LED 빌보드 시장 : 규모, 점유율, 동향 분석 보고서 - 유형별, 최종사용자별, 용도별, 지역별 전망 및 예측(2024-2031년)

The Global LED Billboard Market size is expected to reach $7.3 billion by 2031, rising at a market growth of 10.3% CAGR during the forecast period.

The growing use of data analytics in DOOH advertising leads to the integration of LED billboards with sophisticated tracking and measurement tools. Thus, the Outdoor segment acquired $2,464.6 million revenue in 2023. This integration allows advertisers to gather real-time data on audience engagement, impression counts, and campaign effectiveness, facilitating more targeted and efficient advertising strategies.

Dynamic content, such as animations, videos, and interactive elements, captivates viewers' attention more effectively than static imagery. LED billboards equipped with dynamic content can create eye-catching visuals that stand out in busy urban environments, increasing the likelihood of audience engagement and brand recall. Thus, rising demand for dynamic content is driving the market's growth.

Additionally, As the media and entertainment industry expand, there is a corresponding increase in advertising spending by media companies, entertainment studios, and content creators. LED billboards provide an effective platform for promoting movies, TV shows, music releases, and other entertainment content to a wide audience, driving demand for digital advertising solutions. Thus, the expansion of the media and entertainment industry is driving the market's growth.

However, the primary component of LED billboards is the LED display panel, which accounts for a significant portion of the initial investment. LED panels use advanced technology and high-quality materials to ensure durability, brightness, and color accuracy, leading to higher production costs. Installing LED billboards requires specialized equipment, skilled labor, and adherence to safety regulations, all contributing to installation expenses. Therefore, high initial investment costs are impeding the growth of the market.

Type Outlook

Based on type, the market is divided into monochrome and full color. In 2023, the full color segment garnered a 76% revenue share in the market. Full-color LED billboards offer vibrant and eye-catching displays that attract attention effectively. This versatility enables engaging and memorable advertising campaigns, resulting in better brand recall and retention.

End User Outlook

By end user, the market is classified into advertising & media, government, sports & entertainment, and others. The sports and entertainment segment procured a 29% revenue share in the market in 2023. Arenas, entertainment venues, and sports stadiums use LED billboards to improve the audience experience. These partnerships generate additional revenue streams for sports teams, event organizers, and venue owners, helping to offset operational costs and increase profitability.

Application Outlook

On the basis of application, the market is segmented into indoor and outdoor. The outdoor segment recorded a 74.4% revenue share in the market in 2023. This 24/7 advertising capability maximizes brand visibility and ensures that marketing messages are consistently delivered to target audiences, enhancing brand recall and awareness.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region witnessed a 38.4% revenue share in the market in 2023. Due to the region's increasing urbanization and infrastructure development, sports stadiums, entertainment venues, transit hubs, and commercial complexes are being built there. LED billboards are in high demand in these urban centers as they provide an effective means of outdoor advertising and communication to large and diverse populations.

List of Key Companies Profiled

• Daktronics, Inc.
• Barco NV
• Shenzhen Absen Optoelectronic Co Ltd.
• Unilumin Group Co., Ltd.
• Lighthouse Worldwide Solutions, Inc.
• Watchfire (H.I.G. Capital)
• Liantronics
• Leyard Optoelectronic Co Ltd.
• Shanghai Sansi Electronic Engineering Co., Ltd.
• Ledman Optoelectronic Co.

Global LED Billboard Market Report Segmentation

By Type

• Full Color
• Monochrome

By End User

• Advertising & Media
• Sports & Entertainment
• Government
• Others

By Application

• Outdoor
• Indoor

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Chile
  • South Africa
  • Morocco
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global LED Billboard Market, by Type
  • 1.4.2 Global LED Billboard Market, by End User
  • 1.4.3 Global LED Billboard Market, by Application
  • 1.4.4 Global LED Billboard Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges
• 3.3 Porter Five Forces Analysis

Chapter 4. Global LED Billboard Market by Type

• 4.1 Global Full Color Market by Region
• 4.2 Global Monochrome Market by Region

