세계의 모바일 뱅킹 시장 : 시장 규모, 점유율, 동향 분석 - 플랫폼별, 거래별, 지역별 전망, 예측(2024-2031년)

The Global Mobile Banking Market size is expected to reach $5.7 billion by 2031, rising at a market growth of 16.5% CAGR during the forecast period.

The banking sector in Europe is undergoing a digital transformation driven by technological advancements, changing consumer preferences, and regulatory initiatives such as the Revised Payment Services Directive (PSD2). Consequently, the Europe region would acquire nearly, 30% market share by 2031. Banks and financial institutions are investing in digital banking solutions, including banking apps, to meet the growing demand for convenient, accessible, and innovative banking services.

The major strategies followed by the market participants are Acquisitions as the key developmental strategy to keep pace with the changing demands of end users. For instance, in February, 2024, HSBC announced the acquisition of Silicon Valley Bank's UK subsidiary. The acquisition strengthens HSBC's commercial banking franchise and enhances its ability to serve innovative and fast-growing firms, particularly in the technology and life science sectors, in the UK and globally. Moreover, in July, 2023, BNP Paribas announced the acquisition of Kantox, a leading fintech specializing in the automation of currency risk management. The acquisition is part of BNP Paribas' Growth Technology Sustainability 2025 plan, aiming to enhance technological innovations, customer experience, and capabilities for clients.

Based on the Analysis presented in the KBV Cardinal matrix; JPMorgan Chase & Co. is the forerunner in the Market. In May, 2023, JP Morgan Chase acquired California-based First Republic Bank. The acquisition complements JPMorgan Chase's wealth strategy. Companies such as HSBC Holdings plc, Wells Fargo & Company and BNP Paribas S.A. are some of the key innovators in Market.

Market Growth Factors

With people leading increasingly busy lives, there is a growing preference for services that can be accessed anytime, anywhere. Moreover, this banking eliminates the need for customers to visit physical bank branches or ATMs for routine transactions. Therefore, increasing demand for convenient products and services drives the market's growth.

Traditional brick-and-mortar bank branches require substantial investments in real estate, construction, maintenance, and staffing. Furthermore, this banking streamlines various banking processes, such as account management, transaction processing, and customer support. Thus, cost efficiency for banks and consumers is propelling the market's growth.

Market Restraining Factors

This banking involves transmitting sensitive financial information over networks, which can make it vulnerable to data breaches and hacking attempts. Likewise, mobile devices are susceptible to malware infections and other malicious software that can compromise the security of banking applications. Hence, security concerns related to this banking are impeding the market's growth.

By Platform Analysis

%data of 2023

Based on platform, the market is divided into Android, iOS, and others. The iOS segment attained a 25% revenue share in the market in 2023. iOS devices like iPhones and iPads are generally associated with a more affluent user base. Users of iOS devices often have higher disposable incomes and greater purchasing power, making them attractive customers for financial institutions offering premium banking services and products.

By Transaction Analysis

On the basis of transaction, the market is segmented into consumer-to-business and consumer-to-consumer. In 2023, the consumer-to-consumer segment attained a 20% revenue share in the market. The availability of peer-to-peer (P2P) payment apps integrated into banking platforms has significantly contributed to the growth of the C2C segment. These apps enable users to transfer funds directly to friends, family members, or acquaintances using their mobile devices, eliminating the need for cash or checks.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 34% revenue share in the market in 2023. North America has one of the highest smartphone penetration rates globally, with a significant portion of the population owning smartphones. The widespread adoption of smartphones provides a robust foundation for banking usage, as consumers increasingly rely on their mobile devices for various activities, including banking.

Market Competition and Attributes

The market is fiercely competitive, with traditional banks, fintech firms, and tech giants battling for supremacy. Innovations like mobile check deposits and AI-driven services are key battlegrounds. Strong emphasis on security, user experience, regulatory compliance, and global expansion define strategies in this dynamic and rapidly evolving industry.

