towards healthier lifestyles and increased awareness of the importance of physical activity has fueled their demand. Running is a popular form of exercise, and models tailored for runners are in demand among health-conscious individuals.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired 28.68% revenue share in the market. Fitness trackers are increasingly integrated into broader healthcare systems in Europe. Collaborations between fitness tracker manufacturers and healthcare institutions contribute to the growing acceptance of these devices in the healthcare ecosystem. Thus, these factors will contribute to the growth of the segment.

Recent Strategies Deployed in the Market

• Oct-2023: Nike, Inc. formed a partnership with Dimension 6 Fitness Corporation, a global leader in the sporting goods industry. Under this partnership, Nike offered its Nike Strength equipment to satisfy the requirements of the athletes.
• Sep-2023: Garmin Ltd. completed the acquisition of JL Audio, Inc., an American manufacturer of consumer audio products. Through this acquisition, the companies provided improved audio experiences for customers across the world.
• Sep-2023: Garmin Ltd. came into a partnership with Aparito Limited, a health technology company. Under this partnership, the Garmin smartwatches were incorporated into the Atom5 clinical trial platform of Aparito. Additionally, the collaboration captured real-world data and converted it into digital endpoints.
• Sep-2023: Apple Inc. launched the Apple Watch Series 9. The new product has the features of S9 SiP to provide improved performance and a brighter display. Additionally, the new product assists in operating the watchOS 10, which offers redesigned apps and several tools to support mental health.
• Sep-2023: Huawei Technologies Co., Ltd. unveiled the Watch GT 4 to enhance its Watch GT series product portfolio. The new product has health and fitness functionalities for improving the heart rate sensing technology. Additionally, the new product assists in predicting menstrual cycles.

List of Key Companies Profiled

• Adidas AG
• Apple Inc.
• Nike, Inc.
• Samsung Electronics Co., Ltd. (Samsung Group)
• Google LLC (Alphabet Inc.)
• Garmin Ltd.
• Xiaomi Corporation
• Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• Fossil Group, Inc.
• Sony Corporation

Global Fitness Tracker Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)

• Online
• Offline

By Type (Volume, Thousand Units, USD Billion, 2019-2030)

• Smart Watches
• Smart Bands
• Others

By Application

• Running
• Sports
• Cycling Tracking
• Glucose Monitoring
• Heart Rate Tracking
• Sleep Monitoring
• Others

By Geography (Volume, Thousand Units, USD Billion, 2019-2030)

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1.Market Scope & Methodology

• 1.1Market Definition
• 1.2Objectives
• 1.3Market Scope
• 1.4Segmentation
  • 1.4.1Global Fitness Tracker Market, by Distribution Channel
  • 1.4.2Global Fitness Tracker Market, by Type
  • 1.4.3Global Fitness Tracker Market, by Application
  • 1.4.4Global Fitness Tracker Market, by Geography
• 1.5Methodology for the research

Chapter 2.Market at a Glance

• 2.1Key Highlights

Chapter 3.Market Overview

• 3.1Introduction
  • 3.1.1Overview
    • 3.1.1.1Market Composition and Scenario
• 3.2Key Factors Impacting the Market
  • 3.2.1Market Drivers
  • 3.2.2Market Restraints
  • 3.2.3Market Opportunities
  • 3.2.4Market Challenges

Chapter 4.Competition Analysis - Global

• 4.1KBV Cardinal Matrix
• 4.2Recent Industry Wide Strategic Developments
  • 4.2.1Partnerships, Collaborations and Agreements
  • 4.2.2Product Launches and Product Expansions
  • 4.2.3Acquisition and Mergers
• 4.3Market Share Analysis, 2022
• 4.4Top Winning Strategies
  • 4.4.1Key Leading Strategies: Percentage Distribution (2019-2023)
  • 4.4.2Key Strategic Move: (Partnerships, Collaborations & Agreements : 2022, Sep - 2023, Oct) Leading Players
• 4.5Porter's Five Forces Analysis