Chapter 5. Global LED Billboard Market by End User

• 5.1 Global Advertising & Media Market by Region
• 5.2 Global Sports & Entertainment Market by Region
• 5.3 Global Government Market by Region
• 5.4 Global Others Market by Region

Chapter 6. Global LED Billboard Market by Application

• 6.1 Global Outdoor Market by Region
• 6.2 Global Indoor Market by Region

Chapter 7. Global LED Billboard Market by Region

• 7.1 North America LED Billboard Market
  • 7.1.1 North America LED Billboard Market by Type
    • 7.1.1.1 North America Full Color Market by Region
    • 7.1.1.2 North America Monochrome Market by Region
  • 7.1.2 North America LED Billboard Market by End User
    • 7.1.2.1 North America Advertising & Media Market by Country
    • 7.1.2.2 North America Sports & Entertainment Market by Country
    • 7.1.2.3 North America Government Market by Country
    • 7.1.2.4 North America Others Market by Country
  • 7.1.3 North America LED Billboard Market by Application
    • 7.1.3.1 North America Outdoor Market by Country
    • 7.1.3.2 North America Indoor Market by Country
  • 7.1.4 North America LED Billboard Market by Country
    • 7.1.4.1 US LED Billboard Market
      • 7.1.4.1.1 US LED Billboard Market by Type
      • 7.1.4.1.2 US LED Billboard Market by End User
      • 7.1.4.1.3 US LED Billboard Market by Application
    • 7.1.4.2 Canada LED Billboard Market
      • 7.1.4.2.1 Canada LED Billboard Market by Type
      • 7.1.4.2.2 Canada LED Billboard Market by End User
      • 7.1.4.2.3 Canada LED Billboard Market by Application
    • 7.1.4.3 Mexico LED Billboard Market
      • 7.1.4.3.1 Mexico LED Billboard Market by Type
      • 7.1.4.3.2 Mexico LED Billboard Market by End User
      • 7.1.4.3.3 Mexico LED Billboard Market by Application
    • 7.1.4.4 Rest of North America LED Billboard Market
      • 7.1.4.4.1 Rest of North America LED Billboard Market by Type
      • 7.1.4.4.2 Rest of North America LED Billboard Market by End User
      • 7.1.4.4.3 Rest of North America LED Billboard Market by Application
• 7.2 Europe LED Billboard Market
  • 7.2.1 Europe LED Billboard Market by Type
    • 7.2.1.1 Europe Full Color Market by Country
    • 7.2.1.2 Europe Monochrome Market by Country
  • 7.2.2 Europe LED Billboard Market by End User
    • 7.2.2.1 Europe Advertising & Media Market by Country
    • 7.2.2.2 Europe Sports & Entertainment Market by Country
    • 7.2.2.3 Europe Government Market by Country
    • 7.2.2.4 Europe Others Market by Country
  • 7.2.3 Europe LED Billboard Market by Application
    • 7.2.3.1 Europe Outdoor Market by Country
    • 7.2.3.2 Europe Indoor Market by Country
  • 7.2.4 Europe LED Billboard Market by Country
    • 7.2.4.1 Germany LED Billboard Market
      • 7.2.4.1.1 Germany LED Billboard Market by Type
      • 7.2.4.1.2 Germany LED Billboard Market by End User
      • 7.2.4.1.3 Germany LED Billboard Market by Application
    • 7.2.4.2 UK LED Billboard Market
      • 7.2.4.2.1 UK LED Billboard Market by Type
      • 7.2.4.2.2 UK LED Billboard Market by End User
      • 7.2.4.2.3 UK LED Billboard Market by Application
    • 7.2.4.3 France LED Billboard Market
      • 7.2.4.3.1 France LED Billboard Market by Type
      • 7.2.4.3.2 France LED Billboard Market by End User
      • 7.2.4.3.3 France LED Billboard Market by Application
    • 7.2.4.4 Russia LED Billboard Market
      • 7.2.4.4.1 Russia LED Billboard Market by Type
      • 7.2.4.4.2 Russia LED Billboard Market by End User
      • 7.2.4.4.3 Russia LED Billboard Market by Application
    • 7.2.4.5 Spain LED Billboard Market
      • 7.2.4.5.1 Spain LED Billboard Market by Type
      • 7.2.4.5.2 Spain LED Billboard Market by End User
      • 7.2.4.5.3 Spain LED Billboard Market by Application
    • 7.2.4.6 Italy LED Billboard Market
      • 7.2.4.6.1 Italy LED Billboard Market by Type
      • 7.2.4.6.2 Italy LED Billboard Market by End User
      • 7.2.4.6.3 Italy LED Billboard Market by Application
    • 7.2.4.7 Rest of Europe LED Billboard Market
      • 7.2.4.7.1 Rest of Europe LED Billboard Market by Type
      • 7.2.4.7.2 Rest of Europe LED Billboard Market by End User
      • 7.2.4.7.3 Rest of Europe LED Billboard Market by Application
• 7.3 Asia Pacific LED Billboard Market
  • 7.3.1 Asia Pacific LED Billboard Market by Type
    • 7.3.1.1 Asia Pacific Full Color Market by Country