Recent Strategies Deployed in the Market

• Feb-2024: BNP Paribas came into partnership with Orange, France's largest telecommunications company. Under the partnership, BNP Paribas would offer its services to Orange Bank's customers in France and Spain.
• Feb-2023: Wells Fargo & Company launched LifeSync, a personalized digital tool for its Wells Fargo Mobile app for Wealth & Investment Management (WIM) clients. LifeSync aims to align clients' financial goals with their money, providing a convenient and intuitive digital experience.
• Nov-2022: HSBC Holdings plc (HSBC) signed an agreement to fully acquire L&T Investment Management Limited (LTIM), a mutual fund company. The acquisition aids HSBC in its strategy of becoming a leading wealth manager in Asia.
• Aug-2022: J.P. Morgan took over Global Shares, a leading provider of cloud-based share plan management software. This acquisition strengthens J.P. Morgan's position as a top provider of employee ownership solutions globally.
• Jun-2021: JPMorgan Chase signed an agreement to acquire Nutmeg Saving and Investment Limited, a prominent digital wealth manager in the UK. The acquisition complements JPMorgan's digital bank launch in the UK under the Chase brand, focusing on customer experience and innovative wealth management solutions.

List of Key Companies Profiled

• Mitsubishi UFJ Financial Group, Inc. (Mitsubishi group)
• JPMorgan Chase & Co.
• Wells Fargo & Company
• BNP Paribas S.A.
• American Express Company
• HSBC Holdings plc
• UBS AG (UBS Group AG)
• CAPITAL ONE FINANCIAL CORPORATION
• The Bank of America Corporation
• Citigroup Inc.

Global Mobile Banking Market Report Segmentation

By Platform

• Android
• iOS
• Others

By Transaction

• Consumer-to-business
• Consumer-to-consumer

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
• Rest of LAMEA

Table of Contents

Chapter 1.Market Scope & Methodology

• 1.1Market Definition
• 1.2Objectives
• 1.3Market Scope
• 1.4Segmentation
  • 1.4.1Global Mobile Banking Market, by Platform
  • 1.4.2Global Mobile Banking Market, by Transaction
  • 1.4.3Global Mobile Banking Market, by Geography
• 1.5Methodology for the research

Chapter 2.Market at a Glance

• 2.1Key Highlights

Chapter 3.Market Overview

• 3.1Introduction
  • 3.1.1Overview
    • 3.1.1.1Market Composition and Scenario
• 3.2Key Factors Impacting the Market
  • 3.2.1Market Drivers
  • 3.2.2Market Restraints
  • 3.2.3Market Opportunities
  • 3.2.4Market Challenges

Chapter 4.Competition Analysis - Global

• 4.1KBV Cardinal Matrix
• 4.2Recent Industry Wide Strategic Developments
  • 4.2.1Partnerships, Collaborations and Agreements
  • 4.2.2Product Launches and Product Expansions
  • 4.2.3Acquisition and Mergers
• 4.3Top Winning Strategies
  • 4.3.1Key Leading Strategies: Percentage Distribution (2019-2023)
  • 4.3.2Key Strategic Move: (Mergers & Acquisition: 2021, Jun - 2024, Feb) Leading Players
• 4.4Porter Five Forces Analysis

Chapter 5.Global Mobile Banking Market by Platform

• 5.1Global Android Market by Region
• 5.2Global iOS Market by Region
• 5.3Global Others Market by Region

Chapter 6.Global Mobile Banking Market by Transaction

• 6.1Global Consumer-to-business Market by Region
• 6.2Global Consumer-to-consumer Market by Region