Chapter 5.Global Fitness Tracker Market by Distribution Channel

• 5.1Global Online Market by Region
• 5.2Global Offline Market by Region

Chapter 6.Global Fitness Tracker Market by Type

• 6.1Global Smart Watches Market by Region
• 6.2Global Smart Bands Market by Region
• 6.3Global Others Market by Region

Chapter 7.Global Fitness Tracker Market by Application

• 7.1Global Running Market by Region
• 7.2Global Sports Market by Region
• 7.3Global Cycling Tracking Market by Region
• 7.4Global Glucose Monitoring Market by Region
• 7.5Global Heart Rate Tracking Market by Region
• 7.6Global Sleep Monitoring Market by Region
• 7.7Global Others Market by Region

Chapter 8.Global Fitness Tracker Market by Region

• 8.1North America Fitness Tracker Market
  • 8.1.1North America Fitness Tracker Market by Distribution Channel
    • 8.1.1.1North America Online Market by Region
    • 8.1.1.2North America Offline Market by Region
  • 8.1.2North America Fitness Tracker Market by Type
    • 8.1.2.1North America Smart Watches Market by Country
    • 8.1.2.2North America Smart Bands Market by Country
    • 8.1.2.3North America Others Market by Country
  • 8.1.3North America Fitness Tracker Market by Application
    • 8.1.3.1North America Running Market by Country
    • 8.1.3.2North America Sports Market by Country
    • 8.1.3.3North America Cycling Tracking Market by Country
    • 8.1.3.4North America Glucose Monitoring Market by Country
    • 8.1.3.5North America Heart Rate Tracking Market by Country
    • 8.1.3.6North America Sleep Monitoring Market by Country
    • 8.1.3.7North America Others Market by Country
  • 8.1.4North America Fitness Tracker Market by Country
    • 8.1.4.1US Fitness Tracker Market
      • 8.1.4.1.1US Fitness Tracker Market by Distribution Channel
      • 8.1.4.1.2US Fitness Tracker Market by Type
      • 8.1.4.1.3US Fitness Tracker Market by Application
    • 8.1.4.2Canada Fitness Tracker Market
      • 8.1.4.2.1Canada Fitness Tracker Market by Distribution Channel
      • 8.1.4.2.2Canada Fitness Tracker Market by Type
      • 8.1.4.2.3Canada Fitness Tracker Market by Application
    • 8.1.4.3Mexico Fitness Tracker Market
      • 8.1.4.3.1Mexico Fitness Tracker Market by Distribution Channel
      • 8.1.4.3.2Mexico Fitness Tracker Market by Type
      • 8.1.4.3.3Mexico Fitness Tracker Market by Application
    • 8.1.4.4Rest of North America Fitness Tracker Market
      • 8.1.4.4.1Rest of North America Fitness Tracker Market by Distribution Channel
      • 8.1.4.4.2Rest of North America Fitness Tracker Market by Type
      • 8.1.4.4.3Rest of North America Fitness Tracker Market by Application
• 8.2Europe Fitness Tracker Market
  • 8.2.1Europe Fitness Tracker Market by Distribution Channel
    • 8.2.1.1Europe Online Market by Country
    • 8.2.1.2Europe Offline Market by Country
  • 8.2.2Europe Fitness Tracker Market by Type
    • 8.2.2.1Europe Smart Watches Market by Country
    • 8.2.2.2Europe Smart Bands Market by Country
    • 8.2.2.3Europe Others Market by Country
  • 8.2.3Europe Fitness Tracker Market by Application
    • 8.2.3.1Europe Running Market by Country
    • 8.2.3.2Europe Sports Market by Country
    • 8.2.3.3Europe Cycling Tracking Market by Country
    • 8.2.3.4Europe Glucose Monitoring Market by Country
    • 8.2.3.5Europe Heart Rate Tracking Market by Country
    • 8.2.3.6Europe Sleep Monitoring Market by Country
    • 8.2.3.7Europe Others Market by Country