    • 7.3.1.2 Asia Pacific Monochrome Market by Country
  • 7.3.2 Asia Pacific LED Billboard Market by End User
    • 7.3.2.1 Asia Pacific Advertising & Media Market by Country
    • 7.3.2.2 Asia Pacific Sports & Entertainment Market by Country
    • 7.3.2.3 Asia Pacific Government Market by Country
    • 7.3.2.4 Asia Pacific Others Market by Country
  • 7.3.3 Asia Pacific LED Billboard Market by Application
    • 7.3.3.1 Asia Pacific Outdoor Market by Country
    • 7.3.3.2 Asia Pacific Indoor Market by Country
  • 7.3.4 Asia Pacific LED Billboard Market by Country
    • 7.3.4.1 China LED Billboard Market
      • 7.3.4.1.1 China LED Billboard Market by Type
      • 7.3.4.1.2 China LED Billboard Market by End User
      • 7.3.4.1.3 China LED Billboard Market by Application
    • 7.3.4.2 Japan LED Billboard Market
      • 7.3.4.2.1 Japan LED Billboard Market by Type
      • 7.3.4.2.2 Japan LED Billboard Market by End User
      • 7.3.4.2.3 Japan LED Billboard Market by Application
    • 7.3.4.3 India LED Billboard Market
      • 7.3.4.3.1 India LED Billboard Market by Type
      • 7.3.4.3.2 India LED Billboard Market by End User
      • 7.3.4.3.3 India LED Billboard Market by Application
    • 7.3.4.4 South Korea LED Billboard Market
      • 7.3.4.4.1 South Korea LED Billboard Market by Type
      • 7.3.4.4.2 South Korea LED Billboard Market by End User
      • 7.3.4.4.3 South Korea LED Billboard Market by Application
    • 7.3.4.5 Australia LED Billboard Market
      • 7.3.4.5.1 Australia LED Billboard Market by Type
      • 7.3.4.5.2 Australia LED Billboard Market by End User
      • 7.3.4.5.3 Australia LED Billboard Market by Application
    • 7.3.4.6 Malaysia LED Billboard Market
      • 7.3.4.6.1 Malaysia LED Billboard Market by Type
      • 7.3.4.6.2 Malaysia LED Billboard Market by End User
      • 7.3.4.6.3 Malaysia LED Billboard Market by Application
    • 7.3.4.7 Rest of Asia Pacific LED Billboard Market
      • 7.3.4.7.1 Rest of Asia Pacific LED Billboard Market by Type
      • 7.3.4.7.2 Rest of Asia Pacific LED Billboard Market by End User
      • 7.3.4.7.3 Rest of Asia Pacific LED Billboard Market by Application
• 7.4 LAMEA LED Billboard Market
  • 7.4.1 LAMEA LED Billboard Market by Type
    • 7.4.1.1 LAMEA Full Color Market by Country
    • 7.4.1.2 LAMEA Monochrome Market by Country
  • 7.4.2 LAMEA LED Billboard Market by End User
    • 7.4.2.1 LAMEA Advertising & Media Market by Country
    • 7.4.2.2 LAMEA Sports & Entertainment Market by Country
    • 7.4.2.3 LAMEA Government Market by Country
    • 7.4.2.4 LAMEA Others Market by Country
  • 7.4.3 LAMEA LED Billboard Market by Application
    • 7.4.3.1 LAMEA Outdoor Market by Country
    • 7.4.3.2 LAMEA Indoor Market by Country
  • 7.4.4 LAMEA LED Billboard Market by Country
    • 7.4.4.1 Brazil LED Billboard Market
      • 7.4.4.1.1 Brazil LED Billboard Market by Type
      • 7.4.4.1.2 Brazil LED Billboard Market by End User
      • 7.4.4.1.3 Brazil LED Billboard Market by Application
    • 7.4.4.2 Argentina LED Billboard Market
      • 7.4.4.2.1 Argentina LED Billboard Market by Type
      • 7.4.4.2.2 Argentina LED Billboard Market by End User
      • 7.4.4.2.3 Argentina LED Billboard Market by Application
    • 7.4.4.3 UAE LED Billboard Market
      • 7.4.4.3.1 UAE LED Billboard Market by Type
      • 7.4.4.3.2 UAE LED Billboard Market by End User
      • 7.4.4.3.3 UAE LED Billboard Market by Application
    • 7.4.4.4 Chile LED Billboard Market
      • 7.4.4.4.1 Chile LED Billboard Market by Type
      • 7.4.4.4.2 Chile LED Billboard Market by End User
      • 7.4.4.4.3 Chile LED Billboard Market by Application
    • 7.4.4.5 South Africa LED Billboard Market
      • 7.4.4.5.1 South Africa LED Billboard Market by Type
      • 7.4.4.5.2 South Africa LED Billboard Market by End User
      • 7.4.4.5.3 South Africa LED Billboard Market by Application
    • 7.4.4.6 Morocco LED Billboard Market
      • 7.4.4.6.1 Morocco LED Billboard Market by Type
      • 7.4.4.6.2 Morocco LED Billboard Market by End User
      • 7.4.4.6.3 Morocco LED Billboard Market by Application
    • 7.4.4.7 Rest of LAMEA LED Billboard Market
      • 7.4.4.7.1 Rest of LAMEA LED Billboard Market by Type
      • 7.4.4.7.2 Rest of LAMEA LED Billboard Market by End User
      • 7.4.4.7.3 Rest of LAMEA LED Billboard Market by Application