Chapter 7.Global Mobile Banking Market by Region

• 7.1North America Mobile Banking Market
  • 7.1.1North America Mobile Banking Market by Platform
    • 7.1.1.1North America Android Market by Country
    • 7.1.1.2North America iOS Market by Country
    • 7.1.1.3North America Others Market by Country
  • 7.1.2North America Mobile Banking Market by Transaction
    • 7.1.2.1North America Consumer-to-business Market by Country
    • 7.1.2.2North America Consumer-to-consumer Market by Country
  • 7.1.3North America Mobile Banking Market by Country
    • 7.1.3.1US Mobile Banking Market
      • 7.1.3.1.1US Mobile Banking Market by Platform
      • 7.1.3.1.2US Mobile Banking Market by Transaction
    • 7.1.3.2Canada Mobile Banking Market
      • 7.1.3.2.1Canada Mobile Banking Market by Platform
      • 7.1.3.2.2Canada Mobile Banking Market by Transaction
    • 7.1.3.3Mexico Mobile Banking Market
      • 7.1.3.3.1Mexico Mobile Banking Market by Platform
      • 7.1.3.3.2Mexico Mobile Banking Market by Transaction
    • 7.1.3.4Rest of North America Mobile Banking Market
      • 7.1.3.4.1Rest of North America Mobile Banking Market by Platform
      • 7.1.3.4.2Rest of North America Mobile Banking Market by Transaction
• 7.2Europe Mobile Banking Market
  • 7.2.1Europe Mobile Banking Market by Platform
    • 7.2.1.1Europe Android Market by Country
    • 7.2.1.2Europe iOS Market by Country
    • 7.2.1.3Europe Others Market by Country
  • 7.2.2Europe Mobile Banking Market by Transaction
    • 7.2.2.1Europe Consumer-to-business Market by Country
    • 7.2.2.2Europe Consumer-to-consumer Market by Country
  • 7.2.3Europe Mobile Banking Market by Country
    • 7.2.3.1Germany Mobile Banking Market
      • 7.2.3.1.1Germany Mobile Banking Market by Platform
      • 7.2.3.1.2Germany Mobile Banking Market by Transaction
    • 7.2.3.2UK Mobile Banking Market
      • 7.2.3.2.1UK Mobile Banking Market by Platform
      • 7.2.3.2.2UK Mobile Banking Market by Transaction
    • 7.2.3.3France Mobile Banking Market
      • 7.2.3.3.1France Mobile Banking Market by Platform
      • 7.2.3.3.2France Mobile Banking Market by Transaction
    • 7.2.3.4Russia Mobile Banking Market
      • 7.2.3.4.1Russia Mobile Banking Market by Platform
      • 7.2.3.4.2Russia Mobile Banking Market by Transaction
    • 7.2.3.5Spain Mobile Banking Market
      • 7.2.3.5.1Spain Mobile Banking Market by Platform
      • 7.2.3.5.2Spain Mobile Banking Market by Transaction
    • 7.2.3.6Italy Mobile Banking Market
      • 7.2.3.6.1Italy Mobile Banking Market by Platform
      • 7.2.3.6.2Italy Mobile Banking Market by Transaction
    • 7.2.3.7Rest of Europe Mobile Banking Market
      • 7.2.3.7.1Rest of Europe Mobile Banking Market by Platform
      • 7.2.3.7.2Rest of Europe Mobile Banking Market by Transaction
• 7.3Asia Pacific Mobile Banking Market
  • 7.3.1Asia Pacific Mobile Banking Market by Platform
    • 7.3.1.1Asia Pacific Android Market by Country
    • 7.3.1.2Asia Pacific iOS Market by Country
    • 7.3.1.3Asia Pacific Others Market by Country
  • 7.3.2Asia Pacific Mobile Banking Market by Transaction
    • 7.3.2.1Asia Pacific Consumer-to-business Market by Country
    • 7.3.2.2Asia Pacific Consumer-to-consumer Market by Country
  • 7.3.3Asia Pacific Mobile Banking Market by Country
    • 7.3.3.1China Mobile Banking Market
      • 7.3.3.1.1China Mobile Banking Market by Platform
      • 7.3.3.1.2China Mobile Banking Market by Transaction
    • 7.3.3.2Japan Mobile Banking Market
      • 7.3.3.2.1Japan Mobile Banking Market by Platform
      • 7.3.3.2.2Japan Mobile Banking Market by Transaction
    • 7.3.3.3India Mobile Banking Market
      • 7.3.3.3.1India Mobile Banking Market by Platform
      • 7.3.3.3.2India Mobile Banking Market by Transaction
    • 7.3.3.4South Korea Mobile Banking Market
      • 7.3.3.4.1South Korea Mobile Banking Market by Platform
      • 7.3.3.4.2South Korea Mobile Banking Market by Transaction
    • 7.3.3.5Singapore Mobile Banking Market
      • 7.3.3.5.1Singapore Mobile Banking Market by Platform
      • 7.3.3.5.2Singapore Mobile Banking Market by Transaction
    • 7.3.3.6Malaysia Mobile Banking Market
      • 7.3.3.6.1Malaysia Mobile Banking Market by Platform
      • 7.3.3.6.2Malaysia Mobile Banking Market by Transaction
    • 7.3.3.7Rest of Asia Pacific Mobile Banking Market
      • 7.3.3.7.1Rest of Asia Pacific Mobile Banking Market by Platform
      • 7.3.3.7.2Rest of Asia Pacific Mobile Banking Market by Transaction
• 7.4LAMEA Mobile Banking Market
  • 7.4.1LAMEA Mobile Banking Market by Platform
    • 7.4.1.1LAMEA Android Market by Country
    • 7.4.1.2LAMEA iOS Market by Country
    • 7.4.1.3LAMEA Others Market by Country
  • 7.4.2LAMEA Mobile Banking Market by Transaction
    • 7.4.2.1LAMEA Consumer-to-business Market by Country
    • 7.4.2.2LAMEA Consumer-to-consumer Market by Country
  • 7.4.3LAMEA Mobile Banking Market by Country
    • 7.4.3.1Brazil Mobile Banking Market
      • 7.4.3.1.1Brazil Mobile Banking Market by Platform
      • 7.4.3.1.2Brazil Mobile Banking Market by Transaction
    • 7.4.3.2Argentina Mobile Banking Market
      • 7.4.3.2.1Argentina Mobile Banking Market by Platform
      • 7.4.3.2.2Argentina Mobile Banking Market by Transaction
    • 7.4.3.3UAE Mobile Banking Market
      • 7.4.3.3.1UAE Mobile Banking Market by Platform
      • 7.4.3.3.2UAE Mobile Banking Market by Transaction
    • 7.4.3.4Saudi Arabia Mobile Banking Market
      • 7.4.3.4.1Saudi Arabia Mobile Banking Market by Platform
      • 7.4.3.4.2Saudi Arabia Mobile Banking Market by Transaction
    • 7.4.3.5South Africa Mobile Banking Market
      • 7.4.3.5.1South Africa Mobile Banking Market by Platform
      • 7.4.3.5.2South Africa Mobile Banking Market by Transaction
    • 7.4.3.6Nigeria Mobile Banking Market
      • 7.4.3.6.1Nigeria Mobile Banking Market by Platform
      • 7.4.3.6.2Nigeria Mobile Banking Market by Transaction
    • 7.4.3.7Rest of LAMEA Mobile Banking Market
      • 7.4.3.7.1Rest of LAMEA Mobile Banking Market by Platform
      • 7.4.3.7.2Rest of LAMEA Mobile Banking Market by Transaction