  • 8.2.4Europe Fitness Tracker Market by Country
    • 8.2.4.1Germany Fitness Tracker Market
      • 8.2.4.1.1Germany Fitness Tracker Market by Distribution Channel
      • 8.2.4.1.2Germany Fitness Tracker Market by Type
      • 8.2.4.1.3Germany Fitness Tracker Market by Application
    • 8.2.4.2UK Fitness Tracker Market
      • 8.2.4.2.1UK Fitness Tracker Market by Distribution Channel
      • 8.2.4.2.2UK Fitness Tracker Market by Type
      • 8.2.4.2.3UK Fitness Tracker Market by Application
    • 8.2.4.3France Fitness Tracker Market
      • 8.2.4.3.1France Fitness Tracker Market by Distribution Channel
      • 8.2.4.3.2France Fitness Tracker Market by Type
      • 8.2.4.3.3France Fitness Tracker Market by Application
    • 8.2.4.4Russia Fitness Tracker Market
      • 8.2.4.4.1Russia Fitness Tracker Market by Distribution Channel
      • 8.2.4.4.2Russia Fitness Tracker Market by Type
      • 8.2.4.4.3Russia Fitness Tracker Market by Application
    • 8.2.4.5Spain Fitness Tracker Market
      • 8.2.4.5.1Spain Fitness Tracker Market by Distribution Channel
      • 8.2.4.5.2Spain Fitness Tracker Market by Type
      • 8.2.4.5.3Spain Fitness Tracker Market by Application
    • 8.2.4.6Italy Fitness Tracker Market
      • 8.2.4.6.1Italy Fitness Tracker Market by Distribution Channel
      • 8.2.4.6.2Italy Fitness Tracker Market by Type
      • 8.2.4.6.3Italy Fitness Tracker Market by Application
    • 8.2.4.7Rest of Europe Fitness Tracker Market
      • 8.2.4.7.1Rest of Europe Fitness Tracker Market by Distribution Channel
      • 8.2.4.7.2Rest of Europe Fitness Tracker Market by Type
      • 8.2.4.7.3Rest of Europe Fitness Tracker Market by Application
• 8.3Asia Pacific Fitness Tracker Market
  • 8.3.1Asia Pacific Fitness Tracker Market by Distribution Channel
    • 8.3.1.1Asia Pacific Online Market by Country
    • 8.3.1.2Asia Pacific Offline Market by Country
  • 8.3.2Asia Pacific Fitness Tracker Market by Type
    • 8.3.2.1Asia Pacific Smart Watches Market by Country
    • 8.3.2.2Asia Pacific Smart Bands Market by Country
    • 8.3.2.3Asia Pacific Others Market by Country
  • 8.3.3Asia Pacific Fitness Tracker Market by Application
    • 8.3.3.1Asia Pacific Running Market by Country
    • 8.3.3.2Asia Pacific Sports Market by Country
    • 8.3.3.3Asia Pacific Cycling Tracking Market by Country
    • 8.3.3.4Asia Pacific Glucose Monitoring Market by Country
    • 8.3.3.5Asia Pacific Heart Rate Tracking Market by Country
    • 8.3.3.6Asia Pacific Sleep Monitoring Market by Country
    • 8.3.3.7Asia Pacific Others Market by Country
  • 8.3.4Asia Pacific Fitness Tracker Market by Country
    • 8.3.4.1China Fitness Tracker Market
      • 8.3.4.1.1China Fitness Tracker Market by Distribution Channel
      • 8.3.4.1.2China Fitness Tracker Market by Type
      • 8.3.4.1.3China Fitness Tracker Market by Application
    • 8.3.4.2Japan Fitness Tracker Market
      • 8.3.4.2.1Japan Fitness Tracker Market by Distribution Channel
      • 8.3.4.2.2Japan Fitness Tracker Market by Type
      • 8.3.4.2.3Japan Fitness Tracker Market by Application
    • 8.3.4.3India Fitness Tracker Market
      • 8.3.4.3.1India Fitness Tracker Market by Distribution Channel
      • 8.3.4.3.2India Fitness Tracker Market by Type
      • 8.3.4.3.3India Fitness Tracker Market by Application
    • 8.3.4.4South Korea Fitness Tracker Market
      • 8.3.4.4.1South Korea Fitness Tracker Market by Distribution Channel