Chapter 8. Company Profiles

• 8.1 Daktronics, Inc.
  • 8.1.1 Company Overview
  • 8.1.2 Financial Analysis
  • 8.1.3 Segmental and Regional Analysis
  • 8.1.4 Recent strategies and developments:
    • 8.1.4.1 Partnerships, Collaborations, and Agreements:
  • 8.1.5 SWOT Analysis
• 8.2 Barco NV
  • 8.2.1 Company Overview
  • 8.2.2 Financial Analysis
  • 8.2.3 Segmental and Regional Analysis
  • 8.2.4 Research & Development Expenses
  • 8.2.5 SWOT Analysis
• 8.3 Shenzhen Absen Optoelectronic Co Ltd.
  • 8.3.1 Company Overview
  • 8.3.2 SWOT Analysis
• 8.4 Unilumin Group Co., Ltd.
  • 8.4.1 Company Overview
  • 8.4.2 SWOT Analysis
• 8.5 Lighthouse Worldwide Solutions, Inc.
  • 8.5.1 Company Overview
  • 8.5.2 SWOT Analysis
• 8.6 Watchfire Signs, LLC (H.I.G. Capital)
  • 8.6.1 Company Overview
  • 8.6.2 SWOT Analysis
• 8.7 Liantronics
  • 8.7.1 Company Overview
  • 8.7.2 SWOT Analysis
• 8.8 Leyard Optoelectronic Co Ltd
  • 8.8.1 Company Overview
  • 8.8.2 SWOT Analysis
• 8.9 Shanghai Sansi Electronic Engineering Co., Ltd.
  • 8.9.1 Company Overview
  • 8.9.2 SWOT Analysis
• 8.10. Ledman Optoelectronic Co.
  • 8.10.1 Company Overview

Chapter 9. Winning Imperatives of LED Billboard Market