Chapter 8.Company Profiles

• 8.1Mitsubishi UFJ Financial Group, Inc. (Mitsubishi group)
  • 8.1.1Company Overview
  • 8.1.2Financial Analysis
  • 8.1.3Recent strategies and developments:
    • 8.1.3.1Partnerships, Collaborations, and Agreements:
• 8.2BNP Paribas S.A.
  • 8.2.1Company Overview
  • 8.2.2Financial Analysis
  • 8.2.3Regional Analysis
  • 8.2.4Recent strategies and developments:
    • 8.2.4.1Partnerships, Collaborations, and Agreements:
    • 8.2.4.2Acquisition and Mergers:
• 8.3UBS AG (UBS Group AG)
  • 8.3.1Company Overview
  • 8.3.2Financial Analysis
  • 8.3.3Segmental and Regional Analysis
  • 8.3.4Recent strategies and developments:
    • 8.3.4.1Partnerships, Collaborations, and Agreements:
• 8.4Capital One Financial Corporation
  • 8.4.1Company Overview
  • 8.4.2Financial Analysis
• 8.5Citigroup Inc.
  • 8.5.1Company Overview
  • 8.5.2Financial Analysis
• 8.6JPMorgan Chase & Co.
  • 8.6.1Company Overview
  • 8.6.2Financial Analysis
  • 8.6.3Segmental and Regional Analysis
  • 8.6.4Recent strategies and developments:
    • 8.6.4.1Partnerships, Collaborations, and Agreements:
    • 8.6.4.2Acquisition and Mergers:
  • 8.6.5SWOT Analysis
• 8.7HSBC Holdings plc
  • 8.7.1Company Overview
  • 8.7.2Financial Analysis
  • 8.7.3Recent strategies and developments:
    • 8.7.3.1Product Launches and Product Expansions:
    • 8.7.3.2Acquisition and Mergers:
• 8.8The Bank of America Corporation
  • 8.8.1Company Overview
  • 8.8.2Financial Analysis
  • 8.8.3Segmental and Regional Analysis
• 8.9Wells Fargo & Company
  • 8.9.1Company Overview
  • 8.9.2Financial Analysis
  • 8.9.3Recent strategies and developments:
    • 8.9.3.1Partnerships, Collaborations, and Agreements:
    • 8.9.3.2Product Launches and Product Expansions:
  • 8.9.4SWOT Analysis
• 8.10.American Express Company
  • 8.10.1Company Overview
  • 8.10.2Financial Analysis
  • 8.10.3Regional Analysis

Chapter 9.Winning Imperatives for Mobile Banking Market