      • 8.3.4.4.2South Korea Fitness Tracker Market by Type
      • 8.3.4.4.3South Korea Fitness Tracker Market by Application
    • 8.3.4.5Singapore Fitness Tracker Market
      • 8.3.4.5.1Singapore Fitness Tracker Market by Distribution Channel
      • 8.3.4.5.2Singapore Fitness Tracker Market by Type
      • 8.3.4.5.3Singapore Fitness Tracker Market by Application
    • 8.3.4.6Malaysia Fitness Tracker Market
      • 8.3.4.6.1Malaysia Fitness Tracker Market by Distribution Channel
      • 8.3.4.6.2Malaysia Fitness Tracker Market by Type
      • 8.3.4.6.3Malaysia Fitness Tracker Market by Application
    • 8.3.4.7Rest of Asia Pacific Fitness Tracker Market
      • 8.3.4.7.1Rest of Asia Pacific Fitness Tracker Market by Distribution Channel
      • 8.3.4.7.2Rest of Asia Pacific Fitness Tracker Market by Type
      • 8.3.4.7.3Rest of Asia Pacific Fitness Tracker Market by Application
• 8.4LAMEA Fitness Tracker Market
  • 8.4.1LAMEA Fitness Tracker Market by Distribution Channel
    • 8.4.1.1LAMEA Online Market by Country
    • 8.4.1.2LAMEA Offline Market by Country
  • 8.4.2LAMEA Fitness Tracker Market by Type
    • 8.4.2.1LAMEA Smart Watches Market by Country
    • 8.4.2.2LAMEA Smart Bands Market by Country
    • 8.4.2.3LAMEA Others Market by Country
  • 8.4.3LAMEA Fitness Tracker Market by Application
    • 8.4.3.1LAMEA Running Market by Country
    • 8.4.3.2LAMEA Sports Market by Country
    • 8.4.3.3LAMEA Cycling Tracking Market by Country
    • 8.4.3.4LAMEA Glucose Monitoring Market by Country
    • 8.4.3.5LAMEA Heart Rate Tracking Market by Country
    • 8.4.3.6LAMEA Sleep Monitoring Market by Country
    • 8.4.3.7LAMEA Others Market by Country
  • 8.4.4LAMEA Fitness Tracker Market by Country
    • 8.4.4.1Brazil Fitness Tracker Market
      • 8.4.4.1.1Brazil Fitness Tracker Market by Distribution Channel
      • 8.4.4.1.2Brazil Fitness Tracker Market by Type
      • 8.4.4.1.3Brazil Fitness Tracker Market by Application
    • 8.4.4.2Argentina Fitness Tracker Market
      • 8.4.4.2.1Argentina Fitness Tracker Market by Distribution Channel
      • 8.4.4.2.2Argentina Fitness Tracker Market by Type
      • 8.4.4.2.3Argentina Fitness Tracker Market by Application
    • 8.4.4.3UAE Fitness Tracker Market
      • 8.4.4.3.1UAE Fitness Tracker Market by Distribution Channel
      • 8.4.4.3.2UAE Fitness Tracker Market by Type
      • 8.4.4.3.3UAE Fitness Tracker Market by Application
    • 8.4.4.4Saudi Arabia Fitness Tracker Market
      • 8.4.4.4.1Saudi Arabia Fitness Tracker Market by Distribution Channel
      • 8.4.4.4.2Saudi Arabia Fitness Tracker Market by Type
      • 8.4.4.4.3Saudi Arabia Fitness Tracker Market by Application
    • 8.4.4.5South Africa Fitness Tracker Market
      • 8.4.4.5.1South Africa Fitness Tracker Market by Distribution Channel
      • 8.4.4.5.2South Africa Fitness Tracker Market by Type
      • 8.4.4.5.3South Africa Fitness Tracker Market by Application
    • 8.4.4.6Nigeria Fitness Tracker Market
      • 8.4.4.6.1Nigeria Fitness Tracker Market by Distribution Channel
      • 8.4.4.6.2Nigeria Fitness Tracker Market by Type
      • 8.4.4.6.3Nigeria Fitness Tracker Market by Application
    • 8.4.4.7Rest of LAMEA Fitness Tracker Market
      • 8.4.4.7.1Rest of LAMEA Fitness Tracker Market by Distribution Channel
      • 8.4.4.7.2Rest of LAMEA Fitness Tracker Market by Type
      • 8.4.4.7.3Rest of LAMEA Fitness Tracker Market by Application

Chapter 9.Company Profiles

• 9.1Adidas AG
  • 9.1.1Company Overview
  • 9.1.2Financial Analysis
  • 9.1.3Regional Analysis
  • 9.1.4Research & Development Expense
  • 9.1.5Recent strategies and developments:
    • 9.1.5.1Partnerships, Collaborations, and Agreements:
  • 9.1.6SWOT Analysis
• 9.2Apple, Inc.
  • 9.2.1Company Overview
  • 9.2.2Financial Analysis
  • 9.2.3Regional Analysis
  • 9.2.4Research & Development Expense
  • 9.2.5Recent strategies and developments:
    • 9.2.5.1Product Launches and Product Expansions:
  • 9.2.6SWOT Analysis
• 9.3Nike, Inc.
  • 9.3.1Company Overview
  • 9.3.2Financial Analysis
  • 9.3.3Segmental Analysis
  • 9.3.4Recent strategies and developments:
    • 9.3.4.1Partnerships, Collaborations, and Agreements:
    • 9.3.4.2Acquisition and Mergers:
  • 9.3.5SWOT Analysis
• 9.4Samsung Electronics Co., Ltd. (Samsung Group)
  • 9.4.1Company Overview
  • 9.4.2Financial Analysis
  • 9.4.3Segmental and Regional Analysis
  • 9.4.4Recent strategies and developments:
    • 9.4.4.1Partnerships, Collaborations, and Agreements:
    • 9.4.4.2Product Launches and Product Expansions:
  • 9.4.5SWOT Analysis
• 9.5Google LLC (Alphabet Inc.)
  • 9.5.1Company Overview
  • 9.5.2Financial Analysis
  • 9.5.3Segmental and Regional Analysis
  • 9.5.4Research & Development Expense
  • 9.5.5Recent strategies and developments:
    • 9.5.5.1Partnerships, Collaborations, and Agreements:
  • 9.5.6SWOT Analysis
• 9.6Garmin Ltd.
  • 9.6.1Company Overview
  • 9.6.2Financial Analysis
  • 9.6.3Segmental and Regional Analysis
  • 9.6.4Research & Development Expenses
  • 9.6.5Recent strategies and developments:
    • 9.6.5.1Partnerships, Collaborations, and Agreements:
    • 9.6.5.2Product Launches and Product Expansions:
    • 9.6.5.3Acquisition and Mergers:
  • 9.6.6SWOT Analysis
• 9.7Xiaomi Corporation
  • 9.7.1Company Overview
  • 9.7.2Financial Analysis
  • 9.7.3Segmental and Regional Analysis
  • 9.7.4Research & Development Expense
  • 9.7.5SWOT Analysis
• 9.8Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
  • 9.8.1Company Overview
  • 9.8.2Financial Analysis
  • 9.8.3Segmental and Regional Analysis
  • 9.8.4Research & Development Expense
  • 9.8.5Recent strategies and developments:
    • 9.8.5.1Product Launches and Product Expansions:
  • 9.8.6SWOT Analysis
• 9.9Fossil Group, Inc.
  • 9.9.1Company Overview
  • 9.9.2Financial Analysis
  • 9.9.3Segmental and Regional Analysis
  • 9.9.4Research & Development Expense
  • 9.9.5SWOT Analysis
• 9.10.Sony Corporation
  • 9.10.1Company Overview
  • 9.10.2Financial Analysis
  • 9.10.3Segmental and Regional Analysis
  • 9.10.4Research & Development Expenses
  • 9.10.5Recent strategies and developments:
    • 9.10.5.1Partnerships, Collaborations, and Agreements:
    • 9.10.5.2Product Launches and Product Expansions:
  • 9.10.6SWOT Analysis

Chapter 10.Winning Imperatives of Fitness Tracker Market